Founder Freedom

Sue Parker
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The Founder Freedom podcast, hosted by Sue Parker, an ex-tech leader turned entrepreneur. and Mum of 3. My mission is to empower founders to step into their most confident selves, while building a business by design. That gives you time, financial and creative freedom. The Freedom Architecture & The Business Design Collective is where you build the strategy, systems & mindset to gain founder freedom.  Away from Time 4 Money hustle & burnout culture. Living with purpose and creating from abundance. Sharing my personal journey, expertise and motivational encouragement. If this is your dream, hit Subscribe.  ABOUT THE HOST Sue Parker, is a passionate Entrepreneur and ex Tech Leader (who helped scale a Times 100 Company) and Global Speaker. She became a trapped corporate tech career mum. Sacrificing her freedom and family life. Frustrated at hitting the glass ceiling in a traditional male corporate. Sue went from burnout to breakthrough. On a journey to becoming a creative, freedom founder. Sue is on a mission to empower more people to create founder freedom beyond the outdated traditional career or time 4 money routes. Website: https://sueparker.net Linked in: https://www.linkedin.com/in/sue-parker-msc/

  1. 3 DAYS AGO

    What I Learned From Analysing Five 8-Figure Sales Videos

    Sue looks at the essential elements that make sales videos irresistible for potential clients. Drawing insights from her analysis of five eight-figure entrepreneurs' sales videos, she identifies 12 key components that enhance connection and trust with the audience.  Sue examines the importance of being on camera to foster a genuine relationship with viewers and shares her personal experiences and tips for overcoming camera anxiety, as well as the structure and tone necessary for effective sales videos, including how to create a situational hook, establish credibility, and articulate the value of their offerings KEY TAKEAWAYS Building a sales video that resonates with potential clients requires an emotive tone that makes them feel seen and heard. This connection is essential for fostering trust and encouraging sign-ups. A well-structured sales video should clearly outline the pain points, the solutions offered, and the specific benefits clients will receive. Avoid vague language and focus on tangible outcomes to attract the right audience. Establishing credibility is vital. Share your qualifications, experiences, and successes to build trust with your audience. Reinforcing this credibility throughout the video can help potential clients feel more confident in their decision to engage with your services. Clearly communicate what your offer is not about to filter out the wrong audience. This strategy helps to attract clients who resonate with your values and approach, ensuring a better fit for your services. BEST MOMENTS "I found 12 common elements that make the offer video irresistible to sign up clients." "People are starting to buy from people that they trust. They're starting to buy from people where they feel a deeper connection."  "If you want high converting, you'd be better off getting in screen." "You need to make sure that whichever client you work with, you make them feel seen."  VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: ⁠https://www.linkedin.com/in/sue-parker-msc/⁠ Instagram: ⁠https://www.instagram.com/iamsueparker/⁠ Website: ⁠https://sueparker.net⁠ YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

    21 min

  2. 3 FEB

    How To Stop Being Ruled by Fear and Finally Operate at Your True Level

    Sue shares an incredibly personal reflection on a recent health scare that prompted a deep examination of life’s purpose and the impact of fear on decision-making.  She centres around the idea that while fear is an inevitable part of life, it doesn't have to dictate our actions or define our potential. Sue explains the importance of recognising and harmonising with our egos, rather than trying to eliminate them KEY TAKEAWAYS Fear will always exist, but it doesn't have to control your life or decisions. Recognising and acknowledging fear is the first step to not letting it dictate your actions. Calming techniques such as deep breathing, meditation, and spending time in nature can help create clarity and allow you to connect with your higher self, moving away from the ego's overthinking. Growth occurs outside of your comfort zone. Embracing discomfort and challenging yourself to do things that feel "icky" can help expand your capacity for risk-taking and personal development. Engaging in mindfulness and being present can help you gain perspective and clarity. Simple techniques, like widening your vision, can shift your focus away from fear and anxiety. BEST MOMENTS "What can I do that will make my life have meaning, have achieved something, have given it purpose, have provided for my family?" "The truth is, that fear, it will always exist. It's not something you can eliminate, but it doesn't have to rule you." "The ego isn't real. In a sense, the stories are not true. They're narratives." "Regulating your nervous system is crucial. Calm creates clarity." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: ⁠https://www.linkedin.com/in/sue-parker-msc/⁠ Instagram: ⁠https://www.instagram.com/iamsueparker/⁠ Website: ⁠https://sueparker.net⁠ YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

