Power Movers

Roy Castleman

Welcome to Power Movers, where we dive deep into the systems, strategies, and secrets that help entrepreneurs and business owners achieve clarity, confidence, and success. Join me as we explore: Business Operating Systems (BOS): Master the frameworks that drive success. AI for Entrepreneurs: Practical tools to save time and work smarter. Wellness for Entrepreneurs: Breathing techniques, mindfulness, and routines for peak performance. Big Ideas & Conversations: Stories, insights, and lessons from the cutting edge of business and life. Whether you're scaling your business, exploring AI, or finding balance in your life, this podcast will inspire and equip you for the journey. New episodes every week! https://www.linkedin.com/in/roycastleman/ https://allthepower.co.uk/ https://www.facebook.com/roy.castleman

  1. 20 MINS AGO

    Lance Cayko: The Serial Entrepreneur Who Goes Fishing on Wednesdays

    EPISODE OVERVIEW Duration: Approximately 45 minutes Best For: Trapped entrepreneurs who feel chained to the business they built and cannot remember the last time they took a Wednesday off Key Outcome: Understand how to structure multiple ventures while maintaining the freedom you started your business to achieve He runs an architecture firm, a construction company, a real estate development business, teaches at university, hosts a YouTube channel with 126,000 subscribers, and went fishing on a Wednesday. THE BOTTOM LINE You started your business because you wanted freedom. Somewhere along the way, that dream flipped. Now you are the first one in and the last one out. Your calendar owns you. Your phone never stops. And the idea of taking a Wednesday to do something you love feels like a fantasy reserved for people who do not have real responsibilities. Lance Cayko runs five different ventures. Yesterday, he hiked 16 miles round trip to an alpine lake and put his favourite client on a trophy fish. He woke up at 4am, prayed, stretched, and spent his golden hours doing strategic work before anyone else was awake. He has not laid off a single employee in nearly 16 years. The thing is, Lance is not superhuman. He has simply built systems, vertical integration, and a discipline that creates freedom rather than consuming it. His architecture firm generates consistent revenue because he owns the construction company that builds the projects and the development company that can create its own opportunities. When one piece slows, another sustains. WHY THIS EPISODE MATTERS TO YOU You will discover how vertical integration means getting paid three to four times on the same client relationship, transforming feast and famine cycles into consistent cash flow You will understand why the number 12 is the tipping point where customer service dies, and why staying deliberately small might be your path to freedom You will learn the top of mind mentality that keeps Lance in motion rather than buried under an endless task list You will see the real cost of staying trapped, because every Wednesday you spend chained to your desk is a Wednesday you will never get back KEY INSIGHTS YOU CAN IMPLEMENT TODAY Top of mind mentality changes everything. When something surfaces in your awareness, act on it immediately. Address it, delegate it, or complete it. Then it is out of your head and in motion. The trapped entrepreneur stays trapped because they collect tasks instead of completing them. Lance handles things the moment they arise, which means his mind stays clear for strategic thinking rather than endless mental inventory. Vertical integration extends your client relationships and stabilises revenue. If you design something for three months, you get paid for three months. If you also build it, that relationship extends to nine months or more. Whatever business you run, ask yourself what happens before and after your core service. Can you own those pieces too? Can you refer them and earn commissions? The oasis metaphor matters here. When someone comes to you thirsty, figure out everything else they might need. Discipline creates freedom, not the other way around. Lance goes to bed at 9pm and wakes at 4 or 5am. He schedules fishing trips, dinner with his wife, and time with clients outside of work. His father thinks the calendar is anal. Lance knows it is liberating. When everything is scheduled, nothing falls through the cracks and you are in control rather than chaos controlling you. The golden hours between 5 and 7am produce your best work. The sun is coming up. Your circadian rhythm is resetting. Nobody is emailing or calling. This is when the marketing ideas that make real money emerge. This is when creative and entrepreneurial thinking flows. If you are...

