Lessons for marketers and market researchers

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Practical Marketing Skills: Melinda Spaulding and Mitch Tull
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Practical Marketing Skills was established to provide educational and learning resources on topics related to insights and strategic marketing to help marketers and others improve their overall knowledge and skillsets in these areas. Podcasts are just one format we offer from a learning perspective. Many have found this to be a format that’s easy to fit into their schedule and can be listened to wherever and whenever you want. Annual subscribers, send your receipt to us at podcast@practicalmarketingskills.com. We'll provide access to both the certification quiz and PodNotes. Explore practicalmarketingskills.com for insights into Mitch, Melinda, and our other endeavors.

  1. 14-10-2025 • ALLEEN VOOR ABONNEES

    The Bias of Being Biased

    We all like to believe we see the world clearly, that our decisions are rational, and our judgments fair. But what if we told you that your brain is quietly, and constantly, steering you off course? Mitch and Melinda are unpacking bias: what it is, where it comes from, and what — if anything — we can do about it.

    28 min.

  2. 17-07-2025

    What’s in a nAIme?

    Have you ever wondered how the process for brand name selection works for pharmaceutical products? In this episode, Mitch and Melinda talk with special guest, Joe Daley, President of Addison Whitney, about how AI is helping to solve an escalating challenge and reshaping the process for pharmaceutical brand naming to create smarter, more strategic names. Enjoying the episode? Subscribe to PodLessons for more. If you have questions or would like a copy of the PodNotes, email us at podcast@practicalmarketingskills.com. Thanks for listening!

    31 min.

  3. 07-05-2025 • ALLEEN VOOR ABONNEES

    Why Curiosity Matters

    Have you ever wondered why some companies consistently innovate while others struggle to keep up? The answer often lies in one crucial skill: curiosity. In this episode we will dive into the benefits of being an organization that fosters curiosity and how to inspire a curious mindset.

    34 min.

  4. 26-03-2025 • ALLEEN VOOR ABONNEES

    Are You Listening to What You Are Hearing?

    Listening is something we can all get better at. It is more than just hearing the words someone speaks to you. In this episode, Mitch and Melinda will tackle the difference between the act of listening versus the art of listening which is creating the environment in which the other person feels heard. We will breakdown the 101 and 201 listening skills for how to be a better listener.

    23 min.

  5. 26-03-2025 • ALLEEN VOOR ABONNEES

    Segmentation – Lost in Translation

    With so much data and channels available today, segmentation has become more multidimensional within organizations. When multiple functions touch a segmentation, it’s easy to start on the right path but end up with something not usable or ineffective. In this episode, Melinda and Mitch tackle this challenge to unpack and clarify where and why there can be misalignment, and what people need to keep in mind when developing and executing their segmentation.

    28 min.
  6. Bonus Episode: Case Study of Birth Control

    05-09-2024 ·  BONUS • ALLEEN VOOR ABONNEES

    Bonus Episode: Case Study of Birth Control

    This bonus episode provides a summary of the case study from chapter 7 of Finding Insight: THE BIRTH CONTROL FOR ME IS NOT FOR YOU. Finding Insight is available for purchase. Find out more here: www.practicalmarketingskills.com/book

    3 min.
  7. Bonus Episode: Case Study of Luvs

    05-09-2024 ·  BONUS • ALLEEN VOOR ABONNEES

    Bonus Episode: Case Study of Luvs

    This bonus episode provides a summary of the case study from chapter 6 of Finding Insight: LUVS DISPOSABLE DIAPERS—“Second-Time Moms and the Truth about Parenting” Finding Insight is available for purchase. Find out more here: www.practicalmarketingskills.com/book

    3 min.
  8. Bonus Episode: Case Study of Cialis

    05-09-2024 ·  BONUS • ALLEEN VOOR ABONNEES

    Bonus Episode: Case Study of Cialis

    This bonus episode provides a summary of the case study from chapter 5 of Finding Insight: CIALIS—“Choosing the Moment” Finding Insight is available for purchase. Find out more here: www.practicalmarketingskills.com/book

    4 min.
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Info

Practical Marketing Skills was established to provide educational and learning resources on topics related to insights and strategic marketing to help marketers and others improve their overall knowledge and skillsets in these areas. Podcasts are just one format we offer from a learning perspective. Many have found this to be a format that’s easy to fit into their schedule and can be listened to wherever and whenever you want. Annual subscribers, send your receipt to us at podcast@practicalmarketingskills.com. We'll provide access to both the certification quiz and PodNotes. Explore practicalmarketingskills.com for insights into Mitch, Melinda, and our other endeavors.

Informatie

  • Maker
    Practical Marketing Skills: Melinda Spaulding and Mitch Tull
  • Jaren actief
    2024 - 2025
  • Afleveringen
    22
  • Copyright
    © 2024 Practical Marketing Skills
  • Provider