The Interior Collective

IDCO Studio
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A podcast for the business of beautiful living presented by IDCO Studio. The Interior Collective is equal parts advisor, collaborator, and trusted friend to interior designers around the world. I’m your host, Anastasia Casey -- bringing in interior designers and industry tastemakers to provide you with actionable advice for your own practice from experts you already trust. Our star-studded lineup features industry-renowned names such as Heidi Caillier, Amber Lewis, Shea McGee, Marie Flanigan, Jake Arnold, Clara Jung, Carley Summers, Gail Davis, Lindsey Borchard, Lauren Liess, Light & Dwell, Victoria Sass, Megan Grehl and so many more. We’ve assigned each guest a specific topic for truly actionable, inspiring and strategic takeaways from each episode.

  1. 18 HRS AGO

    Creating Profitable Proposals: Pricing, Presenting & Closing with Confidence with Lindsey Borchard

    Season 8 of The Interior Collective Podcast is brought to you by Loloi. This episode is brought to you in partnership with Dezyn Assist. Welcome back to The Interior Collective. I’m your host, Anastasia Casey, and today we are diving into a topic that every single interior designer has to master if they want a profitable, sustainable business and that is creating proposals, pricing projects, and confidently selling the bid. Because here’s the truth. You can be the most talented designer in the room, but if you cannot build an accurate quote, present it with clarity, and hold your ground when pricing pushback comes up, your business will feel reactive instead of strategic. And this is not just about choosing hourly versus flat rate. This is about understanding your numbers. Gathering real data from your past projects. Accounting for your team’s time. Structuring a proposal that protects your profit. And then having the confidence to walk a client through that number without shrinking when they raise an eyebrow. So I invited back someone who I trust deeply on this topic, Lindsey Borchard, Principal of Lindsey Brooke Design and my co-founder of Design Camp. Lindsey has been incredibly transparent about how her pricing has evolved, what she has learned through trial and error, and how she has built systems in her studio to create accurate, timely, and profitable quotes. Today we are getting very tactical. We are talking about how to calculate flat fees behind the scenes, how to blend hourly and flat rate models, how to turn around proposals efficiently, and how to handle negotiations without discounting yourself into resentment. If you have ever hesitated before hitting send on a proposal, if you have ever wondered whether your number was too high or too low, or if you have ever reduced your fee just to secure the project, consider this episode a mini-masterclass from what you can expect at Design Camp.

    1hr 42min

  2. 17 APR

    Building a Product Brand Alongside an Interior Design Studio with DuVäl Reynolds

    Season 8 of The Interior Collective Podcast is brought to you by Loloi. This episode is brought to you in partnership with Dezyn Assist. DuVäl Reynolds is the founder and principal of DuVäl Design, a studio known for its layered, highly curated interiors. But alongside the studio, DuVäl has also created a completely separate brand, House of DuVäl, an e-commerce destination for furniture, lighting, décor, and objects that reflect his design perspective. In today’s conversation, we’re talking about what it actually looks like to build a product business as an interior designer. DuVäl shares why he intentionally kept the studio and retail brand completely separate, how he approaches sourcing and developing products, and what it takes to run an e-commerce company alongside a design firm. We also discuss licensing, including the debut of his new upholstery and casegoods collection with Sherrill Furniture Brands at High Point Market, and of course, his wildly popular “Curse of a Designer” social media series. If you’ve ever thought about expanding beyond client work and building a product-driven brand, this episode is a great place to start.

    1hr 11min

  3. 10 APR

    Strategy First: Applying Advertising Principles to Interior Design with Kylie Bass

    Season 8 of The Interior Collective Podcast is brought to you by Loloi. This episode is brought to you in partnership with Materio. Hi everyone, and welcome back to The Interior Collective. I’m your host, Anastasia Casey, and today I’m sitting down with Kylie K. Bass, founder of KKB Interiors. Before launching her interior design studio, Kylie built her career in advertising, working inside an industry that’s deeply rooted in strategy, messaging, timelines, and performance. In today’s episode, we’re unpacking how those skills translated into the structure, pricing, and client experience of her design practice. We talk about the surprising ways advertising thinking shows up in everything from proposals to project pacing, how designers can borrow proven frameworks from other industries without overcomplicating their business, and why clarity, not creativity, is often the thing that unlocks growth. As always, we’ll also get into the nuts and bolts. Team structure, pricing models, and how Kylie thinks about running a studio that’s both creatively fulfilling and commercially sound.

    59 min

  4. 3 APR

    The Business of Launching a Furniture Line with Bergman Vass

    Season 8 of The Interior Collective Podcast is brought to you by Loloi. This episode is brought to you in partnership with Materio. Today on The Interior Collective, I’m sitting down with Erica Vassalotti and Dana Bergman Falcione, co-founders of Bergman Vass. Erica and Dana’s work sits at the intersection of interior design, product development, and brand building, and in this episode, we’re diving deep into what it really looks like to expand beyond services and into physical product. We’ll be talking about the business realities of developing a furniture and rug line, from early concepting and manufacturing decisions to financial risk, pricing, and long-term brand strategy. Erica and Dana also share how growing a product arm has influenced the way they run their studio, how they think about visibility in a crowded market, and why investing in a new studio space was a non-optional move. If you’ve ever considered launching a product line, scaling your brand beyond client work, or building a studio that supports where your business is going, not just where it’s been, this conversation is for you.

