The USPCA Presents

US Personal Chef Association

Where Personal Chef's come to learn more about this amazing and nuanced part of the culinary industry. Join the United States Personal Chef Association as they explore speaker, topics, and fun. Please enjoy!

  1. 12-11-2021

    USPCA Webinar 21 - Redefining the Paradigm: Flourishing in a Rapidly Changing World with Chef Deb

    Special webinar to help you adapt your business plan to address changing consumer norms. Where you will be Redefining the Paradigm in Culinary Businesses: Flourishing in a Rapidly Changing World. Consumers were already moving to living more of their lives at home before the pandemic. Covid rapidly and greatly accelerated that trend as people were forced to stay at home. Studies have shown that it can take anywhere from 18 to 254 days for a person to form a new habit and an average of 66 days for a new behavior to become automatic. We're now 22 months into a new way of living and peoples' habits and expectations have clearly changed. If you haven't adjusted your business model to address a host of new opportunities you are probably missing out. Join Chef Deb Cantrell for a look at these trends and how to shift your business plan to take advantage of a whole new way to look at being a Personal Chef. Chef Deb is a culinary business coach who helps culinary professionals across the country, grow their businesses and create a life they love. She has been in the culinary industry for over 18 years now - she started out as a certified Personal Chef. Since then, Deb has operated a variety of culinary businesses, including a restaurant and an award-winning, 7-figure meal delivery company in Fort Worth, TX. Her experience in the culinary world naturally led her to mentor other culinary business owners and write a #1 Amazon bestselling book, “So You’re a Chef Now What?” She's spoken at several culinary conferences including the USPCA and the American Culinary Federation and has appeared in several local and national publications. Through her books, webinars, membership, coaching programs, marketing services and workshops, she has helped culinary business owners clarify their vision, refine their brand, streamline their processes, create consistency of income, and grow! Learn more about Chef Deb: https://www.chefdeb.com Instagram: https://www.instagram.com/chefdebcoaching Facebook: https://facebook.com/chefdebcoaching LinkedIn: https://www.linkedin.com/in/debcantrell/ Thanks for joining us and please remember to like and subscribe if you enjoyed this podcast. We would love to hear from you. All feedback is welcomed at: info@uspca.com. Thanks for listening and happy cooking! Learn more about the USPCA:  Website: https://www.uspca.com/ LinkedIn: https://www.linkedin.com/company/united-states-personal-chef-association/ Facebook: https://www.facebook.com/USPCAchefs/ Instagram: https://www.instagram.com/uspca/ YouTube: https://www.youtube.com/user/USPersonalChefsAssn Twitter: https://twitter.com/USPCA Pinterest: https://www.pinterest.com/personalchefasn/ Medium: https://medium.com/@USPCA Modernmeal: https://www.modernmeal.com/user/uspca Medium Covid packet link: https://medium.com/@USPCA/covid-19-the-personal-chef-360f5b898835?sk=5626bb3a192e2dc4be12004de2c0afe0 #personalchef #uspca #uspersonalchefassociation #personalchefbusiness #chefdeb #changingworldandsmallbusiness #smallbusiness

    1 u 5 m

  2. 25-10-2021

    USPCA Webinar 20 - Set Yourself Apart with Amanda Richardson

    How to set yourself apart? Tired of the traditional rat race? Tired of 'selling' and being under valued? Do you find it hard to get noticed in a saturated industry? Join us and learn how to distinguish yourself from the competition. & Lean into your personal creativity and how it allows you to increase your prices. Amanda Richardson (President/CEO @Amanda Richardson Photography) Amanda Richardson specializes in brand and food photography with a focus on marketing strategies for Culinary and Event Professionals throughout the United States. She developed her skills and experience while owning and operating both a niche catering and event planning firm for over a decade, and now is fulfilling her dream of supporting her peers through the art of Photography. By combining her creativity with her intimate knowledge of the event industry Amanda is able to speak to and understand the pain and challenges that vendors face every day. Amanda is the owner and CEO of Amanda Richardson Photography as well as the Publishing Editor of the RAISE YOUR Brand Magazine. She is speaking at this year's Wedding MBA Conference in November, has been featured on their podcast, is a regular guest speaker for the USPCA, and has contributed to USPCA’s blog and podcast. She is also a contributing author to the Timeline Genius community, Planner’s Lounge, and teaches Personal Branding Masterclasses to a variety of Entrepreneurial Facebook Groups. Link for slides: https://amandarichardsonphoto.ck.page/bfb597a6bd    Link for magazine: https://amandarichardsonphoto.ck.page/a429711f7e Thanks for joining us and please remember to like and subscribe if you enjoyed this podcast. We would love to hear from you. All feedback is welcomed at: info@uspca.com. Thanks for listening and happy cooking! Learn more about the USPCA:  Website: https://www.uspca.com/  LinkedIn: https://www.linkedin.com/company/united-states-personal-chef-association/  Facebook: https://www.facebook.com/USPCAchefs/  Instagram: https://www.instagram.com/uspca/  YouTube: https://www.youtube.com/user/USPersonalChefsAssn  Twitter: https://twitter.com/USPCA  Pinterest: https://www.pinterest.com/personalchefasn/  Medium: https://medium.com/@USPCA  Modernmeal: https://www.modernmeal.com/user/uspca   Medium Covid packet link: https://medium.com/@USPCA/covid-19-the-personal-chef-360f5b898835?sk=5626bb3a192e2dc4be12004de2c0afe0

    58 min.

