Hi, I'm Solveig Petch, aka Petchy. I'm a brand strategist and identity designer – and I help ambitious business owners build kick-ass brands that attract and engage those dreamy, dreamy clients. I want to demystify this whole branding malark, inspire you and give you some handy tips as you evolve and grow your brand. Let's make it epic, shall we?
Choosing colours for your brand
Colour is the visual component people remember most about a brand. According to the Institute for Color Research, people make a judgment about your content or your brand in 90 seconds or less. And, up to 90% of that judgment in that very short amount of time is influenced by the colours they see. Research shows that the proper use of colour can increase brand recognition by as much as 80%.
That says quite a lot about the importance of choosing the right brand colours, right?
In branding, there’s a lot of talk about colour psychology and the internet is full of pretty infographics with colours and their meanings. Colour psychology is the study of how colours affect our feelings and behaviours. In marketing and branding the focus is mainly on how colours impact people’s impressions of a brand – and whether or not they persuade consumers to consider a certain brand or buy a certain product.
Colours can communicate feelings or set a mood, and allow a consumer to form an initial impression without even really knowing what your product is about.
So let's dive in and see if we can help ypu on your way to picking the right brand colours!
Choosing fonts for your brand
So many of you have asked me to do an episode about fonts and colours, so today we are going to look at how to choose fonts for your brand, and take a deeper dive into some of the options available to you.
Owning your sh*t – with Heather Thorkelson
Note: Apologies in advance for some volume ducking where we both speak at the same time – total rookie mistake on my behalf there. The episode is still too good to miss though!
I'm really excited about today's episode, because it features my first guest! And what a guest to kick off with – you're all in for such a treat! Heather Thorkelson is a business consultant for incurable entrepreneurs, she's helped hundreds of small business owners grow livelihoods that honour their strengths and feed their bank accounts. But get this: she also runs a polar expedition company. How cool is that?!
To top it off, she's just about to publish her first book (I've read it, and trust me this one should go on your reading list!) I first met Heather in 2019, when she was one of the keynote speakers at the Slow Business Adventure. Her talk and her spin on entrepreneurship made such an impression on me, that she was right there at the top of my list of dream podcast guests – and now she's here!
For those who want to connect with Heather, you can find her here:
Her fabulous book: https://heatherthorkelson.com/noplanb
A real life rebranding story
In this episode, we go personal! That’s right, I’m here to share my story of my own branding journey.
Tune in to discover why I chose to rebrand a couple of years into running my business, the process behind it, and the results I have seen from doing so. I also want to teach you the telltale signs that indicate it might be time to do a rebrand or a brand adjustment.
Get my free brand audit checklist here: https://petchy.co/brand-visuals-checklist/
An introduction to branding – and no, it’s not just your logo
I thought it would be nice to kick off this podcast by taking a closer look at what a brand is. So in this episode I would like to tackle a common misconception that I come across quite a lot; that a logo = a brand.
Newsflash: it doesn’t!
Link to grab the Brand it! strategic workbook (€47): https://petchy.co/workbook/
Brand identity guidelines – what are they and why do you need them?
I’ve just completed a set of comprehensive brand identity guidelines for a client, so with this fresh in my mind I thought we’d take a closer look at… you guessed it! Brand identity guidelines, what they are and why they’re a good investment.
Get your free brand board template here: https://petchy.co/brandboard/