    59 min

  5. 27 MAR

    From 0 to 60: Scaling a Bi-City Design Firm in Record Time with Parris Mckenna

    Season 8 of The Interior Collective Podcast is brought to you by Loloi. This episode is brought to you in partnership with Materio. Today on The Interior Collective, I’m honored to be sitting down with Parris of Parris McKenna Design, a Toronto-based interior design firm that has experienced what I would call true star power acceleration. Not only is Parris the principal of one of House & Home’s 100 top designers, she’s a close, personal friend and dear advisor. In just a few short years, Parris has grown her studio from a new business to a multi-office operation serving both Toronto and Muskoka, with a large and expanding team to support it. And what fascinates me most is not just the growth, but the infrastructure behind it. We’re diving into her 0 to 60 trajectory. How she built momentum quickly, what operational decisions supported that scale, how she structured her team, and how YouTube became a serious marketing engine for her business. If you are in a season of growth, or hoping to be, this episode is going to give you a real look at what scaling actually requires.

    1hr 20min

  6. 20 MAR

    Designing for Longevity and Repeat Clients with Alex Azat

    Season 8 of The Interior Collective Podcast is brought to you by Loloi. This episode is brought to you in partnership with Materio. Welcome back to The Interior Collective. I’m your host, Anastasia Casey, and today I’m sitting down with Jess Weeth, founder of Weeth Home. Jess has built a studio known not just for beautiful, thoughtful work, but for long-term client relationships that extend well beyond a single project. And that’s exactly what we’re unpacking today. Instead of focusing on one finished space, we’re talking about how designers can intentionally build their businesses to support repeat clients, multi-phase projects, and long-term trust. In this episode, we’re diving into what it actually takes to move from one-off engagements to ongoing relationships. How you structure your services, how you communicate early on, and how your process either invites clients back or quietly pushes them away. We’ll talk about operational decisions, pricing confidence, boundaries, and the systems that make longevity possible, not just creatively, but sustainably from a business perspective. Jess will also walk us through how Weeth Home is structured today, how her team operates, how they charge for their work, and what’s changed as the studio has matured. If you’re thinking about how to grow your business without constantly chasing new leads, this conversation is for you.

    1hr 5min

  7. 13 MAR

    Designing for Longevity and Repeat Clients with Jess Weeth

    Season 8 of The Interior Collective Podcast is brought to you by Loloi. This episode is brought to you in partnership with Materio. The most sustainable studios are not built on constant lead generation. They are built on trust, clarity, and relationships that extend beyond a single scope of work. In this episode of The Interior Collective, Anastasia Casey sits down with Jess Weeth of Weeth Home to talk about designing for longevity. From structuring first projects with intention to building systems that support repeat clients, this conversation is about creating a business clients want to return to again and again. Listen now on YouTube, Apple Podcasts, and Patreon.

    1hr 7min

  8. 6 MAR

    Building a Multi-Hyphenate Design Business Without Losing Focus with The Brownstone Boys

    Season 8 of The Interior Collective Podcast is brought to you by Loloi. This episode is brought to you in partnership with Materio. Today on The Interior Collective, I’m joined by the Brownstone Boys, a Brooklyn-based design duo who have built a studio that lives at the intersection of historic preservation, modern renovation, media, and brand partnerships. What makes their business especially interesting is not just the work itself, but the way they’ve expanded beyond traditional client services. From editorial features and product collaborations to a strong digital presence and storytelling-led brand, they’ve managed to grow visibility without diluting their design practice. In this episode, we’re talking about what it actually looks like to turn attention into leverage. How they decide which opportunities to pursue, how they protect their studio operations while expanding into new lanes, and what interior designers should think about if they want to build a platform alongside a service-based business. As always, we’ll also get into the practical side: team structure, pricing models, decision-making frameworks, and what’s next behind the scenes.

    59 min
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About

A podcast for the business of beautiful living presented by IDCO Studio. The Interior Collective is equal parts advisor, collaborator, and trusted friend to interior designers around the world. I’m your host, Anastasia Casey -- bringing in interior designers and industry tastemakers to provide you with actionable advice for your own practice from experts you already trust. Our star-studded lineup features industry-renowned names such as Heidi Caillier, Amber Lewis, Shea McGee, Marie Flanigan, Jake Arnold, Clara Jung, Carley Summers, Gail Davis, Lindsey Borchard, Lauren Liess, Light & Dwell, Victoria Sass, Megan Grehl and so many more. We’ve assigned each guest a specific topic for truly actionable, inspiring and strategic takeaways from each episode.

Information

  • Creator
    IDCO Studio
  • Years Active
    2022 - 2026
  • Episodes
    100
  • Rating
    Explicit
  • Copyright
    © 2022
  • Show Website
    The Interior Collective

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