Dirty Chats

Marisa Twentyman I Dirty Copy
  • 5.0 (43)
  • MARKETING

Pop culture meets marketing and business growth. Dirty Chats is the marketing podcast that turns celebrity gossip, trending scandals and viral moments into brand strategy, marketing psychology and entrepreneurial tips...so you can gossip AND grow your business. Hit follow to join founders, marketers, and creatives who want marketing advice with a side of juicy pop culture.

  1. 1 DAY AGO

    Is Meghan getting paid 1 million for a girls retreat? And the truth behind Timothee Chalamet's Oscar campaign 😬

    The one where I pitch Meghan Markle a business idea she didn't ask for - and break down Timothée Chalamet's Oscar campaign in history. This week on Dirty Chats, we're covering two stories that have absolutely nothing in common except that both involve famous people who both take themselves very seriously.  First up in Dirty Dish - Meghan Markle. The Her Best Life retreat in Sydney sold out in days, there are conflicting reports about whether she's getting paid $1 million or doing it "as a favour for a friend" (spoiler: it's neither and both), and Netflix has officially pulled out of as ever, her lifestyle brand.  I also pitch Meghan a business idea she absolutely needs to hear...what can I say, she needs me.  Then in Dirty Business - will Timmy's gaffe hurt his Oscars chance?  I chat timelines including Oscar voting dates.   But the real story is his Marty Supreme marketing campaign, which was genuinely brilliant.  A fake 18-minute leaked Zoom meeting. An orange blimp over American cities. Climbing the Las Vegas Sphere. Crashing a real table tennis tournament. Losing basketball to high schoolers with Adam Sandler.We unpack how Oscar campaigns actually work (it's literally influencer marketing invented decades before Instagram existed), the bandwagon effect in action, Seth Godin's Purple Cow... ...and I break down one of my favourite marketing startup stories of all time: BUMBLE's.  What you'll learn: → Why the Oscar FYC (For Your Consideration) campaign is a $25 million marketing exercise disguised as an arts competition → How Bumble shortcutted their way to perceived status with zero ad spend — and what that means for your brand → The Purple Cow principle and why safe is actually the riskiest strategy for your business → Why showing up where your audience ISN'T is the move that changes everything → The bandwagon effect and why social proof is still the most powerful conversion tool you've got If you're creating content for your brand and want carousels that actually go viral  -  check out my Viral Carousel course. And if you want the gorgeous, psychology-baked templates to match, jump on the waitlist for Viral Carousel Templates.  Join Carousel Template Waitlist HERE Dirty Chats is hosted by Marisa Twentyman, NZ-based copywriter and founder of Dirty Copy. New episodes drop weekly.

    47 min

  2. 6 MAR

    Kim Kardashian has a new brand?! And the *best* psychology tweak to get more sales.

    Did Kim Kardashian just waste the best launch story of 2026? Obviously I have thoughts. This week on Dirty Chats: my husband bought me a Thermomix and I've basically become a different person, Lily Allen showed up to her tour opening night wearing a dress made of actual receipts (and it's a masterclass in specific storytelling), and Kim Kardashian quietly became co-founder of an energy drink brand with absolutely zero buildup — which, for a woman who built her entire career on anticipation, is criminal. I'm breaking down the psychology principle she completely ignored: Presuasion, the concept from Robert Cialdini that says the most powerful moment to influence a buying decision isn't when you make the ask — it's in the moments just before. What you prime your audience to think and feel before your offer lands determines everything. And I've mapped out exactly how Kim should have done this drop, week by week, if she'd wanted to actually build hype instead of just... posting a yellow can and writing "pineapple." In this episode: Why Lily Allen's receipt dress is one of the best examples of specific storytelling you'll ever see — and what it means for your copyThe Thermomix that has apparently saved my marriage and set feminism back 80 yearsKim K's new energy drink brand Update: the product positioning is genuinely genius, the launch strategy is notRobert Cialdini's Presuasion framework and how to use it in your own pre-launch contentWhy the clouds vs. coins website experiment should change how you think about every piece of content you put out before a launchHow to get your audience mentally identifying as a buyer before they've seen your offerThe big marketing takeaway: Most people treat pre-launch as a waiting period. Cialdini says it's actually the most valuable time in your entire campaign. The post before the launch, the email before the cart opens, the story before the ask — all of it is either building the right mental context or the wrong one. Kim built none, which means she left a lot of emotional investment — and probably a lot of sales — on the table. I'm Marisa Twentyman, founder of Dirty Copy, and I'm your girl for website copywriting, copy and marketing consultations and an AI-powered business.  Check out my website HERE My Instagram HERE

    27 min

  3. 26 FEB

    Tyra Banks Has a Problem + The Nancy Guthrie Mystery (And Why Curiosity Sells)

