Business Therapy™ With Joké

Joké Durojaiye
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  • Entrepreneurship
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BUSINESS Therapy™ is the podcast for creative entrepreneurs, women business owners, founders, and high capacity women who are ready to build a business that works without losing themselves in the process. Hosted by Joké Durojaiye, Life Coach + Business Strategist and creator of BUSINESS Therapy™, the podcast brings together the personal and professional sides of entrepreneurship. Joké brings more than two decades of experience turning creativity into business. But she didn't start with all the answers. She did what most creative women do. She worked harder when she should have thought clearer. The shift from creative to CEO mindset was real. Joké fumbled her way through turning her love for design into a real business that pays the bills. Now, she helps creative women make that same shift, because building a business is never just about the business. The person running it matters too. BUSINESS Therapy™ explores the strategy, mindset, and emotional realities of entrepreneurship, including the moments that don't make it into the business plan. The difficult client. The slow sales month. The negative review. The decision you've been avoiding. The comparison that makes you question your progress. The business that has grown, but somehow feels harder to run. Joké brings these conversations back to one central idea: Separate the math from the drama. Because you can be brilliant at what you do and still struggle with the business of doing it. Expect practical business strategy, honest conversations, fresh perspective, and the questions that help you see what is really happening in your business so you can decide what to do next. BUSINESS Therapy™ is business education and emotional intelligence for creative minds, designed to help you build with greater clarity, intention, and business intelligence. BUSINESS Therapy™ With Joké is ranked among the top 10% of podcasts globally, according to Listen Notes, based on its Listen Score. Listen when you need clarity under pressure, a better way to think about the business, or simply need someone to talk business with.

  1. 31 July

    Episode 62 - 54 Years Late and the Power of Yes | Business Therapy™

    This episode started out as a simple recap of the season. But somewhere between writing my voice notes and sitting down to talk to you, it turned into something else, a look back at where I started this year, where I am now and where I'm headed. And the theme that kept showing up is that this has been my season of yes. I've said yes to things I never would have before. Hormone replacement therapy, GLP-1, a whole CEO calendar overhaul, where I finally schedule myself first instead of last, becoming a mom of adults, now that my youngest turned 18.  My team and I even made a pact: if an idea doesn't bring in revenue in 60 to 90 days, it waits, or it goes away completely. And this year I threw myself my first-ever party, at 54, for my book launch and said yes to a lot of things I'd normally skip: a fashion show, a winery photoshoot, a '20s themed gala. I get into all of it in this episode and what it's taught me about choosing peace and joy over obligation. This episode covers:✅ What becoming a mom of adults has stirred up for me emotionally✅ Why I built a "CEO calendar" and put myself first on it✅ My honest, non-expert take on saying yes to HRT and GLP-1✅ The pact I made with my team about which ideas get my energy✅ Throwing myself my first-ever party, at 54✅ What a financial literacy conference taught me about the rooms we choose✅ Learning to ask "do I want to?" instead of "should I?"✅ Why business and life have never actually been separate  My hope is that this episode offers a little space to look back at your own season, honestly. Not the highlight reel, but the real transitions, endings, and beginnings. Whatever you're walking away from right now, there's no rush to replace it. Who were you when this season started? And more importantly, who are you becoming? 💼 Explore Business Therapy™If you're navigating the realities of building a business and you're looking for a space to think, reflect and explore your next chapter, I'd love to welcome you into Business Therapy™. Learn more at www.jokedurojaiye.me  📖 Download the Free Unmute Yourself Discussion GuideIf this conversation gave you something to think about, the Unmute Yourself Discussion Guide offers space for further reflection around voice, visibility, growth and purpose. Click here to download. 📖 Read the book, Unmute YourselfUnmute Yourself is a reflection on growth, self trust and becoming the version of yourself your next level is asking for. you can order here. If you’ve read Unmute Yourself and it resonated, then please leave a review here.

