Everything Is Marketing

Sagelett Digital
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A weekly podcast from the Gobbledy Newsletter's Jared Blank about how marketing shows up in places we don't always expect. One VP of Marketing called it "not boring!" (Thanks?) gobbledy.substack.com

  1. 18/07/2025

    You should be thinking about crisis communications even if your boss isn't going to a concert

    Tech companies don't usually think about crisis communications as part of their PR plan, but when a crisis hits, they wish they had thought about it. Today on the show, I speak with Melissa Golden, EVP at Weber Shandwick, about how companies should think about their crisis communications strategy, how it's part of a bigger reputation strategy, and why that planning should happen way before you ever talk to a PR agency about placing articles in the media.And yes, we talk about what to do if your CEO is caught doing something they probably should not have been doing. There's a plan for that... This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit gobbledy.substack.com/subscribe

    You should be thinking about crisis communications even if your boss isn't going to a concert

  2. 23/06/2025

    Why does the AI message resonate so much in tech?

    In the podcast this week, I speak with a data engineer named Nik Suresh who runs a consulting firm called Hermit Tech. Nik wrote an essay just about a year ago called “I Will F’ing Piledrive You If You Mention AI Again” that went viral because it resonated with lots of people who felt like the marketing around AI had gotten out of control. I felt that way, too - and so I reached out to Nik to see - 1 year after he originally wrote that essay - whether the reception to the marketing message around AI has changed at all. You can write to the show at jared@sagelett.com Subscribe to the Gobbledy Newsletter at gobbledy.substack.com Another essay from Nik:Brainwash an Executive Today This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit gobbledy.substack.com/subscribe

    Why does the AI message resonate so much in tech?

  3. 09/06/2025

    Can you steal another company's packaging?

    When I saw that Mondelez (the former Nabisco and maker of Oreos) sued the supermarket Aldi for copying their cookie and cracker packaging, I had a whole bunch of questions about why it’s illegal to copy packaging - after all, private label brands create packaging that is very, very, very similar to the main brand. Where is the line between legal and illegal? I speak with attorney Marc Reiner about where that line is, and why marketers have far more leeway than they might think to copy existing packaging…and why he hears one misconception over and over about how much you can copy another product. Marc Reiner’s law firm:Hand Baldachin & Associateshttps://www.hballp.com/ This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit gobbledy.substack.com/subscribe

    Can you steal another company's packaging?

  4. 09/05/2025

    [Podcast] Musicians Are Marketers Too...

    If you have children (or had children at some point in the last 20 years), you’ve likely heard Laurie Berkner’s music in your house (or your car, or wherever your 3, 4, 5 or 6 year old was at the time). I once heard Laurie say that one of the challenges of being in the music-for-kids business is that every 2 years your audience ages out and you need to - as we say in marketing - replenish them. Laurie’s though a lot about marketing - about how to replenish those kids when they age out, but also about positioning yourself in a crowded field, about creating a mission statement to help drive career decisions, about making sure you’re always thinking about new distribution channels, and about why Free to Be You and Me is so amazing (it really is). This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit gobbledy.substack.com/subscribe

    [Podcast] Musicians Are Marketers Too...

  5. 02/05/2025

    How does a political magazine market its ideas to legislators?

    I've wondered how policy ideas move from political media to becoming a law - in other words, how are ideas marketed to legislators? To find out, I talked to David Dayen, the Executive Editor of the magazine The American Prospect about how ideas they publish have influenced policy. Don't worry - this is mostly a conversation about the marketing of policy, not a conversation about politics. (Well a little about politics - but it's not a partisan conversation...) On a side note, I think The American Prospect does an amazing job of talking about policy without the vitriol I find almost everywhere else. It's a non-profit - if you're interested in progressive ideas, visit them at Prospect.org. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit gobbledy.substack.com/subscribe

    How does a political magazine market its ideas to legislators?

  6. 25/04/2025

    How airlines discovered that product segmentation could knock out competitors

    This is a free preview of a paid episode. To hear more, visit gobbledy.substack.com I’m fascinated with the airline industry, and I thought it would be interesting to look at how airlines have learned over the past 20 years to do a much, much better job of segmenting their customers and offering products that align with that segmentation. It’s been a long while since airlines just offered a first class and economy class, and I wanted t…

    How airlines discovered that product segmentation could knock out competitors

  7. 18/04/2025

    How does a place of worship use marketing to attract new members?

    If you grew up going to a place of worship every week, you likely never thought of it as a choice - your parents expected you to go, and so you went. Well, “expected” isn’t really the right word. “Expectation” leaves some wiggle room that you might not go. Back when I was growing up, people who went to church every Sunday went to church EVERY Sunday. It wasn’t an expectation, they just went. That has changed. And as part of that change, houses of worship have had to change. They’ve had to market to new members. And I was curious how a place of worship thinks about marketing. So I called Rabbi Eric Solomon of Beth Meyer Synagogue in Raleigh, North Carolina to discuss that. I didn’t want to talk about Judaism, specifically, but I don’t know any priests or imams, so here we are. Also, Rabbi Eric is thoughtful and wasn’t annoyed by the very idea of me asking how he markets Judaism to people. Here’s the link to the congregation: Beth Meyer Synagogue This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit gobbledy.substack.com/subscribe

  8. 11/04/2025

    What does Wall Street expect from a company's marketing team?

    This week on the podcast, I talk to Gary Schnierow, the VP of Investor Relations at Build-a-Bear Workshop about how Investor Relations is really a marketing role (according to me), and what Wall Street actually wants to know about marketing. And what they want to know is whether marketing will drive better financial results. That’s about it. As Gary tells me, if a company has better-than-expected financial results, then the campaign probably worked. If they don’t, then the campaign didn’t work. Which isn’t quite how marketing thinks about marketing… You can listen to the Podcast on Substack, or (even better!) subscribe at Apple Podcasts, Spotify or wherever you listen to your podcasts. I love to hear from listeners - you can email me at podcast@gobbledy.email and you can subscribe to the Gobbledy Newsletter - new issue every Wednesday - at http://www.gobbledy.email This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit gobbledy.substack.com/subscribe

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About

A weekly podcast from the Gobbledy Newsletter's Jared Blank about how marketing shows up in places we don't always expect. One VP of Marketing called it "not boring!" (Thanks?) gobbledy.substack.com

Information

  • Creator
    Sagelett Digital
  • Years Active
    2022 - 2025
  • Episodes
    17
  • Rating
    Clean
  • Copyright
    © Sagelett Digital
  • Show Website
    Everything Is Marketing

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