    37 min
  2. 1 DAY AGO

    Brandon Moon: From 80-Hour Weeks to 60% Growth by Hiring His Replacement

    EPISODE OVERVIEW Duration: Approximately 55 minutes Best For: Trapped entrepreneurs who feel they cannot step away because nobody else can do what they do Key Outcome: Understand how to transform your business from a job you own into an asset that runs without you He grew the family business, diversified through a downturn, and acquired two companies. Then he worked 80-hour weeks wondering why he took a 50% pay cut to be this exhausted. THE BOTTOM LINE You built something real. Fifteen years of early mornings, missed dinners, and promises to yourself that next quarter would be different. The thing is, your business has become a job with longer hours and more stress than any employer would legally get away with. Brandon Moon knows that feeling. He ran his family's manufacturing business, diversified it through the 2015 oil crash and COVID, and still found himself pulling his hair out at 80 hours a week. His wife asked him why he took a massive pay cut just to be more stressed. He had no answer. Then he made one decision that changed everything. He hired someone to replace himself. The result was 60% organic growth in a single year. This episode is the blueprint for turning your business from a trap into a transferable asset, one that buyers actually want and that gives you your life back before you burn out trying to prove you can handle it all. WHY THIS EPISODE MATTERS TO YOU You will learn exactly what happens when you stop being the answer to every question and start building systems that work without you You will understand the nine value drivers that determine whether your business is worth millions or simply the price of your own salary You will discover how to hire someone who can genuinely replace you, not just assist you, so you can focus on growth instead of fires You will see the real cost of staying trapped. Brandon shares what almost happened to his health, his marriage, and his sobriety when he hit his breaking point KEY INSIGHTS YOU CAN IMPLEMENT TODAY Your business is only worth what it can do without you. Buyers are not purchasing your cash flow. They are evaluating whether the company survives if you disappear tomorrow. When you understand this, you stop building a job and start building wealth. Treat your business like a child that needs to grow up. So many trapped entrepreneurs still see their company as an infant that needs constant attention. The goal is raising a self-sufficient adult. That means putting in the right people, the right systems, and the right guardrails so it can stand on its own. Hiring your replacement is not losing control. Brandon found his COO through a recommendation from a CNC operator. That one hire freed him to think strategically instead of fighting daily fires. The business exploded because he stopped being the bottleneck. Your pride is your ceiling. Every business owner wears exhaustion as a badge of honour. That same pride stops you from asking for help, hiring expertise, or admitting you cannot do everything. Let it go or stay stuck. Physical health is business infrastructure. Brandon credits F3 workouts with saving him after his resignation. Roy credits breathwork and ice baths with giving him 20% more energy each day. When you neglect yourself, you are giving 40% to your business instead of 100%. GOLDEN QUOTES WORTH REMEMBERING "So many people talk about business valuation. I'm going to pay somebody to do a discounted cash flow model. That's really just valuing the cash flow. That's not valuing the business." - Brandon Moon "Are they going to buy your job or are they going to buy somebody else's asset? That's our focus, turning jobs into assets." - Brandon Moon "My wife is

    44 min
  3. 2 DAYS AGO

    Stefanie Carlstedt: How Human Design Reveals Why Your Business Feels Like a Prison

    EPISODE OVERVIEW Duration: Approximately 32 minutes Best For: Trapped entrepreneurs who have built something successful on paper yet feel exhausted, unfulfilled, and disconnected from why they started Key Outcome: Discover how to align your business strategy with your natural energy type so you can stop forcing methods that drain you and start operating in a way that actually feels good She had 6,000 customers and a thriving health coaching business. Then she realised she dreaded every single day. THE BOTTOM LINE You followed all the expert advice. You studied the marketing gurus, copied the email sequences, implemented the social media strategies. And it worked. The money came in. The business grew. Yet here you are at 5am, staring at your inbox, wondering why success feels so much like a trap. Stefanie Carlstedt knows that feeling intimately. She spent a decade building what looked like the dream, only to discover she had constructed her own prison. The turning point came when she lost her father to Alzheimer's and could no longer ignore the truth. The business she built was slowly killing her spirit. Human design changed everything. Not because it gave her permission to quit, but because it finally explained why she had been working against her own nature for years. Now she helps trapped entrepreneurs understand their unique energy blueprint so they can stop forcing strategies that drain them and start building businesses that actually feel aligned. The transformation is not about working less. It is about working right. WHY THIS EPISODE MATTERS TO YOU When you understand your human design, you stop forcing marketing strategies that exhaust you, which means you can finally show up consistently without burning out You discover why certain clients drain you while others energise you, allowing you to attract the right people and release the wrong ones You learn how to structure your days around your natural energy patterns, so you stop fighting your body and start working with it The cost of ignoring this is another year of wondering why success still feels like a struggle, while your health, relationships, and joy continue to slip away KEY INSIGHTS YOU CAN IMPLEMENT TODAY Human design does not put you in a box. It reveals the box you have already put yourself in. When you finally see the constraints you have unconsciously created, you gain the power to step out of them. Burnout is not about the amount on your plate. It is about the misalignment to what is on your plate. Stefanie does more now than ever before. The difference is that everything aligns with her design. Zero burnout. You have been outsourcing your thoughts and ideas to experts who do not share your energy type. Their strategies worked for them because of who they are. Following their exact path may be the very thing trapping you. Your human design reveals your life's work, how you are meant to market, how your voice should be heard, and whether social media is even right for you. Most business owners have been swimming upstream without realising the current exists. The people around you need to understand your design as much as you do. When Stefanie's husband learned she was a manifesting generator meant to pivot quickly and juggle multiple ideas, he stopped thinking she was scattered and started giving her space to thrive. GOLDEN QUOTES WORTH REMEMBERING "Human design doesn't put you in a box. It sheds light on the box you put yourself in." - Stefanie Carlstedt "Burnout is not the amount of things we have on our plate. It is really the misalignment to the things we have on our plate." - Stefanie Carlstedt "We've normalised burnout. We've normalised...

