Are you ready to level up your LinkedIn? Join Louise Brogan for this weekly podcast where she shares her best advice and tips for using LinkedIn to make more profit in your business. As the serious social media network, LinkedIn can help you to build a valuable network of contacts, clients and customers. From LinkedIn profile tips, content creation, using InMail to articles, Company Pages and more. Join Louise for the Linking in with Louise Podcast and find out how you can level up your LinkedIn.
Why do we need Content Marketing with Lyndsay Cambridge
Why do you need content marketing?
My guest Lyndsay and I discuss the value of creating content to make marketing your business easier.
If you want support to get your content planned for LinkedIn, please visit https://www.louisebrogan.com and check out our Done-For-You services as well as our new content planning service
Cooking up your LinkedIn Content
I love to cook. Preferably from scratch. My favourite things to cook are usually vegetarian, often with an Asian flavour - think curries, stir fries but also a good old lasagne or even a roast chicken dinner.
We don’t always have time to cook from scratch though. During a busy mid week, you can find us digging around the freezer and pulling out the old reliable chips and fish fingers with a side of baked beans.
At the weekend, we might get a takeaway ordered in. More often than not, it’s a pre-made M&S thai or chinese ready meal selection. Some gyozas to start followed by King Prawn bhuna with a side of naan.
My neighbours get the delivery box from a well known brand full of the exact ingredients to cook with a recipe. IT seems to cost a little more, but there’s no having to think about it, and they are still getting fresh ingredients.
Which of these are you?
Fast food fan
Cooking from scratch
Ready made meals
Delivery box with recipes
Eating out all the time/Deliveroo’s best customer
What has this got to do with LinkedIn I hear you say.
Let’s look at your eating habits and compare them to your LinkedIn content creation habits.
Here’s how I see the comparison
The fast food fan - quick and convenient but not usually that good for you
You are posting on LinkedIn when you have time, throwing up content when you can without really thinking about the long term impact (don’t sue me fast food fans ;)
There is not much of a strategy involved.
Cooking from scratch
You want to learn how to use LinkedIn yourself and spend time working out the right steps - from getting your profile optimised to studying YouTube videos on what, when and how to post. You are getting great results from your efforts and you have the time to invest in doing this yourself. The content you are sharing is thoughtful, engaging and winning you clients. The time you take is worth the reward.
If you wanted a guide to help keep you on the right track, our content planning and monthly support could be just the right recipe for you. We’ll help you get your content planned out - understanding what content buckets will work and I am on hand to guide you and answer your questions throughout the month. Just like Alexa, your favourite cook book or YouTube cooking channel!
You have an idea of what you want to share on LinkedIn, and can dip into your ‘freezer’ box when you need - you don’t spend a huge amount of time - its more of a tick the box exercise for you. Some days can be ‘healthier’ than others. The content could be a bit bland if you are honest.
Ready Made Meals
You have someone else take care of this. All you have to do is grab and go. Someone has taken their expertise and knowledge, weighed it all out carefully and provided you with the content you need to get the job done. Like the standard of ready meals out there, you get what you pay for. That 99 pence microwave burger vs the local farm shop pre-made lasagne dish? Incomparable. In terms of your LinkedIn content, yes you can pay someone £100 a month to schedule a daily post across your social media channels - but you can also invest a little more to get high quality content, from an expert that doesn’t leave you feeling a bit dissatisfied.
Delivery boxes with recipes.
You’ve probably seen these - there are offers all over Facebook for them. Pay a little more and get bespoke recipes and recommendations tailored to your family. Delivered to your door so all you have to do it put them together.
In terms of LinkedIn done-for-you service, we work with you to get the right recipe that works for your business. CArefully curated with team expertise, and delivered to you at the agreed date an
Introducing LinkedIn Services Pages
Have you seen the new LinkedIn service pages for service providers?
To create your own, visit
How to get in front of decision makers on LinkedIn - an On Air Coaching Call with Lindsay Recknell
As the president & CEO of Mental Health in Minutes, Lindsay Recknell continues to raise mental health maturity in organizations while making conversations about mental health in the workplace as normalized as any other conversation. A certified Psychological Health & Safety Advisor, Lindsay works with companies and organizations to increase their levels of psychological health & safety in the workplace using Positive Psychology – evidence-based, practical tips and techniques to increase wellbeing within organizations by increasing wellbeing in individuals. She empowers individuals, strengthens teams and transforms organizations through her Mental Health in Minutes subscription, Burnout & Boundaries workshop series and Hope Motivates Action program. Lindsay lives in Calgary with her husband and their two Golden Retrievers.
