Raise Your Visibility Online

Louise Brogan
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Do you want to raise your visibility online with LinkedIn? Join Louise Brogan for this weekly podcast where she shares her best advice and tips for using LinkedIn to make more profit in your business. Louise will be joined by guests who are leveraging LinkedIn, YouTube and podcasting to make a dent in the world and build their businesses.

  1. -1 D.

    Backing Horses & Planting Flowers: Building Ireland's First Women-Led Angel Syndicate

    Join host Louise as she sits down with Mary McKenna MBE, an exited technology founder, angel investor, and serial entrepreneur who describes herself as a "critical friend and backer of horses." In this inspiring conversation, Mary shares her journey through three distinct career phases, from finance director to startup founder to her current portfolio of investments and mentorship roles. Guest BioMary McKenna MBE is an entrepreneur, innovator, thought leader, advisor, and angel investor based in Northern Ireland. She is the co-founder of Awaken Hub, Ireland's first social enterprise for women founders, and Awaken Angels, Ireland's first and only women-led angel syndicate. Mary received her MBE for services to digital technology, education, and innovation. Key Topics DiscussedCareer JourneyThree phases: corporate employee, startup founder, angel investor/mentorCo-founding and selling Learning PoolTransitioning from wage slave to entrepreneurial freedom Current Roles & Impact Entrepreneur in Residence at University of Oxford and Ulster UniversityInvestment committee member at Coin Invest Capital (Lithuania)Mentoring hundreds of founders annuallyBuilding Awaken Hub and Awaken Angels Women in Tech & StartupsChallenges women face in raising early-stage financingThe importance of flexible accelerator programs for working mothersBuilding Ireland's first women-led angel syndicateSupporting women founders across the island of Ireland Networking & VisibilityThe "100 People" exercise for maintaining your networkBuilding a network of value, not just utilityWhy networking is a long-term investmentThe importance of being in credit with your network Startup CEO ChallengesThe two hardest jobs: attracting talent and raising investmentWhy visibility matters for recruitmentThe mindset differences between corporate and startup cultureSpeaking engagements and building your profile Key Quotes"I call myself a critical friend and backer of horses" "Planting a thousand flowers and seeing which of them grow" "Networks are about we, we, we - not me, me, me" "Every opportunity in business is attached to a person" "I always like to be in credit with my network" Resources MentionedAwaken Hub - Social enterprise supporting women founders across IrelandAwaken Angels - Ireland's first women-led angel syndicateLearning Pool - E-learning company co-founded by MaryCoin Invest Capital - Lithuanian sovereign investment fund Connect with Mary LinkedIn: Mary McKennaBlue Sky: @MaryMcKenna About the HostLouise is a LinkedIn expert and author of "Raise Your Visibility on LinkedIn" who helps professionals and businesses build their online presence and networks of value. Episode Highlights [00:02:00] Mary's six-word introduction[00:04:00] The three phases of Mary's career[00:09:00] Starting Awaken Hub during COVID[00:14:00] The two hardest jobs for startup CEOs[00:21:00] Networking and people collecting[00:28:00] The "100 People" exercise Tags#WomenInTech #Entrepreneurship #AngelInvesting #Startups #Networking #Visibility #WomenFounders #NorthernIreland #Leadership #Mentorship If you enjoyed this

    33 min

  2. 1. OKT.

    LinkedIn's New AI Model: What You Need to Know

    In this episode of Raise Your Visibility Online, Louise Brogan discusses LinkedIn's latest change: the introduction of an AI-driven foundational model for personalized ranking and recommendations. Highlighting insights from AI expert Christopher Penn, the episode explains how LinkedIn now uses AI to read and understand posts and profiles like a human would. This shift means that older strategies, like focusing on keywords and specific posting times, are now obsolete. Instead, users should focus on being authentic, sharing genuine content, and engaging meaningfully with others. This update makes LinkedIn simpler and more effective for job seekers, business owners, and freelancers who showcase their genuine expertise and knowledge. 00:00 Introduction and Overview 01:23 LinkedIn's New Algorithm: A Game Changer 02:58 Understanding the AI's Role 04:54 Impact on Your LinkedIn Strategy 05:52 Practical Tips for LinkedIn Success 08:15 The Future of Social Media Algorithms 09:00 Conclusion and Final Thoughts

    9 min

  3. 17. SEP.