  2. 24 July

    Episode 61 - GoFundMe Is Not a Plan: How to Actually Protect Your Income and Build Generational Wealth | Business Therapy™

    This episode is a little different for me. It's my first in-person, in-studio conversation and my guest is my good friend Pacha Badibanga, a nurse turned financial literacy expert and founder of Afya Legacy. Pacha and I met through a wealth-building event we co-hosted together and that conversation genuinely shifted the way I think about money and protection, so I knew I had to bring her on the show. Pacha's years in healthcare leadership and nursing education gave her a front-row seat to what can happen to a family's income and savings the moment illness, disability or death shows up uninvited. In this episode, we talk about the "three baskets" your money can sit in, why investing might actually work best as a later step rather than a first one in a solid financial plan, what really happens to your accounts through probate and the true cost of a funeral. Pacha also shares why she sees GoFundMe pages as a sign that a plan was never put in place to begin with. One moment that stuck with me is when Pacha talks about the "false sense of security" that can come with a 9-to-5 job and a savings account and why protecting your ability to earn income might be worth considering before diving into investing. In this episode, I ask Pacha about:  ✅ Why she calls GoFundMe "not a plan," and what usually leads a family to start one✅ The three financial "baskets": tax now, tax later and tax advantage✅ Why protection can be a helpful place to start before investing✅ What can happen to your income, home and investments if illness or disability strikes✅ Health insurance vs. income-protecting life insurance with living benefits✅ What happens to your accounts and estate through probate court✅ The real cost of a funeral, and why so few people plan ahead for it✅ How life insurance can become a way to fast-track generational wealth in a family✅ What business owners often overlook when they insure everything except themselves About Pacha Badibanga: Pacha Badibanga is the CEO and founder of Afya Legacy, a financial literacy expert and a longtime healthcare professional. She spent years in nursing leadership and education before transitioning into wealth building, drawing on what she witnessed in healthcare, families losingeverything they'd built the moment a serious illness or disability entered the picture, to shape her approach to financial protection. Through Afya Legacy, Pacha works as an independent broker, helping individuals, families and business owners explore their options for income protection, life insurance with living benefits, and legacy planning, matching them with the provider and product that fits their needs. She also hosts financial literacy workshops in the Seattle area, especially for women and business owners interested in building sustainable, generational wealth. Connect with Pacha Badibanga: Website: agents.worldfinancialgroup.com/pacha-badibangaLinkedIn: www.linkedin.com/in/pacha-badibangaInstagram: www.instagram.com/pacha.badibangaFacebook: www.facebook.com/PachaBadibanga💼 Explore Business Therapy™If you're navigating growth in your business and would value a space to think more clearly, ask better questions, and move forward in a way that feels aligned, you can learn more about Business Therapy™ at www.jokedurojaiye.me  📖 Download the Free Unmute Yourself Discussion GuideIf this conversation gave you something to think about, my guide offers space for further reflection on voice, visibility, growth, and purpose. Click here to download. 📖 Read the book, Unmute YourselfIt's a reflection on identity, voice, growth, and becoming the person your next season is asking you to be. you can order here. If you’ve read Unmute Yourself and it resonated, then please leave a review here.

  3. 17 July

    Episode 60 - Why Clients Won't Pay Your Price (And What Your Brand Is Really Saying) | Business Therapy™

