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Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim, and Moe share their thoughts and experiences and hopefully take away something to try at work the next day. We hope you enjoy listening to the Digital Analytics Power Hour.

The Digital Analytics Power Hour Michael Helbling, Tim Wilson, and Moe Kiss

    • Marketing
    • 5.0, 3 beoordelingen

Attend any conference for any topic and you will hear people saying after that the best and most informative discussions happened in the bar after the show. Read any business magazine and you will find an article saying something along the lines of "Business Analytics is the hottest job category out there, and there is a significant lack of people, process and best practice." In this case the conference was eMetrics, the bar was….multiple, and the attendees were Michael Helbling, Tim Wilson and Jim Cain (Co-Host Emeritus). After a few pints and a few hours of discussion about the cutting edge of digital analytics, they realized they might have something to contribute back to the community. This podcast is one of those contributions. Each episode is a closed topic and an open forum - the goal is for listeners to enjoy listening to Michael, Tim, and Moe share their thoughts and experiences and hopefully take away something to try at work the next day. We hope you enjoy listening to the Digital Analytics Power Hour.

    #146: The Manager/Analyst Relationship

    #146: The Manager/Analyst Relationship

    Analytics is hard (so they say... but we're not going to open THAT can of worms). Do you know what's harder? Managing analysts! I mean, they're always asking, “Why?” Sometimes, they even ask it five times! They can wind up, you know, analyzing whatever you're asking them to do! On this episode, special guest Moe Kiss (you may know her as a co-host of this podcast) joined Michael and Tim to dig into the ins and outs of the analyst/manager relationship. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

    • 56 min.
    #145: COVID-19 Analysts, Policy, and Black Swans with Gary Angel

    #145: COVID-19 Analysts, Policy, and Black Swans with Gary Angel

    A wise man once said, "All forecasts basically assume that tomorrow is going to be very similar to today, just with an adjustment or two." That wise man was Gary Angel from Digital Mortar, and he said that on this very episode as we explored the ramifications for the analyst when the historical data is not at all a proxy for the near-term and medium-term future. What is the analyst to do when her training data has become as worthless as a good, firm handshake? If your prediction—based on listening to past episodes—is that Gary and our intrepid co-hosts might actually have some sharp ideas on the subject, well, give this show a listen and see how well you did! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

    • 52 min.
    #144: Landing the Dream Data Job with Ollie Darmon

    #144: Landing the Dream Data Job with Ollie Darmon

    Remember back when the global economy was booming and analysts were both in the sexiest job of the century and on the favorable side of the supply-demand curve for talent? Those were the days! On this episode, we sat down with Ollie Darmon from Canva to get his perspective, as an in-house recruiter, on what candidates can and should do to not only get in the door, but to actually close the deal and get hired. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

    • 1 u. 1 min.
    #143: These Are a Few (More) of Our Favorite (Analytics) Tips

    #143: These Are a Few (More) of Our Favorite (Analytics) Tips

    No one has ever been disappointed by a sequel, right? Especially when the original was well-received both by the critics and at the box office. Well, Episode #134: "These Are a Few of Our Favorite (Analytics) Tips" scored an 83% Tomatometer with an audience score of 91% on Rotten Tomatoes. As it happened, those are the same scores that The Sound of Music achieved, and they're pretty impressive. Unlike The Sound of Music, we decided we'd give our fans what they clearly wanted and release another episode of our (just as favorite) analytics tips! For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

    • 1 u. 3 min.
    #142: Analytics Tribe of Mentors with Jen Yacenda

    #142: Analytics Tribe of Mentors with Jen Yacenda

    A hallmark of the analytics community is the generosity with which ideas and wisdom are shared. One of the largest analytics conferences each year is Adobe Summit. One of the most followed Tims on the planet wrote a book called Tribe of Mentors: Short Life Advice from the Best in the World. Jen Yacenda and Eric Matisoff mixed all three of these truths together in preparation for an hour-long presentation chock full of excellent career advice. And then Adobe Summit went virtual, and their session got drastically shortened. On this episode, Jen joined the gang to talk through (some of) the 11 questions that they posed to 38 analysts, the responses they got, and how she and the hosts answered the questions themselves. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

    • 1 u. 3 min.
    #141: The State of Martech, Analytically Speaking, with David Raab

    #141: The State of Martech, Analytically Speaking, with David Raab

    It sometimes seems like there must be a Moore's Law of marketing technology (or "martech," as the cool kids call it, and our site is on a .io domain, so we’re definitely the cool kids) whereby the number of platforms available doubles every 6 to 8 weeks. And, every couple of months, it seems, a whole new category emerges. From CMS to DAM to CRM to TMS to DMP to DSP to CDP, it's an alphabet soup of TLAs that no one can make sense of PDQ! On this episode, Michael, Moe, and Tim sat down with the man who coined the name for one of those categories back in 2013: David Raab, the founder of the CDP Institute! It was a lively chat about the messy world of vendor overload and how to frame, assess, and successfully manage martech stacks. For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.

    • 56 min.

Klantrecensies

5.0 van 5
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3 beoordelingen

HP6c ,

The quintessential digital analytics podcast

Brings you laughs and inspiration, what more do you need?

Edriessen ,

Best Analytics Podcast

Whether you're a digital analytics, or jus interested in the field, this is one of the best sources of information. Every episode gives valuable new insights and a good selection of related sources. And the host have a great sense of humor too.

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