Marketing in Progress

Gayle Kalvert
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Marketing in Progress is a spinoff of Work in Progress that digs into what’s moving the needle in B2B. We feature marketing leaders, sales leaders, and agency owners sharing real stories, smart ideas, and no-filter perspectives—so you walk away with practical guidance to help you do your job better.

  1. 3 days ago

    The Shortcut: Build your personal board of directors

    Entrepreneurship can look glamorous online, but the reality comes with incredible highs, difficult valleys, and plenty of outside opinions. In this mini episode, Brianna Doe shares why having a clear “why” matters—and why the people and content you surround yourself with can shape how you navigate the journey. She introduces the idea of building a “personal board of directors”: a trusted group of people who will support you, challenge you, call you out, and help you grow. Because not every opinion deserves your attention. The key is knowing whose voices you should actually listen to. In This Episode You'll Learn:  Why entrepreneurship is often glamorized online—and what it really takes to build something of your ownWhy you need a clear “why” to keep moving through the highs and lowsHow to become more intentional about the people and content influencing youWhy building a personal board of directors can help you grow, stay grounded, and make better decisionsHighlights: 01:11 — Brianna talks about the reality of entrepreneurship, from incredible highs to some of the lowest valleys, and why you need to know what you're building toward. 03:45 — Brianna explains her “does this person pay my bills?” test for deciding whose opinions deserve your attention. 04:03 — Brianna introduces the idea of a “personal board of directors”—trusted people who support you, challenge you, and help you grow. Resources Mentioned: Brianna Doe’s LinkedIn: https://www.linkedin.com/in/brianna-doe/ Gayle Kalvert’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/ Gayle’s Website: www.gaylekalvert.com Coming September 22 - Stop playing it safe: The case for creative B2B marketing Join Keelia Estrada Moeller, Marketing Content Speicalist at Broadcom Mainframe Software, for a candid and actionable discussion around what bold B2B marketing looks like. The biggest risk in B2B marketing isn't backlash or criticism for trying something new; it's repeating what you've always done and continuing to blend in. Register here to join us and start standing out → https://pages.creocollective.io/event Visit the Marketing in Progress Website: https://www.creocollective.io/marketinginprogress-podcast Explore every episode, discover practical marketing insights, and access resources designed to help B2B marketers drive real business impact.

  2. 1 Sept

    The Fix: Episode 1 - How Do You Cut Through the Noise?

    Pretty good isn't going to cut through in 2026. In the first episode of The Fix, Gayle Kalvert and Kristin Allaben break down how B2B marketers can cut through the noise without overhauling their entire marketing strategy. They cover what it takes to create content that gets attention, show up in AI-powered search, and build messaging that actually resonates with the humans behind the buyer. The takeaway? You don't need to fix everything. You just need to fix the right thing. In This Episode You'll Learn:  Why B2B marketers need to take more risks with their contentHow to create content that connects with the human behind the buyerWhy your content now has two audiences: humans and AI agentsHow AI search is changing the way buyers research companiesWhy refreshing your existing content for AI can be more valuable than simply creating moreWhy detailed, nuanced messaging is critical to cutting through the noiseHighlights: 01:10 — Take risks with your B2B content 03:30 — Market to the human, not just the persona 04:27 — More content isn't always the answer 05:38 — Your content now has two audiences: humans and AI 09:40 — Refresh the content you already have 12:29 — Messaging is your marketing North Star  Resources Mentioned: Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/ Gayle’s Website:  www.gaylekalvert.com Kristin’s LinkedIn: https://www.linkedin.com/in/kristinallaben/ Visit the Marketing in Progress Website: https://www.creocollective.io/marketinginprogress-podcast Explore every episode, discover practical marketing insights, and access resources designed to help B2B marketers drive real business impact.