    From Recruitment to AI-Powered Gifting: Lou Doyle's Tech Startup Journey

    In this inspiring episode of 'Raise Your Visibility Online,' LinkedIn expert and CEO Louise Brogan sits down with Lou Doyle, co-founder and CEO of Needi, a revolutionary corporate gifting concierge service that's transforming how businesses connect. Lou shares her remarkable entrepreneurial journey - from her early days in recruitment and traveling the world, to launching a cutting-edge tech company that blends psychology and AI to create meaningful corporate connections. Discover how she's tackling corporate waste while supporting local businesses through innovative gifting solutions. This episode is packed with actionable insights for business owners, industry experts, and aspiring entrepreneurs looking to leverage technology, build meaningful connections, and create sustainable business models that make a real impact. What You'll LearnHow to transition from traditional industries to tech entrepreneurship The psychology behind effective corporate gifting strategies Building algorithms that create genuine human connections Strategies for reducing waste while growing your business How to leverage local partnerships for global impact The importance of making recipients feel truly valued Practical steps for building a tech-driven business from scratch Corporate gifting tactics that actually work for large organisations Key TakeawaysThe Power of Connection: Learn why meaningful gifts foster stronger business relationships than generic corporate swagTech Meets Psychology: Discover how AI algorithms can be designed to understand human preferences and create personalized experiencesSustainable Business Models: See how reducing waste and supporting local businesses can be profitable growth strategiesEntrepreneurial Mindset: Understand the journey from employee to CEO and the mindset shifts required for success About Our GuestLou Doyle is the co-founder and CEO of Needi, a corporate gifting concierge service that's revolutionising how companies show appreciation and build connections. With a background in recruitment and a passion for technology and data, Lou has created an innovative platform that combines psychology with AI to deliver meaningful gifting experiences while supporting sustainability and local businesses. Episode Timestamps00:00 Introduction to Raise Your Visibility Online00:52 Meet Lou Doyle: Entrepreneur and Mom04:16 The Journey to Entrepreneurship06:39 The Birth of Needi: A Gifting Company13:27 Building a Tech-Driven Business16:32 Passion for Tech and Data17:10 The Power of Connection19:48 Building Needi from Scratch22:55 Corporate Gifting Strategies28:53 Future Growth and Global Expansion30:43 How to Connect with Needi Connect with Lou Doyle & Needilouise@needi.co.uk www.needi.co.uk https://www.linkedin.com/in/louiseneedi/ About the HostLouise Brogan is a LinkedIn expert, CEO, and host of 'Raise Your Visibility Online.' She helps business owners, industry experts, and entrepreneurs elevate their online presence and grow their ventures through strategic visibility and networking. Perfect ForBusiness owners looking to improve corporate relationshipsEntrepreneurs interested in tech startupsIndustry experts seeking innovative connection strategiesAnyone wanting to build a more sustainable business...

    32 min

  4. 3. SEP.

    The LinkedIn Posting Frequency Surprise: How Often Should You Really Post?

    Episode Description: In this episode of Raise Your Visibility Online, LinkedIn expert Louise Brogan dives into the latest research on LinkedIn posting frequency and content strategy. Discover how often you should post, what types of content drive the most engagement, and practical tips to boost your reach and visibility. Whether you’re a business owner or entrepreneur, you’ll walk away with actionable strategies to grow your audience and make LinkedIn work for you. Shownotes: Welcome and introduction to Louise Brogan, LinkedIn expert and CEOSurprising new research from Buffer on LinkedIn posting frequencyKey findings:Posting 2–5 times/week: +1,182 impressions per postPosting 6–10 times/week: +5,000 impressions per postPosting 11+ times/week: Up to 17,000 more impressions per postThe compounding effect of frequent postingPractical tips for busy professionals:How to repost for different time zonesBalancing quality and quantityContent ideas that work: Industry news & analysisBehind-the-scenes contentStep-by-step tutorialsSurprising storiesSimplifying complex topicsShowcasing your workActionable insightsCollaborations & joint webinarsMemorable frameworks (COPE: Create Once, Publish Everywhere)Community spotlightsMicro-interviews Why carousels outperform other formats on LinkedInTips for creating effective carousel postsThe importance of consistency and delivering valueResources mentioned:Buffer’s researchRamit Sethi’s “I Will Teach You To Be Rich”The COPE frameworkConnect with Louise:Join the conversation on LinkedInVisit the blog for more tutorialsSubscribe, share, and leave a review!

