100 episodes

Design Thinking 101: Learning, Leading, and Applying Design Thinking

Design Thinking 101 helps listeners learn about design-driven innovation, connect design thinking to strategy and action, and explore learning from challenges overcome while applying design thinking and related innovation approaches.

You'll hear design practitioners' stories, lessons, ideas, resources, and tips. Our guests share insights on how to deliver results with design thinking in business, social innovation, education, design, government, healthcare and other fields.

Design Thinking 101 Dawan Stanford

    • Arts
    • 3.0 • 1 Rating

Design Thinking 101: Learning, Leading, and Applying Design Thinking

Design Thinking 101 helps listeners learn about design-driven innovation, connect design thinking to strategy and action, and explore learning from challenges overcome while applying design thinking and related innovation approaches.

You'll hear design practitioners' stories, lessons, ideas, resources, and tips. Our guests share insights on how to deliver results with design thinking in business, social innovation, education, design, government, healthcare and other fields.

    UX + Into, Through, and (Almost) Out of Design with Kara DeFrias — DT101 E103

    UX + Into, Through, and (Almost) Out of Design with Kara DeFrias — DT101 E103

    Kara DeFrias is the current Chief of Staff for the Intuit QuickBooks Platform, with a background rich in both private and public sector experience. Previous work includes serving as senior advisor to the leadership team of the technology and design consultancy 18F in the Obama Administration, founding TEDxIntuit, and being part of the Emmy Award-winning production staff on the Oscars. A do-gooder at heart, Kara has done pro bono digital strategy. Today on the show we talk about UX and moving into, through, and almost out of design. 
    Listen to learn about:
    Advice for newcomers wanting to get into design Seeing the world through design The importance of choosing work that aligns with your values The need for new voices in the design industry Designing in-person UX Our Guest
    Kara DeFrias' passion for designing engaging experiences has brought her to many exciting places, including the Super Bowl, the Oscars, and two White Houses.
    Kara's background is a unique mix of private and public sector experience, including 9 years with Intuit and an appointment to the first class of Presidential Innovation Fellows. In the latter she served as entrepreneur in residence, reimagining the relationship between the government and the people from a technology perspective. Kara was Director of UX for then-Vice President Biden at the Obama White House, where she led the Cancer Moonshot work around cancer clinical trials. She then served as Senior Advisor in the Office of Technology in the Biden-Harris White House. She’s currently Chief of Staff for the Intuit QuickBooks Platform team.
    Previous work includes Senior Advisor to 18F’s Executive Director and senior leadership team, founder of TEDxIntuit, and part of the Emmy award-winning production staff on the Oscars. She also worked on the Women's World Cup press operations team and the Super Bowl. A do-gooder at heart, Kara has done pro-bono digital strategy and communications for the likes of Team Rubicon and spent 10 days in rural India teaching micro-entrepreneur women human centered design, product management, and business skills. 
    Kara graduated summa cum laude from Penn State University with a masters degree in instructional systems design, and was a finalist for San Diego Woman of the Year. According to her 2nd grade report card, Kara “likes to talk. A lot.”
     
    Show Highlights
    [02:05] The three stages of Kara’s career.
    [02:34] Her time in instructional design, including a graduate degree from Penn State.
    [03:03] Moving to California and working in the entertainment industry.
    [03:51] Starting work at Intuit and finding UX and design.
    [05:11] Working with the NJM Insurance Group New Media team on usability and user research.
    [06:39] Developing her UX skillset, and having a great mentor.
    [09:03] Some of today’s challenges for new people wanting to get into design.
    [12:44] Advice for newcomers wanting to get into design.
    [13:20] Kara mentions a few good design conferences.
    [14:34] The need for design veterans to mentor and support, and conferences to make their spaces accessible and welcoming to new voices.
    [15:02] Volunteering is an important part of skillset and career development.
    [17:11] Kara sums up her advice.
    [19:56] The importance of ensuring that one’s design work endures, to be used and built upon by others.
    [21:26] What do you do when you feel like you’ve done everything you can in design?
    [22:30] Kara’s move out of design, and being Chief of Staff at Intuit.
    [23:46] Learning design will change how you see the world.
    [27:05] Kara talks about a life a-ha she had while leaving the Obama White House.
    [27:57] Dawan and Kara talk about aligning your values with the work you choose to do.
    [30:50] An early lesson Kara learned about treating one’s team well.
    [33:18] Being OK with making mistakes publicly and taking steps to correct them.
    [34:54] Asking for help.
    [36:57] Kara and Dawan joke about a hypothetical Design Twitter Over Dinner