  3. 25-10-2021

    USPCA Webinar 19 - Using Search Engine Optimization (SEO) In Your Marketing Plan with Jade Pruett

    Thank you for joining us for USPCA Webinar 19 - Using Search Engine Optimization (SEO) In Your Marketing Plan Marketing is a multi-functional process.  Part of it is your own engagement in your communities, another is your client base itself and their ability to serve as references and, finally, fully leveraging the power of social media and the internet to pull it all together. In our Marketing for Personal Chefs program, we will cover the tools personal chefs need to know to build their own marketing campaigns and boost their businesses. The presentation includes:  What is Marketing?   Marketing Tools Personal Chefs Should Know  How To Build A Campaign  A Sample Campaign Jade Pruett is a Search Engine Optimization (SEO) Specialist based out of Atlanta, Georgia. Throughout her career, she has worked with major brands including CNN, Business Insider, HelloFresh, and lululemon. She now owns Mind Over Marketing, a boutique SEO agency serving service-based businesses owners, including lawyers, therapists, and Personal Chefs. Thank you for taking the time to watch this webinar and please remember to like and subscribe if you enjoyed this podcast. We would love to hear from you. All feedback is welcomed at: info@uspca.com. Thanks for listening and happy cooking! Learn more about the USPCA:  Website: https://www.uspca.com/ LinkedIn: https://www.linkedin.com/company/united-states-personal-chef-association/ Facebook: https://www.facebook.com/USPCAchefs/ Instagram: https://www.instagram.com/uspca/ YouTube: https://www.youtube.com/user/USPersonalChefsAssn Twitter: https://twitter.com/USPCA Pinterest: https://www.pinterest.com/personalchefasn/ Medium: https://medium.com/@USPCA Modernmeal: https://www.modernmeal.com/user/uspca Medium Covid packet link: https://medium.com/@USPCA/covid-19-the-personal-chef-360f5b898835?sk=5626bb3a192e2dc4be12004de2c0afe0

    46 min.

  4. 05-03-2021

    USPCA Webinar 18 - Mastering Your Personal Brand with Amanda Richardson

    Your Personal Brand defines who you are and makes you stand out because someone is ultimately going to relate to something in your story. These do not have to be earth-shattering or super personal parts of your life or yourself, but they should give everyone a peek into who you are. Personal Branding elevates your brand because people get to see behind-the-scenes! Both in your business and your personal life. You are unique and special. You are sharing your gifts with the world, don’t be shy about why you do what you do and who you do it for! Attending this webinar you will learn: Learn what Personal Branding IS and why it is vital to your business  Learn why you need Personal Brand Imagery for your website  How it can land you your ideal, high-end clients  Live website image critique! And Amanda has two special offers. Fist, if there are chefs ready to take a bold step and share their website URL in advance, she will offer a gentle critique with actionable suggestions just for you.  If you're interested email Amanda at amanda@amandarichardsonphoto.com. To learn more about Amanda Richardson:  Website: https://amandarichardsonphoto.com Facebook: https://www.facebook.com/amandarichardsonphoto Instagram: https://www.instagram.com/amandarichardsonphotography/ LinkedIn: https://www.linkedin.com/in/amandalorenrichardson/ Thanks for joining us and please remember to like and subscribe if you enjoyed this podcast. We would love to hear from you. All feedback is welcomed at: info@uspca.com. Thanks for listening and happy cooking! Learn more about the USPCA: Website: https://www.uspca.com/ LinkedIn: https://www.linkedin.com/company/united-states-personal-chef-association/ Facebook: https://www.facebook.com/USPCAchefs/ Instagram: https://www.instagram.com/uspca/ YouTube: https://www.youtube.com/user/USPersonalChefsAssn Twitter: https://twitter.com/USPCA Pinterest: https://www.pinterest.com/personalchefasn/ Medium: https://medium.com/@USPCA Modernmeal: https://www.modernmeal.com/user/uspca  Medium Covid packet link: https://medium.com/@USPCA/covid-19-the-personal-chef-360f5b898835?sk=5626bb3a192e2dc4be12004de2c0afe0