    11 min

  5. 27. AUG.

    From Italy to London: Building a 9-Person SEO Agency While Raising Teenagers with Sylvia del Corso

    Join Louise Brogan as she sits down with Sylvia del Corso, the Brit-Italian CEO and founder of Pink SEO, a specialized SEO agency based in West London. In this inspiring conversation, Sylvia shares her entrepreneurial journey from running a full-service digital agency in Italy to building a focused SEO consultancy with a team of nine in the UK. Discover how this mom of two teenagers navigated the challenges of relocating to a new country, starting over professionally, and making the bold decision to convert freelancers into full-time employees to provide better security and growth opportunities. Guest Bio Sylvia del Corso is the Director of Pink SEO, a specialized search engine optimization agency based in West London. Originally from Italy, Sylvia relocated to London in 2016 with her family and rebuilt her digital marketing career from the ground up. She leads a team of nine specialists focusing primarily on medical practices, including private doctors and consultants, helping them improve their online visibility through data-driven SEO strategies. Key Topics Discussed Entrepreneurial Journey Transitioning from a family-run digital agency in Italy to starting fresh in London The decision to specialize in SEO rather than offering full-service digital marketing Building a team from freelancers to full-time employees (PAYE) Business Strategy Why specialization beats generalization in digital marketing The importance of data-driven decision making in SEO Targeting medical practices and achieving top rankings for competitive terms like "SEO for IVF clinics" Work-Life Balance Managing a growing business while raising two teenagers The reality of entrepreneurial life - no family support system in a new country Offering flexibility to team members who are also parents SEO and Content Strategy The critical importance of original, experience-based content over AI-generated material Google's E-E-A-T framework (Expertise, Experience, Authority, Trust) Why case studies are underutilized but powerful SEO assets The dangers of relying solely on AI for content creation Public Speaking and Thought Leadership Overcoming accent-related insecurities to become a confident speaker How to get speaking opportunities at industry events Using speaking engagements to build authority and attract clients LinkedIn Strategy Balancing company and personal LinkedIn presence The power of authentic, in-the-moment content over heavily planned posts Building genuine connections and sharing expertise Key Takeaways Specialization over generalization: Focus on one service area to become the go-to expert Team investment pays off: Converting freelancers to employees creates stability and loyalty Original content is king: AI-generated content lacks the personal experience that Google values Case studies are powerful: They demonstrate real results and connect with potential clients through storytelling Speaking builds authority: Public speaking opportunities can significantly boost credibility and lead generation Authenticity wins on social media: Genuine, moment-driven content performs better than overly planned posts Actionable Advice For SEO and Website Improvement: Create individual pages for each service or treatment you offer Develop detailed case studies showing before/after results Focus on search intent - what are your customers actually looking for? Leverage your unique experience and expertise (E-E-A-T) in content creation For Business Growth: Consider the long-term value of converting contractors to employees Look for speaking...

    24 min

  6. 13. AUG.

    The BOOST Method: My Framework for Company Page Growth That Works

    Want to turn your LinkedIn Company Page into a lead-gen tool? In this episode, I share what’s working (and what’s not)   With actionable tips and strategies to enhance your LinkedIn company page, including optimizing the banner, improving the 'About' section, and creating engaging content. I also want to introduce the BOOST method to elevate your LinkedIn presence and provide practical steps to leverage employee engagement.  Book your Company Page Audit & Training here https://louisebrogan.com/linkedin-company-page-audit-optimisation/   We will look at  the importance of regular posting, social proof, and targeted calls to action.  Tune in for valuable insights on transforming your LinkedIn company page into a lead-generating tool. 00:00 Introduction to Raise Your Visibility Online 01:07 Understanding LinkedIn Company Pages 02:25 Common Mistakes on LinkedIn Company Pages 02:59 Improving Your LinkedIn Company Page 06:47 Boosting Engagement and Visibility 12:02 The BOOST Method for LinkedIn Success 15:52 Conclusion and Call to Action

    17 min

  7. 6. AUG.

