SaaS That App - Building Tech-Enabled Businesses

Delta Systems
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Welcome to SaaS That App: Building B2B Web Applications. The podcast for those who are building or thinking about starting a tech-enabled business, especially a SaaS. We dive deep into the real stories behind tech startups—how they got started, the challenges they faced, and the lessons learned along the way. Each episode brings you practical advice, business takeaways, and insights into the tech solutions that actually work (not just the shiny new ones). Each episode is packed with practical advice, business insights, and actionable strategies on what tech solutions are actually working (no, we're not here to sell you the latest shiny new thing). From navigating scaling struggles to mastering the art of working with contractors and agencies, we’ll explore the hard decisions every founder faces—like when to bring your team in-house or if it's time to rewrite your app. Whether you're in the trenches of a growing business or just starting out with your next big idea, you can learn from the stories of people who’ve been there, done that, and have the teeshirt to prove it. Join us each week for a mix of real-world advice, technical deep dives, and lots of bad puns to help you build your tech business faster and smarter instead of harder.

  1. Fail-Safe by Design: How Safety-Critical Systems Thinking Can Scale Your SaaS with Kjell Hedstrom

    6 DGN GELEDEN

    Fail-Safe by Design: How Safety-Critical Systems Thinking Can Scale Your SaaS with Kjell Hedstrom

    Last-mile delivery software, agentic engineering, and safety-critical systems - Onfleet CTO Kjell Hedstrom builds teams and tech that thrive under real-world pressure. Kjell’s career spans commanding tanks in the Swedish army, setting up air traffic control at Heathrow, and building software for brain surgery. In this episode of SaaS That App, Kjell joins Aaron Marchbanks and Justin Edwards to explain how his background in safety-critical systems shaped his approach to engineering leadership, why he treats AI agents with the same trust-but-verify rigor as human developers, and what it took to overhaul Onfleet’s infrastructure, culture, and release process from the ground up. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaaSThatApp.

    31 min.
  2. How Joe Walsh is Pivoting a $4B Legacy Business into a SaaS Model

    31 MRT

    How Joe Walsh is Pivoting a $4B Legacy Business into a SaaS Model

    SaaS growth strategy, legacy business transformation, SMB software, AI in SaaS, private equity, business scaling, and digital transformation all come together in this episode of SaaS That App featuring Joe Walsh, Chairman and CEO of Thryv. He joins Aaron Marchbanks and Justin Edwards to share what it really takes to transform a legacy business into a high-growth SaaS company multiple times over. Joe unpacks how he helped grow Yellowbook from a $20M company into a $4B global business through acquisitions, operational discipline, and a repeatable scaling model, then explains how those same principles apply when reinventing companies for new markets. This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website. Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaaSThatApp.

    48 min.
  3. You're Shipping Constantly - So Why Aren't You Growing? With Daniel Layfield

    24 MRT

    You're Shipping Constantly - So Why Aren't You Growing? With Daniel Layfield

    Most SaaS companies don’t stall because they stop building. They stall because they keep building the wrong things. Daniel Layfield has seen that pattern up close across product, growth, and monetization, from scaling at Codecademy to leading product teams at Uber and Diligent. He joins Aaron Marchbanks and Justin Edwards on SaaS That App to break down why more features rarely solve growth problems, where pricing and packaging decisions go wrong, and what product leaders need to understand about retention, monetization, and velocity if they want to build software businesses that actually scale.

    40 min.
  4. AI-Assisted Development: Expectations vs. Reality with Richardson Dackam

    17 MRT

    AI-Assisted Development: Expectations vs. Reality with Richardson Dackam

    AI isn't changing software development the way most people think — and Richardson Dackam can prove it. As Founder and AI Builder at N Shipyard, Richardson has been deep in the trenches of building with AI, and the reality on the ground looks very different from the headlines. He joins Aaron Marchbanks and Justin Edwards on SaaS That App to get honest about the wins, the gaps, and the assumptions founders and developers need to rethink, as well as lay out the skills that actually matter when you're building tech-enabled products with AI in the mix.

