Missions to Movements

Dana Snyder
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Missions to Movements is the nonprofit marketing and fundraising podcast that helps you grow recurring donors, scale monthly giving programs, and build digital campaigns that convert.  Hosted by Dana Snyder—speaker, strategist, and founder of Positive Equation—this show is packed with actionable nonprofit growth strategies, social media tips, and fundraising best practices.  Each week, you’ll hear how organizations are increasing donor retention, building thought leadership, and using digital fundraising to drive real impact. If you want to learn how to attract monthly donors, master nonprofit marketing, and transform your mission into a movement, this podcast is for you. 

  1. 3 HRS AGO

    The Future of Direct Mail for Nonprofits: Bring Joy Back to the Mailbox

    In a world where nonprofits are competing with overcrowded inboxes, direct mail is experiencing a comeback. And if your direct mail looks the same as everyone else’s, there’s a good chance it’s heading straight for the recycling bin. Brandon Gaty and Cait Connolly work at LettrLabs and help brands create hyper-personalized donor experiences with robotics-powered handwritten mail. This makes it possible to personalize EVERY piece of mail at scale! So today, we are unpacking how to spark joy in someone’s mailbox, how segmentation and automation can dramatically improve ROI, where you might be overspending, and why focusing on donor retention and upgrades before acquisition can unlock faster results Resources & Links LettrLabs is the proud presenter of Missions to Movements. LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust. Join me and the LettrLabs team on March 30th at 1pm Eastern for a FREE webinar that will showcase even more examples and case studies of how direct mail can work for you. The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? ...

    33 min

  2. 4 MAR

    How to Launch a Monthly Giving Program That Attracts First-Time Donors (Case Study: $10 for 10 Campaign) with Raegan Mach, Urban Bridge

    Imagine if you ask someone to become a monthly donor for just $10, and they give more than triple that? It's no secret that talking about monthly giving strategies and case studies is my jam, so I brought on Raegan Mach to break down Urban Bridge’s “10 for 10” campaign. Their goal? 25 new donors at $10/month to celebrate their 10-year anniversary. In just 2.5 months, they surpassed it! You’ll hear how they drove 15 new donors in the first 48 hours with a CEO-led launch video, strategic campaign champions, and consistent messaging across email and social, and why LinkedIn turned out to be a surprisingly powerful conversion channel. If you’ve been thinking about launching or prioritizing monthly giving, this is a practical, replicable case study you won’t want to miss. Resources & Links Connect with Raegan on LinkedIn and Instagram and learn more about Urban Bridge on their website. Follow Urban Bridge at @urbanbridgenow on Instagram. Raegan uses FundraiseUp to improve their donor experience. LettrLabs is the proud presenter of Missions to Movements. LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust. Join me and the LettrLabs team on March 30th at 1pm Eastern for a FREE webinar that will showcase even more examples and case studies of how direct mail can work for you. The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? ...

    29 min

  3. 25 FEB

    Inside the Monthly Giving Summit: Strategies, the Builder, and a Retreat for Recurring Revenue

    It’s officially Monthly Giving Summit Day!!!  This short episode is your invitation to join us and start building. In this episode, Dana shares what’s happening at the Monthly Giving Summit and why this isn’t just another virtual event - it’s a room full of builders focused on sustainability, recurring revenue, and cultivating believers (not just donors). You’ll get a preview of what attendees are learning, including: How The Trevor Project acquired new monthly donors at scale in just two weeksHow Interfaith Sanctuary turned monthly donors into advocates who influenced local legislationHow Letters from a Pre-Scientist built an automated micro-giving system with 500+ volunteer-supportersHow Dion’s Chicago Dream leveraged thought leadership to amplify mission visibility (yes, all the way to national TV)From SMS to innovative direct mail to growth and retention planning, this summit is focused on execution — not theory. But that’s not all. Dana also announces the official launch of The Monthly Giving Builder — an interactive tool built from her five-step framework designed to help small and mid-sized nonprofits forecast revenue, craft messaging, build growth and retention plans, and launch sustainable monthly giving programs without a five-figure mastermind investment. And finally, she shares details about the second annual Monthly Giving Retreat at Serenbe, GA, a transformational in-person experience May 6-8 for women leaders ready to step away from the noise and design recurring revenue with clarity and intention. If you’re tired of living campaign to campaign and ready to build something that lasts, this episode is your invitation. LettrLabs is the proud presenter of Missions to Movements. LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust. Join me and the LettrLabs team on March 30th at 1pm Eastern for a FREE webinar that will showcase even more examples and case studies of how direct mail can work for you. The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? ...

    11 min

  4. 18 FEB

    Clarity Is the Strategy: Turning Experience into Influence with Brandy Walker

    If your board can’t clearly articulate what you do in one sentence, your donors won’t either. Brandy Walker is joining me to unpack why nonprofit leaders must get ruthlessly clear on the ONE thing their organization does exceptionally well. Not the 20 programs, not the calendar of activities, but the core impact. Brandy shares why embracing the “messy middle” builds trust, how to use lived experience as influence, and the one question that can completely reshape your growth trajectory: What do you want to be known for? P.S. We are in the final countdown to the FREE Monthly Giving Summit. Join me on February 25th-26th to master monthly giving. Resources & Links Connect with Brandy on LinkedIn, learn more about Brand Worthy Solutions, and tune in to her podcast, Brandy Was Here. LettrLabs is the proud presenter of Missions to Movements. LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust. Join me and the LettrLabs team on March 30th at 1pm Eastern for a FREE webinar that will showcase even more examples and case studies of how direct mail can work for you. The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? ...

