Dynamic Nonprofits Dan Sonners

These days it seems like there are more answers than questions for the nonprofit sector. There are tactics, solutions, and strategies for just about every challenge that nonprofit organizations face.


There are so many answers that it can be overwhelming and lead to decision paralysis.

Enter Jon DeLange and his essay series "12 Rules For Fundraisers". With over a decade of relationship based fundraising under his belt, Jon is on a mission to help nonprofits cut through the noise and focus on growth oriented strategies that help organizations cultivate deeper, more meaningful relationships with their donors.

Jon joins Dynamic Nonprofits to discuss some of the rules and why relationships hold the keys to building more resourced nonprofits and increasing the sector's impact on the world.



Show Notes:

REGISTER TO READ THE 12 RULES AT:

www.strategicfundraisingplan.com



CONNECT WITH JON ON LINKEDIN!

https://www.linkedin.com/in/delangejon/

We cover a lot of ground on the Dynamic Nonprofits Podcast, but some of our favorite discussions are when we deep dive into tactics and practical tips that can help transform your fundraising program.



If you're an email fundraiser, or just a fundraiser who shares our passion for A/B testing, you'll love Dan's conversation with email GURU Jay Schwedelson.



Jay's combination of passion, candor, and practicality make for an entertaining discussion that will provide you with pages full of tips that can transform your organization's approach to email (some of which are surprisingly simple and counterintuitive).



Topics Discussed Include:

- Why open rates still matter and how to improve them with emojis

- Breaking News: Why opt-outs are actually a GOOD thing

- Optimal send times (Spoiler: They're not on the hour)

- Why your call to action is leaving donations on the table

- Shockingly simple advice for how to make sure your email newsletter is opened and read



Plus, so much more including how Jay's direct mail background informs his perspective on email and why Linked In Newsletters are the next great frontier for donor engagement.



It's a conversation that is as entertaining as it is informative (Dan and Jay even talk a little bit about reality TV towards the end). If you do walk away with some helpful advice, we hope you'll pay it forward by rating and reviewing the Dynamic Nonprofits Podcast on your platform of choice (but especially Apple Podcasts). It's the very best way to support our mission to advocate for an unsiloed approach to fundraising and it will help us find more groundbreaking guests just like Jay.



Thanks as always for listening and enjoy the show!



Show Notes:

CONNECT WITH JAY ON LINKED IN!

https://www.linkedin.com/in/schwedelson/



LEARN MORE ABOUT GURU 2024, THE WORLD'S LARGEST VIRTUAL EMAIL CONFERENCE

https://guruconference.com/



LEARN MORE ABOUT DELIVERED 2024, THE WORLD'S LARGEST VIRTUAL DIRECT MAIL CONFERENCE

https://deliveredconference.com/

There are a lot of books about fundraising, but one in particular has driven conversation within the nonprofit sector this year - The Generosity Crisis.



Co-Author Nathan Chappell joins Dan to look back on a year of The Generosity Crisis and what he's learned from '10,000 conversations' since the book's release.



They discuss what's driving the crisis and focus on solutions for solving it, some of which are surprisingly human and practical. Nathan also talks about radical connection techniques that nonprofits can borrow from commercial brands (who borrowed them from us first) and shares his inspiring fundraising industry origin story.



Dan's conversation with Nathan is the perfect compliment for those who have read the book and for those who want to quickly catch up on year's worth of conversations about it.



The Dynamic Nonprofits Podcast is the industry's first and only podcast dedicated to breaking down silos within the nonprofit sector. If you get value from today's interview, please rate and review Dynamic Nonprofits and subscribe to the pod so you can hear fresh releases first.



Thanks as always for listening and enjoy the show.



Show Notes:

CONNECT WITH NATHAN ON LINKEDIN

https://www.linkedin.com/in/nathanchappell/



ORDER THE GENEROSITY CRISIS

https://www.amazon.com/Generosity-Crisis-Connection-Humanitys-Challenges/dp/1394150571



HEAR MORE FROM NATHAN AND CO-AUTHOR BRIAN CRIMMMINS

https://www.chappell-crimmins.com/media



ACCESS ADDITIONAL RESOURCES

https://www.chappell-crimmins.com/the-book



DISCOVER MORE ABOUT DONOR SEARCH AI

https://www.donorsearch.net/donorsearch-ai/

Renown speaker and non-profit champion Tim Sarrantonio joins the show for a high energy conversation about the state of philanthropy and actionable steps small to mid-sized non-profits can take to rise above the economic headwinds.

Dan's interview with Tim is a fast paced, information packed chat that will leave you feeling equally informed and inspired to take on the challenges fundraisers are facing.

Show Notes:

https://www.linkedin.com/in/timsarrantonio/

https://afpglobal.org/FundraisingEffectivenessProject

https://neonone.com/

https://fundraising.ai/

Dan shares his thoughts from last week's Multi-Channel Mini-Con and discusses the ongoing renaissance in nonprofit / fundraising education.

There's a trust crisis in America. According to Gallup, trust is down in institutions ranging from government, to the media, schools, and just about everything in between.



Unfortunately, non-profit organizations aren't immune from this decline in trust. In fact, the Edelman Trust Barometer shows that non-profits are now trusted less than businesses for the first time in 40 years.



The trust crisis has real world implications for non-profits and the beneficiaries they serve as demonstrated by RKD Group's new study "Non-Profit Marketer's Guide to Trust". Their findings show a direct relationship between a donor's level of trust and their willingness to give AND maximize contributions over their lifetime.



Amanda Wasson, RKD Group's Executive Vice President of Client Services, joins the show to deconstruct this pressing research. We deep dive into RKD's findings and, as importantly, walk through actionable steps non-profits can take to build and enhance trust with their donors.



The non-profit sector can't wish the trust gap away, but we do have the tools the close it. Take your first step towards closing the trust gap with donors by listening to this interview with Amanda Wasson.



If you get value out of our conversation with Amanda, please rate and review the Dynamic Non-Profits Podcast. Your feedback is appreciated and will help more dynamic fundraisers discover our content.



Also, consider subscribing to the Dynamic Non-Profits Podcast so you can be the first to hear fresh DNP releases.



Thanks as always for listening and for supporting the industry's first podcast dedicated to advocating for an unsiloed approach to fundraising.



Show Notes:

https://info.rkdgroup.com/donor-trust-access

https://news.gallup.com/poll/508169/historically-low-faith-institutions-continues.aspx

https://www.edelman.com/sites/g/files/aatuss191/files/2023-01/2023%20Edelman%20Trust%20Barometer%20Global%20Report.pdf

https://www.linkedin.com/in/amanda-wasson-rkd/