Marketing in Progress

Gayle Kalvert
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  • Marketing

Marketing in Progress is a spinoff of Work in Progress that digs into what’s moving the needle in B2B. We feature marketing leaders, sales leaders, and agency owners sharing real stories, smart ideas, and no-filter perspectives—so you walk away with practical guidance to help you do your job better.

  1. 2 days ago

    The Shortcut: Build your brand before you need it

    What gets someone hired as a CMO? It's not just experience. It's not just results. According to executive recruiter Kate Bullis, the marketing leaders who stand out have built a reputation beyond the companies they've worked for. They've developed a personal brand rooted in how they show up, how they lead, and how others describe working with them. This is Marketing in Progress: The Shortcut—giving you one practical insight you can put to work today.  In This Episode You'll Learn:  Why your personal brand matters just as much as your resumeHow to uncover the qualities that define your leadership brandWhy building relationships within the marketing community accelerates your careerThe difference between your value proposition and your personal brandA simple exercise to better understand how others perceive your leadershipHighlights: 01:28 — Why the best CMOs intentionally build their personal brand through community. 02:27 — The five-person exercise that reveals how others truly see your leadership. 03:55 — Why hearing your story through someone else's words can transform how you position yourself. Resources Mentioned: Kate Bullis LinkedIn: https://www.linkedin.com/in/katebullis/ Gayle's LinkedIn: https://www.linkedin.com/in/gaylekalvert/ Gayle's Website: www.gaylekalvert.com Visit the Marketing in Progress Website: https://www.creocollective.io/marketinginprogress-podcast Explore every episode, discover practical marketing insights, and access resources designed to help B2B marketers drive real business impact.

  2. 14 Aug

    The Shortcut: Why sales and marketing struggle to align

    Sales and marketing don't have an alignment problem. They have a leadership problem. In this Marketing in Progress: The Shortcut episode, Kristin Allaben sits down with Gayle Kalvert to unpack why sales and marketing alignment remains one of the biggest challenges in B2B organizations. From structural barriers to simple ways leaders can foster collaboration, this conversation offers practical advice you can apply immediately. This is Marketing in Progress: The Shortcut—a quick, hyper-focused insight you can put to work today.  In This Episode You'll Learn:  Why sales and marketing misalignment often starts with organizational structure, not the teams themselves.Practical ways marketing leaders can build stronger relationships with sales.How attending sales meetings, like QBRs, can uncover valuable customer and pipeline insights.Highlights: (00:43) The structural reasons sales and marketing become misaligned. (04:02) Actionable ways leaders can encourage stronger sales and marketing collaboration. (05:41) Why QBRs and sales kickoffs offer a window into sales culture and alignment. Resources Mentioned: Kristin Allaben's LinkedIn: https://www.linkedin.com/in/kristinallaben/ Gayle's LinkedIn: https://www.linkedin.com/in/gaylekalvert/ Gayle's website: www.gaylekalvert.com Visit the Marketing in Progress Website: https://www.creocollective.io/marketinginprogress-podcast Explore every episode, discover practical marketing insights, and access resources designed to help B2B marketers drive real business impact.

  3. 12 Aug

    The Shortcut: AI won't replace marketers. Marketers using AI will.

    AI is changing the marketing industry faster than any technology before it, but it's not replacing marketers. It's changing how they work. In this episode of Marketing in Progress: The Shortcut, Heidi Malden, Head of Americas Marketing at Pigment, explains why AI should be viewed as a competitive advantage, how marketers can reinvest time and budget into higher-value work, and why brand awareness is becoming every marketer's responsibility. This is Marketing in Progress: The Shortcut—giving you one practical insight you can put to work today.  In This Episode You'll Learn:  Why marketers who embrace AI will outperform those who don't.How AI is helping marketing teams save time, reduce costs, and personalize at scale.Why brand awareness and GEO (Generative Engine Optimization) are becoming essential marketing priorities.Highlights: (01:24) Why AI won't replace marketers—but marketers using AI will replace those who don't. (03:44) Why brand awareness is now every marketer's responsibility and how GEO is changing search. (05:08) How AI enables true one-to-one personalization without adding hours of manual work. Resources Mentioned: Heidi Malden's LinkedIn: https://www.linkedin.com/in/heidimalden/ Gayle's LinkedIn: https://www.linkedin.com/in/gaylekalvert/ Gayle's Website: www.gaylekalvert.com Visit the Marketing in Progress Website: https://www.creocollective.io/marketinginprogress-podcast Explore every episode, discover practical marketing insights, and access resources designed to help B2B marketers drive real business impact.