    Great work matters, but it isn't always the first thing people notice when deciding whether to work with you. In this episode of Business Therapy™, I sit down with branding strategist and creative business mentor Laurie Graham for a thoughtful conversation about branding, visibility and the way people experience your business before they ever become a client. Drawing from more than two decades of experience in luxury real estate, sales, marketing and entrepreneurship, Laurie shares how her own journey led her into the world of branding and why she's passionate about helping business owners communicate the value they already bring. Together, we explore how first impressions can begin shaping buying decisions long before a discovery call takes place, why many talented entrepreneurs find themselves competing on price, and how greater clarity around your brand can create different opportunities for growth. While we touch on visual identity, this conversation goes much deeper than logos or color palettes. We explore the experience your business creates, the trust that's built through consistency, and how branding can become a way of expressing who you are rather than trying to become someone you're not. One of my favorite moments in this conversation is when Laurie reflects on how branding can become less about creating an image and more about helping the right people recognize the value that's already there.This episode covers: ✅ How first impressions can start shaping buying decisions before a conversation even begins✅ The difference between marketing your business and building a memorable brand✅ How a stronger brand can sometimes reduce the pressure to compete on price✅ The role consistency can play in building trust and credibility✅ Some of the common branding challenges creative entrepreneurs experience✅ How your online presence can become a more natural reflection of the quality of your work✅ What it can look like to build systems and support that create more freedom in your business✅ How branding can evolve alongside both your business and the person you're becoming About Laurie Graham: Laurie Graham is a branding strategist, business mentor and the founder of Boss Babe Creative. After building a successful career in luxury real estate, property management and business operations, she now works with creative entrepreneurs to help them build brands that reflect who they are, communicate their value and support sustainable business growth. Through branding, marketing strategy and business coaching, Laurie helps business owners create businesses that feel both authentic and intentional. Connect with  Laurie Graham: Website: www.laurielgraham.comLinkedIn: www.linkedin.com/in/laurielgrahamInstagram: www.instagram.com/laurielgrahamFacebook: www.facebook.com/LaurieLGraham  Youtube: www.youtube.com/@BossBabeCreative 💼 Explore Business Therapy™If you're navigating growth in your business and would value a space to think more clearly, ask better questions and move forward in a way that feels aligned, you can learn more about Business Therapy™ at www.jokedurojaiye.me  📖 Download the Free Unmute Yourself Discussion GuideIf this conversation gave you something to think about, the Unmute Yourself Discussion Guide offers space for further reflection around voice, visibility, growth and purpose. You can download it here. Click here to download. 📖 Read the book, Unmute YourselfUnmute Yourself is a reflection on identity, voice, growth and becoming the person your next season is asking you to be. If you'd like to explore those ideas further, you can order your copy here.  you can order here. If you’ve read Unmute Yourself and it resonated, then please leave a review here.

  4. 10 July

    Episode 59 - You're Too Early to Fail | Business Therapy™

    In today's episode, I'm talking about something I think every business owner experiences at some point: the quiet season. Those moments when enquiries slow down, engagement drops, and it's easy to wonder whether any of your work is making a difference. I begin with a quote from Eddie Murphy before the Academy Awards that has stayed with me for years: "It is always wonderful to win, but if I don't win, I am still Eddie in the morning." The more I reflected on those words, the more they stayed with me. They made me wonder how often I allow business results to shape the way I see myself. Maybe you've noticed that in your own journey too. I also share a personal story about a social media post that hardly anyone engaged with. At the time, I wondered if it had missed the mark. Months later, a realtor reached out to tell me she'd never forgotten that post. That one conversation turned into years of working together and referrals that I never could have predicted. It reminded me that some of the most meaningful moments in business happen long before we realise they're unfolding. This episode covers:✅ Why a quiet season may not mean you're moving in the wrong direction✅ What Eddie Murphy's story reminded me about identity✅ Why low engagement rarely tells the whole story✅ The difference between public metrics and real impact✅ What I've noticed happens when we tie our worth to numbers✅ Why continuing to show up can sometimes reveal more than immediate results ever could✅ A few questions I find myself coming back to when business feels quiet✅ Why I've come to believe our value isn't determined by applause I also spend some time talking about the pressure many of us feel to measure success through likes, views, followers and algorithms. The truth is, people often take in far more than they respond to. Someone may read your content today, remember it months from now, recommend you to someone else, or become a client long after they first came across your work. Not every seed grows where we can see it. My hope is that this conversation offers another way of looking at those quieter seasons. Perhaps it creates a little more room to separate identity from results and to remember that timing, attention and circumstances all influence how our work is received. The applause didn't create who you are. Its absence doesn't take that away either. You're still you in the morning. ✨ Download the Creative Clarity Assessment If you'd like a little space to reflect on where you are in business, I've created a free Creative Clarity Assessment. It offers a simple way to pause, notice what may already be working, explore where you might be feeling stuck and consider what your next step could look like. Download it here: www.jokedurojaiye.me/creative-clarity-assessment 💼 Explore Business Therapy™If you're navigating the realities of building a business and you're looking for a space to think, reflect and explore your next chapter, I'd love to welcome you into Business Therapy™. Learn more at www.jokedurojaiye.me  📖 Download the Free Unmute Yourself Discussion GuideIf this conversation gave you something to think about, the Unmute Yourself Discussion Guide offers space for further reflection around voice, visibility, growth and purpose. You can download it here. Click here to download. 📖 Read the book, Unmute YourselfUnmute Yourself is a reflection on growth, self trust and becoming the version of yourself your next level is asking for. You can also explore more conversations inside the Business Therapy™ space, where business and life are approached in a way that feels aligned with who you are becoming. you can order here. If you’ve read Unmute Yourself and it resonated, then please leave a review here.