  3. 26 Aug

    The Shortcut: Why 15+ touches beat one perfect email

    Most sales outreach doesn't convert after one or two touches. In this mini episode, Andre Lachlan shares why it can take 15+ touches before a prospect responds—and why persistence only works when you're actually building a relationship, not just sending more messages. The goal isn't to chase. It's to stay relevant, helpful, and top of mind until the timing is right. This is Marketing in Progress: The Shortcut—giving you one practical insight you can put to work today.  In This Episode You'll Learn:  Why it can take 15+ touches before a prospect respondsHow to stay persistent without losing the human elementWhy consistent outreach can build familiarity and establish you as a domain expertHighlights: 00:51 — Andre explains why sales teams may need 15+ touches before getting a response—and how BDRs use longer sequences. 01:20 — Why automation can help, but personalization and relationship-building still matter. 01:41 — Gayle shares how consistent outreach can make someone familiar to you—even when you've never responded. Resources Mentioned: Andre’s LinkedIn: https://www.linkedin.com/in/andrelachlan/ Gayle’s LinkedIn:  https://www.linkedin.com/in/gaylekalvert/ Gayle’s Website: gaylekalvert.com Visit the Marketing in Progress Website: https://www.creocollective.io/marketinginprogress-podcast Explore every episode, discover practical marketing insights, and access resources designed to help B2B marketers drive real business impact.

  4. 19 Aug

    The Shortcut: Build your brand before you need it

    What gets someone hired as a CMO? It's not just experience. It's not just results. According to executive recruiter Kate Bullis, the marketing leaders who stand out have built a reputation beyond the companies they've worked for. They've developed a personal brand rooted in how they show up, how they lead, and how others describe working with them. This is Marketing in Progress: The Shortcut—giving you one practical insight you can put to work today.  In This Episode You'll Learn:  Why your personal brand matters just as much as your resumeHow to uncover the qualities that define your leadership brandWhy building relationships within the marketing community accelerates your careerThe difference between your value proposition and your personal brandA simple exercise to better understand how others perceive your leadershipHighlights: 01:28 — Why the best CMOs intentionally build their personal brand through community. 02:27 — The five-person exercise that reveals how others truly see your leadership. 03:55 — Why hearing your story through someone else's words can transform how you position yourself. Resources Mentioned: Kate Bullis LinkedIn: https://www.linkedin.com/in/katebullis/ Gayle's LinkedIn: https://www.linkedin.com/in/gaylekalvert/ Gayle's Website: www.gaylekalvert.com Visit the Marketing in Progress Website: https://www.creocollective.io/marketinginprogress-podcast Explore every episode, discover practical marketing insights, and access resources designed to help B2B marketers drive real business impact.

  5. 14 Aug

    The Shortcut: Why sales and marketing struggle to align

    Sales and marketing don't have an alignment problem. They have a leadership problem. In this Marketing in Progress: The Shortcut episode, Kristin Allaben sits down with Gayle Kalvert to unpack why sales and marketing alignment remains one of the biggest challenges in B2B organizations. From structural barriers to simple ways leaders can foster collaboration, this conversation offers practical advice you can apply immediately. This is Marketing in Progress: The Shortcut—a quick, hyper-focused insight you can put to work today.  In This Episode You'll Learn:  Why sales and marketing misalignment often starts with organizational structure, not the teams themselves.Practical ways marketing leaders can build stronger relationships with sales.How attending sales meetings, like QBRs, can uncover valuable customer and pipeline insights.Highlights: (00:43) The structural reasons sales and marketing become misaligned. (04:02) Actionable ways leaders can encourage stronger sales and marketing collaboration. (05:41) Why QBRs and sales kickoffs offer a window into sales culture and alignment. Resources Mentioned: Kristin Allaben's LinkedIn: https://www.linkedin.com/in/kristinallaben/ Gayle's LinkedIn: https://www.linkedin.com/in/gaylekalvert/ Gayle's website: www.gaylekalvert.com Visit the Marketing in Progress Website: https://www.creocollective.io/marketinginprogress-podcast Explore every episode, discover practical marketing insights, and access resources designed to help B2B marketers drive real business impact.

  6. 12 Aug

    The Shortcut: AI won't replace marketers. Marketers using AI will.

