Citizen Rebel

Alaina Shearer and Chris Vogel

Citizen Rebel is the podcast for founders, leaders, and creators who want to create or grow a purpose-driven brand. How do you take a stand for what you believe in while also growing your audience? Hosted by Alaina Shearer, award-winning journalist, movement builder, and brand strategist who founded a national women’s community of 40,000 and ran for U.S. Congress, and Chris Vogel, creative director and brand architect, the show dives deep with guests who are risking it all to take a stand.

  1. 4 Sept

    Can AI Design Your Logo? [Human brand experts answer]

    Can AI design your logo? If you are considering designing your logo with AI – listen to this podcast episode first with an experienced brand strategist (Seth Gray), brand identity designer (Chris Vogel) and growth strategist (Alaina Shearer). About this episode:  Our guest, award-winning brand strategist, Seth Gray, joins Chris and Alaina to break down the pros and cons of designing a logo with AI. All three have decades of experience in brand identity design, and also brand strategy (ie, how to position your brand in the marketplace).  You'll also learn more about what goes into a branding project (spoiler: it's so much more than a logo). If you're a founder or CEO considering logo and brand identity creation or a refresh, you'll find this episode incredible beneficial. Key Takeaways:  The risks of designing with AIWhen to invest in a logo or waitTips on what to do if you must use AI due to budget restraintsWhat is a true brand identity project like when conducted by humans Why are human insights key to success for a brand identity The two most important things to watch out for in a new logo design (lol)Seth Gray's Bio: Seth works directly with founding teams to solve their toughest growth challenges. He's built revenue driving positioning strategy and GTM systems for companies most marketers struggle to operate in. A cloud-native telecom in a trust-hostile market. A B2B SaaS platform stuck in the wrong category. A sports SaaS company rebuilding its commercial engine mid-flight. An NIL marketplace in a category that didn’t exist yet. And I loved every minute of it all…  Different industries. Same underlying problems. Find Seth on LinkedIn at https://www.linkedin.com/in/sethgray/ or email him at seth@goodisnow.com  To work with Seth, Chris and Alaina visit http://www.goodisnow.com

    Can AI Design Your Logo? [Human brand experts answer]

  2. 6 Aug

    Chris's Midlife Crisis (& how he finally found his voice)

    Chris is facing a midlife crisis and finding his way out of it by - spoiler - creating content. If you've been a long time listener, you know how reticent Chris was to creating content and finding his voice so Alaina is quite overjoyed at this development. Listen to find out how to overcome your own content creation fears and just hit publish. You may also be inspired to kick your bucket list for good and teach the kids how to cook and clean. Links we think you'll find handy: Chris and Alaina's ad agency - Good Now Chris' YouTube Channel - Watch Here

    Chris's Midlife Crisis (& how he finally found his voice)

  3. 13 Jan

    What the Cluck is up with Trevor Silva?

    One year later... Alaina and Chris kick off Season 2 with Trevor Silva of My Cluck Hut to find out how he's been doing since Season 1.  How is My Cluck Hut's business since taking a stand against fascism? Have they lost business or grown? And how does Co-Founder and Content Creator Trevor Silva feel about it all? They discuss lessons learned, how Trevor is doubling down on even more values-driven content, and how My Cluck Hut has grown since November of 2024 when he posted his first "controversial" post.  Plus, Trevor clues Alaina & Chris into an unbelievable scoop - they're the first to hear about Trevor's newest product with a jaw dropping angle and a celebrity partnership that will have you laughing, cheering him on and hopefully, very inspired to find the symmetry between your branding and your values.  Follow Trevor on Instagram here https://www.instagram.com/mycluckhut To find out more about Good Now, Alaina & Chris' brand strategy agency visit http://www.goodisnow.com

    What the Cluck is up with Trevor Silva?