    • 48 min
    5.5 Things Every Designer Should Know About: The Opioid Overdose Epidemic (Part 1) with Stacy Stanford — DT101 E102

    5.5 Things Every Designer Should Know About: The Opioid Overdose Epidemic (Part 1) with Stacy Stanford — DT101 E102

    This episode of the Design Thinking 101 podcast is 5.5 Things Every Designer Should Know About: the Opioid Overdose Epidemic. Our guest today is Stacy Stanford, the Senior Director of Overdose Injury and Violence Prevention at the National Association of County and City Health Officials in Washington DC (NACCHO). At NACCHO, she leads the overdose injury and violence prevention team to deliver funding and technical assistance to more than 60 communities across the United States.
     
    Listen to learn about:
    The current state of the U.S. opioid overdose epidemic
    The ways COVID-19 has affected the healthcare system’s ability to work with and treat those who use drugs
    The core principles of harm reduction
    The role misperceptions and stigma about drug use play in making it difficult for those who use drugs to get treatment
    Our Guest
    Stacy Stanford joined NACCHO in 2012 and is currently serving as a Senior Director of Overdose, Injury and Violence Prevention. She provides leadership, planning and guidance to the team’s management and staff in the areas of drug overdose, adverse childhood experiences (ACEs), falls prevention, and the intersection of COVID, ACEs, and Suicide Prevention. Prior to this position she was the Director of Public Health Transformation and led Project SHINE, a fellowship to strengthen health systems through interprofessional education. Ms. Stanford received her Masters of Science in Public Health Microbiology from The George Washington University School of Public Health. She also holds a bachelor’s degree in Biology from the University of Denver. Prior to joining NACCHO, she worked on Influenza surveillance and in the development of HAvBED, the Hospital Bed Availability Reporting System during H1N1 at the Department of Health and Human Service.
     
    Show Highlights
     [01:47] Stacy talks about her work at NACCHO, the membership organization of local health departments for the U.S.
    [03:15] The current state of the opioid overdose epidemic.
    [03:55] There have been three waves in the epidemic.
    [05:04] How the COVID-19 pandemic affected our ability to respond to the epidemic.
    [05:40] The worst problems caused by the pandemic.
    [06:36] The rise in telemedicine and mobile vans.
    [07:31] Harm reduction and keeping people safe.
    [08:08] What is harm reduction?
    [08:48] A misperception about drug use.
    [09:42] The core principles of harm reduction.
    [11:01] What implementation of harm reduction looks like in practice.
    [12:42] Medication for Opioid Disorder.
    [13:11] The importance of having peers throughout the programs and healthcare systems that serve those who use drugs.
    [15:01] The need to change perspectives and de-stigmatize drug use.
    [16:10] Intersectional stigma.
    [18:09] What happens when someone gets labeled as an addict or abuser.
     
    Links
    Stacy on LinkedIn
    Chicago Recovery Alliance
    National Harm Reduction Coalition
    CDC Drug Overdose information website
    Drug Policy Alliance
    Shatterproof
     
    Other Design Thinking 101 Episodes You Might Like
     5.5 Things Every Designer Should Know About: The Future of Higher Education with Bryan Alexander — DT101 E97
    5.5 Things Every Designer Should Know About Strategic Foresight with Bart Édes — DT101 E95

    • 20 min
    Human-Centered Design + Designing Exceptional Customer Experiences with Lis Hubert and Diana Sonis — DT101 E101

    Human-Centered Design + Designing Exceptional Customer Experiences with Lis Hubert and Diana Sonis — DT101 E101