    18 min

  3. 27 JAN

    8-Figure Creator Sales Funnel

    Sue breaks down the surprisingly simple sales funnel used by eight-figure content creators, challenging the "hot mess" culture of solo entrepreneurship by advocating for a highly systemised approach that moves social media followers away from "rented ground" and into a dedicated brand ecosystem.  By shifting from vanity metrics to a consistent, value-driven strategy, she explains how founders can stop chasing likes and start building sustainable financial freedom through a streamlined river of content that leads directly to a single, high-converting offer KEY TAKEAWAYS Social media is built on algorithms you don't control; your primary goal should be moving followers into your own "real estate," such as an email list. Most creators leave followers in a "lagoon" where they jump from video to video; instead, create a "river" that flows directly from your pillar content to your specific offer. Eight-figure creators often release a fresh, high-value resource or "cheat sheet" every single week to keep their audience engaged and constantly opting into their ecosystem. Success often comes from extreme focus—directing all traffic from various lead magnets to a single, clear confirmation page BEST MOMENTS "Building an audience on social media is building it on rented ground." "It’s fine chasing followers and vanity metrics, but the reality is, it doesn’t pay the bills." "We need to create a river that flows from this pool of water and from your content down to your offer." "Who wants to send somebody away to their email box when you’ve got their attention? When they’re interested?" VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: ⁠https://www.linkedin.com/in/sue-parker-msc/⁠ Instagram: ⁠https://www.instagram.com/iamsueparker/⁠ Website: ⁠https://sueparker.net⁠ YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

    14 min

  4. 20 JAN

    How to Develop an Unstoppable Founder Mindset

    Many founders face a major hurdle: their own psychology. This episode dives into how mental and physical resistance, often rooted in fear and old identities, can stall progress even when a founder has a clear 10x vision. By cultivating psychological flexibility and reprogramming the brain's filtering system, founders can step into their future CEO roles and lead with confidence. KEY TAKEAWAYS Psychology as a Growth Ceiling: A business's growth is often limited by the founder's own psychological blocks and internal narrative. The Power of Psychological Flexibility: Successful scaling requires the ability to adapt your identity and role as the business evolves, moving from a "doer" to a leader. Rethinking the Reticular Activating System (RAS): The brain naturally filters information to confirm existing beliefs; founders must consciously retrain their RAS to focus on positive progress and opportunities. Intentional Identity Shifting: Stepping into a "future self" through visualisation and awareness is essential for making the bold decisions needed for 10x growth. BEST MOMENTS "The founder's psychology is what limits its growth." "Action defines results, but your future CEO self... is not fully activated yet." "Having psychological flexibility... allows you to adapt identity and change your role in a situation as it's needed." "Your current identity is just a figment of your imagination; it's all made up. You get to change it." VALUABLE RESOURCES Get my Visualisation Meditation http://sueparker.net/manifestation-visualisation-meditation I’d love to hear from you, DM / follow me: Linkedin: ⁠https://www.linkedin.com/in/sue-parker-msc/⁠ Instagram: ⁠https://www.instagram.com/iamsueparker/⁠ Website: ⁠https://sueparker.net⁠ YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

