Building a $100M+ supplement brand through scalable growth and process engineering (Rob Walker, CGO @UMZU)

In this episode Rob Walker, Chief Growth Officer @ UMZU joins unPACKed to discuss:

-The origins of UMZU

-The early internet businesses he built

-How a systems engineering background was perfect for eCom

-His scientific process for scaling performance & creative

-The making of their legendary ZuPoo ad campaign

-What drove UMZU to adopt a Pack frontend

-The importance of data infrastructure

-His audition video for Love Island

-and much more

https://www.umzu.com/