Dare to Launch

Jeff Walker
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Dare to Launch

I’m Jeff Walker, creator of Product Launch Formula® – THE formula that has generated over $1 billion in online sales. I started my first online business in 1996 while I was a stay-at-home dad, and I’ve been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses. In Dare to Launch, Chris Saunders and I will be having in-depth conversations about what’s working – and what’s not working – in online business. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – while living the #launchlife.

  1. We’re Rethinking Live Events (Here’s Why) - DTL #45

    2 DAYS AGO

    We’re Rethinking Live Events (Here’s Why) - DTL #45

    Over the past 20 years, I’ve probably hosted every kind of event you can imagine…   From high-ticket, ballroom-sized events like PLF Live® and LaunchCon® that took over entire hotels for the weekend to high tech virtual events from a top-of-the-line studio with thousands of attendees watching on Zoom.   That’s not including all the hybrid events… livestreams… multiday Zoom marathons…    But while I love the excitement and energy of those big productions… lately I’ve found myself drawn back to simpler, more intimate events.    Just me, a few of my top team members, and 40-50 entrepreneurs.    Events where I know everyone’s name and what their business is. Events where we can really dig in deep and I can watch a launch plan come together for someone in real time.   In this week’s episode of Dare to Launch, Dan, Chris, and I talk about why I’m so excited about these small, high-touch events right now – and why they might just be the most powerful and (believe it or not) easiest ways of connecting with your true fans right now.   We also get into: The simple shift that can turn an in-person event from a pressure-filled gamble into a fulfilling, profitable experience   The state of live events in 2025 – we explore how the market has shifted… and what this means for you   A simple – and often overlooked – event model for connecting with your true fans (we’ll walk you through how I’m using this right now)   The problem with trying to create an intimate experience over Zoom (and what to do instead) The magic of in-person coincidence – how a chance meeting in a hotel elevator led to me tripling my next launch   And more…   Want me to personally guide you through building your next launch in just two days? www.getyoulaunched.com    Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Resources Referenced in the episode:  Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

    34 min
  2. AI Might Destroy The Wisdom Industry. Why Aren’t These Entrepreneurs Worried? DTL #44

    1 APR

    AI Might Destroy The Wisdom Industry. Why Aren’t These Entrepreneurs Worried? DTL #44

    You might have heard the rumors…   “Course creators and coaches are done. I mean… why pay an expert when you can just prompt an AI to become one?”   I’ve heard them too… but what I saw last week inside my mastermind group told a very different story.   Yes, it’s true – AI just changed the game (again). And the “mediocre” bar just got raised (again)...   But that isn’t the problem...    The real question entrepreneurs need to be asking is – what do we do now?    Since this was such a big topic in our mastermind meeting… and is likely to impact most – if not all – businesses, Chris, Dan, and I decided to explore it in this week’s episode of Dare to Launch.    You’ll get a peek at what some of the smartest people I know are saying about AI right now… and the moves they’re making to stay ahead of the curve, including:   The one AI tool that can replace 10+ platforms – and how one mastermind member used it to create a complete client portal, CRM, course delivery system, and more… without writing a line of code Why we believe that AI is STILL one of the biggest opportunities we’ve ever seen (It might seem like we’ve been talking about AI forever… but this is just the beginning.) The AI threat some course creators are overlooking – and how to survive it How to infuse your offers with the one thing AI can’t do (in a world where every business is AI-powered, this could be your key to standing out) How even “I’m not good with tech” folks can get great results from AI – for themselves and their clients What a 90mph baseball pitch can teach you about dealing with uncertainty – and why 8-figure business owners are using this mindset to stay ahead of the AI curve   … and much more. - - -  Apply for the Launch Intensive at 👉 https://www.getyoulaunched.com Want to launch or grow your business – faster? Grab my FREE Launch Quickstart – my high-impact, actionable training for building a business you love 👉 https://productlaunchformula.com/    - - -  Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Resources Referenced in the episode: Jeff Walker's Plat Plus Masermind Group - Send an email to podcast@productlaunchformula.com with the subject line "Plat Plus" for more information Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