On Air Coaching Call - How to sell on a LinkedIn Webinar with Sally Davis Berry
On Air Coaching Call with Sally Davis Berry.
Sally has a few questions about how to leverage LinkedIn to be able to help more tourism businesses with her online library of training.
We talk about using LinkedIn events to host a free training webinar for her ideal clients, how to pitch during your webinar, while still giving a LOT of value to the attendees and how LinkedIn can help get your webinar out in front of more people.
If you would like to know the answers, then tune into the podcast today.
Connect with me on LinkedIn at www.linkedin.com/in/louisebrogan
Sally Berry is a U.S. tourism industry expert and has an industry blog at www.SallyDavisBerry.com which helps attractions and destinations get more visitors through their doors. Berry has more than 20 years of experience in the travel and tourism industry and has received multiple awards for her expertise in the Group Tour Market.
Sally started TourismProAcademy.com in 2019 as an online course platform for tourism professionals. Her courses are popular with those new in the industry as well as long time veterans of Tourism.
LinkedIn Profiles, networking and niching with Karen Tisdell
LinkedIn, networking and community
An early adopter of LinkedIn, Karen Tisdell recognised the platform’s potential when working as a recruiter. Foreseeing the importance of how business leaders are perceived online, Karen began her LinkedIn profile writing business. Now in her 12th year of business, Karen regularly facilitates LinkedIn training for some of the biggest companies in Australia. Her true love, however, is writing profiles for business owners. Located in Sydney, Karen asserts her family complains that her voice travels through walls and so given the challenge of time differences, she doesn’t work or connect with people located outside the Asia-Pacific region.
Interesting facts about Karen - she loves collaboration and runs a regular Friday LinkedIn Live session with Michelle J Raymond - a company page specialist.
Karen loves LinkedIn personal profiles. They enjoy robust discussions on what LinkedIn strategies are best and 'compete' to add value to our audience. Check out the LinkedIn RoundUp with Raymond & Tisdell.
Karen does not connect globally unless the person is also a LinkedIn trainer or LinkedIn expert.
Pick your Pond
We talk about the importance of 'picking your pond.'
You want a pond that's kind of connected to another pond, maybe there's a little stream connecting them. And you want to pick a pond and know where the big fish are, the ones that go through multiple ponds.
It's all about finding the right people. So pick your pond and and look at who's in the waterways near you and the other ponds and play in that.
We talk about how generous Karen is in business, sharing tips and opportunities to fellow trainers.
Karen says she love connecting with people who do the same thing as she does. She thinks about
"who can I introduce this person to?"
"How can we grow great together?"
It's not about carving up the pie. It's about making your pie bigger.
Questions Karen asks her clients
In order to deliver an excellent service, there are a lot of questions asked including:
what do you do? What's your process? What's your call to action? What do you want people to do when they hit your profile? What is your objective?
We are more connected than our parents. We are far more connected than our grandparents. All the studies are saying that we know far more people. Yes.
Fact: the average American meets 80,000 people in their lifetime.
So, you know, LinkedIn is, it's really important. Because when you meet so many people, it's hard to stay front of mind. We each think that we're special and memorable. But to the other person, they're meeting so many other people as well!
So having a LinkedIn profile, makes you stand out that much more and a winning LinkedIn profile, really good profile converts.
To build trust, you need to be seen in three different places,
Somebody hears you on a podcast, and then they see you on a stage and then they write something.
Profile Writing Tips
Does your profile align with your goals for being on LinkedIn?
Does your background banner align with what you want to be known for.
For example - on your background you've got a picture of a beach. That tells us you want to be on holiday!
We love the beach, but on't have it in your background banner as that doesn't tell me anything about how you work with technology.
So think about your goal and make sure that you're putting that that strategic goal, that strategic intent, sort of all through your profile.
If you are ready to build the LinkedIn profile you deserve, get in touch.
Louise truly is THE LinkedIn Expert for your podcasting ears!
To all those who think LinkedIn is just for job searching, you need to stop for a moment and go listen to Louise! Louise truly is THE LinkedIn expert for your podcasting ears! She has friendly and approachable advice for anyone wanting to connect, learn and engage on LinkedIn in an effective way. After listening to Louise’s podcast for a while I took up the opportunity for an on-air coaching call which improved my engagement, interaction and business opportunities on LinkedIn 100%. If you are looking for bitesize tutorials about LinkedIn, I’d recommend heading over to Louise’s Youtube channel as well. Thanks again Louise from one side of the world to the other :)