Roofing Success

Jim Ahlin
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  • Marketing
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The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.

  1. 5 dgn geleden

    Why Roofing Companies Need Standards Before They Scale with Jonathan Baldivino

    Every roofing company wants to grow, but scaling without standards can turn small problems into big ones. Jonathan Baldivino started in roofing doing cleanup, worked his way up to installer, and eventually built Roofscapes Northwest. As the company grew, he learned that hard work alone wasn’t enough. He needed clear standards, better systems, the right numbers, and great people. In this episode, Jonathan and Jim Ahlin talk about building standards your team can actually follow, using data instead of gut feelings, hiring the right people, and knowing when your company is truly ready to scale. Learn more about Roofscapes Northwest:  https://www.roofscapesnw.com https://www.youtube.com/channel/UCCtAlgA8Htp_ugQPZ7OCxeA https://www.instagram.com/roofscapes_nw/ https://www.facebook.com/Roofscapesnw Listen to the episode on Spotify & Apple Podcasts (322) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 From Homeless to Roofing Business Owner 07:50 Turning a Roofing Career Into a Business 12:09 The Early Struggles of Running a Roofing Company 17:30 Building the Right Roofing Team 22:18 Why Roofing Companies Need Clear Standards 30:32 Building Systems to Grow a Roofing Business 37:41 The Marketing Metrics Roofing Companies Should Track 42:19 Why You Need to Say No to the Wrong Customers 47:32 Using Data and KPIs to Make Better Business Decisions 53:10 Systems, Hiring, and Scaling a Roofing Company

  2. 18 aug

    Storms Don't Build Great Roofing Companies. Systems Do... with Trey Hostetler

    How do you build a roofing company that lasts? For Trey Hostetler, owner of Titan Roofing in Springfield, Ohio, it started with one simple belief. You're either growing or you're dying. In this conversation, Trey shares his journey from installing roofs to building one of the fastest-growing roofing companies in the country. We talk about leadership, hiring, company culture, mentorship, faith, and the lessons that shaped him along the way. If you're a roofing company owner looking to build a stronger team, become a better leader, and keep growing no matter what challenges come your way, you'll get a lot from this conversation. Learn more about Trey and Titan Roofing: https://commercialroofingtitans.com https://www.instagram.com/titanroofingllc https://www.facebook.com/tracroofing https://www.youtube.com/channel/UCli6opyMZXlwjMBYQE93EyA Listen to the episode on Spotify & Apple Podcasts (321) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 Why Great Roofing Companies Are Built on Systems 00:36 Meet Trey Hostetler of Titan Roofing 02:55 From Roofing Installer to Business Owner 07:58 The Opportunity That Changed Everything 09:33 The Entrepreneur Mindset Every Roofer Needs 16:47 Why Coaching and Mentorship Accelerate Growth 24:34 Building a Roofing Company Culture That Lasts 33:58 Hiring Great Roofing Employees and Retaining Them 39:00 AI, Skilled Trades, and the Future of Roofing 42:37 Why Your Company Must Be Worth Following 48:44 Collaboration, Competition, and Long Term Success

  3. 11 aug

    The Roofing Companies That Thrive Do This Differently with Jacob Vanhorn

    What separates roofing companies that keep growing from the ones that struggle when the market changes? Jacob Vanhorn, CEO of Birdcreek Roofing, shares the systems, leadership principles, and sales strategies that have helped his company navigate both record-breaking storm years and slower retail markets. If you want to build a roofing company that lasts, this episode is packed with practical lessons. In this episode, you'll learn: - Why storms expose your processes while slow markets expose your people. - How to protect profit margins and build a stronger sales team. - The referral system that helped Birdcreek Roofing become the trusted name in its market. Connect with Jacob:  https://www.birdcreekroofing.com https://www.facebook.com/BirdcreekRoofing https://www.instagram.com/birdcreekroofing Listen to the episode on Spotify & Apple Podcasts (320) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 Revenue Follows Systems, Not Sales 00:27 The Birdcreek Roofing Growth Story 05:41 How Storms Expose Broken Roofing Systems 11:22 Why Profit Matters More Than Revenue 16:18 Values That Build a Better Roofing Company 32:00 How to Win in a Tough Roofing Market 38:20 Building a Sales Team for Retail Roofing 46:11 Protecting Profit Margins During Slow Markets 52:58 How to Build a Referral Machine That Lasts

