The Storeroom

NORTHVCA
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Welcome to the Storeroom, a NORTH VCA Podcast. The Storeroom is a place where we keep everything that influences our ideas. In this season we discuss across a bewilderingly wide variety of topics the impact that brand stories have on our lives. Welcome to the Storeroom. Let's go inside, and see what we can find.

Episodes

  1. 08/03/2022

    North meets MUTI

    For this next instalment of our ongoing podcast series with creatives we admire, we sat down (virtually) with Brad Hodgkiss of Muti to talk about inspiration, culture, creative characters and landing overseas clients.

    31 min

  2. 08/02/2022

    07. In conversation with Eric Quennoy

    North is extremely excited to share our latest podcast with you. We spoke with Executive Creative Director at W+K Amsterdam, Eric Quennoy about skiing, Melbourne, being French-Australian and THAT World Cup campaign for Nike (Write The Future).

    46 min

  3. 07/02/2021

    05. The Politics of Design

    The Storeroom returns this week with Gav and Mike's back-and-forth on an inter-boarder see-saw, US presidential campaigns, a botched Mcdonald's world cup campaign, Shoreditch street art, and a map of the world.

    21 min

  4. 14/08/2020

    04. The Vans Brand Story with Warren Talbot

    For this episode we sat down with Warren Talbot from Vans, to speak about this iconic brand's journey from the streets of California in 1966 to world domination.

    50 min

  5. 07/07/2020

    03. Brand Stories And People

    In the third installment of The Storeroom, we talk about the back-stories, inner workings and BTS of one of the most relevant and talented studios we had the pleasure of sharing a city bowl with here in Cape Town and who are, alas, no more. Join Mike and Gav as they dig deep into the fascinating journey and brand story of creative agency, And People, with Duncan MacLennan.

    59 min

  6. 19/05/2020

    02. Brand Stories in Skateboarding

    Why do some people gravitate towards certain brands and not others? In this episode of our podcast, Gavin Williams and Adrian Day take a look at the incredible Brand Stories behind some of the world's greatest and long-lasting skate labels as well as those that haven't quite made it. -- For our second episode, we thought we'd kick-flip ourselves into the abyss and look at Brand Stories in skateboarding. This is inherently tricky because skateboarding is the most vehemently anti-commercial industry. The entire construct is about not selling out while still selling millions of skateboards a year (the skateboarding industry makes $2bn/year). Added to that, skateboards are all the same basic product; it's only really the imagery that differs. That's where the Brand Story gets really interesting: why do some people gravitate towards certain brands and not others?  It's an interesting conundrum, this anti-commercial commercialism. Yet this is an industry that was created purely by skateboarders and has produced some of the greatest graphic design imaginable.  In this episode, we look at the incredible Brand Stories behind some of the world's greatest and long-lasting skate labels as well as those that haven't quite made it.

    34 min
  7. 01. Welcome to The Storeroom

    31/03/2020

    01. Welcome to The Storeroom

    Welcome to the Storeroom, a NORTH VCA podcast. The Storeroom is a place where we keep everything that influences our ideas. In this season, we discuss, across a bewilderingly wide variety of topics, the impact that Brand Stories have on our lives. Welcome to the Storeroom. Let's go inside and see what we can find.

    19 min
  • 7 Episodes

About

Welcome to the Storeroom, a NORTH VCA Podcast. The Storeroom is a place where we keep everything that influences our ideas. In this season we discuss across a bewilderingly wide variety of topics the impact that brand stories have on our lives. Welcome to the Storeroom. Let's go inside, and see what we can find.

Information

  • Creator
    NORTHVCA
  • Years Active
    2020 - 2022
  • Episodes
    7
  • Rating
    Clean
  • Copyright
    © NORTHVCA
  • Show Website
    The Storeroom