Veterinary Voices

Julie South | Veterinary Recruitment Marketing Strategist
  • 5.0 (2)
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  • Updated Weekly

Most vet clinics are proud of their culture. They know it's special — it's what makes them tick. What they don't know is how to share those stories in ways that mean something to other vets and nurses. That's culture storytelling. And Julie South — founder of VetClinicJobs — shows vet clinics how to do it. You'll hear real vets and nurses talking about what it's actually like to work at their clinics. Not the polished corporate version — the real moments that show how teams handle pressure, support each other, and why someone would actually want to work there. That's the kind of proof that builds trust before anyone's even looking. You'll also learn which stories to share and when, how to stay visible to great people even when you're fully staffed, and why the quiet months between hires are actually your biggest opportunity. Each episode gives you something specific to do that week — a story to share, a shift to make, a pattern to break. If you're tired of starting from scratch every time someone resigns, this podcast shows you how to become the clinic people are already watching.

  1. After Hours - What The Job Ad Never Says - 279

    23 hrs ago

    After Hours - What The Job Ad Never Says - 279

    If you're responsible for hiring at your vet clinic, do you have dread words? Words you know you have to include in the job ad, but the moment you type them you can already feel the applications not coming? This episode is about two of those words: after-hours. In the fourth episode of The Elephant In The Room, Julie South looks at why "shared across the team" tells a vet or nurse almost nothing — and why the clinics that have genuinely solved after-hours are sitting on something worth saying, and saying nothing. Episode notes Most vet clinic job ads that mention after-hours say the same thing: shared across the team, rostered. Nothing else. Yet behind those words, the experience can be completely different from one clinic to the next. This episode looks at what that difference actually looks like — from a clinic where most of the team want to be on the after-hours roster, to one where one or two people quietly carry the load while the roster looks balanced on paper. The key example: a small animal clinic whose owner doesn't call it after-hours at all. She calls it the Emergency and Critical Care roster. Same obligation — completely different story around it. The financial reward is genuine, recovery time is real and honoured, and being on the roster is a choice most of the team actively make. The episode argues that clinics which have built something genuinely fair and well-supported around after-hours have specific, true things to say that very few clinics are saying — and that vets and nurses who'd thrive in that environment can self-identify from the way it's described. Generic language gives them nothing to go on. This is the fourth episode in The Elephant In The Room — a series examining the things everyone in veterinary knows and almost no one says out loud. About your host Julie South is the founder of VetClinicJobs and the host of Veterinary Voices. She has been in veterinary recruitment since 2019 and is known for her work in culture storytelling — helping forward-thinking vet clinics build the kind of genuine, specific culture evidence that attracts Their Kind of People long before any job ad runs. Julie has spoken on culture storytelling and employer branding at VetEXPO in Melbourne and works with clinics across Australasia and beyond who want vets and nurses to be excited about going to work on Monday mornings — for all the right reasons. Struggling to get results from your job advertisements?  If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.    The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

    8 min
  2. The skills shortage is real. But it's not why your ad isn't working - the elephant in the room - ep. 278

    30 June

    The skills shortage is real. But it's not why your ad isn't working - the elephant in the room - ep. 278

    The skills shortage is real. But it's not why your ad isn't working - the elephant in the room - ep. 278 Two clinics. Same town. Same skills shortage. One's been advertising since-forever. The other has been running a different kind of recruitment programme — and has had multiple suitable applicants within weeks. Same shortage. Completely different outcomes. In the third episode of The Elephant In The Room, Julie South talks about the difference between a ceiling and a floor — and which one your clinic is likely dealing with. If your ad has been running for a while with little to show for it, this one's for you. Episode notes The veterinary skills shortage is real — one hundred percent. But this episode argues it's not the whole explanation for why some clinics can't fill their roles. The shortage sets the ceiling: fewer vets and nurses available, more vacancies, more competition for the same applicants. That's the same for every clinic in every region. What the shortage doesn't explain is why one clinic's applicant pool is smaller than the clinic down the road's. Same ceiling. Different floor. The episode looks at why clinic managers and practice owners reach for the shortage as the default explanation — not because they're wrong, but because nobody's ever taught them there might be something else to look for, or where to start looking. The answer lies in culture storytelling: giving vets and nurses enough real, specific, current information about what it's like to work at your clinic that they can self-identify — see you as their kind of clinic, and themselves as your kind of people. A generic job ad that sounds like every other job ad can't do that. An ongoing culture story can. This is the third episode in The Elephant In The Room — a series examining the things everyone in veterinary knows and almost no one says out loud. About your host Julie South is the founder of VetClinicJobs and the host of Veterinary Voices. She has been in veterinary recruitment since 2019 and is known for her work in culture storytelling — helping forward-thinking vet clinics build the kind of genuine, specific culture evidence that attracts Their Kind of People long before any job ad runs. Julie has spoken on culture storytelling and employer branding at VetEXPO in Melbourne and works with clinics across Australasia and beyond who want vets and nurses to be excited about going to work on Monday mornings — for all the right reasons. Struggling to get results from your job advertisements?  If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.    The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

