Behind the Funnel

Most companies don’t have a lead problem — they have a funnel problem. Behind the Funnel is a business podcast that breaks down how B2B companies actually acquire customers and scale revenue. Hosted by Yarek Matacz, founder of JPM Media, the show goes beyond surface-level marketing advice to explore the real systems, strategies, and decisions that drive predictable growth. Each episode features conversations with SaaS founders, operators, consultants, and B2B leaders who are actively building and scaling companies. Instead of theory or generic “growth hacks,” these discussions unpack the acquisition engines behind real businesses — from outbound systems and paid acquisition to funnel architecture, offer design, and sales processes. Listeners will hear what worked, what failed, and what ultimately helped companies build consistent pipelines and sustainable growth. Behind the Funnel is designed for founders, consultants, and operators who want to understand how modern B2B companies turn attention into revenue. If you're building a SaaS product, scaling a consulting business, or developing a go-to-market strategy, this podcast offers a practical look at how growth actually happens behind the scenes. Expect thoughtful conversations, tactical insights, and honest breakdowns of the systems that power real businesses. New episodes feature founders, marketers, and operators sharing what it really takes to turn leads into customers and ideas into scalable companies.