When Automation Fails: Broad Match vs Manual Control in Google Ads (Episode 475)

There is a scam going around to Google Ads managers that could cause some major destruction for anyone that is caught by the scammers. In this episode of the Paid Search Podcast Chris Schaeffer talks about how to avoid scammers and a very important issue around Google Ads automation and how to build a successful campaign when that automation fails.

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Chris Schaeffer - http://www.chrisschaeffer.com

Watch this episode on YouTube: https://youtu.be/O9x9Y6KQbtk

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