    8 min
  3. Why your job ad gets views but not applications - The Elephant in the Room - ep. 277

    22 June

    Why your job ad gets views but not applications - The Elephant in the Room - ep. 277

    If you've ever looked at your job ad dashboard and wondered why the views are high and the applications aren't — this episode is about one of the reasons. And it's likely not the one Seek (or other job boards) will tell you about. In the second episode of The Elephant In The Room, Julie South looks at the gap between believing a job ad and trusting it enough to act on it — and why spending more for more exposure doesn't close that gap. It just means more people landing on the wrong side of it. If your clinic's numbers don't quite add up, this one's for you. Episode notes This episode argues that high views and low applications often isn't an exposure problem. It's a trust problem. Three ways the gap between a job ad and reality can surface are explored: On day one — a vet or nurse who meant to ask about the vet:nurse ratio at interview, didn't, and discovers on the job that the ratio promised in the ad only held true when the clinic was fully staffedAt interview — a vet or nurse who does ask about new grad mentoring, and learns the mentor named in the ad left months ago with nobody stepping into the role sinceBefore either of those — a vet or nurse who finds a different version of the clinic's story online, doesn't know which version is true, and quietly doesn't apply at allNone of these are framed as anyone's fault — but the episode argues they're still the clinic's job to fix, because an ad that was accurate two years ago might not be anymore. The episode closes on why peer-to-peer evidence — team members speaking specifically and by name — carries more weight than anything management says about itself, and offers clinics one question to test their own ad against reality. This is the second episode in The Elephant In The Room — a series examining the things everyone in veterinary knows and almost no one says out loud. About your host Julie South is the founder of VetClinicJobs and the host of Veterinary Voices. She has been in veterinary recruitment since 2019 and is known for her work in culture storytelling — helping forward-thinking vet clinics build the kind of genuine, specific culture evidence that attracts Their Kind of People long before any job ad runs. Julie has spoken on culture storytelling and employer branding at VetEXPO in Melbourne and works with clinics across Australasia and beyond who want vets and nurses to be excited about going to work on Monday mornings — for all the right reasons. Struggling to get results from your job advertisements?  If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.    The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

    14 min
  4. The reputation that travels everywhere except the job ad - ep. 276

    16 June

    The reputation that travels everywhere except the job ad - ep. 276

    There's a clinic not too far from you right now that everyone in the profession knows about. The vets know. The nurses know. The locums know. You can see it in the turnover — always hiring, always starting over. And nobody says publicly why. In the first episode of a new series — The Elephant In The Room — Julie South talks about the reputation that travels through private chats and late-night conference conversations, but never makes it into the one place it might actually do some good. And about the clinics that have done the hard work to change things — and are still being judged for who they used to be. If either of those sounds familiar, this episode is for you. Episode notes This episode explores why veterinary clinic reputations circulate privately — through WhatsApp, Messenger, and word of mouth — but never surface publicly where they could inform a hiring decision. Two kinds of clinics are examined: Clinics where the reputation is earned and nothing has changed — where high turnover is the visible signal and toxic behaviour continues to be toleratedClinics that have genuinely changed — new leadership, new culture, fixed rosters, addressed after-hours loads — but are still carrying a reputation that belongs to a version of themselves that no longer existsThe episode argues that the only thing that shifts a reputation is evidence: real voices from current team members, captured and published in a form that travels as far and as fast as the original reputation did. This is the first episode in The Elephant In The Room — a series examining the things everyone in veterinary knows and almost no one says out loud. About your host Julie South is the founder of VetClinicJobs and the host of Veterinary Voices. She has been in veterinary recruitment since 2019 and is known for her work in culture storytelling — helping forward-thinking vet clinics build the kind of genuine, specific culture evidence that attracts Their Kind of People long before any job ad runs.  Julie has spoken on culture storytelling and employer branding at VetEXPO in Melbourne and works with clinics across Australasia and beyond who want vets and nurses to be excited about going to work on Monday mornings — for all the right reasons. Struggling to get results from your job advertisements?  If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.    The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

    7 min
  5. The good stuff your job ad never gets to say - ep 275

    9 June

    The good stuff your job ad never gets to say - ep 275

    Most clinics have their most honest conversation about culture when someone's leaving. The vet or nurse is in their last week, and suddenly — they talk. They say what they loved about the team. They describe what made this clinic different. They name the specific things that kept them there as long as they did. Honest. Warm. Specific. Exactly the kind of thing that would make the right person read it and think: that sounds like my kind of place. And the job ad? It might still be running. Still saying passionate team, supportive environment, great work-life balance. The same words it said when it went up. The same words every other clinic uses. In this final episode of the series What Job Ads Were Never Built To Do, Julie South looks at the good stuff that surfaces too late — and what it would take to capture it while it can still do something useful. If you'd like to talk about what that looks like for your clinic — email julie@vetclinicjobs.com. Struggling to get results from your job advertisements?  If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.    The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