    30 min
  4. 5 FEB

    Martin Lucas: Why 98% of Your Marketing Gets Ignored and What Actually Works

    EPISODE OVERVIEW Duration: Approximately 45 minutes Best For: Trapped entrepreneurs who keep throwing money at marketing that does not work, while sacrificing their health and family time Key Outcome: Understand why traditional marketing fails and discover a human-centred approach that lets you work smarter, not harder He built three businesses and ran 120 million tests. Then he discovered the one thing everyone gets wrong about connecting with customers. THE BOTTOM LINE You have probably felt it. That sinking feeling when another marketing campaign falls flat. Another chunk of your budget vanishes into thin air while you are still answering emails at 5am. Martin Lucas spent a decade obsessing over a single question that affects every trapped entrepreneur: why do 98.81% of ads get completely ignored? Not clicked and abandoned. Completely invisible. The answer has nothing to do with spending more money or working harder. It comes down to something we have all forgotten how to do, which is actually understand other humans. Martin has worked with over 100 global brands, published five books, and built an AI system that consistently outperforms industry benchmarks by 76% or more. The thing is, his real insight is simpler and more powerful. Until you understand how people actually make decisions, until you grasp the emotional intelligence behind every customer relationship, you will keep burning time and money you do not have. WHY THIS EPISODE MATTERS TO YOU You will discover why working harder on marketing actually pushes customers away, and what to do instead that takes less of your time You will learn the connection between your own stress levels and the quality of decisions you make for your business You will understand why the customer data you are collecting might be telling you lies about what people actually want You will hear the real cost of ignoring wellness and self-awareness as a business owner, from someone who learned this the hard way KEY INSIGHTS YOU CAN IMPLEMENT TODAY The 98% Problem: Nearly all marketing gets ignored because businesses treat customers as data points rather than humans with emotions. When you shift to understanding how your audience actually feels about your brand, not just what they buy, you stop wasting money on messages that never land. That means more revenue from less effort. Relationships Follow Neural Pathways: Your customers form relationships with your brand using the same brain pathways as friendship. Martin explains why treating a loyal customer as "lapsed" just because they have not bought recently can destroy that friendship forever. Stop the desperate discount emails that push your best people away. Process Automation Before Shiny Objects: The real opportunity in AI is not doing ten times more content. It is automating the processes you hate so you have time to bring more human connection into your business. The entrepreneurs who understand this are the ones who will escape the trap. Wellness Is Not Optional: When you are anxious, your thinking narrows. Your decisions get worse. Your results suffer. Martin and Roy both share how breath work, meditation, and understanding your own mind creates space for better business outcomes. Twenty minutes in the morning can give you 20% of your energy back. Listen To Understand, Not To Answer: In a world of polarised opinions and shortened attention spans, the skill of actually hearing what others say has become rare and valuable. This applies to your customers, your team, and your family. The trapped entrepreneur who learns to listen properly stops being the bottleneck. GOLDEN QUOTES WORTH REMEMBERING "98.81% of ads get ignored. Not looked at and not clicked. Completely ignored. And that has only...