    Diana Sonis is a passionate believer in holistic 360 strategy and design, with extensive expertise in UX and CX design, service design, and design thinking. Lis Hubert is an acclaimed design and strategy thought leader, writer, and speaker with extensive experience in digital strategy, customer experience, information architecture, and design. Together, they founded CX by Design, a human-centered design company that helps businesses design people-centric products, services, and organizational systems in order to create exceptional customer experiences. 
    Listen to learn about:
    Customer experience design Near- versus long-term strategy Helping organizations make design thinking part of their internal processes What exactly is innovation? Systemic innovation Designing for customer intent  Our Guests:
    Diana Sonis
    Diana is a passionate believer in holistic, 360 strategy and design, with extensive expertise in UX Design, CX Design, Service Design, and the Design Thinking methodology. 
    As founding partner of CX by Design, Diana’s mission is to identify nuggets of opportunity within an organization, reorient its existing systems and structures to improve the human experience, help others extend their thinking, and drive material business advantage. 
    Having designed, built, and successfully sold several companies, Diana works to help businesses shape abstract concepts into concrete online and offline experiences that respond to the needs and motivations of real people. 
    When she’s not solving strategic challenges, Diana can be found in pursuit of good coffee everywhere.
    Lis Hubert
    Lis is an acclaimed design and strategy thought leader, writer, and speaker with extensive expertise in Digital Strategy, Customer Experience, Information Architecture, and Design Thinking. 
    As founding partner of CX by Design, she has made it her mission to help companies meet their strategic goals. She does so by making the invisible visible through research, making the complex simple through her unique perspective, and bringing understanding and meaning through expert facilitation. 
    With over a decade of designing successful products and strategies for clients of all sizes, her passion lies in helping her partners think holistically about driving, and enacting, real change. Lis helps businesses not only increase their bottom line, but also their longevity through customer loyalty.
    When not tackling complex strategic problems, you can find Lis traveling the world enjoying the human experience to the fullest. 
     
    Show Highlights
    [01:18] Diana and Lis talk about their paths into design and customer experience.
    [07:04] How Lis and Diana approach systems design.
    [08:11] The three components of a business ecosystem.
    [09:03] Gauging the health of the business based on the components.
    [11:27] Lis’ and Diana’s business backgrounds and how it’s helpful for the work they do now.
    [12:37] Near-term strategy versus long-term strategy.
    [13:40] Strategy is no good without a roadmap and a process.
    [16:25] Working backwards from the goal to create the map to get there.
    [18:38] Why CX by Design starts their weekly client meetings with a few minutes of non-work-related chat.
    [20:58] Helping clients see the potential of design thinking as a problem-solving method.
    [24:32] Getting an entire organization to shift into thinking like a designer.
    [26:47] Creating a culture of innovation.
    [27:39] CX by Design’s “sweet spot.”
    [28:24] What is innovation?
    [29:26] The importance of language in an organization’s innovation culture.
    [31:56] The concept of systemic innovation.
    [33:40] Design for customer intent.
    [35:32] Looking for ways customer intent and a business’ core values interconnect.
    [36:08] Diana and Lis use the company Patagonia as an example.
    [38:48] How CX by Design uses information architecture tools in their work.
    [43:43] Books Lis and Diana recommend that have influenced their work.
     
    Links
    Diana on Li

    • 47 min
    Design for Good + Ethics + Social Impact with Sarah Cantor — DT101 E100