    Dirty Chats is BACCCCCK and firstly a note: the audio isn't quite as good as I'd hoped... 😬 In this episode, I’m breaking down two stories that had me (and the internet) in a full chokehold: – The disappearance of Nancy Guthrie, the 84-year-old mother of Savannah Guthrie, in Tucson, Arizona – The Netflix docuseries Reality Check: Inside America’s Next Top Model and the cultural reckoning around Tyra Banks and ANTM And because I physically cannot consume media without turning it into a marketing lesson… We’re talking about: The psychology of curiosityWhy public attention has a 10-day shelf lifeHow reality TV exploited contestants before social media shifted the power balanceWhy in 2026, authenticity beats polishAnd why AI might be the next cultural shift you cannot afford to ignoreI also highlight two real-life case studies of anticipation in marketing, with Jess Ruhfus' new supplement brand Staje, and Alex Warren's campaign of hype around his new single FEVER. I'm Marisa Twentyman, founder of Dirty Copy, and podcast host of Dirty Chats - where we gossip and grow your business. Download the website freebie HERE Join the Claude workshop HERE Follow Jess HERE

    1h 1m

  4. 4 FEB

    Brooklyn Beckham drama: a forensic analysis...and a PR plan for the Peltzes *BONUS EP*

    This week on Dirty Chats, I’m finally doing what you’ve all been waiting for: a forensic analysis of the Brooklyn Beckham family drama...plus my draft PR plan for Brooklyn and Nicola to help them come out on top of the PR war (which they absolutely can, if they become the first clients of my imaginary PR company).  Yes, I know. This episode is late...BUT I'M STILL ON HOLIDAY, so feel special.  So this episode is a bonus Dirty Chats: less business, more gossip (for now), and a brutally honest breakdown of why this situation played out exactly the way it did. I go line by line through Brooklyn’s statement, unpack the wedding stories, the “signing away my name” confusion, the blocking/unfollowing chaos, and explain the one thing the internet never forgives: looking butthurt in public when you’re not beloved yet. What I cover in this episode Why the internet sided with the Beckhams without a single shred of evidenceHow nostalgia beats logic every single timeWhy publishing family grievances online is reputation-defining (and rarely in your favour)What the “signing away my name” claim is actually about (hint: trademarks, not control)Why “we just want privacy” is the fastest way to become a memeMy unfiltered take on who I believe, when, and whyAnd finally: the only PR strategy that would actually work for Brooklyn & NicolaThe big marketing lesson.... This entire feud isn’t about truth - it’s about brand equity. The Beckhams don’t just have a family. They have a brand. Years of nostalgia, emotional investment, and masterful narrative control mean the public will instinctively protect them. Brooklyn and Nicola?  They haven’t earned public goodwill yet....and this moment has now become what they’re most famous for. That’s not a moral judgement.  That’s branding. And to finish? My PR plan for Brooklyn Beckham & Nicola Peltz.  Basically, they need me.  This isn’t just celebrity gossip.  It’s a real-time case study in what happens when you lose narrative control... and why brands (and families) guard it so aggressively. It’s also a reminder that: The internet respects unbotheredNostalgia is undefeatedAnd if you’re going to air your dirty laundry… you’d better already be lovedGet the VIRAL CAROUSEL COURSE HERE (use code DIRTYCHATS for 30% off)

    59 min

  5. 26/12/2025

    Erika Kirk gets a PR makeover...and my 8 marketing predictions for 2026.

    In this final episode of Dirty Chats for 2025, I’m doing three things I love most: gossiping, breaking down marketing psychology, and telling the truth about what’s actually working in business right now. First, I give Erika Kirk a no-BS PR and marketing makeover, unpacking why public perception matters more than intention...and my cutthroat suggestions for her to win the public over.  Then, I share my biggest predictions for business and marketing in 2026, including why visibility is everything, why “enterselling” is the future, and why high-touch, lower-ticket offers are quietly outperforming launches and courses. And finally, I explain why Owning Manhattan is hands-down the best reality TV show ever made ....and what Ryan Serhant’s vulnerability teaches us about ambition, burnout, dopamine, and the cost of constant growth. If you’re a business owner, creator, or marketer trying to navigate visibility, AI, algorithms, and selling in 2026....this episode is for YOU What You’ll Learn in This Episode Why public perception = reality in marketing, PR, and politicsThe real reason some brands feel “off” (even when they’re saying the right things)My 2026 business predictions ....what’s rising and what’s dyingWhy entertainment + selling (enterselling) is the future of marketingHow visibility alone can drive sales — even with a messy funnelWhy the algorithm isn’t broken (and what it actually rewards now)The shift from scalable courses → high-touch, lower-ticket offersWhy entrepreneurs are addicted to momentum (and the dopamine crash that follows)What Owning Manhattan gets right that Selling Sunset never did On another note...I can't believe this is the last episode for 2025! I'm back mid Feb for a bigger and better year than ever. Thank you SO much for listening and supporting! Get the viral carousel course HERE

