48 episodes

A (playful and thoughtful) podcast on the strategies and effects of brands.

BrandBox Tom Guarriello & Mark Kingsley

    • Business

A (playful and thoughtful) podcast on the strategies and effects of brands.

    Ep. 48 - Artifice and Intelligence Part 2

    Ep. 48 - Artifice and Intelligence Part 2

    Ep. 48 - Artifice and Intelligence - Part 2
    Part 2 of a two-part conversation on the wonder of AI and its impact on brands and agencies. Part 1 is here.
    Show Notes
    Part 1 of a two-part conversation on the wonder of AI and its impact on brands and agencies.
    French Novel: “The Disappearance.” Translated as “A Void” "The Platonic Representation Hypothesis" article Google IO Presentation Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show!
    Don’t forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show
    Thanks for your support!

    • 1 hr 3 min
    Episode 47 - Artifice and Intelligence - Part 1

    Episode 47 - Artifice and Intelligence - Part 1

    Part 1 of a two-part conversation on the wonder of AI and its impact on brands and agencies.
    Show Notes
    Part 1 of a two-part conversation on the wonder of AI and its impact on brands and agencies.
    60 Minutes Nvidia segment Michael Rouse: The World Got Away Send your ideas to hello@brandbox.show Apply to SVA Masters in Branding Program Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show!
    Don’t forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show
    Thanks for your support!

    • 1 hr 5 min
    Ep. 46 - You're Not Crazy!

    Ep. 46 - You're Not Crazy!

    Episode 46 - You’re Not Crazy
    Everything seems to be up in the air at this point…
    Show Notes
    Everything seems to be up in the air at this point…
    Fast Company article on viral brand campaigns Voss on the conduct of life Stuart Brand's Pace Layer model Neil Postman "Amusing Ourselves To Death" Venkatesh Rao article: "Charnel Vision" Marc Andreessen article: "The Techno-Optimist Manifesto" "WTF Happened In 1971?" The "financialization" of the world Supreme Court Citizen's United decision Stanley "Barbie" Thermos "We have met the enemy and he is us" Send your ideas to hello@brandbox.show Apply to SVA Masters in Branding Program Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show!
    Don’t forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show
    Thanks for your support!

    • 53 min
    Ep. 45 - That New Book Smell

    Ep. 45 - That New Book Smell

    Episode 45 - That New Book Smell
    Show Notes
    We give Mark's new book the sniff test! "Universal Principles of Branding," available now at bookstores everywhere.
    Universal Principles of Branding: 100 Key Concepts For Defining, Building, and Delivering Brands The Ship of Theseus Howard Bloom - recruitment strategy Aristotle on Storytelling Toyota Land Cruisers used as military vehicles Hubert Dreyfus Model of Expertise Send your ideas to hello@brandbox.show Apply to SVA Masters in Branding Program Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show!
    Don’t forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show
    Thanks for your support!

    • 59 min
    Ep. 44 - Persona Non Grata

    Ep. 44 - Persona Non Grata

    Episode 44 - Persona Non Grata
    Show Notes
    Looking at the face that launched a thousand memes.
    The “Goldwater Rule” Donald Trump Mug Shot “Lipstick Traces” by Greil Marcus Greek idea of "persona" Charles Darwin's "The Expression of Emotions in Man and Animals" Famous mugshots Paul Ekman's Facial Action Coding System Affectiva Duchenne's work Franz Xavier Messerschmidt Roland Barthes "Codeshifting/Codeswitching" Bud Light and Codeswitching "The Food That Built America" Send your ideas to hello@brandbox.show Apply to SVA Masters in Branding Program Please subscribe and review BrandBox on Apple Podcasts and consider hitting the Donate button on BrandBox.show!
    Don’t forget to submit your questions, comments, and ideas for future episodes of BrandBox to hello@brandbox.show
    Thanks for your support!

    • 56 min
    Ep. 43 - Post-Office

    Ep. 43 - Post-Office

    Ep. 43 - Post-Office Even Zoom Is Making People Return to the Office.
    Goldman Sachs is frustrated by many workers failing to be in the office 5 days a week and is ‘reminding’ them it’s required.
    White House calls on agencies to 'aggressively' reduce telework this fall.
    Work From Home Increasingly Resembles a Fight Between Employer and Employee in Australia.
    Hundreds of San Francisco federal employees working from home due to crime.
    A compelling (but hard to observe) reason for returning to in-office work? Serendipity.
    Pay for New Hires Is Shriveling.
    Nick Bloom : A key reason why #WFH will grow over time - cohort effects.
    6 types of team meetings you need (and 3 you don’t).
    Allen Ginsberg, "Howl"
    There is no alternative.
    Late capitalism
    The Delusion of Infinite Economic Growth.
    Renewable energy generates about 20% of all U.S. electricity.
    What is U.S. electricity generation by energy source?
    TikTok search: quitting amazon
    Bosses are winning the return-to-office battle—but it’s not over yet
    Same publication, one year later...
    Most bosses regret how they mandated workers return to the office. They blamed it on not having enough data.

    • 1 hr 3 min

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