    Design for Good + Ethics + Social Impact with Sarah Cantor — DT101 E100

    Sarah Cantor is a co-founder and the executive director of Greater Good Studio, where she and her team think of themselves as pissed-off optimists. We talk about design for good, ethics in design practice, and creating social impact.
    Listen to learn about:
     Human-centered design Greater Good Studio’s project “gut check” The power designers wield Better ways of co-designing with clients Community-based design work Our Guest
    Sara Cantor is a creative leader and human-centered designer focused on equity, inclusion and social innovation. After seven years using human-centered design to create new markets for corporate clients, she co-founded Greater Good Studio in 2011 to apply the process and principles of design to the more pressing challenges of the social sector. Her team of “pissed-off optimists" has helped nonprofits, foundations, and government agencies to build internal capacity for social innovation, create and prototype new programs and services, and sustain and scale their impact.
    Show Highlights
    [01:06] Sarah’s journey into design, and the influence of Tom Hanks’ movie, Big.
    [01:45] Studying engineering at college.
    [02:34] Finding her true passion during an engineering design course.
    [03:52] Attending the Institute of Design.
    [04:39] Discovering her love of design research.
    [05:34] The first project where Sarah was able to use her design skills.
    [09:22] Sarah talks about her early design career.
    [10:31] Her rising disillusionment with the for-profit, corporate world.
    [15:57] Co-founding Greater Good Studio.
    [18:27] Designing for behavior change has no “marketplace.”
    [20:53] Greater Good Studio’s approach to business and its work.
    [21:01] Codifying the “is this the right project for us?” gut check.
    [23:49] Some of the gut check questions to ponder.
    [27:28] The power that a designer wields.
    [29:13] Being accountable not just to the client, but to the end user.
    [30:16] Helping clients share their power with their end users.
    [31:18] “Sharing the Sharpie,” co-designing and building ownership of the work.
    [34:58] Being able to let the client do the designing while providing guidance and support.
    [36:39] The future direction of Greater Good Studio. 
     
    Links
    Sara on Twitter
    Sara on LinkedIn
    Sara on IIT
    Sara on SEGD
    Greater Good Studio
    Greater Good Studio on Twitter
    Five Questions with Sara Cantor
    The Gut Check, by Sara Cantor
    In/Visible Talks 2021: Sara Cantor - Design is Not Neutral: How to Align Work and Values
    How to Change the World Designing for Good with Sara Cantor
     
    Other Design Thinking 101 Episodes You Might Like
    Design for Good + Gut Checks + Seeing Power with George Aye — DT101 E50
    Critical and Emancipatory Design Thinking with Lesley-Ann Noel — DT101 E57
    Innovation Culture + Future of Work + Designing Value with Marc Bolick — DT101 E93

    • 39 min
    Want Better Outcomes? Find Better Problems. // ALD 012 — DT101 E99

    Want Better Outcomes? Find Better Problems. // ALD 012 — DT101 E99

    This is a Design Thinking 101 episode in the Ask Like a Designer series. Ask Like a Designer helps people explore thinking and solving like a designer. You’ll learn about design thinking, service design, learning design, leading and building high-performing teams, and ways to achieve better outcomes.
    This episode is based on this article: ALD012 // Want Better Outcomes? Find Better Problems. Read the article and others like it on Fluid Hive’s Ask Like a Designer.
    What did you think of this episode? Please send your questions, suggestions, and guest ideas to Dawan and the Fluid Hive team.
    Cheers ~ Dawan
    Design Thinking 101 Podcast Host
    President, Fluid Hive
    Show Highlights
    [00:53] The human desire to create.
    [01:15] Rushing solutions leads to poor outcomes.
    [01:37] Problem spaces and finding the right question to answer.
    [02:15] The people inside the problem space.
    [02:38] The context in which the people experience the problem.
    [03:02] The history of the people and the context reveal changes over time.
    [03:15] Problem finding.
    [04:11] Finding and refining problems is not our natural inclination.
    [04:52] Problem framing.
    [05:17] How Might We questions.
    [06:01] Getting comfortable with ambiguity as a designer.
    [06:47] The eight things you can do with a How Might We question.
    [08:08] The best solutions come from diverse teams.
    [08:29] Fluid Hive’s free thinking tool will help you focus your solution energy.
    The Design Thinking 101 Podcast’s Ask Like a Designer series
    Protect Your Solutions with Transformation Stories: Part 2 — Telling Well // ALD 011 — DT101 E92
    Protect Your Solutions with Transformation Stories: Part 1 — Crafting Well // ALD 010 — DT101 E89
    The 30-Minute Solution Matrix: How to Think and Solve Under Pressure // ALD 009 — DT101 E87
    Three Little Words for Better (Business) Relationships // ALD 008 — DT101 E79
    The Innovation Saboteur’s Handbook // ALD 007 – DT101 E77
    Designing Facilitation: A System for Creating and Leading Exceptional Events // ALD 006 — DT101 E73
    The Swiss-Army Lives of How-Might-We Questions // ALD 005 — DT 101 E69
    Your Good-Life OS: Designing a System for Living Well and Peak Performance // ALD 004 — DT101 E67
    There Are No Problems Worth Solving — Only Questions Worth Asking // ALD 003 — DT101 E65
    Design, and One Question to Rule Them All // ALD 002 — DT101 E63
    Ask Like a Designer — DT101 E61