    12 min
  5. The #1 mistake that stops you achieving your 10X goals

    13 JAN

    The #1 mistake that stops you achieving your 10X goals

    Sue candidly shares her journey towards achieving a 10X goal of reaching one million in revenue and helping 10,000 entrepreneurs, reflecting upon the challenges and mistakes she encountered while building her consulting and property development businesses. She discusses the importance of aligning one's strategy with their ultimate goals, the need for honest self-assessment and the necessity of making bold moves to eliminate distractions and outdated practices that hinder progress KEY TAKEAWAYS It's crucial to be honest about your current business model and whether it aligns with your 10X goal. If your existing strategies aren't designed to achieve your goals, it's time to reassess. Many entrepreneurs fall into the trap of believing they must take unnecessary steps before reaching their goals. Instead, consider what actions you can take now that will directly lead you to your 10X goal. If your current business model isn't working, don't be afraid to redesign it. Transitioning from a service-based model to a coaching or consulting model can help you scale more effectively and serve more clients. Building systems and a supportive team is essential for scaling your business. Instead of doing everything yourself, empower others to help you achieve your vision. BEST MOMENTS "If your 10X goal requires you to be doing something fundamentally different than you are today, it's time to get honest." - Sue Parker "We were so hands-on with unique proposals I wasn't being able to do more than 50 clients a year." - Sue Parker "What if you skip forward two years and you've already done that thing? Then what?" - Sue Parker "When you’re fully behind your vision and it’s aligned with you, that’s when progress happens at the exponential rate." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: ⁠https://www.linkedin.com/in/sue-parker-msc/⁠ Instagram: ⁠https://www.instagram.com/iamsueparker/⁠ Website: ⁠https://sueparker.net⁠ YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

    12 min
  6. From Abundance to Scarcity Mindset: The Impact of Downsizing

    23/06/2024

    From Abundance to Scarcity Mindset: The Impact of Downsizing

    Sue talks about the importance of taking a break and prioritising self-care, especially during the summer holiday season. Shediscusses the impact of stress on the body, highlighting the need to replenish essential nutrients like vitamin C and magnesium.  Sue also explores the concept of resistance to change, emphasising the role of the body in signalling discomfort and the importance of shifting from a scarcity mindset to one of gratitude. Additionally, the episode features a coaching session with a psychiatrist who helps you overcome limiting beliefs through a series of powerful questions.  KEY TAKEAWAYS Entrepreneurs and leaders need to prioritise rest to avoid burnout and maintain optimal performance. Stress can deplete vitamin C and magnesium in the body, leading to illness. It is crucial to manage stress levels for overall well-being. Downsizing and focusing on gratitude can help shift from a scarcity mindset to an abundance mindset, leading to appreciation for what one has. By acknowledging and addressing limiting beliefs through specific coaching questions, individuals can overcome self-doubt and take action towards their goals. Taking a break to plan and deliver high-quality content for the next season of the podcast shows a commitment to providing valuable insights and support to listeners. BEST MOMENTS "When you are stressed, your body burns through vitamin C and magnesium. So what's happening here? We're more likely to get ill."  "You don't have an attachment to the stuff, the things you have. You are a custodian of it while you need to use it and while you want to have it."  "The difference is we tackle one of these and we go into the depths of despair of where it all came from and how we can change this narrative and what's going on there to heal." - "You're facing up to your fears. You're facing up to everything that you're stacking up against yourself and saying, yeah, in spite of all that, or as well as that, and yes, that's correct, I'm gonna do that." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

    22 min
  7. Finally Get Unstuck in Life: The Secret to Taking Control of The Triangle Of Disempowerment

    18/06/2024

    Finally Get Unstuck in Life: The Secret to Taking Control of The Triangle Of Disempowerment

    Sue studies the concept of the drama triangle, also known as the Bermuda Triangle of disempowerment, and how it keeps individuals stuck in repetitive cycles. The episode explores three key characters within this triangle: the victim, the rescuer, and the persecutor. Through personal anecdotes and examples, Sue discusses how these roles manifest in everyday life and hinder personal growth and fulfilment.  KEY TAKEAWAYS Understanding the roles of the victim, rescuer, and persecutor in the drama triangle can help identify patterns that keep individuals stuck in disempowerment. Recognising the importance of setting boundaries is crucial in breaking free from the cycle of being a rescuer and allowing others to overstep personal limits. Practicing gratitude and focusing on what one has, rather than what is lacking, can shift the mindset from victimhood to abundance. Realising that persecutors often project their own insecurities and challenges onto others can help individuals detach from seeking validation or permission from them. Empowering oneself to make decisions based on personal fulfillment and happiness, rather than seeking approval from external sources, is key to breaking free from the Bermuda Triangle of disempowerment. BEST MOMENTS "When you're stuck in Groundhog Day and you're not progressing, it can feel like you're stuck in this Bermuda Triangle going round and round." "You don't need their permission anyway. This is your life." "We're too busy trying to tell other people how to live a better life, how to earn more money and have more material things and a bigger house and a bigger car and forgetting about happiness, purpose, fulfilment on the journey of creating more freedom." "You don't need their permission stop taking their advice." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