  4. 10 Aug

    The Shortcut: How to build real sales-marketing alignment

    Marketing and sales can't succeed in silos. Jenn Parrino and Candice Wright share how consistent sales alignment transformed marketing from a guessing game into a strategic partnership, leading to better insights, stronger content, and more meaningful pipeline conversations. This is Marketing in Progress: The Shortcut. A quick, hyper-focused insight you can put to work today.  In This Episode You'll Learn:  Why marketing metrics don't resonate unless they're aligned with sales goals.How to build stronger relationships between marketing and sales at every level.How real customer conversations can fuel better content, campaigns, and pipeline opportunities.Highlights: (00:30) Why marketing cannot be successful in a vacuum (01:11) Aligning marketing goals with sales goals to create buy-in (02:15) Turning sales conversations into actionable marketing insights Resources Mentioned: Jenn Parrino's LinkedIn: https://www.linkedin.com/in/jennparrino/ Candice Wright's LinkedIn: https://www.linkedin.com/in/candice-m-wright/ Gayle's LinkedIn: https://www.linkedin.com/in/gaylekalvert/ Gayle's website: www.gaylekalvert.com Visit the Marketing in Progress Website: https://www.creocollective.io/marketinginprogress-podcast Explore every episode, discover practical marketing insights, and access resources designed to help B2B marketers drive real business impact.

  5. 7 Aug

    The Shortcut: The 5-person test for brand alignment

    If five people in your company give five different answers to the question, "What does the company do?" you don't have a marketing problem—you have a messaging problem. Kate Hamilton, narrative-driven strategic marketer, shares a simple internal test that can quickly reveal whether your company is aligned around its value proposition and story. This is Marketing in Progress: The Shortcut. A quick, hyper-focused insight you can put to work today. In This Episode You'll Learn:  • How to identify early signs that your messaging is breaking down. • Why asking five employees the same question can reveal alignment issues. • How leadership teams can use a simple messaging audit before investing in a larger brand initiative. Highlights: (00:36) The five-person messaging test (02:23) How to quickly assess whether your company needs messaging work (03:15) Using messaging alignment to gain leadership buy-in Resources Mentioned: Kate’s LinkedIn: https://www.linkedin.com/in/katemhamilton/ Gayle’s LinkedIn: https://www.linkedin.com/in/gaylekalvert/ Gayle’s website: www.gaylekalvert.com Visit the Marketing in Progress Website: https://www.creocollective.io/marketinginprogress-podcast Explore every episode, discover practical marketing insights, and access resources designed to help B2B marketers drive real business impact.

  6. 5 Aug

    The Shortcut: Break up with that campaign

    Marketing teams don't fail because they launch the wrong campaign, they fail because they keep the wrong campaign alive. In this episode of Marketing in Progress: The Shortcut, Gayle Kalvert sits down with Cari Jaquet, a full-stack B2B marketing leader with over 20 years of experience building category-defining cybersecurity and data companies. Cari shares why marketers need to let go of ego, stop saying "no" to sales, and build a culture where teams are constantly asking what to start, stop, and continue. This is Marketing in Progress: The Shortcut—a quick, hyper-focused insight you can put to work today. In This Episode You'll Learn:  Why saying "no" to sales can create unnecessary friction—and what to say instead.How to recognize when it's time to let go of a marketing campaign that isn't working.Why the "start, stop, continue" mindset helps teams improve faster and build better marketing habits.Highlights: (00:48) Why marketers need to stop saying "no" to sales and start solving business problems together. (01:33) Put your ego aside, know when to walk away from campaigns that aren't resonating. (02:51) How the "start, stop, continue" mindset creates a culture of continuous improvement. Resources Mentioned: Cari Jaquet's LinkedIn: https://www.linkedin.com/in/carijaquet/ Gayle's LinkedIn: https://www.linkedin.com/in/gaylekalvert/ Gayle's website: www.gaylekalvert.com Visit the Marketing in Progress Website: https://www.creocollective.io/marketinginprogress-podcast Explore every episode, discover practical marketing insights, and access resources designed to help B2B marketers drive real business impact.