    1 u 48 m

  5. 18-01-2021

    USPCA Webinar 17 - Diversifying Your Offerings in 2021 with Chef Deb

    Diversifying Your Offerings in 2021 To Disaster-Proof Your Business  In this hour-long, interactive webinar you will learn:  Examples and ideas of what other chefs have done;  How to think through and develop an offering for your unique business;  When NOT to diversify your offerings;  A checklist to test your idea before you put it out to the world   Worksheets:  Disaster-Proof Your Business Worksheet: https://www.chefdeb.com/wp-content/uploads/2021/01/Chef-Deb-Disaster-Proofing-Your-Business-Aug-2020-Worksheet-2020-1.pdf   Analyze Your New Offerings Checklist Worksheet: https://www.chefdeb.com/wp-content/uploads/2021/01/Chef-Deb-Analyze-Your-New-Ideas-Worksheet.pdf  Chef Deb is a culinary business coach who helps culinary professionals across the country, grow their businesses and create a life they love. She has been in the culinary industry for over 18 years now - she started out as a certified Personal Chef. Since then, Deb has operated a variety of culinary businesses, including a restaurant and an award-winning, 7-figure meal delivery company in Fort Worth, TX. Her experience in the culinary world naturally led her to mentor other culinary business owners and write a #1 Amazon bestselling book, “So You’re a Chef Now What?” She's spoken at several culinary conferences including the USPCA and the American Culinary Federation and has appeared in several local and national publications. Through her books, webinars, membership, one-on-one coaching programs, marketing services and workshops, she has helped culinary business owners clarify their vision, refine their brand, streamline their processes, and create consistency of income.   To learn more from Chef Deb use the links below: Website: https://www.chefdeb.com Facebook: https://www.facebook.com/chefdebcoaching LinkedIn: https://www.linkedin.com/in/debcantrell/ Instagram: https://www.instagram.com/chefdebcoaching/  Thanks for joining us and please remember to like and subscribe if you enjoyed this podcast. We would love to hear from you. All feedback is welcomed at: info@uspca.com. Thanks for listening and happy cooking!  Learn more about the USPCA: Website: https://www.uspca.com/ LinkedIn: https://www.linkedin.com/company/united-states-personal-chef-association/ Facebook: https://www.facebook.com/USPCAchefs/ Instagram: https://www.instagram.com/uspca/ YouTube: https://www.youtube.com/user/USPersonalChefsAssn Twitter: https://twitter.com/USPCA Pinterest: https://www.pinterest.com/personalchefasn/ Medium: https://medium.com/@USPCA Modernmeal: https://www.modernmeal.com/user/uspca Medium Covid packet link: https://medium.com/@USPCA/covid-19-the-personal-chef-360f5b898835?sk=5626bb3a192e2dc4be12004de2c0afe0 #personalchef #uspca #chefdeb #chefdebcoaching #personalchefcoaching #diversifyingyourofferings #larrylynch #unitedstatespersonalchefassociation #uspersonalchefassociation #personalchefbusiness #personalcheffing #2021personalchef

    1 u 9 m

  6. 14-12-2020

    USPCA Webinar 16 - Changing Behavior for 2021 with Chef Deb Cantrell

    CHANGING BUYER AND OWNER BEHAVIOR TO NAVIGATE 2021 The Covid pandemic has created both stress and opportunity. Now more than ever people are shifting to doing everything from home - and that includes all their meals. While its very wise to be aggressively cautious with a virus that spreads as easily as this, as we see a vaccine coming and possibly light at the end of the tunnel, how will we be prepared to respond. In this Personal Chef webinar you will learn: Why 2021 could be your best year in business yet even in a pandemic How to use current buyer behavior and thought processes to your advantage to create more growth and consistent revenue; Why your daily decisions (big and small), behavior and mindset will make or break your business; What decisions do you need to make about your brand and services to navigate the changes To learn more from Chef Deb use the links below: Website: https://www.chefdeb.com Facebook: https://www.facebook.com/chefdebcoaching/ LinkedIn: https://www.linkedin.com/in/debcantrell/ Instagram: https://www.instagram.com/chefdebcoaching/ Thanks for joining us and please remember to like and subscribe if you enjoyed this podcast. We would love to hear from you. All feedback is welcomed at: info@uspca.com. Thanks for listening and happy cooking! Learn more about the USPCA: Website: https://www.uspca.com/ LinkedIn: https://www.linkedin.com/company/united-states-personal-chef-association/ Facebook: https://www.facebook.com/USPCAchefs/ Instagram: https://www.instagram.com/uspca/ YouTube: https://www.youtube.com/user/USPersonalChefsAssn Twitter: https://twitter.com/USPCA Pinterest: https://www.pinterest.com/personalchefasn/ Medium: https://medium.com/@USPCA Modernmeal: https://www.modernmeal.com/user/uspca Medium Covid packet link: https://medium.com/@USPCA/covid-19-the-personal-chef-360f5b898835?sk=5626bb3a192e2dc4be12004de2c0afe0

