It's Friday story time, and Coach shows up sunburned. He just drove 90 minutes each way to watch his son JJ shoot a 73 in his first Texas high school golf tournament, and JJ later walks into the shot to thank the chat. Coach and Vince take it somewhere real: know what matters before it's too late. Then the news. JBL says WWE won't air Worlds Collide live the same weekend AEW All Out has sold out in Chicago. Coach asks whether WWE is quietly conceding the weekend rather than paying to fly in a full production crew. A comment Coach attributes to Kevin Owens (he says it may have come from a parody account) about the NXT women carrying the brand leads to the big question: is it still cool to be a pro wrestler in 2026? Vince compares it to the vanishing male rock star. Coach tells the story of meeting The Rock on August 24, 1999. Then the conversation Vince had with Al Snow turns into a masterclass on heels: Superstar Billy Graham begging off from Bruno, why Dominik is the last heel who does it, and how two-time WWE Champion Sami Zayn should be playing a chicken-shit champ who dodges every defense. Vince also tells the story of calling his old friend Vito LoGrasso to read him the riot act over a JCW pre-tape. The super chats cover a lot. Vince responds to Jim Cornette's coverage of his exit from JCW. The hosts talk wrestling journalism and Road Dog's exit, and Coach brings in the new Tyson Fury vs. Anthony Joshua deal in Cardiff. They each name the one thing they'd change if WWE hired them tomorrow, and they talk about what a Mason Rook promo should have sounded like. On the 26th anniversary of Vince winning the WCW title, there are Goldberg stories on both sides. Then comes the debut of Keyboard Heels — Tough Talk. Tiny Thumbs. — followed by Kevin Dunn and the Friday pay-per-view package room, the Coach and Bro-lette wheel, and one more run of the BlueChew spot. Timestamps (estimated) 0:00:00 — Friday story time open; Vince shaved and looks "three months younger" 0:01:40 — Coach's 90-minute drive to JJ's first Texas golf tournament (a 73; team in 4th of 20) 0:03:40 — Coming today: Coach and Bro's own version of mean tweets 0:04:30 — Super chat rules and the Coach and Bro-lette wheel ($25 merch gift card) 0:05:25 — Jimmy Fingers vs. Joe rivalry pushed to next week; a mystery package from Jimmy Fingers 0:06:45 — Topic #1: WWE won't air Worlds Collide live during AEW All Out weekend in Chicago 0:07:20 — JJ makes a cameo; "put too much emphasis on what doesn't matter and you neglect what does" 0:09:20 — The community behind the show; every show's numbers are up this week 0:10:30 — Back to Worlds Collide: "We didn't win this one, you guys can have it" 0:13:30 — Topic #2: the NXT women vs. the NXT men (a comment attributed to Kevin Owens) 0:15:10 — Is it cool to be a pro wrestler anymore? The chat votes 0:16:30 — Where did the male rock star go? 0:18:30 — Who's cool now: Roman Reigns, Randy Orton, Cody Rhodes, and the Sami Zayn question 0:19:45 — Coach meets The Rock, August 24, 1999: "built differently" 0:20:30 — Vince and Al Snow on heels: Superstar Billy Graham and the lost art of begging off 0:23:25 — Heels who won't change their music, Jey Uso, and John Cena's heel turn 0:25:30 — Sami Zayn as a chicken-shit heel champion; Jeff Jarrett; David Arquette and the WCW title 0:29:35 — "The Sami Zayn rule": should titles change hands on a count-out or DQ? 0:30:30 — Producer Man rolls the Drew McIntyre video; Coach's "you killed him!" story about Test 0:32:30 — Super chats: JCW, the "fake Hulk Hogan," and Vince's Vito LoGrasso phone call 0:36:30 — Social media and the heel who wants to be loved; Coach blown up with Hornswoggle 0:40:05 — Will TKO get involved in AEW's TV renewal? Nick Khan and the Fury vs. Joshua deal 0:42:20 — Vince on Jim Cornette's coverage of his JCW exit 0:45:50 — Wrestling journalism, "shoots on" headlines, and why Coach and Vince have no heat with anyone 0:48:35 — Road Dog's exit, Adam Copeland's "handcuffs," and the PFL story 0:51:10 — Heel 420: Jinder Mahal, Elias, Lana, Rusev, Lacey Evans and the "it factor" 0:52:20 — Coach Sippin' Jamba Juice: where did ramp-to-ring promos go? The New Coke lesson 0:54:15 — You're hired by WWE tomorrow: Coach's three changes vs. Vince's character rule for NXT call-ups 0:59:15 — True Dad of Two: Mason Rook vs. Grayson Waller, and what the promo should have been 1:03:10 — 26 years ago today: Vince wins the WCW title and Goldberg spears him into the guardrail 1:04:35 — Gillberg, the fake Goldberg entrances, and Goldberg's scariest moments for both hosts 1:09:40 — Jesse's super chat: a tip for Vince watching NFL games 1:10:20 — World premiere: Keyboard Heels — Tough Talk. Tiny Thumbs. 1:11:05 — "How the hell is it your show?" Vince explains the JCW TV pitch 1:13:15 — "So obnoxious" and "Coach is a narcissist" 1:15:25 — "He gives up on everything"; Vince's third book 1:17:00 — "Coach is cringe AF," the high school principal vibe (Lean on Me), and "Vince McMahon's water boy" 1:21:40 — The 17-year-old critic in Albany; "we don't make podcasts, this is a show" 1:23:30 — Best and worst to write for; the DX three-pack; Kevin Dunn and the Friday pay-per-view packages 1:28:40 — Jesse's follow-up: DX in charge and making WWE lame? 1:29:40 — Shout-out to D. Morris; Afternoon Drive on Tuesdays and Thursdays 1:30:25 — The Coach and Bro-lette wheel: Coach Sippin' Jamba Juice wins 1:31:10 — Vince's fantasy baseball final weekend 1:32:00 — Encore: the BlueChew commercial ("No more namby-pamby") 1:33:25 — Sign-off: back Monday at 2 PM ET Behind The Turnbuckle delivers the best in pro wrestling coverage, news, and analysis. 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