The Pricing Compass

Fred Puech

The Pricing Compass is Keenalytix’s podcast about all things pricing and sales analytics. We discuss real-life case studies, best practices and share our best tips to make data-driven pricing decisions.

Afleveringen

  1. 19-03-2025

    Case Study: Using Sales Analytics in a Strategic Growth Review

    Are you struggling with declining web sales, customer retention, or ineffective promotions? This in-depth case study reveals how a DTC food supplement brand turned data-driven insights into a powerful growth strategy. 🔍 What You’ll Learn in This Video: ✔️ How 30% of customers contributed 85% of total revenue—and what it means for your business ✔️ ... The post Case Study: Using Sales Analytics in a Strategic Growth Review appeared first on Keenalytix.

    11 min

  2. 19-03-2025

    Case Study: Optimizing Menu Pricing for a Full-Service Breakfast Restaurant Chain

    Struggling with price increases leading to lost sales? This data-driven case study reveals how a leading full-service breakfast chain optimized menu pricing to maintain profitability, prevent volume losses, and align with customer preferences. 🔍 What You’ll Learn in This Video: ✔️ The impact of price sensitivity on restaurant sales ✔️ How data-driven menu pricing decisions ... The post Case Study: Optimizing Menu Pricing for a Full-Service Breakfast Restaurant Chain appeared first on Keenalytix.

    9 min

  3. 17-03-2025

    The 5 Biggest Mistakes Direct to Consumer Brands Are Making

    Are you making these costly marketing mistakes in your Direct-to-Consumer (DTC) business? If your marketing efforts aren’t delivering the results you expect, chances are you're falling into one (or more) of these five critical mistakes that many DTC brands make. The good news? They’re all fixable! In this video, you’ll discover: Why broad, untargeted ... The post The 5 Biggest Mistakes Direct to Consumer Brands Are Making appeared first on Keenalytix.

    10 min

  4. 10-03-2025

    How to Use Product Trial and Repeat Rates to Drive Strategic Success

    Are your products truly driving success, or are they holding your business back? In this video, Fred Puech, founder and managing director of keenalytix, shares powerful data-driven techniques to evaluate your product lineup using trial and repeat rates. What You'll Learn: Why sales data alone isn’t enough to determine product success* How to measure ... The post How to Use Product Trial and Repeat Rates to Drive Strategic Success appeared first on Keenalytix.

    7 min

  5. 05-02-2025

    Why You’re Sitting on a Gold Mine: Unlock the Hidden Power of Order-Level Data

    If you're a Direct-to-Consumer (DTC) brand selling on Shopify, WooCommerce, Amazon, or PrestaShop, you already have access to one of the most valuable assets in your business—your order-level data. But are you using it to its full potential? In this video, you'll discover: Why order-level data is a gold mine for driving profit and ... The post Why You’re Sitting on a Gold Mine: Unlock the Hidden Power of Order-Level Data appeared first on Keenalytix.

    6 min

  6. 17-01-2025

    Is Your Price Increase Truly Driving Profit? Here’s How to Find Out!

    Your Content Goes Here Your Content Goes Here The post Is Your Price Increase Truly Driving Profit? Here’s How to Find Out! appeared first on Keenalytix.

    8 min

  7. 06-01-2025

    Why Life is Unfair to DTC Brands—And How to Overcome It

    Why do so many Direct-to-Consumer (DTC) brands struggle to grow despite acquiring new customers? Growing a DTC brand sounds simple in theory—you acquire customers, get them to buy again, and scale. But in practice, the biggest challenge isn't acquisition… it's retention. In this video, Fred Peuch, founder of keenalytix.com, explains why 50-80% of customers ... The post Why Life is Unfair to DTC Brands—And How to Overcome It appeared first on Keenalytix.

    7 min

  8. 18-12-2024

    Case Study: Unlocking The Three Growth Engines for an Omnichannel DTC Brand

    Every business relies on three core growth engines: profitability, customer acquisition, and customer retention. In this case study, Fred walks you through how he helped an e-commerce brand in the health & wellness space identify and fix their failing customer retention strategy—boosting lifetime value, repeat purchases, and cross-selling opportunities. Key Challenges: Low customer retention, ... The post Case Study: Unlocking The Three Growth Engines for an Omnichannel DTC Brand appeared first on Keenalytix.

    9 min

  9. 18-11-2024

    Mastering Price Point Endings: Small Changes, Big Profits

    Are you setting your prices strategically or just guessing? Your price endings aren’t just numbers—they’re powerful psychological triggers that influence consumer behavior and can significantly impact your sales and profits. In this video, Fred Puech, founder and managing director of keenalytix.com, breaks down the science behind price point endings, revealing how to use pricing ... The post Mastering Price Point Endings: Small Changes, Big Profits appeared first on Keenalytix.

    7 min
  • 9 afleveringen

Info

The Pricing Compass is Keenalytix’s podcast about all things pricing and sales analytics. We discuss real-life case studies, best practices and share our best tips to make data-driven pricing decisions.

Informatie

  • Maker
    Fred Puech
  • Afleveringen
    9
  • Beoordeling
    Veilig
  • Copyright
    © Keenalytix, Inc.
  • Website van aflevering
    The Pricing Compass