Magic Hour Podcast

Unicorn Marketing Co.

Curiosity, creativity, and change—welcome to The Magic Hour Podcast! Hosted by Hope Mikal, CEO + Founder of Unicorn Marketing Co., this podcast goes beyond traditional business talk, diving into empowering conversations on entrepreneurship, creative marketing, and inclusive design. Every episode brings you closer to your purpose with heartfelt chats, expert insights, and imaginative ideas to fuel your next step. Whether you’re a marketer, a creative, or simply looking to grow, there’s a little magic here for everyone. This is more than a podcast; it’s a space for connection, growth, and a touch of magic. Hosted on Acast. See acast.com/privacy for more information.

  1. 34: Community Over Competition, Always

    3 DAYS AGO

    34: Community Over Competition, Always

    What happens when you stop trying to grow alone and start building with intention, collaboration, and real community? In this episode of The Magic Hour Podcast, I sit down with Danielle Wiebe, founder of the Bloom Business Collective and host of a top 1% business podcast. Danielle has spent over a decade building community-centred spaces for women entrepreneurs, guiding leaders through collaborations, events, and intentional business building. Today, she pulls back the curtain on her own evolution — the rebrand, the reset, and the quiet inner work that came before it. We talk about the importance of taking a step back before stepping forward. Why centring yourself matters when you’re planning for the next decade. And why being in community (real community) requires presence, curiosity, and a willingness to grow alongside the people you serve. Danielle also shares the behind-the-scenes story of shifting Bloom from Business Babes Collective into the brand it is today. From hybrid events to redefining personal branding while raising kids, this conversation explores how grounding yourself in values, relationships, and abundance can shape the path ahead in powerful ways. 🎧 In this episode, we talk about: ⚡ The power of taking a step back before rebranding and how centring yourself creates clarity for the next chapter ⚡ What it actually means to build a collaborative community and why the “community over competition” conversation still matters ⚡ How Danielle engages her audience post-event and why hybrid (online and in-person) spaces are the future of meaningful connection ⚡ The deeper intention behind Bloom’s rebrand and how Danielle is designing her business for the next ten years ⚡ Tips for community building: doing your research, checking for values alignment, having honest conversations, and noticing how you feel in someone’s presence ⚡ Abundance mindset vs. scarcity, and how shifting your inner narrative changes how you collaborate, show up, and lead ⚡ Navigating personal branding as a mom, deciding what to share online, and wanting her community in a space beyond Facebook ⚡ Danielle’s encouragement to check in with your people (and with your own gut) when deciding where, how, and with whom you want to grow If you’ve been craving deeper connection, more aligned collaborations, or a reminder that community is something you build slowly and intentionally, this episode is going to feel like a grounding breath. ✨ 📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast 📝 This episode is sponsored by Flodesk. The beautiful, easy-to-use email marketing platform I swear by. Their unlimited plan disappears November 28th: https://flodesk.com/c/UNICORNMARKETING 💌 ✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more! Hosted on Acast. See acast.com/privacy for more information.

    56 min
  2. After Hours with Megan Swan: Reset Your Nervous System In A Weekend

    28 OCT · BONUS

    After Hours with Megan Swan: Reset Your Nervous System In A Weekend

    Can you really reset your nervous system in a weekend? In this After Hours episode, Megan Swan shares 15 grounded, perspective-shifting tips to help you reconnect with your body and move out of productivity mode. Drawing from over a decade of experience in the wellness industry, Megan walks us through what it really means to rewire your nervous system in a weekend. Not through rigid routines or all-or-nothing thinking, but through small, consistent micro-practices that bring you back into your body. She shares how to recognize the signs of fight-or-flight, how to gently shift into rest and digest, and why even 90 seconds of presence can start to change your internal state. You’ll hear how to create rhythms that support your nervous system in everyday life, using tools like sensory grounding, emotional processing, and energetic awareness. This isn’t about overhauling your life. It’s about noticing what’s already there, giving yourself the structure to feel safe, and creating moments of calm you can actually return to. This is a quiet and powerful invitation to come home to yourself, where your body feels supported and your mind can finally exhale. 🎧 Listen to the Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in. 📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast ✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more! Hosted on Acast. See acast.com/privacy for more information.

