Marketing Mindset Done By Nine

In a slightly different episode, I'm sharing a conversation that I had with Adam Harris, the host of the Business Hour radio show on Most FM here in Taranaki. We chat about my journey from being made to do stunts on local radio to founding Done By Nine and everything in between.I share some of the unique experiences that I've had in my life and how they have helped shape our approach to business, marketing, and building Done By Nine.Plus, Adam and I discuss and share insights on the evol...

Businesses and organisations are still using ChatGPT to write all of their content. Copy and paste, done and dusted, too easy. Despite many conversations and warnings about over-relying on AI tools for content creation, businesses still heavily depend on ChatGPT, which poses risks to brand voice, reputation, and the ability to connect with your audience honestly.So, let's explore the limitations of using AI-driven tools like ChatGPT for content creation and why they aren't the silve...

Have you ever wondered what value Google Search will bring to your business in the coming months and years? Consider this: Could it be that Google search, a staple in your strategy, might not hold the same weight in the future? If that's the case, where does your business go from here?With Google's Search Generative Experience—or SGE—poised to redefine how search works, we're at the brink of a search revolution. This isn't just about algorithms and keywords; it's about the very fabr...

As marketers, we face challenges daily, but the biggest mistakes we see businesses and marketing teams make are facing these challenges with a reactive mindset. Low site traffic, lead quality, creative not converting - the list goes on - so how can we remain agile while also sticking to our marketing strategy?In this episode we'll cover how small tweaks can lead to significant impacts and keep your marketing afloat and ahead in the game. Together, we’ll learn how you can turn challenges ...

Q4 can be an overwhelming experience for business owners and marketing teams. The stakes are incredibly high with the holiday season, peak gifting, and a rise in consumer activity. So today, I’ll walk you through a structured roadmap for effectively managing your marketing strategies during this critical period. From leveraging and building an audience in preparation for Black Friday, to optimising ad costs and focusing your metrics on reach, sales and conversions.I’ll offer so...

Is the explosion of AI affecting what content we see as real versus what’s been simply generated by a bot? The marketing and business game is changing wildly, and AI tools are at the forefront - especially when ChatGPT burst onto the scene. But there’s more beneath the surface. More tools and software are turning even ChatGPT on its head.What else is being faked and generated by a bot? Is today’s podcast recording real or generated by AI?Links and resources:🔗 Leave a review🔗 All Blo...