  5. 3 July

    Episode 58 - When the Life You Built No Longer Fits, with Jennifer Doty | Business Therapy™

    Sometimes the hardest part of building a successful life is recognising when you've outgrown it. In this episode, I sit down with leadership strategist, speaker, author and CPA Jennifer Doty for an honest conversation about identity, career transitions and what can happen when the life you've worked so hard to build no longer feels like it fits. Jennifer shares her journey from nearly 20 years in corporate leadership at MetLife to creating a portfolio career that brings together executive leadership, speaking, coaching and entrepreneurship. Along the way, we explore the emotions that often come with starting over, why periods of uncertainty can reveal more than we expect, and how creating space to reflect can open the door to new possibilities. Together, we talk about the stories we carry from our careers, our upbringing and society, and how those stories can quietly influence the choices we make. We also explore what it can look like to move from scarcity towards alignment, trust your own intuition and create work that reflects who you're becoming, not just who you've been. One of my favourite moments in this conversation is the reminder that transitions are not simply about finding the next job or opportunity. Sometimes they're an invitation to get curious about what truly matters and to build from there. This episode covers:✅ Why career transitions often feel like an identity shift✅ The value of creating space to reflect before making your next move ✅ How fear and scarcity can influence career decisions✅ Why understanding your own non-negotiables can bring clarity✅ The questions that can help uncover what really matters✅ How rewriting old stories can create new opportunities✅ What a portfolio career looks like and why it appeals to more professionals today✅ Finding work that aligns with your values, strengths and the life you want to createAbout Jennifer DotyJennifer Doty is a leadership strategist, speaker, certified public accountant (CPA) and author. After spending nearly two decades leading large teams and major organisational change inside MetLife, she now helps individuals and organisations navigate change, strengthen leadership and build careers with greater clarity and intention. Alongside her corporate leadership role, she has created a portfolio career through speaking, coaching, writing and entrepreneurship. Connect with Jennifer Doty: Website: jenniferdoty.comLinkedIn: www.linkedin.com/in/jennifer-sierveld-dotyInstagram: www.instagram.com/jsierveldFacebook: www.facebook.com/jennifer.s.doty.58💼 Explore Business Therapy™If you're navigating growth in your business and would value a space to think more clearly, ask better questions and move forward in a way that feels aligned, you can learn more about Business Therapy™at www.jokedurojaiye.me  📖 Download the Free Unmute Yourself Discussion GuideIf this conversation gave you something to think about, the Unmute Yourself Discussion Guide offers space for further reflection around voice, visibility, growth and purpose. You can download it here. Click here to download. 📖 Read the book, Unmute YourselfUnmute Yourself is a reflection on identity, voice, growth and becoming the person your next season is asking you to be. If you'd like to explore those ideas further, you can find the book here.  you can order here. If you’ve read Unmute Yourself and it resonated, then please leave a review here.

  6. 26 June

    Episode 57 - When Silence Becomes a Weapon and How You Take Your Voice Back | Business Therapy™