    46 min
  5. 4 FEB

    Emily McSherry: Why You Feel Lost Despite Doing Everything Right

    EPISODE OVERVIEW Duration: Approximately 45 minutes Best For: Trapped entrepreneurs who have worked relentlessly, achieved external success, yet still feel directionless and exhausted Key Outcome: Discover how to reconnect with your purpose, manage your energy, and build systems that create genuine freedom rather than just more work She crushed every goal. Then she woke up wondering why none of it felt like enough. THE BOTTOM LINE You have done everything society told you to do. You worked harder than anyone else. You built the company from nothing. You sacrificed weekends, holidays, your health. And somewhere along the way, you looked around and realised you have created a prison rather than freedom. Emily McSherry knows this feeling intimately. She was the 4.2 GPA student, the state softball champion, the double business major who did five internships and talked to professionals and still left college feeling completely lost. That same pattern followed her into entrepreneurship, where she discovered that pushing harder was not the answer. The thing is, Emily now runs Advize Hub, a platform helping students make better career decisions by actually hearing from people in the jobs they are considering. She has built something that matters. She has done it while learning to manage her energy, find co-founders who complement her weaknesses, and create systems that do not require her to sacrifice everything. Her journey offers a blueprint for any trapped entrepreneur ready to stop running on empty and start building something sustainable. WHY THIS EPISODE MATTERS TO YOU You will learn why working harder keeps making you feel more trapped, and what to do instead to reclaim your time and mental clarity You will discover how to identify when you are running on old scripts, those anxious thought patterns that keep you stuck in survival mode rather than strategic thinking You will understand how finding the right partners and systems means you stop being the bottleneck on every single decision in your business You will recognise the real cost of waiting, because every month you delay building proper foundations is another month of exhaustion and missed moments with family KEY INSIGHTS YOU CAN IMPLEMENT TODAY The hardest workers often feel the most lost. Emily did everything right, worked obsessively, achieved every milestone, and still felt directionless. Because achievement without alignment is just productive misery. When you reconnect with why you started, your effort finally starts paying dividends in fulfilment, not just revenue. Solo decision-making is silently destroying you. Emily operated as a solo founder until an advisor insisted she find a co-founder. The thing is, making every single decision alone is not just hard, it is unsustainable. When she partnered with someone who had complementary skills, everything changed. The quality of decisions improved. The burden lifted. Your business needs more than just your brilliance. Your morning thoughts are running old scripts. Those anxious thoughts that hit you at 5am, the doubts, the worries about things years away, Emily calls them old scripts. They are not you. They are just thought patterns. Daily reflection questions like "Who am I becoming?" and "How do I want to feel today?" help you interrupt the pattern and show up as the leader your business needs. Presence is the antidote to entrepreneurial burnout. Emily discovered through meditation that she was never present, always thinking about the future, mindlessly making decisions. Practices like breath work and meditation are not luxuries. They are the operating system that allows you to access your best thinking rather than running on fumes. Test before you leap, but actually leap. Emily spent nearly...