    29 min
  8. Can't think Clearly? Time to understand Brain Fog

    16/06/2024

    Can't think Clearly? Time to understand Brain Fog

    Sue explores the topic of brain fog - its causes, symptoms, and potential solutions. Drawing from personal experiences and research, she discusses how cognitive impairment can impact daily life and offers practical tips for managing brain fog. From the effects of stress, sleep, and diet to the benefits of exercise and relaxation, the episode provides a holistic approach to improving cognitive function.  KEY TAKEAWAYS Brain fog can be caused by various factors such as hormones, stress, poor sleep, and medication. To combat brain fog, it is essential to prioritize getting 8-9 hours of sleep, managing stress levels, and engaging in regular exercise. Leisure activities like relaxation and walking in green spaces have been found to help lift brain fog. If lifestyle changes do not improve brain fog, seeking medical advice may be necessary to address underlying issues like perimenopause or depressive disorders. Holistic health plays a crucial role in high performance and overall fulfillment in life, emphasising the importance of taking care of both physical and mental well-being. BEST MOMENTS "I wanted to get to the bottom of what is it that causes brain fog and what can we do about it so that you can manage it and still show up productive and effective." "I really want you to reflect on you, your situation for brain fog. And this is all just about reducing your stress levels, reducing your alcohol and your caffeine intake, getting good sleep." "Boosting cognitive function can also be done by volunteering or solving brain puzzles." VALUABLE RESOURCES I’d love to hear your thoughts on the show, topics you’d like to discuss and guests you recommend. DM / follow me: Linkedin: https://www.linkedin.com/in/sue-parker-msc/ Instagram: https://www.instagram.com/iamsueparker/ Website: https://sueparker.net YOUR HOST Sue Parker is a mum of 3, entrepreneur, podcaster and global speaker. As a former tech leader and equality & diversity champion, Sue went from burnout to breakthrough. Her journey of becoming an entrepreneur has seen her take the highs and lows life has to offer. From her unspoken post natal depression to opening the WIT global conference speaking to 100k women in 50 countries. She’s hit imposter syndrome, limiting beliefs and had to unlearn and relearn to start creating a life with more financial freedom and aligned to her values. Still working on her mindset today and supporting other freedom seekers, including side hustlers, career women and business owners. Sue shares her personal challenges, the key lessons and wisdom we can all use to manifesting our life by design.

    14 min
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About

The Founder Freedom podcast, hosted by Sue Parker, an ex-tech leader turned entrepreneur. and Mum of 3. My mission is to empower founders to step into their most confident selves, while building a business by design. That gives you time, financial and creative freedom. The Freedom Architecture & The Business Design Collective is where you build the strategy, systems & mindset to gain founder freedom.  Away from Time 4 Money hustle & burnout culture. Living with purpose and creating from abundance. Sharing my personal journey, expertise and motivational encouragement. If this is your dream, hit Subscribe.  ABOUT THE HOST Sue Parker, is a passionate Entrepreneur and ex Tech Leader (who helped scale a Times 100 Company) and Global Speaker. She became a trapped corporate tech career mum. Sacrificing her freedom and family life. Frustrated at hitting the glass ceiling in a traditional male corporate. Sue went from burnout to breakthrough. On a journey to becoming a creative, freedom founder. Sue is on a mission to empower more people to create founder freedom beyond the outdated traditional career or time 4 money routes. Website: https://sueparker.net Linked in: https://www.linkedin.com/in/sue-parker-msc/

Information

  • Creator
    Sue Parker
  • Years Active
    2023 - 2026
  • Episodes
    111
  • Rating
    Clean
  • Show Website
    Founder Freedom