In Her Empire Era | Marketing & Business Podcast

Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies
  • 5.0 (8)
  • Marketing
  • Updated Weekly

In Her Empire Era | No-Fluff Business & Marketing Insights If you want straight-to-the-point business and marketing insights that actually move the needle, you're in the right place. I'm Loren Tomlinson - founder of The Social Collective, international speaker, and social media strategist. I've built a seven-figure agency helping brands grow online, and now I'm sharing everything I've learned to help founders and business owners build something they're proud of. In Her Empire Era is where business and marketing meet. Expect real talk on what's happening in the digital space, the strategies that are actually working, and honest conversations about what it takes to grow and scale in today's world. No fluff. No textbook advice. Just the stuff that matters - delivered by someone who's in it with you. Grab a coffee, hit play, and let's get into it. 🎙️ Follow & connect: @inhererampireera & @loren_thesocialcollective

  1. 5 days ago

    Why Your Marketing Keeps Falling Apart (And It's Got Nothing To Do With Your Content)

    This week I'm sharing a piece of feedback that stopped me in my tracks - a brand new client who not only loved the content my team delivered in their very first month, but was equally impressed by the systems and processes behind how it was delivered. That feedback sparked a conversation I've been wanting to have on the mic for a while. Because here's the truth: you can have the best content strategy in the world, but if the infrastructure behind it isn't there, your marketing will always feel harder than it needs to. In this episode I cover: Why the infrastructure behind how you deliver is part of the impression you makeThe real reason founders stop marketing when business gets busy — and how to break that cycleWhy content without systems is just noise (and what to do instead)The simple four-part framework I use to build a marketing system that's actually scalableWhat good marketing infrastructure looks like - a practical checklist you can action todayHow my team and I rebuilt TSC's entire backend over nine months and why that's directly driving our best growth yetWhy AI is your best friend when you're starting from scratch with systemsThe mindset shift that changes everything: marketing is a mandatory business function, not a task you do when you have timeMentioned in this episode: Cocktails & Conversations - my next In Her Empire Era live panel event, Thursday 13 August, Tada Studios Auckland CBD. Early bird tickets are almost gone - grab them right here: https://events.humanitix.com/in-her-empire-era-presents-cocktails-and-conversations  Have a question? Click here to send it to me! Links: Join the IHEE WhatsApp communityFollow on Instagram: @inhererampireerapodFind Loren on LinkedIn: Loren TomlinsonVisit us at: inherempireera.comLoved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

    29 min

  2. 6 days ago

    The Algorithm Isn't Punishing AI. It's Punishing Sameness | Coffees & Content

    Instagram just changed something that sounds small but changes everything for anyone creating content on the platform. And once you hear what it actually means, you'll realise this isn't just an Instagram update - it's a signal about where every platform is heading. Here's what's covered: The new Instagram "Your Algorithm" update - what it is and why topic clarity now directly affects your reachWhy every platform is starting to reward human, specific, real content - and penalise the generic stuffThe difference between using AI well and letting AI think for youWhy founders in particular need to be showing up as a person with a point of viewWhat kind of content is going to cut through in feeds that people have now curated themselvesHave a question? Click here to send it to me! Links: Join the IHEE WhatsApp communityFollow on Instagram: @inhererampireerapodFind Loren on LinkedIn: Loren TomlinsonVisit us at: inherempireera.comLoved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

    10 min

  3. 18 June

    Ecommerce vs Service Marketing: What Happens After the Lead Comes In

    Two of our clients had some of the biggest wins of their businesses this week. And it got my team and I thinking hard about one of the biggest gaps I see in service businesses: what happens to your marketing the moment a lead arrives. What we cover: Why ecommerce and service marketing are fundamentally differentThe customer journey moment most service businesses completely ignoreWhat TSC actually does from the moment an enquiry landsThe one question every service business owner needs to ask themselvesEvent announcement: Cocktails and Conversations, Thursday 13 August, Auckland CBDHave a question? Click here to send it to me! Links: Join the IHEE WhatsApp communityFollow on Instagram: @inhererampireerapodFind Loren on LinkedIn: Loren TomlinsonVisit us at: inherempireera.comLoved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

    19 min

  4. 15 June

    Coffees and Content: Social Media Is the Shop Front Now

    This week's episode came out on a Tuesday ... and I promise it was worth the wait. I've just come off the back of speaking at the Christchurch Winter NZ Gift Fairs (more on that very soon), and I'm recording this before heading into an Auckland content shoot — so we're keeping it sharp. Three updates that all connect to one bigger idea: the platforms are rewarding people who show up with a clear point of view, consistently, and every post needs to earn its place on its own. This week we cover: LinkedIn's new Creator Marketplace - what it actually means for your personal brand and how TSC is already running it for clientsSocial commerce crossing $1 trillion, and why the behaviour behind that number matters more than the number itself for service-based businessesInstagram's grid reorder feature — and an honest take on whether it's actually worth your timeA big announcement at the end of the episode you won't want to missHave a question? Click here to send it to me! Links: Join the IHEE WhatsApp communityFollow on Instagram: @inhererampireerapodFind Loren on LinkedIn: Loren TomlinsonVisit us at: inherempireera.comLoved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

    22 min

  5. 9 June

    Your Referrals Will Dry Up. Here's What to Build Now.

