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Updated 02/04/2019

19/10/2023

Turn Your Content into a Business Asset

Structured the right way, your content can become an appreciating asset. In this episode of Power Content Coach, host Jason Croft shares how to get the most mileage from your content through not only repurposing but also the optimization of that content and where you put it so that it benefits you for years to come. Learn how to shift your mindset around content creation so you're motivated to produce higher quality, evergreen materials. Discover how to turn a single in-depth blog post or video into a series of interconnected touch points—from social posts to newsletters—that continue working for your brand over time. Jason lays out a framework for developing top-down content that compounds in value as you consistently create and reuse quality materials across platforms. Tune in and start building up your content assets today.

19/10/2023

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9 min
19/10/2023

What the heck is Power Content?

In the debut episode, host Jason Croft dives into what Power Content really means. Listen in as he breaks down the key principles behind creating content that grabs attention, establishes authority, and attracts ideal clients. Jason shares the 6 criteria that define power content: - Leadership level content that reflects your expertise - Methodology content about your unique IP - Content that moves people to take action - Polarizing/uniting content that differentiates you - Beliefs contrary to industry norms that your methods make true - Content that positions you as an authority Discover how to leverage these techniques to stand out from the crowd. Jason provides real examples and actionable takeaways you can implement right away. If you want to create content that showcases your knowledge and attracts more clients, you won’t want to miss this episode. Tune in now to transform how you produce engaging, effective media that grows your business.

19/10/2023

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20 min
27/08/2018

Ep56 Lea Ellermeier - Where do Entrepreneurs Go for Help? | Lessons from a Serial Entrepreneur

My amazing guest on the show today, Lea Ellermeier is a successful serial entrepreneur as well as a great speaker and author. I had the good fortune to see Lea speak at Erin Smith’s Entrepreneur Summit recently. Her entrepreneurial journey and track record at her five startups was enough for me to want to share her story with you. But even more was our talk around the emotional toll being an entrepreneur can have on you and how she is working to further the conversation around this. (Thank you, Nancy J. Hong, for the introduction.) Lea had a very scary wake-up call that brought this all to the forefront of her own life. She couldn’t ignore this part of being an entrepreneur anymore. We dig into the business side of her endeavors here, but we also get into how critical it is an entrepreneur to have that outlet and sounding board to get you through the low point

27/08/2018

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43 min
24/08/2017

Ep22 Rick Shew - Success Secrets to Running a Restaurant | Restaurant Owner and Consultant

Today we've got Rick Shew on the show. Rick is a restaurant owner and marketer extraordinaire! In addition to owning his own prop, he also gets brought in by brands from all over to consult, giving them a fresh perspective on how they can optimize their customer's experience and improve the restaurant's bottom line. We jump in the Biz Mobile and he shares a ton of the secrets he gives his clients, as well as insights from years spent on the front lines running restaurants and bars.

24/08/2017

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44 min
30/03/2018

Ep44 Phil Romano - Restaurant Mogul Changes Networking Forever

Today on the show we have one of the greats here in Dallas - Phil Romano. Restaurateur, entrepreneur, artist, philanthropist… He has started some of the biggest concepts around: Macaroni Grill, Fuddruckers, Eatzi’s, and so many others. But that’s just his restaurant side of life. Early in his career he funded a medical device that was not only a massive financial success, but ended up saving his life. We jump in right away with his amazing art. Completely self-taught, Phil has become a renowned painter, once again turning something he loves doing into a lucrative endeavor. And of course we dig in deep on his latest business concepts, Trinity Groves and Network Bar. Each one has already made a huge impact on Dallas. We get the stories on how Trinity Groves came to be and the lives that are being changed thanks to this concept of a

30/03/2018

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1hr 20min
22/12/2017

Ep36 Saadia Sheikh - Insider Hacks for Commercial Real Estate

I had no idea how tough this could be. Dealing with real estate for your business is anything but simple. The layers of complexity are incredible. How big of a space do I need - now, a year from now, five years from now? How long do I commit to a space? Should I be close to home? …close to my clients? …close to my employees? And those are the simple things to answer! Saadia Sheikh is on the show today. She is Vice President of ESRP - a commercial real estate company in Dallas, TX. Besides schooling me on the massive amount of work that goes on when it comes to finding a home for your company… …she also educated me on how much she gets into the core business data with her clients to help them make this decision. Jump in and check out the episode. And if you know someone in the middle of a corporate real estate decision, forward this on to them so they understand how critical it is to hav

