The Bottleneck Podcast

Bottleneck Podcast
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Rory Sutherland, Vice Chairman of Ogilvy UK, and Elfried Samba, CEO and Co-Founder of Butterfly Effect and former Global Head of Social at Gymshark, explore the hidden blocks that slow teams down, from flawed strategies to missed cultural signals and outdated thinking.   Each episode breaks down a real challenge through the lens of behavioural science, digital strategy, and lived experience. Through conversations with industry pioneers and creative thinkers, they unpack why teams fail and reveal secrets for driving progress.   Joined by guests who’ve built, rebuilt, or reimagined entire industries, Rory and Elfried challenge assumptions, unpack failure, and explore what moves the needle.   Powered by Sassy+ www.sassyplus.com Hosted on Acast. See acast.com/privacy for more information.

  1. Robbie Lyle with Elfried Samba on AFTV, Global Fan Network, and building a sports media empire

    22 UUR GELEDEN

    Robbie Lyle with Elfried Samba on AFTV, Global Fan Network, and building a sports media empire

    Robbie Lyle started AFTV with a borrowed camera, a borrowed mic, and a belief that football fans deserved to be heard. Thirteen years later, he’s built one of the most influential fan media businesses in sport, with billions of views, millions of followers, and a whole new generation of creators following the path he helped create.In this episode, Robbie and Elfried explore the real story behind AFTV, from filming outside stadiums while still working as a building surveyor to building a 25-person media company across AFTV, DR Sports and the Global Fan Network.They talk about execution, fear, criticism, spotting talent, learning from new platforms, and why the biggest opportunity in media still belongs to the people willing to move first. Follow RoryInstagram: @rorysutherland_clipsTikTok: @RorysutherlandclipsX: @rorysutherlandLinkedIn: in/rorysutherland/Follow ElfriedInstagram: @elfriedsambaLinkedIn: in/elfriedsamba/Website: butterflyeffect.xyz/Follow Robbie LyleInstagram: @robbielyleofficialLinkedIn: in/robbie-lyle-14a077134/Follow AFTVYouTube: @AFTVmediaWebsite: aftv.co.ukTikTok: @aftvmediaInstagram: @aftvmediaFacebook: @aftvmediaX: @aftvmediaSnapchat: @aftvmediaTwitch: @aftvmediaPodcasts: aftv.co.uk/podcastsA Sassy+ original podcast seriesInstagram: @rorysutherland_clipsTikTok: @RorysutherlandclipsX: @rorysutherlandLinkedIn: in/rorysutherland/Follow ElfriedInstagram: @elfriedsambaLinkedIn: in/elfriedsamba/Website: butterflyeffect.xyz/Follow Robbie LyleInstagram: @robbielyleofficialLinkedIn: in/robbie-lyle-14a077134/Follow AFTVYouTube: @AFTVmediaWebsite: aftv.co.ukTikTok: @aftvmediaInstagram: @aftvmediaFacebook: @aftvmediaX: @aftvmediaSnapchat: @aftvmediaTwitch: @aftvmediaPodcasts: aftv.co.uk/podcastsA Sassy+ original podcast series

    1 u 20 m
  2. Conny Kalcher with Rory Sutherland on customer loyalty, human connection and building trust at scale

    12 APR

    Conny Kalcher with Rory Sutherland on customer loyalty, human connection and building trust at scale

    Conny Kalcher, Chief Marketing Officer at Zurich, joins Rory Sutherland to explore why most companies get customer experience wrong. After decades at LEGO and now at one of the world’s largest insurers, she explains how businesses drift into short-term thinking — and what it takes to shift back to building real, lasting relationships. During her time at LEGO, she helped expand the brand beyond children into a global creative platform, unlocking new audiences and deeper engagement. In her current role at Zurich, she’s applying that same thinking to transform a 150-year-old organisation from product-led to customer-led. From training empathy across 60,000 employees to using AI to simplify thousands of customer interactions, this episode is about turning “customer-first” from a slogan into a system. They explore trust, retention, human behaviour, and why the companies that win are the ones that stay valuable over time. Follow Rory Instagram: @rorysutherland_clips TikTok: @Rorysutherlandclips X: @rorysutherland LinkedIn: in/rorysutherland/ Follow Elfried Instagram: @elfriedsamba LinkedIn: in/elfriedsamba/ https://www.butterflyeffect.xyz/ Follow Conny Kalcher LinkedIn: in/conny-kalcher-198ba5/ X: @ConnyKal A Sassy+ original podcast series

    1 u 3 m
  3. Matt Pohlson with Rory Sutherland and Elfried Samba on flatlining, £400M growth and £120M donated

