Science Communication Accelerator - scicomX (scicomm, social media, and digital science marketing)

Julius Wesche

Currently on hold, since I am finishing the book "Science on Social" with Cambridge University Press. You find me lurking around on my LinkedIn way too often :), or just send me an email (julius.wesche@scicomx.com). Hope to hear from you. #ScienceCommunication

  1. #60 After Hours Insta – Balancing a 9-5 Job while Crushing it on Social Media (with Sevim Aktas, EU Policy Influencer)

    07-11-2023

    #60 After Hours Insta – Balancing a 9-5 Job while Crushing it on Social Media (with Sevim Aktas, EU Policy Influencer)

    For many of us researchers, communicating science is something that we do in addition to writing papers, teaching, supervising, and acquiring research grants. Sometimes, it can be overwhelming because it comes on top of all the other responsibilities. However, today's guest demonstrates that one doesn't need to be overwhelmed to be successful on social media while maintaining a regular job. Find Sevim on Instagram and on LinkedIN. --- The Science Communication Accelerator Podcast is brought to you by Julius Wesche (PhD). With it Julius aims to empower scientists, universities, and researchorganizations to engage publicly and share more science on social media. To doso, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with expertsin the field of social media and science communication. Please reach outto Julius for workshops and talks via Linkedin or via mail: julius@scicomx.com.

    28 min.
  2. #59 Communicating science in a highly political environment (Antje Collowald, Joint Research Centre - European Commission)

    24-10-2023

    #59 Communicating science in a highly political environment (Antje Collowald, Joint Research Centre - European Commission)

    Antje leads a 45 communications team across five countries in probably the most political research organization in Europe, the European Commissions own Joint research centre. Check out this episode to learn how they prioritize content, how they brand the organization and how they help researchers communicate their science. Find Antje on LInkedIN and on Twitter/X. --- The Science Communication Accelerator Podcast is brought to you by Julius Wesche (PhD).With it Julius aims to empower scientists, universities, and researchorganizations to engage publicly and share more science on social media. To doso, the podcast aims to create a knowledge hub for digital sciencecommunication by publishing engaging and inspiring episodes with expertsin the field of social media and science communication. Please reach outfor digital communication support. You find Julius on LinkedIN or via mail: julius@scicomx.com.

    50 min.
  3. #58 How to be a climate scientist, a content creator and write a bestseller all at once (Prof. Kimberly Nicholas, Lund University)

    10-10-2023

    #58 How to be a climate scientist, a content creator and write a bestseller all at once (Prof. Kimberly Nicholas, Lund University)

    How to juggle research work, supervision, and science communication? It can be challenging at times to bring all of it together. In this episode, we learn how Prof. Kimberly Nicholas manages this challenge. Kimberly has a PhD from Stanford (note: fixed typo here), has written dozens of peer-reviewed journal papers, and on the side, she creates climate science content. She runs a newsletter and has cultivated a community of 15 000+ followers on Twitter. Pretty impressive. In this episode, she tells us how she juggles all these things and how she defines the impact of science communication. You find her obviously on Twitter and also on LinkedIn. Resources: Kim's Newsletter on Substack PDF Under the sky we make. PDF seven steps to communicate science (Taking research from idea to impact)  -- The Science Communication Accelerator Podcast by Julius Wesche (PhD). With it Julius aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out for digital communication support. You find Julius on ⁠Linkedin⁠ or via mail: julius@scicomx.com.

    28 min.
  4. #57 Building a PhD Student's Science Communication Strategy (with Saad Ahmed)

    26-09-2023

    #57 Building a PhD Student's Science Communication Strategy (with Saad Ahmed)

    In this episode I structure a science communication strategy with PhD student Saad Ahmed. Ahmed researches and develops sustainable business models (SBM) for the battery value chain considering reusing, repurposing, and recycling the batteries. In this episode I sit down with him and we go through the basic questions that help anyone to build his/her first communication strategy. Check it out if you want to build your first science communication strategy. -- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out for digital communication support. You find Julius on Linkedin or via mail: julius@scicomx.com.