  4. 4 aug

    Why the Best Roofers Build Relationships, Not Just Roofs with Stephen Lane

    What does it take to build a roofing company that thrives without relying on storms? Stephen Lane of Roughneck Roofing shares how he built a strong retail roofing business by focusing on relationships, community involvement, and delivering an outstanding customer experience. In this episode, you'll learn: - How referral partners can create a steady stream of high-quality roofing leads. - Why customer communication is your biggest competitive advantage. - The lessons Stephen learned about cash flow, marketing, and growing a business the right way. Connect with Stephen:  🌐 https://roughneckroofingllc.com Listen to the episode on Spotify & Apple Podcasts (319) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 Why Marketing Put Roughneck Roofing on the Map 00:29 From Oilfield to Roofing Company Owner 05:41 Cash Flow Lessons Every Roofing Business Must Learn 10:23 How Referral Partners Create Year-Round Roofing Leads 16:35 Community Marketing That Builds a Local Roofing Brand 29:00 The Customer Experience That Wins More Roof Sales 40:04 Why Roofers Lose Sales Through Poor Communication 46:59 Two-Call Close vs. One-Call Close for Roofing Sales 53:23 The Biggest Growth Challenge for Roofing Business Owners

  5. 28 jul

    She Bought a Roofing Company Without Any Roofing Experience with Emily May

    Emily May is the owner of M&M Roofing in Texas. After spending 17 years as a nurse, she took a leap of faith and bought a roofing company with no industry experience. Since then, she has built M&M Roofing by focusing on branding, systems, technology, job costing, and creating an outstanding customer experience. In this episode, Emily shares what it was really like buying a roofing company with no roofing background, the lessons she learned along the way, and how she continues to grow her business. Whether you are looking to improve your leadership, strengthen your brand, or build a more profitable company, this conversation is packed with practical takeaways. Connect with Emily:  https://mandmroofingtexas.com https://www.facebook.com/p/M-M-Roofing-Texas-100088112251340/ https://www.instagram.com/mandm_roofingtexas/ Listen to the episode on Spotify & Apple Podcasts (318) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 How a Nurse Bought a Roofing Company with No Experience 01:00 Why Buying a Small Business Beat Starting One 05:49 Buying a Roofing Company Without Financials or a CRM 10:47 Turning a 30-Year-Old Roofing Company into a Real Business 17:34 Job Costing Mistakes That Kill Roofing Company Profits 27:25 Buying a Commercial Roofing Company Through Acquisition 39:24 Roofing Marketing: How Branding Creates Long-Term Growth 46:20 How to Measure Brand Awareness with Google Search 55:40 What's Next for Emily May & M&M Roofing

  6. 21 jul

    Why Trust Is Your Biggest Competitive Advantage in Roofing with Ted Sellers

    Most roofing companies have a story, but Ted Sellers has built something truly different. In this interview, Ted shares how he went from working in marketing to building Sellers Roofing, one of the few Black-owned, union roofing companies in Minnesota. Along the way, he opens up about the hard lessons that shaped his business, from cash flow struggles and hiring mistakes to finding the right people and building a company that customers trust. We also talk about what it really means to be a union contractor, how it has helped his team deliver better work, and why focusing on education instead of high-pressure sales has been a big part of his growth. If you're a roofing company owner looking to build a stronger business, create a better customer experience, and stand out in a competitive market, you'll find plenty of practical lessons in this conversation. Connect with Ted:  https://roofingexpertsstpaul.com https://www.facebook.com/SellersRoofingCompanyNewBrighton https://www.instagram.com/roofingexpertsstpaul https://www.youtube.com/channel/UCY5VMUhnAC5BwIpHym7h-2w Listen to the episode on Spotify & Apple Podcasts (317) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 00:00 Why People Didn't Trust Me 00:39 Meet Ted Sellers 01:11 From Marketing to Roofing Business Owner 03:47 How Education Became His Best Sales Strategy 07:19 Growing Too Fast & Cash Flow Lessons 14:09 The Business Mistakes Every Contractor Should Avoid 17:30 Building Trust as a Black-Owned Roofing Company 29:08 Why Going Union Changed Everything 52:08 What Success Really Means

