Networking and Marketing Made Simple

Scott Aaron

This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!

  1. 5 DAYS AGO

    How To Turn You LinkedIn Connections Into Paying Clients

    Why aren’t your LinkedIn connections turning into paying clients? Most people think they need more connections. They don’t. They need a better strategy for what to do with the connections they already have. Because connections don’t equal conversations. And conversations are what lead to clients. Here’s how to actually turn your LinkedIn connections into paying clients: Optimize your profile: - Your profile should clearly show who you help, how you help them, and why it matters. When someone lands on your page, it should feel like they’re in the right place. Build the right network: - It’s not about more connections, it’s about the right ones. Focus on ideal clients and aligned referral partners, not random adds. Message with intention: - Stop pitching. Start connecting. Every message should feel human, relevant, and rooted in context, not a script. Create content that builds trust: - Your content should position you as the go-to resource. When done right, it warms people up before you ever send a message. Take the conversation offline: - This is where most people drop the ball. Real relationships and real clients are built off the platform, not just on it. If you follow this process consistently, everything changes: • Better conversations • More responses • Higher-quality clients Because LinkedIn isn’t just a networking platform. It’s a relationship-building platform that turns visibility into opportunity. What to learn exactly how to do this? Then sign up for our 5-day "Scale Your Business Using LinkedIn" Workshop from April 27th - May 1st here: https://www.thetimetogrow.com/scale-your-business-blueprint-workshop

    24 min
  2. 30 MAR

    Huge Update To LinkedIn Live and Live Events

    What if the way you’ve been going live on LinkedIn… is about to completely change? Starting June 22, 2026, there’s a major update to LinkedIn Live that every creator, coach, and service professional needs to understand: You will no longer be able to go live spontaneously. Every live video must be scheduled in advance. Now, before you think this is a limitation… It’s actually a massive opportunity if you use it the right way. Here’s what this update unlocks: • A dedicated event page to promote your live event in advance • Multiple notifications sent to your audience before and during your event • Visibility into exactly who attended your live • The ability to follow up and start real conversations afterward • Theatre mode so viewers can stay engaged while multitasking In short, LinkedIn is turning live video into a lead generation and relationship-building tool… not just a broadcast feature. And the best part? You can still go live on short notice. You just need to schedule it first, even if it’s only minutes before. Here’s how we recommend doing it: Use tools like StreamYard (my personal preference), Restream, or Riverside. With StreamYard, you can click “create announcement,” which automatically sets up your LinkedIn event for you. That means you can: • Pre-record your content • Schedule it strategically • Build anticipation before you even go live This isn’t a restriction. It’s LinkedIn giving you more control, more visibility, and more opportunity to turn viewers into conversations. The question is…Are you going to treat your live videos like random broadcasts… Book a call to learn how to claim one of our VIP Pre-Enrollment spots for our year-long group coaching mastermind called Expert Authority here: https://scottaaron.as.me/expertauthorityconsult ....and register for our next high-level 5-day LinkedIn workshop here: https://www.thetimetogrow.com/scale-your-business-blueprint-workshop

    12 min

About

This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn. If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!

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