    31 min

  5. 16 FEB · BONUS

    Monthly Giving Prediction #6: Monthly Donor Communities Move IRL

    We close our 2026 monthly giving predictions with a bold call: move donor communities into real life to deepen belonging, retention, and advocacy.  Sincere gatherings beat big productions when donors feel trusted, included, and invited to co-create. LettrLabs is the proud presenter of Missions to Movements. LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust. Join me and the LettrLabs team on March 30th at 1pm Eastern for a FREE webinar that will showcase even more examples and case studies of how direct mail can work for you. The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? ...

    10 min

  6. 11 FEB

    How to Get Your Board "On Board" with Monthly Giving

    If you’ve ever sat at a board meeting thinking “we can't keep doing fundraising like this!” then it might be time to start championing monthly giving – which is one of the most practical shifts a nonprofit can make. Board strategist Christal M. Cherry and I are getting specific about what staff should bring to the boardroom, how to pilot change without triggering resistance, and how dashboards and donor milestones help boards actually see the impact of recurring giving. That level of predictability can fundamentally shift how your nonprofit plans, invests, and leads with confidence. P.S. We are in the final countdown to the FREE Monthly Giving Summit. Join me on February 25th-26th to master monthly giving. Resources & Links Connect with Christal on LinkedIn, tune in to The Board Shake-Up podcast, and learn more about The Board Pro. LettrLabs is the proud presenter of Missions to Movements. LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust. Join me and the LettrLabs team on March 30th at 1pm Eastern for a FREE webinar that will showcase even more examples and case studies of how direct mail can work for you. The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? ...

    35 min

  7. 9 FEB · BONUS

    Monthly Giving Prediction #5: Retention Is Built Before the Gift

    The neat donor funnel sounds good in slides, but it doesn’t match how people actually decide to give.  We dig into the real path supporters take today—bouncing from reels to Google to LinkedIn to your site—and why the strongest retention work happens long before the first dollar shows up.  Instead of chasing one perfect subject line or a last-minute match, we focus on what actually converts: consistency, clarity, and leadership that lowers the emotional risk of giving. You’ll hear how to spot and support the messy, multi-touch donor journey without getting lost in attribution rabbit holes. We unpack the limits of tracking tools and UTMs, then pivot to what you can control every day: narrative consistency across your website, social bios, and emails; visible leaders who show context and follow-through; and storytelling that explains the why, not just the need.  The goal is simple but powerful—help donors predict you. Predictability builds safety, and safety powers renewal. LettrLabs is the proud presenter of Missions to Movements. LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust. Join me and the LettrLabs team on March 30th at 1pm Eastern for a FREE webinar that will showcase even more examples and case studies of how direct mail can work for you. The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? ...

    9 min

  8. 4 FEB

    Who Gets to Be ‘Legit’? BackBlack: The Movement That Proved Community Is the Infrastructure with Floyd Jones

    A lot of movement builders might be thinking, who actually gets to be considered “legit”? We are celebrating Black History Month, and in a very short amount of time, BackBlack has built massive momentum, which is why I had to have one of my favorite repeat guests back on the show, Floyd Jones. This incredible case study unravels how they’ve helped move nearly $4 million to Black-led organizations, built a directory of close to 2,000 organizations, and driven tens of thousands of people to take action. We also talk about the structural realities many Black-led organizations face: 44% have no full-time staff, and most operate on less than $30,000 a year. The real question this episode raises is what becomes POSSIBLE when trust, proximity, and community are treated as legitimate infrastructure?! Resources & Links Connect with Floyd on LinkedIn, sign up for his newsletter, and learn more about BackBlack on their website. LettrLabs is the proud presenter of Missions to Movements. LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust. Join me and the LettrLabs team on March 30th at 1pm Eastern for a FREE webinar that will showcase even more examples and case studies of how direct mail can work for you. The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? ...

    31 min
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About

Missions to Movements is the nonprofit marketing and fundraising podcast that helps you grow recurring donors, scale monthly giving programs, and build digital campaigns that convert.  Hosted by Dana Snyder—speaker, strategist, and founder of Positive Equation—this show is packed with actionable nonprofit growth strategies, social media tips, and fundraising best practices.  Each week, you’ll hear how organizations are increasing donor retention, building thought leadership, and using digital fundraising to drive real impact. If you want to learn how to attract monthly donors, master nonprofit marketing, and transform your mission into a movement, this podcast is for you. 

Information

  • Creator
    Dana Snyder
  • Years Active
    2022 - 2026
  • Episodes
    239
  • Rating
    Clean
  • Copyright
    © 2026 Positive Equation, LLC
  • Show Website
    Missions to Movements

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