    26 min
  3. 33: From Fight or Flight to CEO Energy

    21 OCT

    33: From Fight or Flight to CEO Energy

    What does it really mean to know your capacity and lead from a place that honours it? In this episode of The Magic Hour Podcast, I sit down with Megan Swan, Founder and CEO of Megan Swan Wellness and Co-Founder of Altavita Medical Wellness Tourism, for a grounded and eye-opening look at the real side of wellness, self-leadership, and the nervous system work that supports it all. We explore what it means to move beyond the illusion of being “zen all the time” and instead build awareness of your body, energy, and relationship to self. Megan shares why slowing down isn’t a weakness but a power move—a leadership advantage that creates space for clarity, boundaries, and intention. We also dive into the science and psychology of subconscious leadership. From rewiring your relationship with procrastination to integrating hypnosis in business, and debunking myths around alpha and theta brain waves. Megan unpacks how “good girl” conditioning and self-doubt keep us stuck, and how reframing those patterns can unlock genuine confidence and growth. 🎧 In this episode, we talk about: ⚡ Rewiring your relationship with procrastination and learning how to use that energy for creativity and clarity ⚡ Integrating hypnosis into subconscious business leadership and debunking myths about alpha and theta brain waves ⚡ Unpacking subconscious patterns that keep us stuck, from “good girl” conditioning to misunderstood forms of holistic biohacking ⚡ Understanding that we are animals first and how to be gentler on your system through nervous system awareness ⚡ How Megan’s two businesses support powerful individuals in showing up as their best selves ⚡ Building a personal menu of wellness that honours your energy, cycle, and season of life ⚡ Megan’s own micro wellness practices and habit stacking If you’ve ever felt torn between productivity and presence—or wondered how to lead in a way that actually feels good—this episode is your permission slip to pause, listen inward, and lead differently. 📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast 📝 This episode is sponsored by Flodesk. The beautiful, easy-to-use email marketing platform I swear by. Their unlimited plan disappears November 28th: https://flodesk.com/c/UNICORNMARKETING 💌 ✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more! Hosted on Acast. See acast.com/privacy for more information.

    53 min
  4. 32:  What Happens After You Get Everything You Thought You Wanted

    23 SEPT

    32: What Happens After You Get Everything You Thought You Wanted

    What happens when everything you worked toward no longer resonates with you? How do you build a personal brand from that place of shift, honesty, and self-redefinition? In this episode of The Magic Hour Podcast, I sit down with Abagail Pumphrey—CEO of Boss Project, host of The Strategy Hour Podcast, and soon-to-be author—for a deeply personal conversation about entrepreneurship, chronic pain, and letting go of the “shoulds” that shape our decisions. We talk about what it means to hold space for your health while building something meaningful, navigating long-term vision when you can barely see two weeks ahead, and the deeper truth behind personal brands that resonate for the right reasons. Abagail opens up about her experience with PCOS, IVF, and endometriosis, how she’s reframed success on her own terms, and the complicated relationship she has with personal branding—sharing the discomfort, fear, and resistance that comes with being seen while still choosing to show up with vulnerability. This episode is full of honesty, empowerment, and permission to slow down. If you’ve been in a season of re-evaluation, wondering what success really looks like (or who you’re building it for), this one’s for you. 🎧 In this episode, we talk about: ⚡ Why checking every box still left Abagail unfulfilled and what it took to redefine success ⚡ Choosing boundaries over burnout and letting your business reflect your actual capacity ⚡ What it looks like to shift from scaling at all costs to building a business that prioritizes wellness ⚡ Navigating PCOS, IVF, endometriosis, and the reality of leading a team while living in chronic pain ⚡ How much of yourself to share online and the emotional weight of being visible in a personal brand ⚡ Building a business that can hold your full story, not just the polished parts This one hit me right in the heart... because sometimes the hardest thing to do is slow down and tell the truth. Let this be your permission slip to get honest, sit with the discomfort and keep going anyway. 📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast 📝 This episode is sponsored by Flodesk. The beautiful, easy-to-use email marketing platform I swear by. Their unlimited plan disappears November 28th: https://flodesk.com/c/UNICORNMARKETING 💌 ✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more! Hosted on Acast. See acast.com/privacy for more information.