    7 min
  6. You Have a Great Culture. So Why Is It So Hard to Hire? ep 274

    2 June

    You Have a Great Culture. So Why Is It So Hard to Hire? ep 274

    You have a great culture. Your team would back that up. So why is it sooooo! hard to find vets and nurses who want to work there? The answer probably isn't your job ad. It's everything that didn't happen before your job ad ran. In this fifth episode of What Job Ads Were Never Built To Do, Julie South unpacks the hidden cost of episodic recruitment — the off/on/off, stop/start/stop cycle that most vet clinics have normalised without ever questioning.  The ad goes up.  The ad comes down.  The clinic goes dark.  And the next time a vacancy opens, you're starting from zero. Again. Visibility isn't about being findable by name. It's about being present in the professional world of vets and nurses who are keeping their eye out — months or years before they're ready to apply.  What's more - there's a huge difference between being visible and being believed. Third-party voice carries a weight that no amount of your own content ever will. A job ad is a moment in time. Visibility is a habit. Resources mentioned: One-hour consult with Julie — julie@vetclinicjobs.comStruggling to get results from your job advertisements?  If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.    The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

    12 min
  7. Vanilla Job Ads From Vanilla Clinics Get Vanilla Applications - ep 273

    26 May

    Vanilla Job Ads From Vanilla Clinics Get Vanilla Applications - ep 273

    Your job ad has a requirements list. Must be a team player. Must thrive in a fast-paced environment. Must do one weekend in four. And you're hoping the right vets and nurses will read it, recognise themselves, and apply. Here's the problem. So does every other clinic's job ad. Word for word, in some cases. In this fourth episode of What Job Ads Were Never Built To Do, Julie South unpacks why requirements lists don't filter — and why vanilla clinics get vanilla applications.  When every clinic looks identical, there's nothing for a vet or nurse to identify with. Nothing to recognise. Nothing that says that's my kind of clinic. The goal of a job ad isn't volume. It's resonance. One application from a vet or nurse who already knows you're their kind of clinic is worth more than fifty from people who are guessing. Most clinics are fishing with a net. This episode is about fishing with a line. Julie also introduces the concept of recognition and identification — what genuine self-selection looks like, why it doesn't travel on bullet points, and why the question worth asking about your job ad isn't "how do I make it better?" It's "is this vanilla?" Resources mentioned: One-hour consult with Julie — julie@vetclinicjobs.comStruggling to get results from your job advertisements?  If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.    The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

    10 min
  8. Why Your Clinic Values Belong Everywhere Except Your Job Ad - ep. 272

    19 May

    Why Your Clinic Values Belong Everywhere Except Your Job Ad - ep. 272

    Your clinic values are genuine. The team really is supportive. You really do care about animal welfare. So why is stating that in your job ad doing absolutely nothing for your recruitment? In this third episode of What Job Ads Were Never Built To Do, Julie South unpacks why values listed in a job ad are indistinguishable from values listed in every other job ad — and why that makes them wallpaper, however sincerely they're meant. The problem isn't your values. It's the tool you're using to carry them. Julie explores the difference between a value that's claimed and a value that's demonstrated, why a job ad can only ever do the former, and what demonstration looks like in practice — from verified anonymous employee reviews to a team member telling their story on a podcast. And if you're listening and wondering how to make your values fit better in a job ad — Julie has something to say about that too. It's not the question you should be asking. Resources mentioned: Cultural Visibility Stress Test — careers.vetclinicjobs.comEmail Julie — julie@vetclinicjobs.comStruggling to get results from your job advertisements?  If so, then shining online as a good employer is essential to attracting the types of veterinary professionals who're a perfect cultural fit for your clinic.    The VetClinicJobs job board is the place to post your next job vacancy - to find out more get in touch with Lizzie at VetClinicJobs

    10 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

Most vet clinics are proud of their culture. They know it's special — it's what makes them tick. What they don't know is how to share those stories in ways that mean something to other vets and nurses. That's culture storytelling. And Julie South — founder of VetClinicJobs — shows vet clinics how to do it. You'll hear real vets and nurses talking about what it's actually like to work at their clinics. Not the polished corporate version — the real moments that show how teams handle pressure, support each other, and why someone would actually want to work there. That's the kind of proof that builds trust before anyone's even looking. You'll also learn which stories to share and when, how to stay visible to great people even when you're fully staffed, and why the quiet months between hires are actually your biggest opportunity. Each episode gives you something specific to do that week — a story to share, a shift to make, a pattern to break. If you're tired of starting from scratch every time someone resigns, this podcast shows you how to become the clinic people are already watching.

Information

  • Creator
    Julie South | Veterinary Recruitment Marketing Strategist
  • Years Active
    2020 - 2026
  • Episodes
    315
  • Rating
    Clean
  • Copyright
    © 2026 Veterinary Voices | Veterinary Podcast | VetClinicJobs | HaloBiz Limited
  • Show Website
    Veterinary Voices