    40 min
  3. Why Most Masterminds Fail (And How To Find A Great One) DTL #43

    25 MAR

    Why Most Masterminds Fail (And How To Find A Great One) DTL #43

    I recently hosted my 43rd in-person mastermind meeting. But before I headed out – and while I was amped up – I wanted to dig into something big…   Why most masterminds fail.   People join masterminds expecting game-changing insights, powerful connections, and real business growth… but the reality is that most groups fizzle out in a year or two.   Why?   A big reason is that they get a critical thing wrong – and it ruins everything. And I should know – I came *this* close to making this mistake myself when I started mine!   I’ve talked about my Plat Plus mastermind before. It’s a space where some of the world’s top entrepreneurs share their biggest wins, struggles, and strategies. But I haven’t really talked about what happens behind the scenes…    Until now…   In this week’s episode of Dare to Launch, Chris, Dan, and I open my mastermind door a little wider… sharing some of the secrets that have made it so successful for the past 15 years (with a 92%+ renewal rate). We get into:   The mastermind mistake that can ruin everything – and why most people don’t try to fix it until it’s too late The question I ask before letting anyone into my mastermind (ask this if you want more long-standing, high-performing members) The “look through the corners” mindset. Feeling stuck? This simple shift will get you moving through any problem or obstacle  The secret to running a high-level mastermind… even if you’ve never done it before. What most people get wrong about business challenges – and why “avoiding obstacles” could be holding you back. Plus – a behind-the-scenes look at how I run my mastermind – hard-earned experience from hosting 40+ in-person meetings since 2010.   … and more.   If you’ve ever thought about joining a mastermind (or even starting one), this is a “don’t miss” episode.    Dare to Launch Free Bonuses found at: www.getyoulaunched.com   Access Dare to Launch Bonus Vault: http://www.DaretoLaunchShow.com/taco Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/  Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Resources Referenced in the episode: Plat Plus Mastermind email us at podcast@productlaunchformula.com    Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

    42 min
  4. How Wealthy People Manage Money (It’s Easier Than You Think)

    18 MAR

    How Wealthy People Manage Money (It’s Easier Than You Think)

    What if you had the perfect employee – someone who worked tirelessly for you 24/7 and never took any sick days or vacations?    According to my good friend Mel Abraham, you already do… you just might not realize it.   That “employee” is your money. But here’s the problem – most entrepreneurs don’t give this employee a job – they let it sit in a bank account, doing nothing.   In this clip from Dare to Launch, Mel outlines a simple system that could change the way you think about money. He reveals:   Why every dollar you earn needs a “job” (and the best time to assign it) The secret to guilt-free spending (so you can truly enjoy your money) What “Leapfrog Funding” is – and why it’s a game-changer for launch launch-based businesses How to avoid being “rich in the bank”... but bankrupt in life How to identify your Sustainable Joy Points (and how to fund them!) Why saying “I want” keeps you stuck… and what to say instead   … and more!   If you’re ready to put your money to work, so you can really enjoy your success, this is a must-see clip.   Dare to Launch Free Bonuses found at: www.getyoulaunched.com   Access Dare to Launch Bonus Vault: http://www.DaretoLaunchShow.com/taco Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/  Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco   Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them.   Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

    16 min
  5. Your Morning Routines Isn’t The Problem (But This Might Be!) - DTL #42

    11 MAR

    Your Morning Routines Isn’t The Problem (But This Might Be!) - DTL #42

    You can have all the ingredients of a perfect morning routine… and still feel like you’re getting nowhere.   Here’s why…   When morning routines fail, it isn’t usually because you journaled before you did your ice plunge… or haven’t found the right habit… or don’t have enough willpower or discipline...    It’s probably because you’ve fallen into one of the hidden “traps” that keep you stuck.   So in this week’s episode of Date to Launch, Chris, Dan and I are revealing these traps… and how to avoid them. You’ll discover:   Why you should stop “shoulding” on yourself (and what you should do instead) It’s not the habits, but the moments between them that are sabotaging your success The fastest way to get back on track when you fall out of your routine (I’ll show you what I do) Why less is often more – how subtraction can help unlock new levels of creativity and productivity Tips to make your morning routine inevitable (so you don’t need to rely on willpower or motivation)   … and much more.   If you’ve ever wondered why you seem to be doing everything right but you’re still struggling, you might be caught in one of these traps.   It’s time to break free…   Dare to Launch Free Bonuses found at: www.getyoulaunched.com   Access Dare to Launch Bonus Vault: http://www.DaretoLaunchShow.com/taco Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/  Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Resources Referenced in the episode:    Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

    28 min
  6. The Truth About Morning Routines DTL #41

    4 MAR

    The Truth About Morning Routines DTL #41

    Many folks talk about morning routines like they’re the key to success.   But what if that’s not actually true? Even worse…    What if your morning routine is actually holding you back?   In this episode of Dare to Launch, Chris, Dan, and I take a look at the real impact of morning routines on entrepreneurs – so you can see if yours is powering your success… or just another distraction.   My morning routine has been through a lot of changes over the past 15 years – from meditation to journaling… to yoga and tapping. It’s given me a good insight into what works… and what doesn’t.    And maybe more controversially… when you shouldn’t have a morning routine at all.   We also get into:   The simple “test” that tells you if your morning routine is helping you… or holding you back Why I deliberately chose not have a morning routine when I started out (and what I did instead) The morning myth that keeps even top entrepreneurs stuck… no matter how much they work A common productivity mistake that drains your willpower before noon The “start from scratch” morning routine I would follow if I lost everything tomorrow How I get a daily shot of wisdom from books I read years ago (without turning a single page) The one rule that keeps me laser-focused (even on chaotic days) The simple tweak that helps switch my brain into “deep and creative” mode every morning   … and much more.   If you’ve ever questioned whether morning routines really make a difference – or want to design one that helps you unlock your creative spark and inner genius – you need to hear this.   Dare to Launch Free Bonuses found at: www.getyoulaunched.com   Access Dare to Launch Bonus Vault: http://www.DaretoLaunchShow.com/taco Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/  Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Resources Referenced in the episode:  DTL#17: How Summits, Tapping, and Doing Good Makes Great Business w/ Nick Ortner DTL#28 How Jeff Lost His Business In The Blink Of An Eye Pomodo Technique  Read Wise    Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

