FULL THROTTLE

Hot Mess Media
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Smart, stylish and unfiltered, Full Throttle sits at the intersection of ambition and identity, documenting what modern female drive really sounds like. Hosted by Zoe Prieston, each Full Throttle episode captures the women shaping culture, building businesses and driving industries in sharp, real conversation about the ideas, contradictions and defining moments that drive them. New episodes every Thursday.

Episodes

  1. 3 DAYS AGO

    LAP 7: How Marcella Bava Turned Eating On Camera Into A Business With 32K Followers (& Why We Will Always Trust Her With Our Dinner Plans)

    Marcella Bava (@cella.bava) operates in a corner of the internet where taste still carries weight. In this episode of Full Throttle, Marcella unpacks why food reviewing has exploded, why we’re collectively obsessed with where to eat and why taste is the real currency online. We talk Dubai chocolate, where to actually find good matcha, and the craft (and logistics) of looking good while eating on camera. Marcella gets candid about cancelling social cancel culture, navigating paid versus authentic content and the moment she realised her account wasn’t just a place to post food, it was a business. We also talk about creator fatigue, being tired of always being “on” and how she’s managed to build credibility in a space where audiences are increasingly sceptical. This conversation is about restraint in a feed built on excess, discernment in a culture of hype and why people trust Marcella, even when someone else might say the same thing.

    24 min

  2. 28 JAN

    LAP 6: How Belle Maartensz Built Avant Studio in a World Obsessed With What’s Next

    Founder of Avant Studio, Belle Maartensz has built a jewellery brand that feels high-end and accessible, without chasing trends, virality or what’s “next.” In this episode of Full Throttle, Belle unpacks the tension between timeless design and fast-moving trend cycles, and how Avant Studio has grown from concept to cult following by doing less, better. We talk about building desire without relying on hype, staying small-batch and considered while scaling, and what it actually takes to create a brand that feels high-end but still accessible. Belle shares her approach to clarity and restraint in a world that rewards more, faster and louder, and why those qualities have become Avant’s quiet advantage. We also talk about opening a brick-and-mortar Summer Residency in Manly, the role of physical retail in a digital-first world and designing pieces that feel at home on women like Olivia Dean... understated and confident. This conversation is about taste as strategy, growth without dilution and building a brand that knows exactly who it’s for, and doesn’t need to shout to be heard.

    51 min

  3. 21 JAN

    LAP 5: How Drew Solomon Built Redrew Clothing - Quietly Setting the Standard (And The Case For A Good Pair Of Vintage Boots)

    Drew Solomon, founder of Redrew Clothing, is building her brand with an understanding that quality takes time, money and intent. In this episode of Full Throttle, Drew breaks down what it actually takes to build a fashion label from scratch: the cost, the timelines, the small production runs and the constant trade-off between creative experimentation and commercial reality. We talk about why most people underestimate just how expensive the process is, from first sketch to finished garment, and why loving design isn’t enough if the numbers don’t work. We get into Drew's love of and eye for vintage, how Redrew is proudly made in Australia (despite how hard it is to find manufacturers that still exist) and how that decision shapes the brand’s identity and legacy. Drew also shares how a slow, small-run approach has worked so far and what will need to change as Redrew scales and looks toward global online retailers. This conversation is about building a fashion brand with taste, discipline and commercial clarity, and understanding that creativity only works when the business does too.

    39 min

  4. 14 JAN

    LAP 4: How Yuliya Lozovyk Built The Fragrance Brand The Market Was Missing - Redefining Body Mist As Accessible Luxury

    Founder of By Yuliya Fragrances, Yuliya Lozovyk is building a fragrance brand in the space most other brands overlook... not high-end perfume, not cheap body spray, but something in between. In this episode of Full Throttle, Yuliya breaks down what accessible luxury actually means and why fragrance mists represent a whitespace opportunity in the perfume market. We get into the alchemy of creating a scent, building a brand with taste and commercial clarity, and what it looks like to explore potential retail partnerships without losing the soul of the product. Yuliya shares the influence of being surrounded by successful female entrepreneurs, the importance of visible female role models and how proximity to ambition shapes both confidence and decision-making. This conversation is about defining what accessible luxury is, building a brand that understands exactly where it sits and why that’s its power.