    Hot off a conversation with my senior account manager Morgan over lunch - we keep noticing the same thing with business owners we meet. Growing off referrals, feeling comfortable, and not building anything underneath it. I wanted to get honest on the podcast this week about how TSC actually started. Because it wasn't referrals. In this episode: The real story of how TSC began (it was messy and scrappy)Why a referral-based business is a privilege and a risk at the same timeWhat actually happens to every word of mouth lead if you're not nurturing themWhat a resilient pipeline looks like … and it's simpler than you thinkThe levers to pull when referrals go quietHave a question? Click here to send it to me! Links: Join the IHEE WhatsApp communityFollow on Instagram: @inhererampireerapodFind Loren on LinkedIn: Loren TomlinsonVisit us at: inherempireera.comLoved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

    21 min

  6. 8 June

    Coffees & Content: Instagram Now Rewards Shares (And Two Other Updates You Need This Week)

    This week something quietly shifted in the algorithm - and it might already be affecting your reach without you knowing. I'm covering three updates this week that every business owner needs to understand right now, across Instagram, LinkedIn, and the broader digital landscape. What's covered: - Instagram's new primary success metric (it's not likes or comments anymore) - LinkedIn's 360 Brew AI system and why engagement bait is finally getting penalised - Why Meta is projected to overtake Google in global ad spend in 2026 - and what that means for your strategy Hit play and bring your coffee. Have a question? Click here to send it to me! Links: Join the IHEE WhatsApp communityFollow on Instagram: @inhererampireerapodFind Loren on LinkedIn: Loren TomlinsonVisit us at: inherempireera.comLoved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

    16 min

  7. 2 June

    How to Use LinkedIn to Grow Your Business in 2026

    If you've been sleeping on LinkedIn, this episode is your wake-up call. This week I'm sharing a conversation I had with a potential client last week that perfectly illustrates why LinkedIn is the most underrated tool in your marketing stack - especially if you're out there doing the hard work in person and wondering why it isn't converting faster. I break down the difference between your personal profile and your business page, why you need both, and how the two working together can keep you in someone's mind long after you've walked out of the room. Plus I share something that happened the morning this episode dropped that is the perfect example of LinkedIn working exactly the way it should. Connect with me on LinkedIn: Loren Tomlinson Free marketing audit: thesocialcollective.co.nz/marketing-audit Interested in sponsoring an IHEE event or the podcast? Email info@thesocialcollective.co.nz Have a question? Click here to send it to me! Links: Join the IHEE WhatsApp communityFollow on Instagram: @inhererampireerapodFind Loren on LinkedIn: Loren TomlinsonVisit us at: inherempireera.comLoved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

    17 min

  8. 31 May

    Coffees and Content: ChatGPT Ads Are Here and Instagram Reach Is Dead

    Welcome back to another Coffees & Content Monday. This week I'm breaking down three things happening in the marketing world right now - including one we're already testing inside The Social Collective. OpenAI has quietly opened the door for everyday businesses to advertise through ChatGPT and the early adopter window won't stay open forever. I share what I'm seeing, what the limitations are, and whether it's worth your time right now. I'm also chatting through the Instagram reach drop that's affecting accounts across the board, why it's only going to get harder, and what that should mean for where you're putting your energy. Plus, a teaser for what's coming next from In Her Empire Era. Sponsorship opportunities for the next Auckland event are open now. Links: Sponsor enquiries: inherempireera.comInstagram: @inhererampireerapodWhatsApp community: Join hereHave a question? Click here to send it to me! Links: Join the IHEE WhatsApp communityFollow on Instagram: @inhererampireerapodFind Loren on LinkedIn: Loren TomlinsonVisit us at: inherempireera.comLoved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @inhererampireerapod. Your insights might just shape a future episode.

    20 min
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Ratings & Reviews

5
out of 5
8 Ratings

About

In Her Empire Era | No-Fluff Business & Marketing Insights If you want straight-to-the-point business and marketing insights that actually move the needle, you're in the right place. I'm Loren Tomlinson - founder of The Social Collective, international speaker, and social media strategist. I've built a seven-figure agency helping brands grow online, and now I'm sharing everything I've learned to help founders and business owners build something they're proud of. In Her Empire Era is where business and marketing meet. Expect real talk on what's happening in the digital space, the strategies that are actually working, and honest conversations about what it takes to grow and scale in today's world. No fluff. No textbook advice. Just the stuff that matters - delivered by someone who's in it with you. Grab a coffee, hit play, and let's get into it. 🎙️ Follow & connect: @inhererampireera & @loren_thesocialcollective

Information

  • Creator
    Loren Tomlinson | Holistic Digital Marketing and Social Media Strategies
  • Years Active
    2024 - 2026
  • Episodes
    95
  • Rating
    Explicit
  • Copyright
    © 2026 In Her Empire Era | Marketing & Business Podcast
  • Show Website
    In Her Empire Era | Marketing & Business Podcast

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