    The silent treatment is a form of abuse, even when it never raises its voice. In this episode, I sit down with author and empowerment coach Ama Karikari for a raw and powerful conversation about chronic silent treatment, a form of emotional abuse that many people have experienced but often struggle to name. Ama shares her personal story, from studying at Harvard, the University of Pennsylvania Law School and Wharton, to working as Senior Counsel at Citigroup, while navigating a 15-year marriage where silence was used as a tool of control. Together, we explore what chronic silent treatment actually is, why it activates the same regions of the brain as physical pain and how it can impact a child's nervous system and development. We also discuss the difference between chosen silence and imposed silence, what it means to reclaim your voice after years of suppression and why Ama now believes the silent treatment dynamic she experienced may have been connected to her son's neurodivergence diagnosis. One of the most important themes we unpack is the impact unresolved pain has on leadership and business. The energy you suppress at home does not stay at home. It influences how you lead, how you show up in your business and what you believe is possible for yourself. This episode covers:✅ What chronic silent treatment is and how to recognize it✅ Why silence can cause more psychological damage than verbal conflict✅ The connection between home environments and childhood neurodivergence✅ The difference between control and "loss of control" in abusive dynamics✅ How to become a cycle breaker instead of a cycle continuer✅ Why healing in community matters✅ How unresolved silence affects leadership and businessAbout  Ama Karikari Ama Karikari is the author of Silence to Soaring: Heal From Chronic Silent Treatments, Toxic Relationships and Abuse. She helps people recognise unhealthy relationship dynamics, reclaim their voice and begin the healing process. You can learn more about her work, join her free community and access her free course at AmaKarikari.com. Connect with Ama Karikari: Website: AmaKarikari.com.LinkedIn: www.linkedin.com/in/amakarikariyawsonInstagram: www.instagram.com/amakkarikariYoutube: www.youtube.com/@amayawson2608💼 Explore Business Therapy™If you’d like support while building your business, Business Therapy™ is a space designed to help you move forward with more clarity, confidence and grounded support as you navigate growth. Learn more at www.jokedurojaiye.me  📖 Download the Free Unmute Yourself Discussion GuideIf this episode resonated with you, you can download the free Unmute Yourself Book Club Discussion Guide for deeper reflection and more intentional conversations around voice, visibility, growth, and purpose. Click here to download.  📖 Read the book, Unmute YourselfUnmute Yourself explores identity, voice, growth and becoming the version of yourself that can hold what you’re building. you can order here. If you’ve read Unmute Yourself and it resonated, then please leave a review here.

  7. 19 June

    Episode 56 - Midyear Business Check-In: Why Alignment Matters More Than Goals | Business Therapy™

    In today’s episode, I’m talking about what it can look like to build your life and business from assignment, not just from a goal list. This year, I did not set major goals the way I usually would. From the outside, it may have looked like there was a perfect plan behind everything. The book, the reviews, the Barnes & Noble placement, the speaking rooms, the growing platform. But the truth is, there was no perfectly mapped-out strategy. There was readiness. There was obedience. There was a willingness to show up for what God placed in front of me and do the work. I also share a story from my home staging days, where I learned that sometimes a space does not need more. It simply needs someone to see what is already there clearly. That same lesson has shaped the way I now think about business, life, and this mid-year self-check. Because maybe you are not behind. Maybe there is already more in the room than you think. Here’s what I covered ✅ Why I did not set major goals this year✅ What it can look like to build from assignment instead of pressure✅ The difference between a goal review and a mid-year self-check✅ A gentle way to notice what may already be in your hands✅ Why feeling behind does not mean you have failed✅ The value of reflecting on capacity, resilience, boundaries, and lessons learned✅ Why safe is not always the same as aligned✅ Questions you may want to sit with before planning the second half of the year I also talk about the pressure that can come up around the middle of the year. The comparison, the feeling of being behind, and that quiet voice that asks, “Who am I to think I could do this?” This episode offers a different way to look at the first half of the year. Not through panic. Not through shame. Not only through goals that were met or missed. Through inventory. What did you build? What did you survive? What did you learn? What did you release? What opened up that you did not plan for? Sometimes the next move may already be inside those answers. Maybe the question is not only, “Did I hit the goal?” Maybe the question is, “What has obedience already built?” ✨ Download the Creative Clarity Assessment I created the Creative Clarity Assessment as a free resource to help you take this kind of honest inventory. It is not a personality test or a goal-setting worksheet. It is more like a mirror you can hold up to your business and your life. Download it at www.jokedurojaiye.me/creative-clarity-assessment 💼Explore Business Therapy™If you would like support as you navigate the realities of building a business, Business Therapy™ offers a space for reflection, strategy, and honest conversations about growth.Learn more at www.jokedurojaiye.me 📖 Read the book, Unmute YourselfThis book is about becoming the version of you who can carry what you’ve been praying for. It’s about using your voice, owning your space, and expanding your identity as your business grows. you can order here. If you’ve read Unmute Yourself and it resonated, then please leave a review here.