    53 min
  6. 3 FEB

    Kris Rice: How Cold Water Taught Her to Take the Entrepreneurial Leap

    EPISODE OVERVIEW Duration: Approximately 32 minutes Best For: Trapped entrepreneurs who have tried every wellness practice and still feel overwhelmed Key Outcome: Discover how one simple practice can build the confidence to make difficult decisions in business and life She had meditation, breathwork, journaling, and forest walks. Then she realised her wellness routine had become another full time job. THE BOTTOM LINE You have built something real over the years. That said, somewhere along the way, the business started running you instead of the other way around. You have probably tried the meditation apps, the morning routines, the wellness podcasts. And each one adds another hour to your already impossible schedule. Kris Rice found herself in exactly that position. A corporate marketing professional watching her daughter struggle with mental health, she built an entire toolbox of wellness practices. The thing is, maintaining them became completely unattainable alongside her actual life. Then she discovered cold water exposure and everything shifted. Within two years, she had left her corporate job and launched Chill Pod, a cold plunge company now preparing to ship its first products. The transformation was not just physical. It was the confidence to do difficult things, to trust her intuition, and to take a leap she never thought possible. WHY THIS EPISODE MATTERS TO YOU Learning one practice that builds decision making confidence, so you stop second guessing every move you make Understanding why your current wellness routine might be adding to your overwhelm instead of reducing it Discovering how AI can become a thinking partner that actually saves you time, rather than creating more complexity Recognising the cost of waiting, because every month you delay building confidence is another month trapped in the same patterns KEY INSIGHTS YOU CAN IMPLEMENT TODAY The full time job problem. If your wellness routine takes more time than you have, it becomes another source of stress. Kris built a beautiful toolbox of practices and then realised she could not fit any of them into her normal life. The thing is, one focused practice done consistently beats ten practices done occasionally. What changes when you simplify is that you actually do it. Morning leadership training reframe. Stop thinking of meditation or cold exposure as self care you cannot afford. Start thinking of it as leadership training you cannot afford to skip. Kris made this shift and suddenly twenty or thirty minutes felt like an investment rather than a luxury. Because of this reframe, the guilt disappears and the practice becomes non negotiable. The confidence transfer effect. When you do something difficult before anyone else is awake, you show yourself what you are capable of. That confidence transfers directly into business decisions. Kris took her entrepreneurial leap after two years of proving to herself in cold water that she could handle discomfort. The fear of leaving corporate did not disappear. She just had evidence she could handle fear. Trust your intuition always. Every trapped entrepreneur has a voice telling them something needs to change. That said, logic keeps overriding it. Kris says intuition does not steer you wrong, even when it does not make sense in the moment. The cost of ignoring it is staying exactly where you are. AI as a thinking partner. Most entrepreneurs resist AI because it feels like more complexity. Kris uses it to respond and refine ideas, not generate them from scratch. She describes needing something to go back and forth with, and AI provides that without requiring another human's schedule. What happens because of this is faster clarity on decisions you have been avoiding. GOLDEN QUOTES WORTH...

    33 min
  7. 29 JAN

    Garrett Wood: How to Break Free from Burnout and Build a Business That Doesn't Destroy You

    EPISODE OVERVIEW Duration: Approximately 52 minutes Best For: Business owners who are running on empty, sleeping poorly, and wondering how everyone else seems to handle the pressure Key Outcome: You will understand why your exhaustion runs deeper than just long hours and have practical tools to regulate your nervous system so you can lead with clarity instead of desperation THE BOTTOM LINE You built your business to create freedom, but somewhere along the way, it became a prison. You are up before dawn answering emails, your sleep is broken, your health is slipping, and even when you are home, your mind is still at work. Garrett Wood knows this trap intimately. He watched a colleague who was held up as the pinnacle of corporate success take his own life after being let go, because without his title, he had nothing left. That wake-up call sent Garrett on a journey that led him to discover that sustainable success is built through your wellbeing, not at its expense. In this episode, you will learn why sleep beats hustle every time, how your stress is contagious to your entire team, and simple somatic tools you can use in two minutes to get your nervous system back under control so you can actually think straight and lead effectively. WHY THIS EPISODE MATTERS TO YOU Your exhaustion is not a badge of honor, it is a warning signal that your nervous system is overwhelmed and your capacity to lead effectively is compromised The reason nothing seems to fill you up despite hitting your targets is likely rooted in shame-driven achievement, and there is a way out Your stress is literally contagious to your team, which means getting yourself regulated is the single most impactful leadership move you can make If you keep white-knuckling through each day, you are not just risking burnout, you are modeling that same destructive pattern for everyone who works for you KEY INSIGHTS YOU CAN IMPLEMENT TODAY Sleep trumps hustle: Research shows people getting quality sleep see better results than those waking early to exercise or meal prepping. Seven hours is the minimum threshold where benefits begin. Your emotional state spreads to your team: When Garrett regulated his own stress through hypnotherapy, his team became less anxious and more engaged without him changing any management tactics. You cannot hide your anxiety from those around you. Pain is an output from the brain, not just a physical sensation: Many of the aches and pains you attribute to sitting at your desk or stress are actually emotional signals. Treating them requires looking beyond the physical. Adaptability is the new intelligence: In a world changing too fast to predict, your ability to update your beliefs and approaches matters more than trying to forecast the future perfectly. Two-minute nervous system reset: Clench your fists, jaw, diaphragm, and pelvic floor simultaneously, then release. Repeat five to fifteen times depending on stress intensity. This works immediately to bring you back to baseline. GOLDEN QUOTES WORTH REMEMBERING "I truly believe that sustainable success is built through your wellbeing, not at its expense." - Garrett Wood "Even when I was home, I wasn't off because I was still thinking about what could we do better." - Garrett Wood "Me being in a better state was actually more impactful for their emotional state than anything else I had ever done." - Garrett Wood "Brains are for having ideas, not keeping them." - Garrett Wood "If we are dysregulated, we cannot reason, we cannot relate with someone else, our empathy turns off, our ability to think creatively just goes to crap." - Garrett Wood QUICK NAVIGATION FOR BUSY LEADERS 00:00 - Introduction:...