    From Tech to TEDx: Camilla Long on Building a Visible Brand Through Storytelling

    Want to raise your visibility and connect more powerfully with your audience? In this episode, I sit down with Camilla Long, co-founder of Bespoke Communications, to explore how authentic communication can transform your business and leadership presence. Camilla shares her journey from software developer to communications expert, the lessons she’s learned about building a high-performance team, and how storytelling and empathy mapping can help you stand out online. You’ll learn: Why communication is the secret weapon for business growth How to build a team with complementary strengths The value of coaching and fresh external perspectives How to balance personal vs business visibility online Practical tools like empathy mapping to elevate your content and leadership Listen in if you’re a business owner, team leader, or entrepreneur ready to communicate with more clarity, connection, and confidence.   Timestamps: 00:00 – Introduction 02:00 – Camilla’s background & business journey 06:30 – Building Bespoke Communications 12:00 – Team structure & operations 18:00 – Personal visibility & online presence 25:00 – The future of business: online vs in-person 32:00 – Communication strategies for management teams 38:00 – Closing thoughts & how to connect Connect with Camilla Long & Bespoke Communications: Website: https://bespokecomms.net LinkedIn: https://www.linkedin.com/in/camillalong/ Connect with Louise Brogan: Website: https://louisebrogan.com LinkedIn: https://www.linkedin.com/in/louisebrogan/ Subscribe & Review: If you enjoyed this episode, please subscribe and leave a review! Your feedback helps us reach more listeners and bring you more inspiring stories and actionable advice. BusinessPodcast #WomenInBusiness #Entrepreneurship #Communication #PersonalBranding #PodcastShowNotes

    26 min

  8. 30. JULI

    How I Set Up LinkedIn Company Service Pages to Generate More Leads

    How I Set Up LinkedIn Company Service Pages to Generate More Leads In my latest "Raise your Visibility Online" episode, I walk through everything you need to know about creating and optimizing LinkedIn Company Service Pages for your business. I'll show you the exact steps I use to set up a service page on your LinkedIn company profile. There's one important requirement: your company must have fewer than 500 employees to access this feature. What I Cover in This Episode: Why LinkedIn Company Service Pages matter for your business How to properly list your services to attract the right prospects My approach to managing leads that come through these pages Best practices for writing service descriptions and setting pricing How to navigate and handle messages (including dealing with spam) I also share insights about LinkedIn's current video usage trends and discuss my new LinkedIn company audit service, which helps businesses improve their company page performance. The episode wraps up with a preview of my upcoming interviews with business leaders who are successfully using LinkedIn to grow their businesses. If you're using LinkedIn for business and want to maximize your company page's potential, this episode gives you a practical roadmap for leveraging a feature many businesses overlook.       00:00 Introduction to LinkedIn Company Pages 01:14 Setting Up Your LinkedIn Services Page 02:38 Managing and Customizing Your Services 05:37 Handling Client Requests and Inquiries 07:52 LinkedIn Video and YouTube Trends 09:33 Offering LinkedIn Company Audits 11:15 Upcoming Interviews and Final Thoughts     LinkedIn Company Page Audit - https://socialbeeni.thrivecart.com/company-page-audit/ Services Page Tutorial https://youtu.be/98xk5UWs-rA

    12 min
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Om

Do you want to raise your visibility online with LinkedIn? Join Louise Brogan for this weekly podcast where she shares her best advice and tips for using LinkedIn to make more profit in your business. Louise will be joined by guests who are leveraging LinkedIn, YouTube and podcasting to make a dent in the world and build their businesses.

Informasjon

  • Skaper
    Louise Brogan
  • År i produksjon
    2017 - 2025
  • Episoder
    194
  • Vurdering
    Ren
  • Copyright
    © Copyright 2025 Louise Brogan
  • Vis nettsted
    Raise Your Visibility Online

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