  7. 14 jul

    Why Roofers Are Being Lied To About Zero-Click Search and Google Leads

    Everyone is talking about AI, zero-click searches, and the death of Google Ads. But is that actually what's happening? In this episode, Jim Ahlin digs into the numbers behind the headlines and explains why Google isn't walking away from advertising anytime soon. More importantly, he shares what roofing companies should be focusing on today to generate more leads, waste less ad spend, and stay competitive as search continues to evolve. If you're investing in Google Ads, paying an agency, or wondering how AI will impact your marketing, this episode will help you separate the hype from what's really happening. Listen to the episode on Spotify & Apple Podcasts (316) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Join our Roofing Success Skool community: https://www.skool.com/roofing-success/about Chapters: 00:00 Is AI Killing Google Search? 03:05 Does Google Still Make Money From Ads? 06:26 Are Google Ads Still Worth It for Roofers? 13:22 How AI Is Changing the Roofing Customer Journey 16:34 Why Speed to Lead Matters More Than Ever 19:18 How to Audit Your Google Ads Agency 29:18 How Negative Keywords Lower Your Cost Per Lead 35:32 The Biggest Google Ads Mistakes Roofers Make 44:27 The Future of AI, Google Ads, and Roofing Marketing

  8. 7 jul

    When Hustle Stops Working in Your Roofing Business (And What to Do Next)

    Scott Huffman built GSAS Construction Group to nearly $4M in his first full year of roofing, then hit a wall. Hustle got him there, but it couldn't get him further. Scott shares what broke through the ceiling, from hiring a consultant to turning a 12-page notes doc into real SOPs, plus how his journey from prison to business owner built a company where second chances create top performers. What you'll learn: - The weekly sales metrics that finally got reps to buy in (150 doors, 120 cold calls) - How to spot when you've hit your ceiling as an owner and what to do next - Hard hiring lessons: friends and family, trust but verify, and right people in right seats Connect with Scott:  https://gsasconstructiongroup.com https://www.linkedin.com/company/gsasconstructiongroup https://www.facebook.com/p/GSAS-Construction-Group-100092974238646/ https://www.instagram.com/gsasconstructiongroup Listen to the episode on Spotify & Apple Podcasts (315) 👇 🎧 https://roofingpod.com/spotify 🍏 https://roofingpod.com/apple-podcasts PODCAST SPONSORS:  - Coast: https://roofingpod.com/Coast - JobNimbus Marketing: https://roofingpod.com/jobnimbus-marketing-get-started - Day 41 Thrive: https://roofingpod.com/day-41-thrive IG: https://www.instagram.com/roofingsuccess/ FB: https://www.facebook.com/groups/roofingsuccess Join Our Facebook Group: https://roofingpod.com/facebook 📱 Text Jim @ (612) 512-1812 – Say Hi! 💬 Leave Us a Review: https://roofingpod.com/review Chapters: 0:00 When hustle stops working (cold open) 1:48 From prison to sign language interpreter to roofing 7:04 Starting GSAS 12:54 The hidden costs of running a business 21:19 SOPs: hustle with no reference points 27:28 The sales metrics that finally stuck 39:03 Right people, right seats 46:27 Red flags and trust but verify 50:19 Redemption and second chances

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Info

The Roofing Success Podcast is a show created to inspire roofing contractors to achieve optimal success in their roofing businesses. The host, Jim Ahlin, is the co-author of the book, "Internet Marketing For Roofing Contractors, How to TRIPLE Your Sales and Turn Your Roofing Website Into an Online Lead Generation Machine", and Co-Founder of Roofer Marketers, the Digital Marketing Agency for the roofing industry. On each episode, Jim will be sitting down with industry leaders to talk about their processes, the lessons they learned, and how to find success in roofing.

Informatie

  • Maker
    Jim Ahlin
  • Jaren actief
    2019 - 2026
  • Afleveringen
    320
  • Beoordeling
    Veilig
  • Copyright
    © 2026 Roofing Success LLC
  • Website van aflevering
    Roofing Success