  8. 12 June

    Episode 55 - Someone Else Is Living Your Dream And You're Following Them | Business Therapy™

    In today’s episode, I’m talking about the assignment you keep saying you’ll start someday. The business idea. The project. The offer. The book. The podcast. The thing that keeps returning to you, even after months or years of telling yourself you’ll get to it later. I share the story of how a major surgery and a hospital stay changed the way I think about time, readiness, and the opportunities we keep postponing. Because sometimes what looks like preparation is really waiting for a version of certainty that may never arrive. This episode is an invitation to consider what might happen if you stopped measuring your readiness by perfection and started trusting yourself with a first step instead. Here’s what I covered✅ Why waiting to feel ready can quietly keep an idea on pause✅ The difference between thoughtful preparation and endless preparation✅ What I call borrowed judgment and how it can influence the decisions we make✅ Why feedback from the wrong people can pull you away from your own voice✅ The concept of visible pain paralysis and why it feels easier to focus on the risks of starting✅ The invisible cost of waiting✅ Why first versions are allowed to be imperfect✅ How visibility creates opportunities for learning, refining and growing I also talk about the loneliness that can come from keeping everything inside your head. Sometimes ideas stay stuck because they have nowhere to go, nowhere to be tested and no opportunity to interact with the people they were created for. This episode is for the creative entrepreneur who has been carrying an idea for a while and may be wondering whether it is time to stop refining it privately and allow it to take up a little more space in the world. Maybe the next step is not having everything figured out. Maybe it is allowing yourself to begin before you do. ✨ Download the Creative Clarity Assessment This free resource helps you take an honest look at where you are in your business and life so you can identify what is working, what may be keeping you stuck and where there may be opportunities for growth. Download it at www.jokedurojaiye.me/creative-clarity-assessment 💼Explore Business Therapy™If you would like support as you navigate the realities of building a business, Business Therapy™ offers a space for reflection, strategy and honest conversations about growth. Learn more at www.jokedurojaiye.me 📖 Read the book, Unmute YourselfThis book is about becoming the version of you who can carry what you’ve been praying for. It’s about using your voice, owning your space, and expanding your identity as your business grows, you can order here. If you’ve read Unmute Yourself and it resonated, then please leave a review here.

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BUSINESS Therapy™ is the podcast for creative entrepreneurs, women business owners, founders, and high capacity women who are ready to build a business that works without losing themselves in the process. Hosted by Joké Durojaiye, Life Coach + Business Strategist and creator of BUSINESS Therapy™, the podcast brings together the personal and professional sides of entrepreneurship. Joké brings more than two decades of experience turning creativity into business. But she didn't start with all the answers. She did what most creative women do. She worked harder when she should have thought clearer. The shift from creative to CEO mindset was real. Joké fumbled her way through turning her love for design into a real business that pays the bills. Now, she helps creative women make that same shift, because building a business is never just about the business. The person running it matters too. BUSINESS Therapy™ explores the strategy, mindset, and emotional realities of entrepreneurship, including the moments that don't make it into the business plan. The difficult client. The slow sales month. The negative review. The decision you've been avoiding. The comparison that makes you question your progress. The business that has grown, but somehow feels harder to run. Joké brings these conversations back to one central idea: Separate the math from the drama. Because you can be brilliant at what you do and still struggle with the business of doing it. Expect practical business strategy, honest conversations, fresh perspective, and the questions that help you see what is really happening in your business so you can decide what to do next. BUSINESS Therapy™ is business education and emotional intelligence for creative minds, designed to help you build with greater clarity, intention, and business intelligence. BUSINESS Therapy™ With Joké is ranked among the top 10% of podcasts globally, according to Listen Notes, based on its Listen Score. Listen when you need clarity under pressure, a better way to think about the business, or simply need someone to talk business with.

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