Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.
Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
S10E25 - Ask Terry 2021
This week, it’s our annual Ask Terry episode where we answer listener questions. We’ll delve into why creative advertising agencies have such boring names, what has changed most - and least - since the Mad Men era and why the wrong people are put into marketing departments so often.
It's been a fun 10th season. Thanks for tuning in.
S10E24 - Can’t Get Enough of the Wonderful Duff: Fake Hollywood Brands
This week, we talk about Fake Hollywood Brands. Whenever directors need a prop and there is no paid product placement, they have to use fake products. From Morley Cigarettes to Heisler beer to that wily ACME Corporation, these pretend brands have been around for decades.
S10E23 - Tombstone Tourists: The Growth of Cemetery Tourism
This week, we explore Cemetery Tourism. Before the pandemic stopped travel in its tracks, graveyards were becoming tourist hotspots. Millions of people are choosing vacation destinations based on the final resting places of famous people. And cemeteries are using marketing to attract those tourists.
S10E22 - The Show Must Go On: Broadway Marketing
This week, we head to Broadway. Every Broadway show is mounted with incredible risk and very few shows earn back their investments. But there are huge hits and the marketing behind these shows is often bold and outrageous. And sometimes, the marketing is just plain fun.
S10E21 - Too Many Turk Brodas: Trading Card Marketing
This week, we trace the history of Trading Cards. For over 150 years, companies have used trading cards to entice customers to buy their products. From cigarette cards to bubble gum cards for Batman, sports teams and even the Gulf War, trading cards are big business.
S10E20 - Bookmarks 2021
This week it’s our annual Bookmarks episode, where we tell the fascinating stories from our research that didn’t fit into the regular season. Including a little-known backstory of the 1972 Canada/Russia hockey series and a moving story about another hockey game that was cut short by tragedy.