    1 u 7 m

  7. 07-09-2020

    USPCA Webinar 15 - Time to Staff? with Lauren McGrath

    Are you thinking about taking your business to the next level? Do you have enough work that it now requires additional chefs or support staff? Hiring staff comes with all kinds of opportunities and pitfalls. Join us and Lauren McGrath for a look at the do's and don'ts of hiring staff. About Lauren: For the past three years Lauren has proudly served hundreds of small businesses across the country, helping them understand what it means to be a growing business today. Her main goal is to provide the tools and knowledge needed for small businesses to thrive by worrying less about administration tasks and more about running their business and revenue generation. From payroll, benefits, and regulatory compliance to talent management and analytics, her mission is to help small businesses succeed. When Lauren is not partnering with small businesses she loves walking around her home city of Boston eating her way through the Italian neighborhood, the “North End.” On weekends you can almost always find her either at the beach or in the mountains snowboarding depending on the season. And of course, as someone who is MA born and raised, she is a huge New England sports fan. About the Program: So your ready to add staff to your business.  Have you thought about how to structure those employees?  Are you prepared for various employer-related taxes?  What is the latest related to healthcare and employee privacy? What are employees rights and what are yours as an employer? Growth by adding staff can be an awesome opportunity when done right.  Lauren's experience in ADP can help you begin to understand how to grow you business and add staff properly and protect you and your business. Thanks for joining us and please remember to like and subscribe if you enjoyed this podcast. We would love to hear from you. All feedback is welcomed at: info@uspca.com. Thanks for listening and happy cooking! Learn more about the USPCA:  Website: https://www.uspca.com/  LinkedIn: https://www.linkedin.com/company/united-states-personal-chef-association/  Facebook: https://www.facebook.com/USPCAchefs/  Instagram: https://www.instagram.com/uspca/  YouTube: https://www.youtube.com/user/USPersonalChefsAssn  Twitter: https://twitter.com/USPCA  Pinterest: https://www.pinterest.com/personalchefasn/  Medium: https://medium.com/@USPCA  Modernmeal: https://www.modernmeal.com/user/uspca   Covid packet link: https://uspca.memberclicks.net/covid19packet

    1 u 5 m

  8. 07-09-2020

    USPCA Webinar 14 - Networking with Ruthann DiLauri

    Curious about a topic we all need in this crazy world?  Networking.  In this stay-at-home world we live in, how can you effectively find a way to connect with potential new clients. Ruthann DiLauri, President of Sand Lake Minuteman Press in Orlando, has built her business using her networking expertise. Social Distancing doesn't mean an end to networking and she will join us to share her tips.   About the Program:  Learn how to tailor your message to your audience and present yourself in a concise and professional manner. Ruthann DiLauri will work with you on standing out when you only have a few minutes.   About the Speaker:  Ruthann has spent her career networking to build businesses. She is a former VP of Sales for a major consumer products company and in 2000 started her own business, Minuteman Press Printing and Signs. She has been a very active member of several Orlando trade associations and has been a member of BOMA Orlando for 3 years. Ruthann is on the board of directors for three local non-profits: Rotary Club of Dr. Phillips, YMCA of Dr. Phillips, and the Central Florida Hotel and Lodging Association Foundation.   Thanks for joining us and please remember to like and subscribe if you enjoyed this podcast. We would love to hear from you. All feedback is welcomed at: info@uspca.com. Thanks for listening and happy cooking!   Learn more about the USPCA:  Website: https://www.uspca.com/  LinkedIn: https://www.linkedin.com/company/united-states-personal-chef-association/  Facebook: https://www.facebook.com/USPCAchefs/  Instagram: https://www.instagram.com/uspca/  YouTube: https://www.youtube.com/user/USPersonalChefsAssn  Twitter: https://twitter.com/USPCA  Pinterest: https://www.pinterest.com/personalchefasn/  Medium: https://medium.com/@USPCA  Modernmeal: https://www.modernmeal.com/user/uspca   Medium Covid packet link: https://medium.com/@USPCA/covid-19-the-personal-chef-360f5b898835

    58 min.
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Info

Where Personal Chef's come to learn more about this amazing and nuanced part of the culinary industry. Join the United States Personal Chef Association as they explore speaker, topics, and fun. Please enjoy!

Informatie

  • Maker
    US Personal Chef Association
  • Jaren actief
    2020 - 2021
  • Afleveringen
    21
  • Beoordeling
    Veilig
  • Copyright
    © US Personal Chef Association
  • Website van aflevering
    The USPCA Presents