    27 MRT

    Matt Pohlson with Rory Sutherland and Elfried Samba on flatlining, £400M growth and £120M donated

    What happens when you literally die — and come back with a completely different view on business, risk, and what actually matters? Matt Pohlson — founder and CEO of Omaze — joins Rory Sutherland and Elfried Samba to share the story behind building one of the UK’s fastest-growing businesses, and how a near-death experience changed everything. Matt recounts flatlining for four and a half minutes, the moment his mother refused to let doctors give up, and how surviving something he “shouldn’t have” forced him to rethink both his life and his company. What followed was a radical shift — away from celebrity-driven campaigns towards a model that would eventually scale to over £400M in just five years. This episode unpacks the power of storytelling in business, why making the customer the hero changes everything, how brands like Mr Beast win by showing tangible impact — and why Omaze has already given over £120M to charity while building a profitable company. Follow Rory Instagram: @rorysutherland_clips TikTok: @Rorysutherlandclips X: @rorysutherland LinkedIn: in/rorysutherland/ Follow Elfried Instagram: @elfriedsamba LinkedIn: in/elfriedsamba/ https://www.butterflyeffect.xyz/ Follow Matt Pohlson Instagram: @mattpohlson X: @OmazeUK LinkedIn: in/matthew-pohlson/ https://omaze.co.uk/ A Sassy+ original podcast series

    54 min.
  4. June Sarpong with Rory Sutherland and Elfried Samba on culture, connection and staying in the game

    15 MRT

    June Sarpong with Rory Sutherland and Elfried Samba on culture, connection and staying in the game

    What does it take to build a career that lasts three decades — and stay curious enough to keep reinventing it? June Sarpong — broadcaster, author, entrepreneur and host of Culture Conversations — joins Rory Sutherland and Elfried Samba to talk about culture, leadership, and why visibility changes what people believe is possible. June reflects on her journey from teenage work experience at Kiss FM to becoming one of the UK’s most recognisable media voices, sharing what she has learned about staying relevant, taking risks, and refusing to define herself by a single title. The conversation explores how strong cultures are actually built, why leaders must live the values they promote, how representation changes ambition, and why the most important skill in business might simply be making people feel seen. This episode unpacks why luck matters more than people admit, how great founders expand their own capacity as their companies grow, why the Kardashians might be the greatest marketers of the modern era — and why Africa has the opportunity to build entirely new systems rather than inherit old ones. Follow Rory Instagram: @rorysutherland_clips TikTok: @Rorysutherlandclips X: @rorysutherland LinkedIn: in/rorysutherland/ Follow Elfried Instagram: @elfriedsamba LinkedIn: in/elfriedsamba/ https://www.butterflyeffect.xyz/ Follow June Sarpong Instagram: @junesarpo/ X: @junesarpong LinkedIn: in/june-sarpong/ https://www.youtube.com/@Culture-Conversations A Sassy+ original podcast series

    1 u 30 m
  5. Ellie Norman with Rory Sutherland and Elfried Samba on finding fans and making them stay

    1 MRT

    Ellie Norman with Rory Sutherland and Elfried Samba on finding fans and making them stay

    Ellie Norman — Chief Marketing Officer at Formula E and former Chief Communications Officer at Manchester United — joins Rory Sutherland and Elfried Samba to talk about her time at Honda and Virgin Media through to Formula One and now Formula E. Ellie explains how she walks into every room convinced she doesn't have all the answers, is always asking questions, and always learning. The conversation explores how constraint forces creativity, why brand defensibility matters more than impression counts, and how the creator economy is rewriting the rules of sports marketing. This episode unpacks what it really means to build fame, be easy to find, and be hard to leave — why she likes to hire people who are comfortable with uncertainty — and why common sense remains the rarest skill in any marketing department. Follow Rory Instagram: @rorysutherland_clips TikTok: @Rorysutherlandclips X: @rorysutherland LinkedIn: in/rorysutherland/ Follow Elfried Instagram: @elfriedsamba LinkedIn: in/elfriedsamba/ https://www.butterflyeffect.xyz/ Follow Ellie Noman LinkedIn: https://www.linkedin.com/in/ellietory/ X: https://x.com/EllieMNorman https://www.fiaformulae.com/en A Sassy+ original podcast series

    1 u 33 m
  6. Eliza Filby with Rory Sutherland and Elfried Samba on the Bank of Mum and Dad economy

    8 FEB

    Eliza Filby with Rory Sutherland and Elfried Samba on the Bank of Mum and Dad economy

