SciComm Hotline

Reyhaneh Maktoufi and Stephanie Castillo
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Best friends and SciComm researchers, Reyhaneh Maktoufi and Stephanie Castillo, gossip about all the cringeworthy and exciting ways science is communicated in real life.

  1. 27 FEB

    Being Strategic When Navigating Difficult Conversations

    The deficit model of communication, strategic messaging, and “THE EVIL BIG APPLE INDUSTRY” are all things Steph and Rey talk about in this episode. Listen to them discuss examples of how communicators could strategize to have impactful messages and break down strategic SciComm principles.     Deficit model of communication https://en.wikipedia.org/wiki/Information_deficit_model Strategic Science Communication: A Guide to Setting the Right Objectives for More Effective Public Engagement https://www.amazon.com/Strategic-Science-Communication-Objectives-Engagement-ebook/dp/B09QNSGDTY http://strategicsciencecommunication.com/stratscicomm-comics/ Science Audience Engagement: An Audience Research Collaboration Guide for Media Professionals, Evaluators and Communication Researchers https://www.kqed.org/crackingthecode

    50 min

  2. 9 FEB

    Is it A fact or MY fact?

    The world is chaotic; there is grief and heartbreak. And in the midst of it all, we’re dealing with misinformation and conflicting perceptions. Listen to Steph and Rey trying to make sense of the world based on their identities as immigrants, science communicators, and weirdos. Learn about confirmation bias, cognitive dissonance, motivated reasoning, and tools that can help you understand your audience better. Learn more about Rey and Steph here:https://scicommhotline.comSubmit your gossip or questions to drama@scicommhotline.comMentioned in the episode: For Hamid, the brave firefighterhttps://www.instagram.com/p/DQl9DAFDno6/Ethan Zuckerman on Truthinesshttps://www.youtube.com/watch?v=T8AiWoJLJj0Bowling Alone: The Collapse and Revival of American Communityhttps://www.simonandschuster.com/books/Bowling-Alone-Revised-and-Updated/Robert-D-Putnam/9781508230595Cultish: The Language of Fanaticism―Understanding the Social Science of Cult Influencehttps://www.amazon.com/Cultish-Language-Fanaticism-Amanda-Montell/dp/0062993151Irony of satire: Political ideology and the motivation to see what you want to see in The Colbert Reporthttps://www.instagram.com/p/DUbNhYziXWH/https://journalistsresource.org/politics-and-government/irony-satire-political-ideology-colbert-report/Festinger, End of the world, and cognitive dissonancehttps://www.instagram.com/p/DUWFHOLCQ4M/SNL Sketch: Mom Confessionhttps://www.youtube.com/watch?v=-wQhY5CMMl4Harmony Lab’s Narrative Observatory:https://narrativeobservatory.org/

    52 min

  3. 19-12-2025

    Rey & Steph are getting vulnerable...again.

    Another episode of Rey and Steph oversharing. You’re welcome. Listen to the two catch up after a mini-hiatus, chatting about all things from TMI health updates and science communication of taboo topics, to relieving grad school trauma and lessons learned. *Correction: it wasn’t an award, it was Sagan’s nomination rejection to the National Academy of Sciences. Check out these resources they mentioned in the episode: Naomi Koh Belic: Hot Girls Have IBShttps://www.instagram.com/reel/CgOZxNVjfd3/The Hello PhD podcast with Josh Hall and Daniel Arneman, interview with Mónica feliu Mójerhttps://hellophd.com/2018/05/092-making-time-science-communication-monica-feliu-mojer/The Carl Sagan Effecthttps://www.jneurosci.org/content/jneuro/36/7/2077.full.pdfThank you for joining us for this experiment of a podcast and for tuning in to our creative outlet. Just two friends talking crap about all things science and how it's communicated. Hope you join us next year as we try to explore more areas of SciComm with professionals.

    50 min

  4. 12-11-2025

    What Does it Mean to be Authentic?

    In this conversation, Reyhaneh and Stephanie discuss the importance of authenticity and self-awareness for personal and branded science content. We emphasize the need to recognize and embrace one's true values rather than projecting a false image. The discussion highlights how individuals can leverage their unique traits, such as humor and vulnerability, to create a genuine connection with others. And how the rules change when you're representing a large science organization. Learn more about Rey and Steph at: http://scicommhotline.com Submit your creep story to drama@scicommhotline.com Studies mentioned:Assessing the Credibility and Authenticity of Social Media Content for Applications in Health Communication: Scoping Review https://www.jmir.org/2020/7/e17296/ Constructing and influencing perceived authenticity in science communication: Experimenting with narrative https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0226711Link in Bio Substack: https://www.milkkarten.net/

