Shiny New Object - a Marketing Podcast

Tom Ollerton
  • 5,0 (2)
  • Marketing
  • Wekelijks bijgewerkt

Shiny New Object is a podcast about the future of data driven marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net

  1. Stop just accepting what AI gives you - Havas Media's Des Bateman

    2 dgn geleden

    Stop just accepting what AI gives you - Havas Media's Des Bateman

    Data gives us answers, but not the whole truth. Des Bateman, SVP Growth at Havas Media Network, draws an interesting parallel between using AI and the process that went into the book "Breath" by James Nestor. In this latest episode of the #ShinyNewObjectPodcast, we look at what the outcome looks like when you research and back up your hunches... instead of just saying "just breathe through your nose." Tune in to discover: • Why digital data is not the same as objective truth  • How AI can make audience research more scalable • Why friction can sometimes improve conversion • What happens when every marketer uses the same AI tools • Why skilled creatives remain the real competitive advantage Subscribe to keep hearing conversations about creativity, technology and the future of data-driven marketing.

    34 min.
  2. Read, Listen & Filter: Thinking clearly in the age of AI with Booking.com's Corina Bordeianu

    30 jun

    Read, Listen & Filter: Thinking clearly in the age of AI with Booking.com's Corina Bordeianu

    Marketers need strong logic, clear reasoning, and an identity of their own before turning to AI to enhance or speed up their work. That's why Corina Bordeianu, Social Media Insights Principal at Booking.com, urges them to Read. Listen. Filter. For Corina, education is paramount to her career progression. And her view of the future of marketing: going beyond social listening to understand video intelligence and what consumers say about your brand. Tune in to hear her #ShinyNewObject and get some great #marketinginsights #shinynewobjectpodcast

    32 min.
  3. Stop using AI for everything - Finding the best use cases with UserTesting CMO Johann Wrede

    30 mei

    Stop using AI for everything - Finding the best use cases with UserTesting CMO Johann Wrede

    Most people are overusing AI and not making the most of it for the things that really matter. Johann Wrede, CMO at UserTesting, is teaching us to go beyond simple tasks and use Claude Code and Codex - his Shiny New Objects for data driven marketers. Learn why building the right tools, independent of the AI agent used, will improve your marketing. We also discuss the power of moving quickly, testing often, and keeping the human in the process.

    27 min.
  4. You can't fake taste - with Charlotte Tilbury's Marukh Budhraja

    14 mei

    You can't fake taste - with Charlotte Tilbury's Marukh Budhraja

    It's now easier than ever to copy content until all digital marketing starts to look the same - this is where taste becomes a shiny new object, says Marukh Budhraja, Global Head of Social Media Marketing at Charlotte Tilbury. What really differentiates brands and how can you use today's tools, without your content looking copied? She tells us more on this episode of the Shiny New Object podcast.

    25 min.
  5. Throwing tokens in a Virtual Trevi Fountain with Tim Sparke

    8 mei

    Throwing tokens in a Virtual Trevi Fountain with Tim Sparke

    For Tim Sparke, feedback is something marketers should seek relentlessly, but one thing companies and people aren't really set up to receive. And that includes data in... data driven marketing. On the Shiny New Object Podcast latest episode, he explains why relentlessly seeking feedback is key to developing, and how to set up a system for this rather than simply thinking about gathering data as a goal. But most importantly, we talk about his and Congregation Partners' ambitious new project: the Trevi app. A safe sandbox for marketers to test ideas, explore data, and compare different generative models. Find out all about it in this latest episode.

    27 min.
  6. Cutting through podcast overwhelm with BT Group's Nevra Yagmur

    1 mei

    Cutting through podcast overwhelm with BT Group's Nevra Yagmur

    Drowning in content?  Nevra has a solution. With vibe coding and bridging gaps between sources, BT Group's Digital Performance Manager, Nevra Yagmur, shares her "podsome" project. Plus, find out her skills of choice to make it in data driven marketing when depth alone isn't enough and performance stops happening in isolation.

    27 min.
  7. Avoid data paralysis & embrace performance AI - Evergreen Finance's Dan Saunders

    24 apr

    Avoid data paralysis & embrace performance AI - Evergreen Finance's Dan Saunders

    Dan Saunders is the Head of Performance Marketing at Evergreen Finance London and our latest guest on the #ShinyNewObjectPodcast. He swears by "The Way of the Wolf" to teach us why everything we do is ultimately, a sales job. He believes the best thing to do with data is get stuck in, finding your starting point and just using it - not being paralysed by how much of it you've got. And he tells us why the future of marketing sits with Performance AI that quantifies everything we used to look at as subjective. As long as humans are at the helm, that can yield highly effective conversion results. Tune in to learn how.

    20 min.
  8. Productive curiosity keeps shopper marketing relevant - learn how with Jack Link's' Vanessa Atanasov

    17 apr

    Productive curiosity keeps shopper marketing relevant - learn how with Jack Link's' Vanessa Atanasov

    Data is never static - just like people and the world as a whole. Vanessa Atanasov, Shopper and Trade Marketing Manager at Jack Link's and BiFi Benelux, tells us how she uses the "before & after" of banana bread during Covid lockdowns to illustrate how things can change, including our understanding of them. We talk about shopper vs consumer marketing and how to use productive curiosity to make your in-store campaigns stand out. Tune in to the #ShinyNewObjectPodcast to get some of the worst, and best, marketing advice ever. #marketingpodcast #datadrivenmarketing

    21 min.
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Shiny New Object is a podcast about the future of data driven marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net

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