    58 min
  5. After Hours with Pennylane Shen: Finding Your Visual Voice

    12 AUG · BONUS

    After Hours with Pennylane Shen: Finding Your Visual Voice

    In this After Hours episode, Pennylane Shen shares a grounded, perspective-shifting approach to finding your visual voice as an artist—one that steps away from the noise of social media and back into tactile, intentional creative exploration. Drawing from her popular seminar and years of experience consulting thousands of artists, Pennylane walks us through what it actually means to develop a cohesive practice. She invites us to reflect on the visual threads that connect our work, create physical spaces that nurture inspiration, and explore the lineage of influence that shapes how we create. This isn’t about following trends or rushing to define your “style.” It’s about slowing down, observing what already exists in your work, and giving yourself the structure—and permission—to go deeper. From mood boards to people maps to the underrated power of studies, this masterclass offers a refreshing, practical, and honest look at what it really takes to show up for your art. It’s a quiet and powerful nudge back to the core of your practice, where your curiosity leads and your voice takes shape. Reference: Aimee Henny Brown on creating an artistic family tree. 🎧 Listen to the Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in. 📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast ✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more! Hosted on Acast. See acast.com/privacy for more information.

    20 min
  6. 31: Burnout, Bad Art, and the Real Work of Being an Artist

    4 AUG

    31: Burnout, Bad Art, and the Real Work of Being an Artist

    What does it mean to build a creative practice that’s both intentional and evolving? In this episode of The Magic Hour Podcast, I sit down with Pennylane Shen—artist consultant, educator, and founder of Dazed and Confucius—for a grounded conversation about visual identity, creative burnout, and redefining what success looks like as a working artist today. We explore how Pennylane’s consulting work has shaped the careers of thousands of artists, the invisible pressure creatives feel to constantly produce, and how to find your visual voice without getting lost in the noise. From breaking away from the traditional gallery path to embracing structure in your play, this episode is packed with thoughtful insights for visual artists trying to make honest, impactful work in 2025. 🎧 In this episode, we talk about: ⚡ Burnout, shame, and the pressure to constantly “do more” as an artist ⚡ Why trusting your intuition is a business strategy too ⚡ The importance of deadlines, structure, and permission to play ⚡ What it really means to find your visual voice (and how to start) ⚡ Disrupting the myth of gallery validation and what success can look like in 2025 ⚡ The rise of artist coaches, and how Pennylane’s approach is different Pennylane speaks candidly about what it really means to build a values-led business in the creative world—and why slowing down, making “bad” art, and trusting the process are essential parts of the journey. No matter what chapter you’re in, this episode offers the grounding you didn’t know you needed. 🎧 Listen to the Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in. 📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast 📝 This episode is sponsored by Shopify—the all-in-one e-commerce platform we recommend for bold, product-based brands. Ready to launch or level up your shop? Start your free trial today! 📝 This episode is sponsored by Later—your social media sidekick. Plan, schedule, post, and write captions with the help of AI and check your analytics all in one place. Try it free for 14 days using this link. ✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more! Hosted on Acast. See acast.com/privacy for more information.

