Talking Marketing

AMA Boston
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Talking Marketing is an AMA Boston Chapter original podcast featuring interviews with nationally renown marketing experts. Get tips, insights, trends and best practices to keep you up to speed on marketing thought leadership and ideas.

  1. 26 jun

    Episode 69: The Solopreneur & The Agent: Building a 20+ Year Marketing Legacy ft. Bryan Fikes

    Welcome back to the last episode of Talking Marketing, season 2025-26.  We close this year on a high with Bryan Fikes. 20 years in marketing. Multiple startups built. And a new AI agent named Bodhi. What happens when two decades of grit meets ultimate personal clarity and cutting-edge tech? You reinvent the entire entrepreneurial playbook. In this conversation with Bryan, we skip the surface-level AI hype and get into the real mechanics of modern business building. He has scaled the massive, multi-million-dollar traditional agencies of the past, but today, he's building something much more potent: a lean, automated, hyper-focused future. We dive deep into: The 20-Year Perspective: What remains true about building a startup when the tech stack changes every six months. The Power of Focus: How marking one year of sobriety unlocked a new level of operational velocity. Meet Bodhi: Why AI agents (not just tools) are redefining the solo founder journey and replacing heavy agency overhead. If you're an entrepreneur trying to scale without drowning in operational noise, this conversation is a masterclass in modern leverage.

    55 min.

  2. 17 jun

    Episode 68: When Music Meets Marketing ft. Jeff Porter

    Welcome back to Talking Marketing! 🎙️ In Episode 68, I sit down with Jeff Porter, marketer at EventPipe and hip-hop artist — to explore why success doesn't have to fit into a single box. From working with children with autism to spending seven years at one company, becoming the only marketer in the room, navigating competing opinions, and balancing a creative career in music, Jeff shares the lessons that shaped his unique path. In this episode, we discuss: What the classroom taught him before marketing ever could The value of staying and growing within one organization What day one really looks like when you're building marketing from scratch How to protect your strategy when everyone has an opinion Why making music makes him a better marketer If you've ever been told to "pick a lane," this conversation is for you. Sometimes the most rewarding careers are built by following more than one path. 🎧 Listen now and join the conversation.

    36 min.

  3. 5 jun

    Episode 67: From Dough to Done: How Milk Bar and Krispy Kreme Made It Work

    Two years. One million doughnut samples. And a masterclass in brand stewardship. For National Donut Day, the Talking Marketing podcast goes behind the scenes of one of the most anticipated sweet-treat collaborations in recent history. In this exclusive episode, we sit down with Charlie Hodges(Krispy Kreme) and Shannon Salzano (Milk Bar) to unpack the strategic, messy, and brilliant realities of bringing two iconic culinary giants into the same room. From non-traditional career pivots to the intense operational pressure of a global rollout, this conversation moves past the standard marketing playbook to look at the real tension between creative nuance and massive scale. What you'll learn from this episode: The Non-Linear Path to Brand Love: How Charlie's journey (Chick-fil-A, J&J, Krispy Kreme) and Shannon's path (Editor to Milk Bar Creative Director) shaped their philosophies on building consumer devotion.   The Anatomy of a 2-Year Collaboration: A candid look at where the partnership nearly fell apart, who blinked first, and the unexpected lessons learned from managing high-stakes brand equity.

    41 min.

  4. 19 mei

    Episode 66: Neil Cohen - The Marketing Therapist

    Welcome to Talking Marketing, Episode: 66 Neil Cohen - The Marketing Therapist. Most brands think they have a marketing problem. Neil Cohen has spent 40 years proving they have a listening problem. From the boardrooms of Hilton, Arby's, and Sega to over 300 companies advised across three continents — the pattern never changed. Brands that struggled weren't out-spent or out-creative'd. They were out of touch with the very people they were trying to reach. Neil calls it therapy. Because that's what it is. The diagnosis is usually simpler than anyone wants to admit — and fixing it costs far less than ignoring it. In this episode, Neil breaks down why listening is the most underrated skill in marketing, what decades inside big brands taught him about the ones that got it right, and why the most expensive mistake a company can make is assuming they already know the answer. For every marketer who's ever built a campaign — this one hits different.

    55 min.

  5. 5 mei

    Episode 65: The Hard Truths About Building Boston's Design Community

    Welcome back to Talking Marketing - Episode 65 - The Hard Truths About Building Boston's Design Community. This week I sat down with Catherine Headen-Carlucci — designer, consultant, and President of AIGA Boston — for one of the most honest conversations I've had about what it really takes to build a design community from the inside. We went deep on: — The gap between what designers are trained to believe design is, and what it actually is in practice — What AIGA Boston is doing that most designers don't know exists — Why Boston loses its talent to other cities and who's responsible for changing that — What the next version of Boston's design community needs to look like. This is not a surface conversation. Catherine doesn't hold back — and that's exactly why you should listen.

    1 u 1 m

  6. 28 apr

    Episode 64: Agile Marketing: Beyond the Buzzword

    Hello and welcome back to Talking Marketing, Episode 64 — Agile Marketing: Beyond the Buzzword. In this episode, we sit down with Kamal Hans, an Enterprise Agile Coach and SAFe-certified practitioner based in Boston, who has spent his career helping global organizations — including Ericsson, Bose, Kronos, and Vistaprint — build more adaptive, collaborative, and effective ways of working.  In this conversation, Kamal breaks down what Agile Marketing really means beyond the jargon, how marketing teams can deliver value earlier and learn faster, why feedback loops matter more than ever in modern marketing, and what organizations get wrong when they try to make the shift. Whether you're new to Agile or looking to strengthen how your team works, this episode is packed with practical perspective and hard-won lessons from the field.

    56 min.

  7. 6 apr

    Episode 63: The Business of Being Human with Bob Cargill

    Welcome back to Talking Marketing, Episode 63 - The Business of Being Human In this episode, I sit down with Bob Cargill - former AMA Boston president, educator, and the mind behind upcoming "The Bob Cargill Marketing Roadshow".  We explored a tension every marketer is quietly dealing with right now: Why "being authentic" suddenly became a marketing tactic What AI is actually changing about marketing careers Why trust is getting harder to build (even when brands try) And why the most human brands often feel the least "polished" If you're working in marketing right now, this conversation will likely make you rethink a few things.

    46 min.

  8. 24 mrt

    Episode 62: When Experience Becomes Authority - The Making of a Marketing Leader

    Hello and welcome back to Talking Marketing, Episode 62 - When Experience Becomes Authority - The Making of a Marketing Leader Not every marketer gets to see the industry from this many angles. Luxury retail. Consumer electronics. FMCG. Broadcast media. B2B. Across some of the world's most demanding markets. On the latest episode of Talking Marketing, we're joined by Amrita Datta, someone who has a perspective on marketing leadership that could only come from a career built the way hers has been.  We talk about owning outcomes, leading cross-functional teams, building credibility in new markets, and what the marketing industry looks like when you've operated at the highest levels of it across very different worlds. The kind of conversation that reminds you how much there still is to learn.

    59 min.
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Info

Talking Marketing is an AMA Boston Chapter original podcast featuring interviews with nationally renown marketing experts. Get tips, insights, trends and best practices to keep you up to speed on marketing thought leadership and ideas.

Informatie

  • Maker
    AMA Boston
  • Jaren actief
    2018 - 2026
  • Afleveringen
    68
  • Beoordeling
    Veilig
  • Website van aflevering
    Talking Marketing