    • 9 min
    Designing with Government Partners + Hidden Design Phases with Chelsea Mauldin — DT101 E98

    Designing with Government Partners + Hidden Design Phases with Chelsea Mauldin — DT101 E98

    Chelsea Mauldin is the Executive Director of the Public Policy Lab and an adjunct professor at Columbia University's School of International and Public Affairs. 
    Listen to learn about:
    The work of the Public Policy Lab How design and design thinking can help governments make better public policy Human-centered design in public policy The preparatory work that often goes underrecognized in the design cycle  Our Guest
    Chelsea Mauldin is a social scientist and designer with a focus on government innovation. She directs the Public Policy Lab, a nonprofit organization that designs better public policy with low-income and marginalized Americans. 
    The Public Policy Lab partners with government agencies and NGOs to develop more satisfying and effective policies and service delivery through ethnographic research, human-centered design, rapid prototyping, and formative evaluation. Find out more on PPL's website, or on Twitter.
    Chelsea is a frequent keynote speaker and panelist at global conferences, and she serves as an adjunct professor at Columbia University's School of International and Public Affairs. Previously, she consulted to municipal and federal agencies, directed a community-development organization, led government partnerships at a public-space advocacy nonprofit, and served as an editor for publishing, arts, and digital media organizations. She is a graduate of the University of California at Berkeley and the London School of Economics.
    Show Highlights 
    [01:02] Chelsea’s journey from book editor to information architect to designer.
    [01:44] Getting a graduate degree in design and social policy.
    [02:03] Founding the Public Policy Lab in 2010.
    [03:34] What happens when you start using design in the context of creating public policy and services.
    [04:38] The disconnect between those who set policy and those who use the results of the policy.
    [05:31] Chelsea talks about some of the ways design is currently being used by U.S. government agencies.
    [07:07] The need for a more holistic, less digital approach.
    [09:09] Public Policy Lab’s “Layer Cake” framework model.
    [09:45] The four layers of government.
    [12:46] How Public Policy Lab begins work with a new government partner.
    [14:34] Our first responsibility is to the public interest and need.
    [16:12] Considerations when recruiting members of the public to interview.
    [19:08] Some of the challenges of working with government agencies.
    [20:45] Chelsea and Dawan offer advice for working with attorneys.
    [24:27] The prep work needed before launching a test of a prototype or solution.
    [26:07] Designating pilot leaders to help with launch.
    [27:32] Next steps after a successful test launch.
    [28:34] Handing the work over to the partner.
    [29:59] The process of finishing and closing a project.
    [31:23] Project storytelling.
    [32:08] Design is change management.
    [33:14] Chelsea makes an interesting observation about how those in the public sector measure their success and seniority.
    [37:13] Designers can be so excited about the new thing they forget the loss that can be associated with it.
    [38:18] Things that Chelsea is excited about right now in public policy design.
    [42:21] Where to learn more about the Public Policy Lab.
     
    Links 
    Chelsea on Twitter
    Chelsea on Columbia | SIPA
    The Public Policy Lab
    The Public Policy Lab on Twitter
    Innovating Gotham: Interview with Chelsea Mauldin of Public Policy Lab
    An Evening with Chelsea
    Mauldin
    How the Public Policy Lab
    uses design thinking to create better policies
     
    Other Design Thinking 101 Episodes You Might Like
    Design Thinking for the Public Sector + Building and Training Design Thinking Teams with Stephanie Wade — DT101 E14
    Public Sector Design + Outcome Chains + Prototyping for Impact with Boris Divjak — DT101 E26
    Democracy as a Design Problem with Whitney Quesenbery — DT101 E68
    Design Council UK + Systemic Design + Design in Government with Cat Drew — DT101 E78

    • 45 min

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