The Push

Jack Ferguson
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  • MARKETING
  • EVERY TWO WEEKS
The Push

Senior marketers sharing what they truly think. Sound good? Then The Push is for you! Senior marketing is uniquely frustrating!  You have to sell the 'why' more than any other department.You're held accountable for outcomes beyond your control. You're forever dealing with non-marketers who 'know better than you'.You're always dealing with conflicting agendas.On The Push podcast, we dive into these challenges and help you overcome them. We host senior marketers who candidly share stories, analogies, and mental models.  You'll be able to use these conversations to: Explain complex concepts to non-marketers.Get more client buy-inExplain the 'why' behind your strategy.Keep your own team engaged.Better navigate politics (which are inevitable). The Push is for you whether you’re in-house, agency-side, or a consultant.  You'll leave feeling inspired to speak up, and lead with confidence. No empty buzzwords.  No generic advice. No listicles You don't need that. Instead, we have straightforward, fun conversations. We aim to make the toughest parts of marketing easier. Jack Ferguson hosts The Push. He's a Brand Strategist with 15 years' of marketing and brand experience across 20+ industries.  Jack is joined by senior marketers as guests every fortnight.

  1. 4 DAYS AGO

    S3 E25: Effectively Selling Marketing Expertise; Tales, Tactics, and Frameworks!

    In this episode, we talk about how to sell yourself as a marketer! We’re giving you tales, tactics, and frameworks! Marketer's have unique challenges when it comes to selling our services and expertise. We are going to discuss why this happens, and strategies to overcome this! This episode is hosted by: Brand Strategist Jack Ferguson and Product Marketing Specialist Alex Urquhart. This episode covers: - The challenges of selling marketing services due to inherent uncertainty in ma...

    26 min

  2. 4 FEB

    S3 E24: Breakup Advice for Marketers; When to Leave Your Employer

    In this episode, we are talking about employer/employee break ups (or client/contractor break ups). The key question we are looking is: When should a marketer leave an employer or client? Specifically, we discuss: - The importance of leaving a job at the right time - Personal stories of staying in the wrong job for too long - Signs that it’s time to leave - Tribalism in the workplace - The importance of leadership in shaping company culture and how it affects you - The catch 22 o...

    30 min

  3. 28 JAN

    S3 E23: Pricing Debate: How high is too high?

    In this episode, hosts Jack and Alex engage in a lively debate on pricing strategies. Jack argues passionately for pricing products and services as high as possible to maximize profits, while Alex presents a counterargument, drawing on real-world examples that highlight the importance of finding the right price point based on market dynamics and customer value. Jack shares stories of times when he has witnessed companies price too low. Alex shares stories of times when companies have price...

    28 min

  4. 31/12/2024

    S3 E22: Lessons from 22 Podcast Episodes; Building Parasocial Relationships, Crafting Stories, and Repurposing Content Effectively

    In this special episode of the podcast, we're taking a step back to reflect on our journey over the past 22 episodes of the podcast. What started as an experiment has evolved into a valuable learning experience. We talk about the lessons we've learned from Season 3 of The Push podcast. Lessons include: - Understanding the power of parasocial relationships - The contrast between the storytelling style of Seinfeld and Game of Thrones - and how that can transform the success of your b...

    36 min

  5. 17/12/2024

    S3 E21: Taming unrealistic expectations (The marketer’s survival guide (Pt 2))

    Unrealistic marketing expectations can cripple a business (and marketers). This episode is part of a 2-part series on how to manage what’s expected of you as a marketer. This episode is perfect for senior marketers who need to hear that you are not alone. Use the experiences we share to make your professional life a little easier. In this episode, we’ll: Use the Chicago Bulls team from 1992 to 1998 as a case study for high-performing teams, with Michael Jordan as the pinnacle player. Market...

    27 min

  6. 03/12/2024

    S3 E20: Taming Unrealistic Expectations: The Marketer's Survival Guide (Pt 1)

    Welcome to the world of marketing – where the pressure to deliver results yesterday is real, but the time and strategy needed to create sustainable success is often overlooked. In this episode, Alex and Jack get real about the constant tug-of-war between marketers and executives over unrealistic expectations. As consultants who work with both sides, they’ve seen it all: the demands for rapid growth, the frustration over missed targets, and the pressure that comes with it. So why does th...

    25 min

  7. 19/11/2024

    S3 E19: Could the Fyre Festival Work for B2B SaaS?

    In this episode, we dive into the key differences between B2B and B2C marketing strategies and explore whether the tactics used to promote the ill-fated Fyre Festival could be applied to the world of B2B SaaS. We discuss: The unique challenges of B2B sales, including the importance of change management, risk mitigation, and building long-term trust with customers. Effective onboarding strategies that use educational content and self-guided demos to engage potential B2B buyers and drive high ...

    20 min

  8. 05/11/2024

    S3 E18: The Hidden Costs of Bad Customers! Are You Losing Money?

    In this episode, we uncover the often-overlooked financial impact of bad customers on businesses. Join us as we explore how difficult clients can drain your resources—not just financially, but also emotionally and mentally. Through personal stories, including a memorable WeWork experience and a cautionary tale from a SaaS startup, we discuss the real costs associated with mismatched customer relationships. Some of the specifics covered include: How to manage dealing with toxic prospects...

    25 min
See All (78)

About

Senior marketers sharing what they truly think. Sound good? Then The Push is for you! Senior marketing is uniquely frustrating!  You have to sell the 'why' more than any other department.You're held accountable for outcomes beyond your control. You're forever dealing with non-marketers who 'know better than you'.You're always dealing with conflicting agendas.On The Push podcast, we dive into these challenges and help you overcome them. We host senior marketers who candidly share stories, analogies, and mental models.  You'll be able to use these conversations to: Explain complex concepts to non-marketers.Get more client buy-inExplain the 'why' behind your strategy.Keep your own team engaged.Better navigate politics (which are inevitable). The Push is for you whether you’re in-house, agency-side, or a consultant.  You'll leave feeling inspired to speak up, and lead with confidence. No empty buzzwords.  No generic advice. No listicles You don't need that. Instead, we have straightforward, fun conversations. We aim to make the toughest parts of marketing easier. Jack Ferguson hosts The Push. He's a Brand Strategist with 15 years' of marketing and brand experience across 20+ industries.  Jack is joined by senior marketers as guests every fortnight.

Information

  • Creator
    Jack Ferguson
  • Years Active
    2016 - 2025
  • Episodes
    78
  • Rating
    Explicit
  • Copyright
    © 2025 The Push
  • Show Website
    The Push

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