    19 min

  5. 7 JAN

    LAP 3: How Annabel Hay Built Clutch Glue - From Bootstrapping to Forbes 30 Under 30 & Shark Tank’s Best Pitch

    Founder of Clutch Glue, Annabel Hay is proof that overnight success usually takes years and a lot of very unglamorous work. In this episode of Full Throttle, Annabel talks honestly about bootstrapping, why keeping a full-time job in the early days was one of the smartest things she did for the business and why entrepreneurship is far less glamorous (and far more humbling) than it looks from the outside. We get into what it’s like to be named in Forbes 30 Under 30, deliver what’s been called the best pitch in Shark Tank Australia history and the challenges that come with international expansion. Annabel also talks about why the Kardashians inspire her as a masterclass in brand, distribution and staying culturally relevant. This convo is about ambition without delusion and the very real challenges that come with scaling a global brand.

    27 min

  6. 31/12/2025

    LAP 2: How Lianna Patete Is Building Kitched To Completely Transform How We Cook

    Founder of Kitched, Lianna Patete questioned something we rarely stop to interrogate: why cooking has turned into content instead of a practice. In this episode of Full Throttle, we unpack the paradox at the heart of food culture right now... our obsession with recipe content versus our collective desire to spend less time on social media. Lianna shares how Kitched is solving this tension, moving cooking away from scrolling and back into the kitchen, where it belongs. Lianna opens up about the glamorisation of sacrifice as a young founder, the pressure to rush milestones and why slowing down has become one of her most strategic decisions. We talk about building Kitched with intention, what it really takes to bring a product to market (including the much-anticipated 2026 app launch) and how resisting urgency can be a competitive advantage. This conversation explores why Kitched represents the future of cooking, the cultural resurgence of the dinner party and what happens when we trade speed for substance in business, in food and in how we gather.

    21 min
  7. LAP 1: How Eddie Nelson Built The Bred Method After Breathwork Changed Her Life

    27/12/2025

    LAP 1: How Eddie Nelson Built The Bred Method After Breathwork Changed Her Life

    Founder of Bred, Eddie Nelson didn’t set out to build a breathwork business, she set out to understand her own anxiety and stop living in permanent fight-or-flight. In this episode of Full Throttle, Eddie breaks down the difference between anxiety and intuition, and how learning to regulate her nervous system through breathwork quietly changed everything. We get into what it actually means to move out of chronic stress and into a parasympathetic state, and how that shift reshaped her relationship with her mind and body. We talk about Eddie’s path into breathwork, how it surfaced things she thought she’d already dealt with and why breathwork is cutting through now, in a world that's overstimulated, over-scheduled and constantly online. Eddie also shares how she’s taken an inherently experiential, in-person practice and scaled it online through Bred, without losing its depth or impact. This conversation is about regulation over reactivity, intuition over noise and what it really looks like to build a business (and a life) from a regulated nervous system.

    38 min

  8. TRAILER

    Ready to go Full Throttle?

    Smart, sharp and unfiltered, Full Throttle sits at the intersection of ambition and identity, documenting what modern female drive really sounds like. Hosted by Zoe Prieston, each episode captures the women shaping culture, building businesses and driving industries in real conversation about the ideas, contradictions and defining moments that drive them. First episode airing 28/12.

    20 sec

Trailer

About

Smart, stylish and unfiltered, Full Throttle sits at the intersection of ambition and identity, documenting what modern female drive really sounds like. Hosted by Zoe Prieston, each Full Throttle episode captures the women shaping culture, building businesses and driving industries in sharp, real conversation about the ideas, contradictions and defining moments that drive them. New episodes every Thursday.

Information

  • Creator
    Hot Mess Media
  • Years Active
    2K
  • Episodes
    8
  • Rating
    Clean
  • Copyright
    © Hot Mess Media
  • Show Website
    FULL THROTTLE