22/12/2017

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26 min
22/03/2017

Ep9 - Julian Placino Teaches Us to How to Hire and How to be Hired

Today on the show we learn best practices on hiring at your startup, how to get hired, and what it takes to get starting with a show like this one. Welcome back to The Jason Croft Show. Heck, welcome back to me! Those of you close to me know that there’s been a bit of gap in kickstarting this show but we’re back on track now. And what a show to come back with! My guest on the show today is Julian Placino, an absolute powerhouse who I have the privilege of calling friend. The most amazing thing about Julian is that he is the type of person that makes a decision to move forward on something and then that’s it. It’s full steam ahead. Julian is the lead recruiter at Bottle Rocket, an international mobile studio designing apps for just about every large company you could name, and their based right here in Dallas, TX. At the time of this interview last year, Julian had just launched his podcast, Pathways to S

22/03/2017

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30 min
23/10/2021

Ep1 Relationships Are Everything

Welcome to Ep1 of Concentric. We are so excited to have you on this journey with us on creating transformational relationships in all areas of life. My co-host on this show, Gary de Rodriguez is an absolute master at helping people shift certain core elements within themselves and empowering them to go on and build alignment with the important people in their lives. And that's exactly what we're doing here with this show. We thought it was important to start with why relationships are so important and some foundational concepts that everything else builds upon. For example, Gary dives into the Drama Triangle and the Creator Triangle. Understanding each of these helps you shortcut your journey to real relationship growth. By the way, if you're listening to the podcast version of the show, you can check out the video version on YouTube to see some of the diagrams as Gary talks through those concepts. Now, let's jump in.

23/10/2021

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28 min
14/11/2023

The Secret Ingredient of All Great Content is Connection | Ep4

In this episode of the Power Content Coach podcast, host Jason Croft digs into the importance of making real human connections through content. He shares how connecting with others gives him energy and drives his passion for creating content that resonates. Jason traces this core value back to his childhood and how it continues to shape his approach today. He explores how the most successful content connects us to each other, whether that's the content creator connecting with the audience, or the content facilitating connections between audience members. According to Jason, the reason we create content is to build relationships. He challenges listeners to keep the idea of connection at the core as they develop content. Jason believes there's room in business for being intentionally human, kind, and doing good in the world while also making money. Tune in to hear Jason's thoughts on how to create content that authentically connects with your ideal audience. This theme of connections will continue throughout the podcast as a core principle of the Power Content Coach.

14/11/2023

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14 min
02/10/2018

Ep59 Scott Bennett - Solutions for the Teen Workforce

I had some pivotal jobs growing up that really shaped who I am today. From mowing lawns and taking care of horses as a teenager to waiting tables in college, I’m still using the skills that I developed during those early experiences. My guest on the show today, Scott Bennett, is the Co-Founder and CEO of Skratch, an app that connects teens with individuals looking for affordable help with tasks. Scott and his Co-Founder, Ronen Akiva, saw a problem in their own households as their kids struggled to find work in the traditional ways. Scott and Ronen believe in young people and that they deserve the chance to learn to earn. Their vision is to leverage technology while offering flexibility to help give teens the same opportunities that so many adults have today, meaning - being able to work when, how and for who they want to while meeting the demands of their busy lifestyles. Scott walks us through getting this amazing platform off the ground and some of the real-world success

02/10/2018

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38 min

Media Leads creates compelling original shows for our internal team and our clients.

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Media Leads

Top Shows

Turn Your Content into a Business Asset

What the heck is Power Content?

Ep56 Lea Ellermeier - Where do Entrepreneurs Go for Help? | Lessons from a Serial Entrepreneur

Ep22 Rick Shew - Success Secrets to Running a Restaurant | Restaurant Owner and Consultant

Ep44 Phil Romano - Restaurant Mogul Changes Networking Forever

Ep36 Saadia Sheikh - Insider Hacks for Commercial Real Estate

Ep9 - Julian Placino Teaches Us to How to Hire and How to be Hired

Ep1 Relationships Are Everything

The Secret Ingredient of All Great Content is Connection | Ep4

Ep59 Scott Bennett - Solutions for the Teen Workforce

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