    32 min

  6. 13/12/2025

    Jaclyn Hill gets MAJOR backlash on TikTok...and the new trend for live selling in 2026

    In this episode, I break down Skims’ viral TikTok Live shopping event, including the exact performance numbers from “Kimsmas Live” and what they signal about the future of social commerce and online marketing in 2026. I also dive into the Jaclyn Hill TikTok backlash, why viewers suddenly labelled her “unrelatable,” and what her viral algorithm rant reveals about changing consumer expectations in the influencer world. In this episode, you’ll learn: How Skims used TikTok Live to merge entertainment and ecommerceWhy “enterselling” is emerging as a key marketing trend for 2026What the Jaclyn Hill controversy teaches us about audience behaviour Visit my website HERE

    36 min

  7. 07/12/2025

    Everything I'm investing in my biz for 2026...and the concerning #noncontact trend

    In this episode of Dirty Chats, I'm discussing two VERY disconnected things: 💸 the exact breakdown of what I'm investing in 2026, WHY...and my evolving philosophy towards investment 💔 the emotional cost of going “no-contact” with family, and the rise of this disturbing trend First, inside Dirty Dish, I’m unpacking Oprah’s viral podcast on the silent epidemic of people going non-contact with parents and family. We talk Gen Z, therapy-speak, labels like “narcissist” and “gaslighter,” the difference between toxic abuse vs. “you’re not perfect,” and why self-reflection might be the real key to reconciliation (in families and in business). Then I take you behind the scenes of everything I’m already investing in for my business in 2026 - exact purchases, prices, and the mindset shifts that took me from “I’ll just figure it out myself” to dropping over 20K on PR, events, strategy and systems. I break down: Why successful entrepreneurs make decisions quicklyThe difference between a “cute little business” and scalable growthHow high-ticket rooms, events and mentorships actually work (and why they’re basically a club)The investments I’m making next year and what I expect them to do for my brandIf you’ve ever agonised over a $500 software subscription while secretly wanting a 6-figure business… this one will sting and inspire in the best way. In this episode, we get into: Oprah’s viral no-contact conversation and why estrangement is trendingHow therapy labels (narcissist, gaslighter, BPD) can both help and harm family relationshipsThe difference between walking away from abuse vs. cutting off imperfect-but-loving parentsWhy self-reflection is the non-negotiable ingredient in any healthy relationshipMy own experience with low-contact family dynamics and “death by a thousand cuts”How my relationship to investing in business completely changed this yearThe mindset gap between “I’ll YouTube it” entrepreneurs and those playing a bigger gameWhy speed of decision-making is a marker of a seasoned entrepreneurThe exact things I’m investing in for 2026 (and rough price tags):A high-level PR intensiveA new website template + tech stack (hello, ThriveCart + Tonic Site Shop)A US trip for a major women-in-business eventA launch strategist to help engineer a bigger, cleaner launchHow much I invested in Year 1 vs now -  and why the numbers keep going upThe truth about making “sick-to-your-stomach” purchases and betting on your future selfTHANK YOU - as always - for listening. Love you forever! Marisa x Check out Dirty Copy website HERE

    53 min

  8. 29/11/2025

    Is Ballerina Farm a scam? And a marketing makeover for Meghan Markle.

    Is Ballerina Farm actually a scam? TikTok has accusations, and the chopping board scandal has Can Meghan Markle ever be beloved by the public again? And did Taylor Swift secretly cast Hugh Grant in the Opalite music video? In this episode of Dirty Chats, I’m pulling apart three very important matters of global significance (obviously): The TikTok accusations that Ballerina Farm is a lie and the now-infamous $259 scalloped cutting boardThe Harper’s Bazaar article about Meghan, Duchess of Sussex, the house manager announcementsAnd my extremely unverified but deeply satisfying theory about Taylor Swift’s Opalite videoAs always, we’re talking parasocial relationships, marketing, PR strategy, and what all of this actually means for your business and brand. Get VIRAL CAROUSEL COURSE with 30% off code: CHATS

    33 min
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5
out of 5
43 Ratings

About

Pop culture meets marketing and business growth. Dirty Chats is the marketing podcast that turns celebrity gossip, trending scandals and viral moments into brand strategy, marketing psychology and entrepreneurial tips...so you can gossip AND grow your business. Hit follow to join founders, marketers, and creatives who want marketing advice with a side of juicy pop culture.

Information

  • Creator
    Marisa Twentyman I Dirty Copy
  • Years Active
    2025 - 2026
  • Episodes
    30
  • Rating
    Explicit
  • Copyright
    © 2026 Dirty Chats
  • Show Website
    Dirty Chats

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