    38 min
  7. Tai Lopez’s Secret to Grabbing Attention (That Still Works!)

    25 FEB

    Tai Lopez’s Secret to Grabbing Attention (That Still Works!)

    In 2016, Tai Lopez made a video that didn’t just go viral – it changed the gme. It took a fresh approach, and it caught the entire marketing world off guard. In this clip from Dare to Launch, Dylan Frost (who’s studied virality like almost no one I know) breaks down the big lessons we can take away from it… even in 2025.  It’s a mini-masterclass on seizing your audience’s attention and staying one step ahead of the competition (and if you remember the ad, don’t worry – it’s nothing to do with flashy cars or bookshelves!). Dare to Launch Free Bonuses found at: www.getyoulaunched.com   Access Dare to Launch Bonus Vault: http://www.DaretoLaunchShow.com/taco Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/  Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco   Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes.   Think you know someone who would enjoy this episode? Do them a favor and share it with them.   Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

    7 min
  8. Create Your Own Economy – Taking Control of Your Narrative (and Your Success) #40

    18 FEB

    Create Your Own Economy – Taking Control of Your Narrative (and Your Success) #40

    Sometimes, it feels like the news, social media, and outside events are working overtime, trying to pull us into a storm of negativity. But here’s one of the most important things I’ve learned as an entrepreneur – I don’t have to participate. We don’t have to react to the storm. We have the entrepreneurial advantage – we can create our own reality.  That’s why in this week’s episode of Dare to Launch, Chris, Dan, and I explore mindset shifts and strategies you can use to control your narrative, turn challenges into opportunities, and thrive… regardless of what’s going on in the world. Here’s what we cover: The ultimate superpower entrepreneurs have that traditional jobs don’t Why big-picture crises don’t actually affect your business as much as you think (and often present big opportunities) The simple trick I use to stop social media from draining my energy What decades of meditation have taught me about success as an entrepreneur The five-word mantra I’ve used to thrive through every economic storm – from the dot-com crash to the pandemic … and much more! You don’t have to be at the mercy of outside forces. This episode will show you how to take back control, turn chaos into clarity, and create your own momentum.   Dare to Launch Free Bonuses found at: www.getyoulaunched.com   Access Dare to Launch Bonus Vault: http://www.DaretoLaunchShow.com/taco Learn how to build an email list and launch your own business online with Launch Quickstart – our free training at https://jeffwalker.com/  Hear more from Jeff Walker on…  YouTube:  http://www.youtube.com/@productlaunch  Instagram: https://www.instagram.com/jeffwalkerco  Threads: https://www.threads.net/@jeffwalkerco     Resources Referenced in the episode: Launch Club a year-long coaching program to accelerate your launch results. Apply to join here: https://calendly.com/launch-club/launch-club-exploration-zoom-call   Olivier Roland Interview: https://youtu.be/Ay60nEHdVpc  Got a question for us?  Go to DaretoLaunchShow.com to submit a voicemail with your question, and you might hear the answer on one of our next episodes!   THANKS FOR TUNING IN! If you enjoyed this week’s show, don’t forget to hit the “follow” button. Not only is it totally free, it guarantees you never miss out on future episodes. Think you know someone who would enjoy this episode? Do them a favor and share it with them. Also, please consider leaving us a quick review. It only takes a few seconds, but your review makes all the difference in helping us get the show out to more business owners. And who knows… we might even read your review on the show!

    24 min
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About

I’m Jeff Walker, creator of Product Launch Formula® – THE formula that has generated over $1 billion in online sales. I started my first online business in 1996 while I was a stay-at-home dad, and I’ve been teaching online marketing since 2003. Tens of thousands of students around the world – in hundreds of niches – have used my step-by-step methods to start and grow thriving online businesses. In Dare to Launch, Chris Saunders and I will be having in-depth conversations about what’s working – and what’s not working – in online business. Listen in and learn from amazing entrepreneurs who are in the trenches building incredible businesses – while living the #launchlife.

Information

  • Creator
    Jeff Walker
  • Years Active
    2017 - 2025
  • Episodes
    107
  • Rating
    Clean
  • Copyright
    © Copyright Internet Alchemy
  • Show Website
    Dare to Launch

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