    Dr. Eliza Filby — historian and author — joins Rory Sutherland and Elfried Samba to examine why inheritance now matters more than income. The conversation explores how the Bank of Mum and Dad has become a private financial system, why wages no longer deliver independence, and how access to family money shapes the risks people can take. It looks at why Gen Z now inhabits a world where work alone no longer leads to security or progress. This episode unpacks what happens when families quietly replace markets and the state as the real source of economic stability. Follow Rory Instagram: @rorysutherland_clips TikTok: @Rorysutherlandclips X: @rorysutherland LinkedIn: in/rorysutherland/ Follow Elfried Instagram: elfriedsamba LinkedIn: in/elfriedsamba/ https://www.butterflyeffect.xyz/ Follow Eliza Filby TikTok: @eliza_filby Instagram: @dr_eliza_filby A Sassy+ original podcast series

    1 u 30 m
  7. Oscar Ryndziewicz with Rory Sutherland and Elfried Samba on DFYNE becoming the UK’s fastest-growing company

    26 JAN

    Oscar Ryndziewicz with Rory Sutherland and Elfried Samba on DFYNE becoming the UK’s fastest-growing company

    Oscar Ryndziewicz — founder of DFYNE — joins Rory Sutherland and Elfried Samba to unpack the decisions behind one of the UK’s fastest-growing private companies. Ryndziewicz explains how DFYNE grew from a £6,000 credit card bet into a global activewear brand, why the company chose to scale from Glasgow rather than London, and how autonomy, simple metrics and trust replaced traditional management controls as the business expanded. Drawing directly from DFYNE’s growth journey — culminating in its recognition as the UK’s fastest-growing private company in The Sunday Times 100 — this conversation explores how location, culture and leadership design quietly shape scale. This episode looks at what happens when founders stop optimising for appearances, focus on outcomes instead of activity, and build systems that let people think for themselves. Follow Rory Instagram: @rorysutherland_clips TikTok: @Rorysutherlandclips X: @rorysutherland LinkedIn: in/rorysutherland/ Follow Elfried Instagram: elfriedsamba LinkedIn: in/elfriedsamba/ https://www.butterflyeffect.xyz/ Follow Oscar Instagram: @dfyne.official https://uk.dfyne.com/ A Sassy+ original podcast series

    1 u 18 m
  8. Clarke Ching with Rory Sutherland and Elfried Samba on bottlenecks, leadership and progress

    13 JAN

    Clarke Ching with Rory Sutherland and Elfried Samba on bottlenecks, leadership and progress

    Clarke Ching — author of The Bottleneck Detective — joins Rory Sutherland and Elfried Samba to unpack why progress stalls, how leaders quietly become constraints, and why fixing the obvious problem often makes things worse. Most organisations don’t fail because of a lack of effort.
They fail because effort is applied in the wrong place. From traffic systems and hospitals to founders, governments and scaling teams, this conversation explores how bottlenecks hide in plain sight — and why seeing them requires a different kind of thinking. This episode is about the uncomfortable truth that growth rarely fails where people expect it to. Follow Rory: Instagram: @rorysutherland_clips TikTok: @Rorysutherlandclips X: @rorysutherland LinkedIn: in/rorysutherland/ Follow Elfried: Instagram: elfriedsamba LinkedIn: in/elfriedsamba/ https://www.butterflyeffect.xyz/ Follow Clarke: Linkedin: in/clarkeching/ https://clarkeching.com/ Follow Rory: Instagram: @rorysutherland_clips TikTok: @Rorysutherlandclips X: @rorysutherland LinkedIn: in/rorysutherland/ Follow Elfried: Instagram: elfriedsamba LinkedIn: in/elfriedsamba/ https://www.butterflyeffect.xyz/ Follow Clarke: Linkedin: in/clarkeching/ https://clarkeching.com/ A @Sassy+ original podcast series

    1 u 58 m
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Info

Rory Sutherland, Vice Chairman of Ogilvy UK, and Elfried Samba, CEO and Co-Founder of Butterfly Effect and former Global Head of Social at Gymshark, explore the hidden blocks that slow teams down, from flawed strategies to missed cultural signals and outdated thinking.   Each episode breaks down a real challenge through the lens of behavioural science, digital strategy, and lived experience. Through conversations with industry pioneers and creative thinkers, they unpack why teams fail and reveal secrets for driving progress.   Joined by guests who’ve built, rebuilt, or reimagined entire industries, Rory and Elfried challenge assumptions, unpack failure, and explore what moves the needle.   Powered by Sassy+ www.sassyplus.com Hosted on Acast. See acast.com/privacy for more information.

Informatie

  • Maker
    Bottleneck Podcast
  • Jaren actief
    2025 - 2026
  • Afleveringen
    18
  • Beoordeling
    Expliciet
  • Copyright
    © Bottleneck Podcast
  • Website van aflevering
    The Bottleneck Podcast

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