  4. 09/12/2025

    Season 1: Behind the Scenes & Hot Takes

    In this episode Alaina & Chris unpack how Citizen Rebel came to be, how the show and their partnership has evolved over the past year, and they review consumer protest against brands in 2025 and highlight celebrities who are speaking out.  Find Alaina & Chris at their branding and marketing agency, Good Now, for purpose-driven brands at http://www.goodisnow.com  Season 2 is coming in January 2026!

    Season 1: Behind the Scenes & Hot Takes

  5. 04/11/2025

    Jewelry & Politics. Kenda Kist shows us the way.

    Alaina & Chris talk to Kenda Kistenmacher, founder or Kinda Kist Jewelry. Her political statement pieces: an IUD necklace, uterus necklace and safety pin necklace, have attract influencers to her brand while also raising money for their causes. She walks us through how she made the pivot into the political, and why. The episode also dives into marketing strategies to bring the political to life, while balancing the non-political messaging from your brand.  Shop Kenda's Jewelry: http://www.kendakist.com Follow Kenda Kist Jewelry on Instagram: https://www.instagram.com/kendakistjewelry/ To connect with Alaina & Chris about their branding and marketing agency, or to see our brand archetype decks and Find Your Voice Cohorts visit http://www.goodisnow.com

    Jewelry & Politics. Kenda Kist shows us the way.

  6. 21/10/2025

    Imagination Station: What if household brands took a stand?

    What if brands like McDonald's or Disney actually stood up for their values? Alaina and Chris go down a rabbit hole of imagining a world in which values trumped profits. And, Alaina updates Chris on the Portland Frog and new symbols for the movement that have emerged since their popular flag episode.  Need branding or marketing? Visit Alaina & Chris' agency, Good Now: http://www.goodisnow.comTo join a Find Your Voice Cohort visit: http://www.goodisnow.com/classes Connect with Alaina on LinkedIn Connect with Chris on LinkedIn

    Imagination Station: What if household brands took a stand?

  7. 09/10/2025

    Viral Posts & Unhinged Trolls: Alaina & Chris

    This episode unpacks Chris' very first viral post and the trolls that followed. Alaina has trolls of her own, and one actually got to her this time.  Listen if you'd like to learn how to manage viral posts and handle trolls with grace.  Follow Alaina on LinkedIn: https://www.linkedin.com/in/alainashearer/Follow Chris on LinkedIn: https://www.linkedin.com/in/christophervogel/Learn more about Alaina & Chris' agency - Good Now - at http://www.goodisnow.com

    Viral Posts & Unhinged Trolls: Alaina & Chris

  8. 23/09/2025

    Designing Your Revolution: Beth Mathews

    Every one of us has a role to play in the movement against fascism and hatred. In this episode, we dive into the inspiring journey of Beth Mathews, a graphic designer and activist who has been taking a stand for years.   Beth shares her experiences working with refugees, her passion for vintage design, and her impactful projects like the Mom Bag initiative. We also explore how designers can use their skills for activism and the importance of speaking out against injustice. Join us for a conversation filled with creativity, courage, and community engagement. Visit Beth at her website: http://www.bethmathews.com  Subscribe to Beth's Substack: https://bethmathews.substack.com/ To find Alaina & Chris visit http://www.goodisnow.com

    Designing Your Revolution: Beth Mathews
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Trailer

About

Citizen Rebel is the podcast for founders, leaders, and creators who want to create or grow a purpose-driven brand. How do you take a stand for what you believe in while also growing your audience? Hosted by Alaina Shearer, award-winning journalist, movement builder, and brand strategist who founded a national women’s community of 40,000 and ran for U.S. Congress, and Chris Vogel, creative director and brand architect, the show dives deep with guests who are risking it all to take a stand.

Information

  • Creator
    Alaina Shearer and Chris Vogel
  • Years Active
    2025 - 2026
  • Episodes
    21
  • Rating
    Explicit
  • Copyright
    © 2025 Good is Now, LLC
  • Show Website
    Citizen Rebel