The Finest

KPBS Public Media

San Diego earns its title as America’s Finest City through the people, art and movements redefining the region’s cultural identity. The Finest is a podcast that highlights the emerging voices and dynamic forces reshaping community and expression. Through personal stories and critical perspectives, each episode brings forward the artists, advocates and ideas driving change and pushing boundaries in the region’s cultural landscape. New episodes premiere Thursdays.

  1. 2 uur geleden

    Finding your own form of protest: Koy Sun on art, resistance and slowing down

    How can we speak up in a way that feels authentic? How can we build something instead of just reacting?  Whether it's marching in the streets, advocating for our collective rights or making art, protest and resistance have always been a part of the American story. Recorded live during "KPBS Podcasts Live: The Art of Protest," sign painter and content creator Koy Sun doesn't simply offer a blueprint for protest. Instead, he shares how creativity, craftsmanship and community have become his own forms of resistance. From helping his parents' restaurant through social media to championing local artists and businesses, he explains why slowing down, making things by hand and investing in others are deeply intentional choices. He also talks about the decline of traditional sign painting, the pressure to create in an era of algorithms and AI, and why authenticity — not perfection — is what people connect with most.  Guests: Koy Sun, sign painter and content creator Mentioned in this episode: Forge Creative | The design firm behind Zohran Mamdani's 2025 New York City mayoral campaignKoy Sun's video about Mamdani's campaign design | " For me, being a sign painter means showing the world that there's power in hiring artists and doing things the slow, traditional way." Thai Test Kitchen | Koy Sun's parents' Thai restaurant in Sorrento ValleyLibélula Books & Co | An independent bookstore in Barrio Logan with a hand-painted sign by Koy SunMazikaa | A San Diego organization dedicated to celebrating and preserving Southwest Asian and North African (SWANA) music and culture

    Finding your own form of protest: Koy Sun on art, resistance and slowing down
  2. 9 jul

    Why Americans 'fear, loathe and deny' aging — and how one thrift store wants to change that

    Downsizing is rarely just about getting rid of stuff. It's about grief, family, identity and deciding what parts of a lifetime move into the next chapter. In this episode, we visit Next Step Treasures, where Rose Rugama guides older adults through those deeply personal decisions every day. From finding new homes for treasured possessions to helping people avoid scams and preserve their independence, her work goes far beyond running a business. Along the way, we hear from clients whose lives have been changed by her work. We also talk to anthropologist Yohko Tsuji, who explains why Americans often struggle to embrace aging. Together, their stories reveal how the objects we leave behind preserve our memories. They also show why growing older deserves more dignity than our culture often allows. Guests: Rose Rugama, owner of Next Step for Downsize Living and Next Step TreasuresCambria Martinez, writer and thrift shopperMia Rugama Kemp, Rose's daughter, who works at Next Step TreasuresLenny Brzezinski, Next Step clientYohko Tsuji, cultural anthropologist and Adjunct Professor of Anthropology at Cornell UniversityBrianna De Los Santos, worker at Next Step Treasures Sources: I'm Wearing Your Grandmother's Kitten Heels (Cambria Martinez, Substack, 2025)Older Population and Aging (United States Census Bureau)Study identifies countries and states with greatest age biases (Caroline Brooks, MSU Today, 2020)Scammers stole more than $3.4 billion from older Americans last year, an FBI report says (Alanna Durkin Richer, AP News, 2024)Home Equity Theft Scams—An Old Problem Takes on New Forms (Geoff Walsh and Sarah Bolling Mancini, National Consumer Law Center, 2026)CFPB Accuses Nation's Largest Reverse Mortgage Lender of Deceptive Marketing (Susan J. Wells, Investopedia, 2021)The Best Years of Your Life Are Probably Still Ahead (Angela Haupt, TIME, 2025)Everyday Ageism and Health (Preeti Malani, M.D., M.S., M.S.J., Institute for Healthcare Policy and Innovation University of Michigan, 2020)

    Why Americans 'fear, loathe and deny' aging — and how one thrift store wants to change that
  3. 25 jun

    A Costco tattoo, a rotisserie chicken and a community

    What can a warehouse store tell us about community? At UC San Diego, the Costco Club has become one of the campus’ most recognizable student organizations, bringing people together through shopping trips, a rotisserie chicken tradition and a shared appreciation of Costco. As graduating club president Jacob Hoang prepares for his final Costco run in the role, we examine the company’s surprising history, its roots in San Diego and the loyalty it inspires among customers. From retail innovation to college friendships, this episode looks at how a wholesale warehouse became the center of an unlikely community and what that says about the people who gather around it. We join the students on a Costco run, moving from samples to snacks — and even an unexpected sauna along the way. Guests: Jacob Hoang, outgoing UCSD Costco Club presidentMolly Fischer, staff writer at The New Yorker Sources: Can the Golden Age of Costco Last? (Molly Fischer, The New Yorker, 2025)How Costco Hacked the American Shopping Psyche (Ben Ryder Howe, The New York Times, 2024)Top 100 Retailers 2025 List (National Retail Federation)Costco's New CEO Started Out As A Forklift Driver Making $3 An Hour (Danielle Harling, Delish, 2024)Did Costco Founder Say 'I Will Kill You' to CEO Who Wanted To Raise Hot Dog Prices? (Alex Kasprak, Snopes, 2021)Say no to the changing corporate culture at Costco (Costco Teamsters Union)Costco to raise hourly pay for most US store workers to over $30 (Reuters, 2025)Welcome to Costco, I Love You: Idiocracy 10 Years Later (Clint Worthington, Consequence, 2016)Costco 2025 Annual ReportCostco CEO shares the job that ‘really developed my leadership skills’—even though he only did it for a year (Tom Huddleston Jr., CNBC, 2025) McDonald’s CEO History (Tyler Muse, History Oasis, 2025)Costco CEO Ron Vachris rose from forklift driver to the C-suite without a college degree: ‘Don’t chase a title’ is the career advice that got him there (Preston Fore, Fortune, 2026)Jim Sinegal (University of Portland)Costco Wholesale Corporation Annual Report On Form 10-K For The Fiscal Year Ended September 1, 2024

    A Costco tattoo, a rotisserie chicken and a community

Info

San Diego earns its title as America’s Finest City through the people, art and movements redefining the region’s cultural identity. The Finest is a podcast that highlights the emerging voices and dynamic forces reshaping community and expression. Through personal stories and critical perspectives, each episode brings forward the artists, advocates and ideas driving change and pushing boundaries in the region’s cultural landscape. New episodes premiere Thursdays.

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