Side Projects Podcast

with Clara Malley, Eli Williams, and Trey Taylor
  • 5.0 (1)
  • MARKETING
  • UPDATED MONTHLY

Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping culture before it hits the mainstream. Hosted by Clara Malley, Eli Williams and Trey Traylor. Find video episodes on YouTube. For questions, comments and inquiries: info@side-projects.co Hosted on Acast. See acast.com/privacy for more information.

  1. Welcome to Side Projects

    TRAILER

    Welcome to Side Projects

    Day One FM is now part of Side Projects: a strategy studio and creative outlet helping brands, marketers, and everyday people think critically about how advertising shapes the cultural landscape.  Eli and Clara share some context about what Side Projects is and what this transition will look like for the pod: what’s new (our theme song, a studio revamp, and YouTube Channel) and what’s staying the same (great conversations and your hosts Eli, Clara, and Trey).  To learn more about Side Projects, check out side-projects.co where you can subscribe to our newsletter and order our first print issue.  Hosted on Acast. See acast.com/privacy for more information.

    6 min
  2. Carolyn Bessette, Love Story, and Let Them Eat Cake Marketing

    10 MAR

    Carolyn Bessette, Love Story, and Let Them Eat Cake Marketing

    We’re going on a break for a few weeks! But before we do, we talk about how the most sauceless couple you know are doing Carolyn Bessette and JFK Jr. cosplay, the viral Interview magazine piece about the “Finest Boys in Finance,” and why fashion was better when it was about the clothes, not the business.   Recommended this week: JFK (Dir. Oliver Stone)Angel's Egg (Dir. Mamoru Oshii)The Play PodcastBenjamin Edgar on Navigating Cultural Tipping PointsThe Verge’s Nilay Patel Believes Gen Z Will Revolt Against the “Brand Deal” Economy“Trend Bipolarity” and How Brands Kneecapped Cool Hosted on Acast. See acast.com/privacy for more information.

    24 min
  3. The Verge’s Nilay Patel Believes Gen Z Will Revolt Against the “Brand Deal” Economy

    3 MAR

    The Verge’s Nilay Patel Believes Gen Z Will Revolt Against the “Brand Deal” Economy

    Nilay Patel is the editor-in-chief of The Verge and host of Decoder with Nilay Patel. The Verge is “about technology and how it makes us feel,” and Nilay knows people don’t feel so hot right now. We speak with him about how founders have never been more transparent about the negative impacts of their product, how AI products are actually bad, the poison that is prediction markets on our information ecosystem, why Gen Z will ultimately turn on the brand deal economy, and the moment he realized everything is just fans.  Recommended this week: The Conquest of Cool by Thomas Frank Hosted on Acast. See acast.com/privacy for more information.

    51 min
  4. What Happens to Youth Culture When Everyone’s Old?

    24 FEB

    What Happens to Youth Culture When Everyone’s Old?

    We dive into Greg Ip’s article in the Wall Street Journal talking about how people aged 65 and older are healthier, wealthier, and, essentially, propping up the entire American economy. We also discuss if brands are going to shift their attention towards the “silver economy,” stretched adolescence, rotisserie chicken, books as cultural signals, and the death/end of the mass-market paperback.  Recommended this week: The Faltering by Tristan TaylorRonin (dir. John Frankenheimer)Canada - John Beltran and Placid Angels Hosted on Acast. See acast.com/privacy for more information.

    26 min
  5. Jenkem Magazine Founder Ian Michna Still Thinks Skateboarding Is a Healthy Subculture

    17 FEB

    Jenkem Magazine Founder Ian Michna Still Thinks Skateboarding Is a Healthy Subculture

    Ian Michna is the founder of Jenkem Magazine. We talk with him about bringing an outside perspective to skateboarding, being a good beginner, why a combination of fear and shame keeps skateboarding alive, cold plunges with “Andy” Huberman, how Jenkem works with brands as a boutique agency, and why most things that turned out well also could’ve been terrible. Recommended this week: Be a beginnerGo to Amoeba and shop for records based on their album art Where to find Ian: @ian.michna@jenkemmag jenkemmag.comyoutube.com/@jenkemmag  Hosted on Acast. See acast.com/privacy for more information.

    40 min
  6. Too Much Taste and Excellence on Ice

    10 FEB

    Too Much Taste and Excellence on Ice

    We begin with a very brief Super Bowl recap, where Eli was one lazy holding call away from a handful of benjamins. Then, we put some respect on some of the American athletes sweeping, skating, and skiing in Milano Cortina. Nothing cooler than being extremely good at one specific thing. And finally, Clara and Trey dive into a lively debate centered around Joshua Rothman’s latest piece in The New Yorker, “Is Good Taste a Trap?” Yes.  Recommended this week:  It's Never Over, Jeff Buckley (dir. Amy Berg)3 Women (dir. Robert Altman)The Culture Journalist Hosted on Acast. See acast.com/privacy for more information.

    26 min
  7. A Super Bowl LX Special Report with Adweek’s Mark Stenberg

    4 FEB

    A Super Bowl LX Special Report with Adweek’s Mark Stenberg

    Ahead of the Super Bowl, we caught up with Adweek’s Senior Media Reporter Mark Stenberg to help us contextualize the trends we’re seeing in this year’s crop of commercials and identify what you should look out for as you watch on Sunday.  We cover the rise of the multi-week attention ecosystem, why we’ll see more health-focused ads, and more. Plus, we get Mark’s thoughts on the integration of prediction markets into media platforms and whether he buys that people trust journalists less than funeral home directors.  Recommended this week:  Lonesome Dove by Larry McMurtry Where to find Mark: @markstenberg3On Background Adweek Hosted on Acast. See acast.com/privacy for more information.

    38 min
  8. The Laziness Epidemic with The Trend Report™️’s Kyle Raymond Fitzpatrick

    3 FEB

    The Laziness Epidemic with The Trend Report™️’s Kyle Raymond Fitzpatrick

    Kyle Raymond Fitzpatrick writes The Trend Report™️ on Substack and co-hosts the HIP REPLACEMENT podcast alongside friend of the pod, Ben Dietz. We talk about Kyle’s early trend reports while at Nickelodeon, working in broadcast news, why America isn’t so bad actually, Barcelona internet vs. American internet, why advertisers often don’t talk to real people, how people are pouring themselves into “brand lore” instead of fighting for healthcare, “letting people just enjoy things,” and more. Recommended this week:  “GALA” – XG “Tati Quebra Barraco” – Montagem GuerreiraJeff Mills Live At The Liquid Room - Tokyo 1996 Where to find Kyle: @1234kyle5678Trend Report™️HIP REPLACEMENT Hosted on Acast. See acast.com/privacy for more information.

    44 min
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Trailer

About

Side Projects is a strategy studio and creative outlet helping brands, marketers and everyday people think critically about how advertising shapes the cultural landscape across digital surfaces, generational cohorts, and our social fabric. Every Tuesday on our podcast, we talk with the most interesting voices across tech, media, and art to give marketers an inside look at the forces shaping culture before it hits the mainstream. Hosted by Clara Malley, Eli Williams and Trey Traylor. Find video episodes on YouTube. For questions, comments and inquiries: info@side-projects.co Hosted on Acast. See acast.com/privacy for more information.

Information

  • Creator
    with Clara Malley, Eli Williams, and Trey Taylor
  • Years Active
    2021 - 2026
  • Episodes
    139
  • Rating
    Explicit
  • Copyright
    © Side Projects
  • Show Website
    Side Projects Podcast

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