    1h 4m
  7. 30: The Pivot That Changed Everything

    30 JUL

    30: The Pivot That Changed Everything

    How do you build a business that reflects your values and still leaves room to grow? In this episode of The Magic Hour Podcast, I sit down with Phoebe Sherman—artist, activist, and founder of Girl Gang Craft—for an honest conversation about creative entrepreneurship, aligned content, and evolving your business with intention. We explore how Phoebe’s bold designs became a rallying cry for change, the realities of running a values-driven brand, and why pivoting is a powerful act of self-trust. From pivoting her business multiple times to redefining success in the creator economy, this episode is packed with real talk, creative wisdom, and a whole lot of heart. From creating content that connects to choosing brand partnerships that actually make sense, Phoebe doesn’t hold back on the realities of growing a values-led content forward Instagram account. We get into pivoting with purpose, embracing discomfort, and finding your voice in a space that often rewards sameness. 🎧 In this episode, we talk about: ⚡ The origin story of Girl Gang Craft and how one bold design became a movement ⚡ Why content creation rooted in your values is more impactful (and sustainable) ⚡ The messy reality of pivoting your business and navigating seasons of change ⚡ How art, activism, and entrepreneurship can work together to spark collective impact ⚡ The future of influencer marketing and what true alignment looks like—plus Phoebe’s take on pitching brand deals, charging your worth, and building sustainable partnerships (as taught in her Brand Deal Course). This is your invitation to get grounded in your values, honour your creative path, and make space for what’s next. 🎧 Listen to the Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in. 📖 Read the full show notes and transcript at unicornmarketingco.ca/podcast 📝 This episode is sponsored by Shopify—the all-in-one e-commerce platform we recommend for bold, product-based brands. Ready to launch or level up your shop? Start your free trial today! 📝 This episode is sponsored by Later—your social media sidekick. Plan, schedule, post, and write captions with the help of AI and check your analytics all in one place. Try it free for 14 days using this link. ✨ Stay in the magic: Follow @itsthemagichourpodcast for behind-the-scenes content, guest updates, and more! Hosted on Acast. See acast.com/privacy for more information.

    47 min
  8. After Hours with Pearl Cicci: A Somatic Reset For When You’re Holding Too Much

    15 JUL · BONUS

    After Hours with Pearl Cicci: A Somatic Reset For When You’re Holding Too Much

    This isn’t a traditional meditation... It’s a somatic experience designed to help you move through emotion, come back into your body, and shift your internal state with intention. In this guided journey, Pearl Cicci invites you to explore what’s present, name what you want to feel instead, and gently release what’s no longer in alignment. It’s an invitation to sit, feel, express, and remind yourself that it’s safe to be here. To be proud of where you are. To be kind to your nervous system. Let this be a pocket-sized practice you can revisit anytime you need to recenter, call in clarity, and feel more like yourself again. Press play and let your body lead. 🎧 📖 Check out the full show notes: Magic Hour Podcast Show Notes What is After Hours? After Hours is the Magic Hour Podcast’s new bonus episode series, designed to give listeners an even deeper dive into key topics. Unlike the main episodes, which focus on storytelling, journeys, and big-picture conversations, After Hours shifts into a workshop-style format where guests share actionable strategies, hands-on exercises, and expert insights that listeners can apply right away. Learn about the Magic Hour Podcast! Where curiosity meets creativity, this podcast dives into entrepreneurship, creative marketing, and inclusive design. Each episode features insightful conversations with industry leaders who challenge norms and inspire fresh thinking. If you’re a marketer, creative, or just seeking new perspectives, this is your space for connection, growth, and a little magic.✨ 📲 Follow The Magic Hour Podcast on Instagram @itsthemagichourpodcast 🎧 Listen to The Magic Hour Podcast on Spotify, Apple Podcasts, or wherever you tune in! Hosted on Acast. See acast.com/privacy for more information.

    23 min

About

Curiosity, creativity, and change—welcome to The Magic Hour Podcast! Hosted by Hope Mikal, CEO + Founder of Unicorn Marketing Co., this podcast goes beyond traditional business talk, diving into empowering conversations on entrepreneurship, creative marketing, and inclusive design. Every episode brings you closer to your purpose with heartfelt chats, expert insights, and imaginative ideas to fuel your next step. Whether you’re a marketer, a creative, or simply looking to grow, there’s a little magic here for everyone. This is more than a podcast; it’s a space for connection, growth, and a touch of magic. Hosted on Acast. See acast.com/privacy for more information.

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