The weekly podcast for marketers who strive to be continuously improving. Who understand that our world is constantly changing, and it’s up to us to keep learning and growing. Because what works today, probably won’t work tomorrow.
A mix of practical tips and interesting guest interviews to keep you improving your tech marketing skills.
Ep 14: How Equity Crowdfunding helps raise capital and brand awareness
Marketing leaders are now finding themselves in the driving seat of capital raising efforts, needing to understand more about the their own businesses to create messages for investors. When successful, equity crowdfunding not only raises capital, it also raises your profile. In episode 14 of the Tech Marketer podcast I chat to Assemble Advisory director […]
Ep 13: Instagram vs Snapchat
Tech Marketer podcast covers the latest in social media news
Ep 12: AB Testing Marketing Strategy with Frans Riemersma of Boardview
Marketing strategy was once a locked into marketing plans and powerpoints at the start of each year. These days are long gone! Marketing strategy is can now be AB tested and improved in the same way as headlines and ad imagery. It should be a constant work in progress as we learn and improve our […]
Ep 11: Naming your new SaaS app
In episode 11 of the Tech Marketer podcast, I’m joined by digital marketing and branding expert Nicola Cloherty. We discuss the important step of naming your new SaaS app or tech company. We cover the steps for choosing the perfect name, including: Name-storming – how to come up with ideas and what do if you get […]
Ep 10: Marketing News – Pokemon Go, Snapchat Memories and Facebook Live
The latest need-to-know news for digital marketers. This week’s Tech Marketer Podcast is co-hosted by Digital and marketing expert Nicola Cloherty. Nicola has over ten years experience working in NZ, UK, USA and Spain. I first meet Nicola while she was the Marketing and Communications Manager of Flick Electric, a start-up shaking up the NZ power industry and […]
Ep 9: The future of marketing with Danu Abeysuriya
Danu Abeysuriya is the CEO and founder of Rush Digital, he was also recently named the NZ Hi-Tech Association’s Young Achiever of the Year. Rush Digital combines technology and creativity in cutting-edge experiences for some of the world’s biggest brands including Microsoft, Samsung, Heineken and National Geographic. I’ve been itching to talk tech and marketing with Danu […]
Kiwi marketing angle covered
Nicole brings a kiwi angle to The Tech Marketer, delving into the why's and what's of marketing and with key takeaways for the listeners.
Awesome intro & first interview
I really enjoyed the first interview on: "How NZ tech marketers compare to the USA", with Concentrate & I'm looking forward to reading the Market Measures Report - Thanks for the content marketing insights & promo code. Looking forward to the next one 😊
Thanks for sharing this podcast. Great to hear a kiwi voice talking marketing!
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