    35 min.
  5. Who Actually Owns Your Code? SaaS Legal Landmines with Gabriel Saade

    10 MRT

    Who Actually Owns Your Code? SaaS Legal Landmines with Gabriel Saade

    What does an IP lawyer see when they look under the hood of a SaaS company? Usually, surprises — and not the good kind. In this episode of SaaS That App – Building Tech-Enabled Businesses, hosts Aaron Marchbanks and Justin Edwards sit down with Gabriel Saade, partner at DarrowEverett LLP, to unpack the legal foundations every tech founder needs to get right early. The conversation explores trademark diligence, structuring software development agreements, protecting against risky vendor overlays, and the emerging complications of AI-generated work product.

    46 min.
  6. How to Price SaaS for Maximum Growth with Dan Balcauski

    3 MRT

    How to Price SaaS for Maximum Growth with Dan Balcauski

    What if your pricing strategy was actually costing you revenue instead of capturing it? In this episode of SaaS That App – Building Tech-Enabled Businesses, hosts Aaron Marchbanks and Justin Edwards sit down with Dan Balcauski, Founder of Product Tranquility, to unpack why most SaaS pricing strategies quietly erode revenue. Dan explains why the real leverage lies in who and how you charge, not just the price itself. From choosing the right price metric to navigating AI monetisation and communicating changes without losing trust, this episode delivers practical frameworks to turn pricing into a durable competitive advantage.

    43 min.
  7. The Metric Most SaaS Teams Ignore with Geoff Roberts

    24 FEB

    The Metric Most SaaS Teams Ignore with Geoff Roberts

    What if the best SaaS company isn’t the biggest one, but the one that maximizes life profitability for everyone building it? In this episode of SaaS That App - Building Tech-Enabled Businesses, Geoff Roberts, Co-founder of Outseta, joins Aaron Marchbanks and Justin Edwards to share the lessons he learned from two very different startup exits (Buildium’s $580M win vs. Roambee’s softer landing with SAP) and how those experiences shaped the way he builds today.

    37 min.
  8. How Poker Coaching Became a Scalable SaaS with Jason Gondziola

    17 FEB

    How Poker Coaching Became a Scalable SaaS with Jason Gondziola

    Poker has a knowledge problem, and it’s not a lack of information. It’s the lack of a system. Player pools are flooded with solver outputs and ‘perfect lines,’ but most coaches and players still don’t have a consistent way to assess progress, spot patterns, or turn insights into repeatable improvement. In this episode of SaaS That App - Building Tech-Enabled Businesses, Jason, Owner and Lead Developer at Stratagem, joins Aaron Marchbanks and Justin Edwards to explain why poker coaching is an overlooked vertical market with real workflow pain and how he’s turning that niche into a scalable SaaS.

    32 min.
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Info

Welcome to SaaS That App: Building B2B Web Applications. The podcast for those who are building or thinking about starting a tech-enabled business, especially a SaaS. We dive deep into the real stories behind tech startups—how they got started, the challenges they faced, and the lessons learned along the way. Each episode brings you practical advice, business takeaways, and insights into the tech solutions that actually work (not just the shiny new ones). Each episode is packed with practical advice, business insights, and actionable strategies on what tech solutions are actually working (no, we're not here to sell you the latest shiny new thing). From navigating scaling struggles to mastering the art of working with contractors and agencies, we’ll explore the hard decisions every founder faces—like when to bring your team in-house or if it's time to rewrite your app. Whether you're in the trenches of a growing business or just starting out with your next big idea, you can learn from the stories of people who’ve been there, done that, and have the teeshirt to prove it. Join us each week for a mix of real-world advice, technical deep dives, and lots of bad puns to help you build your tech business faster and smarter instead of harder.

Informatie

  • Maker
    Delta Systems
  • Jaren actief
    2025 - 2026
  • Afleveringen
    48
  • Beoordeling
    Veilig
  • Website van aflevering
    SaaS That App - Building Tech-Enabled Businesses
  • Provider