Hi, I'm Solveig Petch, aka Petchy. I'm a brand strategist and identity designer – and I help ambitious business owners build kick-ass brands that attract and engage those dreamy, dreamy clients. I want to demystify this whole branding malark, inspire you and give you some handy tips as you evolve and grow your brand. Let's make it epic, shall we?
Email Mastery - relationship-building emails that power your business growth w/ Eman Ismail
In this episode, we’re going to be diving into the topic of… emails! And I have invited a guest on, who is just the perfect person to teach us a thing or two about using email to boost your brand!
Eman Ismail is the person to call when you want to make money from your emails.
As an email conversion strategist and copywriter, she helps 6-figure (and above!) online business owners and ecommerce brands fire up their conversions, evergreen their sales and turn fans into Superfans.
She’s worked with powerhouses like Emily Thompson from Being Boss, Joanna Wiebe from CopyHackers, Belinda Weaver from the Hot Copy Podcast, Interact (the quiz platform), and she also holds regular copywriting workshops in partnership with Lloyds Business Bank.
When Eman is not writing high-converting emails for clients, delivering workshops or teaching business owners how to write copy that converts, she’s bingeing either podcasts or pizza (but she’d rather you didn’t tell her PT that).
I reached out to Eman about… six months ago I think it was. I first came across her when she was a guest on The Get Paid Podcast by Claire Pelletreau, where she spoke about how she went from tiny profits to steady 10k months. I was inspired by her story, and started following her, and there was something about her relationship-building approach to emails that just really resonated with me. I knew pretty soon that I wanted to invite her on for a chat.
Ah, I’m eager to dive in, so let’s get to it!
ShownotesThe Email Rules (free 35-minute email class)InkHouse websiteInstagram
BTS: Going back to custom proposals
Today’s episode is brought to you by throat lozenges and cough mixture, and you can probably hear why! I’ve come down with a nasty cold, so to spare my voice this episode will be short and sweet.
It’s another behind the scenes episode today, where I’ll be talking about why I went back to custom proposals, when “everyone” says you need to productise and package up your service offerings in order to be successful.
ShownotesGet on the waitlist for round two of the Brand it! group programmeJoin in on the biz birthday giveaway (ends Friday the 10th of June)
3 ways to support your productivity – without the hustle w/ Jenna Hellberg
I dunno about you, but I’ve been feeling overwhelmed lately. Take the daily grind of juggling running a business with family commitments, add all the expectations to show up everywhere, be on every platform, say yes to everything… top it with the stress that builds up during a couple of years of global pandemic, and add in a war, political polarisation, looming climate changes. It’s a lot. With everything going on in the world right now, do we really need to add to the stress by placing unrealistic expectations on ourselves as business owners? Is there a way to find balance in a business world that seems to be stuck in the hustle or nothing mentality? Can we be productive without hustling, or is that sheer utopia?
That’s what I’ll be talking about with my guest; productivity mentor Jenna Hellberg, in this episode.
Jenna’s a recovering busy person living in the San Francisco Bay area. She’s run a documentary family photography business since 2014, which is how she got suuuper familiar with overwhelm and overworking.
A couple of years ago she leaned into her experience as a business owner, her training as a psychologist, and her background as a Finn to figure out practical ways to be more productive without the hustle. It made her excited to start supporting small business owners to do the same. Her approach is holistic and collaborative, and the types of business owners she works with tend to care deeply about the people they serve.
When she’s not working, she’ll take any excuse to head out for a hike with her partner Marcus and their Australian shepherd Nova.
Ready to hear what wisdom Jenna has to share with us? Let’s go!
ShownotesBuilding Balance podcastInstagramFree marketing task declutter guideWebsite
Behind the scenes: pickles & panic
Welcome to another behind-the-scenes episode, where I share a glimpse behind the curtain of my own business. I’m firmly on team #keepingitreal, and I’m sick of only hearing the success stories, and nothing about the hiccups, and that’s why I want to share about some of the less glamourous things that happen in a business.
In this episode I pull back the curtain on a recent setback and how I’m using it to drive change in my own business.
If you’re on my email list, you will probably recognise a lot of what I am about to talk about. I’ve sent out a couple of emails to my list recently, where I shared how I got myself into a bit of a money pickle. Turns out that just as you think the days of rookie mistakes are over… the rookie-monster comes back to bite you in the a**e.
After a total of almost 13 years as a business owner you'd think I'd be cruisin' it, right? Yeah, I thought I was too. Turns out, I'm not. Long story short: ever since I started my solo business back in 2016, I've been diligent about putting aside money for my taxes throughout the year. And every year I've set aside more than enough to pay my tax bill. So when I opened the email (that I knew was coming) from my accountant, I was fully expecting it to be a case of “Same procedure as every year, James!”
Except this time… it wasn't. 😳
ShownotesGet on my email list50% off The Lone Brandit (TLB) with discount code PETCHYPICKLES3 for 2 on Brand it! power hoursBook me for a podcast interview or guest training
Creating high-yield media for your business w/ Christine Baird
In this episode I’m joined by Christine Baird – a media producer who teaches small business owners how to use podcasting and YouTube to attract their dream customers.
After six years in corporate sales, Christine did a career 180 and has been working in podcasting, event production, and influencer branding since 2014. She worked on Lewis Howes’ brand, The School of Greatness, for four years, where she got to grow his top-ranked podcast from less than 1 million downloads to over 80 million.
In 2019 she pivoted to supporting more brands launch and grow their shows and impact. She is the owner of a boutique media production house, Worthfull Media, where she trains teams to become in-house producers of high-quality media.
Christine hosts her own podcast, Worthfull Project, and is the co-host of the Think Like a Producer podcast. She’s passionate about owning her worth and inspiring others to do the same.
Since podcasting and YouTubing for business marketing has hit the mainstream, many business owners feel the desire or pressure to create this kind of media to market their businesses. But how do you make sure that the shows you're creating will get you the return on investment you're looking for? This is the foundation of what Christine teaches her clients, and it’s also the starting point for our conversation today.
Website / Instagram / Podcast: Think Like a ProducerChristine's current favourite recommendations for the most frequently asked questions regarding podcast creationMy wonderful VA, Melissa
Behind the scenes: testing, tweaking – and figuring sh*t out
Welcome to the first in a behind-the-scenes series I cooked up whilst laying on my sofa feeling a bit blah because I woke up to snow and my period. You can already tell I’m going to be such an effin’ ray of sunshine today, right?
Today I want to talk about my word of the year for 2022, and how that’s affected my plans and my offer suite. I want to give you a glimpse into the brain of a small business owner trying to figure out what the heck she wants and how to make that happen. Spoiler alert: it’s not a linear process! As a bonus for me, I get to tell you about the different ways I can help you – which I was initially feeling might come across as very “salesy”... and then I remembered: this is my podcast, nobody is paying me to create it, and I get to do whatever I want to. Woohoo! So yep, I’ll be talking about my own stuff, but I hope that hearing about what’s going on behind the curtain in another small business is also helpful.
Brand identity design
Brand it! Power Hours
Brand it! group programme
The Lone Brandit self-paced course
WAIM Unlimited (affiliate link)