    47 min

  5. 17-10-2025

    Two Bros Talking About AI

    AI: Rey and Steph are a bit embarrassed to admit they use it, but they do. Listen to them talking about all the ways AI comes in handy in media production, research, and job search. They also talk about the dark side of AI, some of the pitfalls and philosophical thoughts around it!  Learn more about Rey and Steph at: http://scicommhotline.com Message your hot takes to drama@scicommhotline.com  More about the Jackson Summit here; https://www.jacksonwild.org/ Follow Rey’s 30-day ChatGPT “Going Viral” plan https://www.instagram.com/p/DPTuSgIADFN/ Measuring AI Ability to Complete Long Tasks https://metr.org/blog/2025-03-19-measuring-ai-ability-to-complete-long-tasks/  Palisade Research (AI whistleblower org) https://palisaderesearch.org/  More Perfect Union: On AI and energy consumption https://www.instagram.com/p/DPTv9Mkjrgu/?img_index=1 The Oatmeal: Let’s Talk About AI https://theoatmeal.com/comics/ai_art Instagram Reel on the ChatGPT exchange https://www.instagram.com/p/DPeshTAgdNm/ The white paper for The National Academies of Sciences “Sustained Public Engagement in Science and Engineering via Digital Spaces and Communities” here: https://overdeck.org/portfolios/spotlight/nasem-sustained-public-engagement-in-science-and-engineering-via-digital-spaces-and-communities/ NotebookLM https://notebooklm.google/

    59 min

  6. 20-09-2025

    Is it the humor or the reaction to humor?

    Steph and Rey go down a rabbit hole of their comedy grievances. With lots of examples from social media, they dissect what it is that annoys and worries them about how we consume comedy, while also discussing what they hope for in comedy.

    49 min

  7. 29-08-2025

    Building Trust: How much transparency is too much transparency?

    How much does your audience know about you? How much should they know about you? In this episode, Rey and Steph discuss a listener’s experience of discovering a science influencer’s PR strategy and how that connects with a new paper on trust in science: "Lying Increases Trust in Science."   Learn more about Rey and Steph at: http://scicommhotline.com Message your hot takes to drama@scicommhotline.com  Find the paper we discuss, “Lying increases trust in science,” here: https://link.springer.com/article/10.1007/s11186-025-09635-1

    44 min

  8. 15-08-2025

    Building Friendships & Communities

    Who are we, truly, without our friends and communities? This week, Steph and Rey share some stories from the heart: Rey reflects on her trip to Hiroshima and the forming of an unlikely friendship. Steph shares how a scene from Avatar: The Last Airbender broke her (in the most wholesome way possible). Listen to the podcast and learn more about Steph and Rey’s principles of SciComm community building and red flags to be aware of.   Learn more about Rey and Steph at: http://scicommhotline.com Message your hot takes to drama@scicommhotline.com  Here’s the Aspen Institute panel that sent Steph over the edge and led to us scrapping the episode: https://www.youtube.com/live/SJD1GOyInyA?si=j4Ol_XAaL4Ogo0Qp  Here are some communities we mentioned, and you should check out:  US-Japan Leadership Program (USJLP) – A binational leadership initiative convened by the United States-Japan Foundation that brings together emerging American and Japanese changemakers for immersive conferences, building a lifelong network of Delegates and Fellows: us-jf.org/en/usjlpComSciCon – A series of science communication workshops organized by graduate students for graduate students: comscicon.orgSTEM Success Summit – An event providing skills training, workforce development, and internship/apprenticeship services: https://www.stemedia.com/experience/stem-success-summitNational Geographic Society – A leading nonprofit focused on exploration, education, storytelling, and environmental science: nationalgeographic.orgJackson Wild Media Lab – A competitive, fully funded, immersive nine-day filmmaking and science storytelling workshop by Jackson Wild: https://www.jacksonwild.org/media-lab?utm_source=chatgpt.com AAAS Mass Media Fellowship (also known as the AAAS Science & Engineering Mass Media Fellowship) – A 10-week summer program placing science, engineering, and mathematics students and postdocs at media organizations: massmedia.secure-platform.comCivic Science Fellowship – A program that embeds emerging leaders in organizations at the interface of science and society, under collaborations like the Rita Allen Foundation's Civic Science Fellows: civicsciencefellows.orgGilliam Fellowship (HHMI) – The Gilliam Fellows Program launches promising PhD students into impactful scientific research careers while fostering inclusive training environments: https://www.hhmi.org/programs/gilliam-fellows

    52 min
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Best friends and SciComm researchers, Reyhaneh Maktoufi and Stephanie Castillo, gossip about all the cringeworthy and exciting ways science is communicated in real life.

Informatie

  • Maker
    Reyhaneh Maktoufi and Stephanie Castillo
  • Jaren actief
    2025 - 2026
  • Afleveringen
    13
  • Beoordeling
    Expliciet
  • Copyright
    © Reyhaneh Maktoufi and Stephanie Castillo
  • Website van aflevering
    SciComm Hotline