  7. 3 Aug

    The Shortcut: “How-To” Content Is Dead

    Most companies are creating content that AI can generate in seconds. Market leaders are creating content that AI can't. David Newman, CSP, Certified Speaking Professional, keynote speaker, and author of Market Eminence, shares the three content pillars that help leaders stand out, build authority, and capture attention in an increasingly crowded market. This is Marketing in Progress: The shortcut giving you a quick, hyper-focused insight you can put to work today.  In This Episode You'll Learn:  • Why "how-to" content is becoming a commodity in the age of AI. • How teaching people how to think creates stronger market authority. • Why belief-shifting content helps differentiate your brand and challenge industry assumptions. • How to prepare your audience for future opportunities, risks, and industry disruption. Highlights: (00:00) Market eminence means no middle ground (00:49) Why the era of "how-to" content is over (03:59) Turning future trends into competitive advantage Resources Mentioned: David's LinkedIn:https://www.linkedin.com/in/davidjnewman/ Gayle's LinkedIn: https://www.linkedin.com/in/gaylekalvert/ Gayle's Website: www.gaylekalvert.com Get David's book, Market Eminence, and learn how to become the most recognized and trusted expert in your field.  Visit the Marketing in Progress Website: https://www.creocollective.io/marketinginprogress-podcast Explore every episode, discover practical marketing insights, and access resources designed to help B2B marketers drive real business impact.

  8. 29 July

    The Shortcut: Don't spend more. Spend smarter on event ROI.

    Your event budget isn't the problem. How you spend it might be. In this episode of Marketing in Progress: The Shortcut, Stephanie Worthington, Head of Events and Field Marketing at Upstart, shares practical ways marketing leaders can improve event ROI without asking for a bigger budget. From re-evaluating low-performing events to prioritizing pre-scheduled meetings and measuring what actually matters, these are tactics every event marketer can put into practice. This is Marketing in Progress: The Shortcut. A quick, hyper-focused insight you can put to work today. In This Episode You'll Learn:  How to identify events that aren't delivering enough ROI.Why pre-booking meetings is one of the most effective ways to maximize event success.The event metrics every marketing leader should track to make smarter investment decisions.Highlights: (00:28) Cut back on low-ROI events instead of automatically increasing your budget. (00:57) Why scheduling meetings before the event is critical to event success. (02:05) Track the right metrics to justify future event investments and improve ROI. Resources Mentioned: Stephanie Worthington's LinkedIn: https://www.linkedin.com/in/stephanieworthington/ Gayle's LinkedIn: https://www.linkedin.com/in/gaylekalvert/ Gayle's website: www.gaylekalvert.com Visit the Marketing in Progress Website: https://www.creocollective.io/marketinginprogress-podcast Explore every episode, discover practical marketing insights, and access resources designed to help B2B marketers drive real business impact.

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About

Marketing in Progress is a spinoff of Work in Progress that digs into what’s moving the needle in B2B. We feature marketing leaders, sales leaders, and agency owners sharing real stories, smart ideas, and no-filter perspectives—so you walk away with practical guidance to help you do your job better.

Information

  • Creator
    Gayle Kalvert
  • Years Active
    2025 - 2026
  • Episodes
    45
  • Rating
    Clean
  • Copyright
    © 2026 Marketing in Progress
  • Show Website
    Marketing in Progress