    54 min
  8. 28 JAN

    Ben Weiner: The HEART Framework That Turns Failing Pitches Into Funded Startups

    EPISODE OVERVIEW Duration: Approximately 32 minutes Best For: Business owners who know their product is valuable but struggle to communicate that value to investors, partners, or anyone who needs convincing Key Outcome: Walk away with a proven five-part framework you can use today to restructure any pitch and dramatically increase your chances of getting the yes you need THE BOTTOM LINE You have built something valuable. You know it works. But every time you try to explain it to investors, partners, or even potential clients, something gets lost in translation. Ben Weiner spent years as an entrepreneur getting cursed out by investors before discovering that passion and integrity are not enough. His research revealed that 82% of investors find pitches poorly organized, not because the ideas are bad, but because founders present information in the wrong order. The HEART framework Ben shares in this episode is the exact structure that helped him build a successful venture capital fund from nothing and invest in a company the President of the United States called the most promising startup in the world. This is not another vague business concept. This is a concrete, five-step system you can implement in the next hour. WHY THIS EPISODE MATTERS TO YOU Stop wasting months chasing funding with pitches that repel investors before you even get to your solution Learn the exact order of information that matches how investor brains actually process decisions Understand why being passionate and honest about your business is not enough to get people to say yes Discover the specific mistakes that make investors tune out in the first 60 seconds and how to fix them immediately KEY INSIGHTS YOU CAN IMPLEMENT TODAY Your pitch fails before you start because you answer the wrong question first. Investors ask what you do, but answering that question directly is the fastest way to lose them. Set the stage first with what you believe. The train metaphor changes everything. You are the entrepreneur driving the train, zooming out of the station with excitement. But investors are still on the platform with unanswered questions. You must bring them aboard before you leave. Start with a belief statement, not a mission statement. The first words out of your mouth should be I believe or we believe. This creates a provocative claim that demands attention and sets you apart from everyone else. Alternatives before solutions. Before you introduce your solution, you must expose how all current alternatives are grossly inadequate. This creates the contrast that makes your solution shine. You come last, not first. Most founders lead with their team and credentials. The HEART framework puts team traits and skills at the end, after you have built the case for why this matters. GOLDEN QUOTES WORTH REMEMBERING "I was deeply passionate about what I was doing. But that wasn't clicking with investors." - Ben Weiner "82% of investors said, on average, these pitches are just not well organized. It's not that they didn't like the idea, just the quality of the information wasn't properly organized." - Ben Weiner "The metaphor I always use is the train. You're the entrepreneur driving the train, you quickly zoom out of the station, but the investors are still back on the platform wondering about all these questions." - Ben Weiner "Being better or optimized is not good enough in startup land. It needs to be an order of magnitude better." - Ben Weiner "I think founders are obsessed with their missions, they're obsessed with their products. They're not focused on the stupid pitch deck to bozos like me that need to give them money." - Ben Weiner QUICK NAVIGATION FOR BUSY...

    33 min

About

Welcome to Power Movers, where we dive deep into the systems, strategies, and secrets that help entrepreneurs and business owners achieve clarity, confidence, and success. Join me as we explore: Business Operating Systems (BOS): Master the frameworks that drive success. AI for Entrepreneurs: Practical tools to save time and work smarter. Wellness for Entrepreneurs: Breathing techniques, mindfulness, and routines for peak performance. Big Ideas & Conversations: Stories, insights, and lessons from the cutting edge of business and life. Whether you're scaling your business, exploring AI, or finding balance in your life, this podcast will inspire and equip you for the journey. New episodes every week! https://www.linkedin.com/in/roycastleman/ https://allthepower.co.uk/ https://www.facebook.com/roy.castleman