    AI is changing the marketing industry faster than any technology before it, but it's not replacing marketers. It's changing how they work. In this episode of Marketing in Progress: The Shortcut, Heidi Malden, Head of Americas Marketing at Pigment, explains why AI should be viewed as a competitive advantage, how marketers can reinvest time and budget into higher-value work, and why brand awareness is becoming every marketer's responsibility. This is Marketing in Progress: The Shortcut—giving you one practical insight you can put to work today.  In This Episode You'll Learn:  Why marketers who embrace AI will outperform those who don't.How AI is helping marketing teams save time, reduce costs, and personalize at scale.Why brand awareness and GEO (Generative Engine Optimization) are becoming essential marketing priorities.Highlights: (01:24) Why AI won't replace marketers—but marketers using AI will replace those who don't. (03:44) Why brand awareness is now every marketer's responsibility and how GEO is changing search. (05:08) How AI enables true one-to-one personalization without adding hours of manual work. Resources Mentioned: Heidi Malden's LinkedIn: https://www.linkedin.com/in/heidimalden/ Gayle's LinkedIn: https://www.linkedin.com/in/gaylekalvert/ Gayle's Website: www.gaylekalvert.com Visit the Marketing in Progress Website: https://www.creocollective.io/marketinginprogress-podcast Explore every episode, discover practical marketing insights, and access resources designed to help B2B marketers drive real business impact.

  7. 10 Aug

    The Shortcut: How to build real sales-marketing alignment

    Marketing and sales can't succeed in silos. Jenn Parrino and Candice Wright share how consistent sales alignment transformed marketing from a guessing game into a strategic partnership, leading to better insights, stronger content, and more meaningful pipeline conversations. This is Marketing in Progress: The Shortcut. A quick, hyper-focused insight you can put to work today.  In This Episode You'll Learn:  Why marketing metrics don't resonate unless they're aligned with sales goals.How to build stronger relationships between marketing and sales at every level.How real customer conversations can fuel better content, campaigns, and pipeline opportunities.Highlights: (00:30) Why marketing cannot be successful in a vacuum (01:11) Aligning marketing goals with sales goals to create buy-in (02:15) Turning sales conversations into actionable marketing insights Resources Mentioned: Jenn Parrino's LinkedIn: https://www.linkedin.com/in/jennparrino/ Candice Wright's LinkedIn: https://www.linkedin.com/in/candice-m-wright/ Gayle's LinkedIn: https://www.linkedin.com/in/gaylekalvert/ Gayle's website: www.gaylekalvert.com Visit the Marketing in Progress Website: https://www.creocollective.io/marketinginprogress-podcast Explore every episode, discover practical marketing insights, and access resources designed to help B2B marketers drive real business impact.

  8. 7 Aug

    The Shortcut: The 5-person test for brand alignment

    If five people in your company give five different answers to the question, "What does the company do?" you don't have a marketing problem—you have a messaging problem. Kate Hamilton, narrative-driven strategic marketer, shares a simple internal test that can quickly reveal whether your company is aligned around its value proposition and story. This is Marketing in Progress: The Shortcut. A quick, hyper-focused insight you can put to work today. In This Episode You'll Learn:  • How to identify early signs that your messaging is breaking down. • Why asking five employees the same question can reveal alignment issues. • How leadership teams can use a simple messaging audit before investing in a larger brand initiative. Highlights: (00:36) The five-person messaging test (02:23) How to quickly assess whether your company needs messaging work (03:15) Using messaging alignment to gain leadership buy-in Resources Mentioned: Kate’s LinkedIn: https://www.linkedin.com/in/katemhamilton/ Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/ Gayle’s website: www.gaylekalvert.com Visit the Marketing in Progress Website: https://www.creocollective.io/marketinginprogress-podcast Explore every episode, discover practical marketing insights, and access resources designed to help B2B marketers drive real business impact.

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About

Marketing in Progress is a spinoff of Work in Progress that digs into what’s moving the needle in B2B. We feature marketing leaders, sales leaders, and agency owners sharing real stories, smart ideas, and no-filter perspectives—so you walk away with practical guidance to help you do your job better.

Information

  • Creator
    Gayle Kalvert
  • Years Active
    2025 - 2026
  • Episodes
    48
  • Rating
    Clean
  • Copyright
    © 2026 Marketing in Progress
  • Show Website
    Marketing in Progress

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