    38 min.
  5. 56. Building Brand, Unleashing Knowledge: Inside CERN's communication department (with Ana Godinho, Head at CERN for Education, Communications and Outreach)

    27-06-2023

    56. Building Brand, Unleashing Knowledge: Inside CERN's communication department (with Ana Godinho, Head at CERN for Education, Communications and Outreach)

    Embark on a captivating journey with Ana Godinho, Head of Education, Communication, and Outreach at CERN, as we explore the evolving landscape of science communication and brand building within the European academic system. Discover CERN's communication development over the years and their current strategies both offline and online. Note, CERN is the first research organization that is about to adopt an influencer strategy. Gain insights into the future of CERN's communication initiatives and the upcoming trends and challenges in science communication on a global scale. -- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out for digital communication support. You find Julius on LinkedIn or via mail: julius@scicomx.com.

    47 min.
  6. #55 How to start a successful Popular Science Podcast (with Torill Sommerfelt Ervik, University of Bergen)

    13-06-2023

    #55 How to start a successful Popular Science Podcast (with Torill Sommerfelt Ervik, University of Bergen)

    Today we learn from Torill Sommerfelt Ervik on how to start a successful popular science podcast. Torill is a communication advisor at the University of Bergen and she runs the UIB POPVITEN Podcast which has garnered > 66.000 streams. In this episode she tell us how she started the podcast, how they create each episode, how they host it and how the podcast is promoted. Enjoy the session :). -- The Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (julius.wesche@scicomx.com).

    32 min.
  7. #54 Maximizing research impact on Linkedin (with Karlijn de Wit - CEO of Noscura)

    02-05-2023

    #54 Maximizing research impact on Linkedin (with Karlijn de Wit - CEO of Noscura)

    Where can you (potentially) reach 700 million users to see your research results? 𝗬𝗲𝘀, 𝗟𝗶𝗻𝗸𝗲𝗱𝗶𝗻! It is not a job platform anymore. Linkedin is a platform that develops more an more into a Facebook in 2010, and that without the hate. In this episode I talk with Karlijn de Wit about how to maximize research impact on Linkedin. You will learn: What Linkedin is. How linkedin works. How researchers and research organizations can use Linkedin How basic and advanced communication strategies on Linkedin could look like both for individual research as well as universities. You can find Karlijn de Wit through her Linkedin or you you can send her an email to: 'karlijn@noscura.nl' --- The  Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (julius.wesche@scicomx.com).

    48 min.
  8. #53 The Twitter Algorithm Unveiled – 10 ways to optimize your tweets for maximum visibility

    11-04-2023

    #53 The Twitter Algorithm Unveiled – 10 ways to optimize your tweets for maximum visibility

    On march 31, Twitter reveals some of its source code, including its recommendation algorithm. In this episode you learn how to optimize your tweets for maximum visibility. Here a hot summary: Optimize for likes, then retweets, then replies Images & videos help Blue badge extends your reach Avoid external links Making up words or misspelling hurts You are clustered - posting outside your cluster will get you little visibility Mutes & unfollows hurt Misinformation ranks you down Follow me for more content on how to do science communication on social media platforms (Twitter: @juliuswesche; Linkedin: Julius Wesche) --- The  Science Communication Accelerator Podcast aims to empower scientists, universities, and research organizations to engage publicly and share more science on social media. To do so, the podcast aims to create a knowledge hub for digital science communication by publishing engaging and inspiring episodes with experts in the field of social media and science communication. Please reach out if you are looking for a sparring partner to create your organizational communication or branding strategy (julius.wesche@scicomx.com).

    17 min.
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Currently on hold, since I am finishing the book "Science on Social" with Cambridge University Press. You find me lurking around on my LinkedIn way too often :), or just send me an email (julius.wesche@scicomx.com). Hope to hear from you. #ScienceCommunication

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