29 episodes

Learn to sell, find your first paying customers and grow a successful business.

An interview series for (technical) founders who are fed up of building products nobody wants to buy...

Your host, Louis Nicholls, interviews the best founders and salespeople out there. You'll learn how they found their first customers and grew successful businesses.

With a focus on actionable insights from every area of sales.

Sales For Founders Louis Nicholls

    • Business
    • 5.0 • 1 Rating

Learn to sell, find your first paying customers and grow a successful business.

An interview series for (technical) founders who are fed up of building products nobody wants to buy...

Your host, Louis Nicholls, interviews the best founders and salespeople out there. You'll learn how they found their first customers and grew successful businesses.

With a focus on actionable insights from every area of sales.

    Getting a deal with Uber, and then another, and another with Daniel Zarick of Arrows

    Getting a deal with Uber, and then another, and another with Daniel Zarick of Arrows

    Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.

    Today, Brendan is speaking with Daniel Zarick. Daniel is the co-founder of Arrows, a collaborative onboarding tool for high-touch customers. Before that he ran an app design studio and was the 2nd product manager at Twilio. You can follow Daniel on Twitter at @danielzarick.



    We're talking SaaS onboarding in some detail, as well as early-stage sales. Daniel shares a particularly great (and swipeable) sales tactic from his Twilio days, along with insights into customer onboarding. And he shares a big win for Arrows.



    And please feel free to ask us a question that we can tackle in an upcoming podcast, or say hi to us over on Twitter at @louisnicholls_ and @brendanmcadams.

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    • 49 min
    Hey... Sales can be fun! Perspectives on Founder Sales with Ben Orenstein of Tuple

    Hey... Sales can be fun! Perspectives on Founder Sales with Ben Orenstein of Tuple

    We're pleased to have Ben Orenstein in as our guest this week. Ben is the co-founder of Tuple, a pairing application for development teams, and he has deep experience as a tech founder.



     In this quick and lively episode, we cover several common sales challenges for founders, like:



    - Dealing with customers, behavior change, and getting things done.

    - How to think about enterprise accounts, testing pricing, and establishing minimum thresholds.

    - Discovering the 'fun' in being a technical founder that sells.

    - How to think about hiring for that ideal sales replacement for the selling founder.



    Ben is also the co-host of The Art of Product podcast, and you can find him on Twitter.




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    • 30 min
    Sales Chat #4 - Optimizing that first sales call

    Sales Chat #4 - Optimizing that first sales call

    Okay... It's time for that big initial sales call. You've booked, prepped and dialed in (or maybe you're in-person...right?!)



    Now what do you do?



    Plenty, actually. And a lot of it is simple, fundamental, easy, and actionable. And all of it can make that first sales call much more effective.



    In this episode, Brendan and Louis break down the key practices, tactics and mindset that should be part of your sales process. There are a lot of great tips here that can elevate your sales efforts and help you pursue the right opportunities and minimize the wrong ones. 



    So please listen in as we go back-n-forth on kicking off the conversation, qualifying the customer, getting the information you need, and so much more.



    Let us know what you think, share this episode with a fellow founder, and say hi to us (or ask a question) over on Twitter at @louisnicholls_ and @brendanmcadams




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    • 49 min
    Sales Chat #3: Brendan and Louis get into how to prepare for an important first sales call

    Sales Chat #3: Brendan and Louis get into how to prepare for an important first sales call

    Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.



    First impressions can make all the difference, and that's especially true when it comes to the first important conversation you have with a prospective customer. Things move quickly, you're still figuring each other out, and there are plenty of pitfalls to avoid.



    In this episode, Louis and Brendan cover some of the key strategies, tactics and considerations that can help you prepare for that all important first sales call.



    That includes things like:


    ... knowing who you're speaking with,

    ... having a strategy in place,

    ... setting the stage, and

    ... optimizing for success.



    Make that first impression a good one while you set yourself up to maximize the potential.



    Say hi to us (or ask a question) over on Twitter at @louisnicholls_ and @brendanmcadams


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    • 30 min
    SaaS sales and the struggle to gain meaningful customer adoption with Joe Valenti, founder of BrokrBindr

    SaaS sales and the struggle to gain meaningful customer adoption with Joe Valenti, founder of BrokrBindr

    Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.

    We have Brendan McAdams at the microphone today for a conversation with Joe Valenti, founder of BrokrBindr, a SaaS application that automates the various functions and processes in the operation of a mortgage broker business.

    We're talking SaaS sales today, and particularly about:

    ... early-stage sales,

    ... the challenges of onboarding,

    ... how to think about product adoption and engagement,

    ... and buyer psychology.

    You're sure to hear some familiar patterns in this episode, along with a few ideas on how to compress the sales onboarding process.

    And please feel free to ask us a question that we can tackle in an upcoming podcast, or say hi to us over on Twitter at @louisnicholls_ and @brendanmcadams.

    --- Send in a voice message: https://anchor.fm/sales-for-founders/message


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    • 46 min
    Sales Chat #2: Why's a sales process so important? — with cohost Brendan McAdams

    Sales Chat #2: Why's a sales process so important? — with cohost Brendan McAdams

    Welcome to Sales for Founders, the podcast for founders who want to go from hating sales to making sales.

    Louis is back behind the mic for another season of Sales for Founders...



    ... and this time he's joined by a cohost — sales expert and previous guest Brendan McAdams!



    We're mixing up the normal format this series with a mix of real-life founder interviews and "expert chats" — where Brendan and Louis do a casual deep dive exploring a specific sales topic founders struggle with (and how to do it better).



    This week we're talking sales process...


    ... what is a sales process?
    ... what does a good sales process look like?
    ... and why is it so important to have one?



    We get to the bottom of it in today's episode.



    Say hi to us (or ask a question) over on Twitter at @louisnicholls_ and @brendanmcadams


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    • 27 min

Customer Reviews

5.0 out of 5
1 Rating

1 Rating

johnwoff ,

Great podcast for bootstrap founders

Lots of really useful, actionable insights. Found it really motivating and helpful. Thank you !

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