Write Publish Market

Jodi Brandon
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The Write Publish Market podcast explores the book publishing process for business owners at any stage of their book process.

  1. 5 DAYS AGO

    Episode 210: Use Copy Strategically to Help Your Book Sales Page Convert

    In this episode, Jodi and Erin Ollila discuss how business owners should use website copy strategically to sell and promote a book, whether that's a dedicated book website or a book sales page on your existing business site. Erin shares with listeners where to feature the book throughout your website for trust-building and SEO, and how blog posts and podcast show notes can drive long-term book visibility. Jodi and Erin also discuss email marketing as it relates to books, including direct sales strategies, customer data, and email list permissions best practices.   Time Stamps: 00:01 — Intro + welcome Erin back 02:40 — Book page on existing site vs. separate book website 05:23 — Why keeping the book on your site supports SEO + authority 07:36 — The must-have: a dedicated book page (and where to place it) 09:31 — Where to reference the book (About page, homepage, resources) 11:46 — Use blog posts + podcast show notes to promote the book naturally 13:00 — SEO strategy: long-tail keywords + "more windows on your house" 16:44 — Why direct sales matter: upsells, funnels, customer data 23:23 — Email compliance: permission-based opt-ins + receipt email strategy 28:20 — Build a book-specific nurture sequence (before general newsletter) 29:45 — What a book page needs (keep it simple) 32:52 — Media page vs. media section on book page 35:45 — Permission to take a "B-minus approach" and improve later 39:44 — Book recommendations + where to find Erin   Keywords: book sales page, book website vs sales page, author website copy, website copywriting for authors, book landing page, book page on website, how to sell a book on your website, direct book sales, selling books direct, book marketing for business owners, book funnel, book nurture sequence, email opt-in compliance, CAN-SPAM laws, customer data for authors, SEO for authors, book SEO keywords, blog posts for book marketing, podcast show notes SEO, branded keywords, author platform, about page book placement, website navigation book page, media page for authors, speaking page for authors, book page conversion rate, copywriting tips for book pages, business owners writing books, book writing for business owners   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Erin's podcast: Talk Copy to Me: https://erinollila.com/podcast/   About Our Guest: onversion copywriter. Copy Coach. Lover of ice cream, especially in non-dairy forms. Erin Ollila is a conversion copywriter who believes in the power of words and how a message can inform—and even transform—its intended audience. When she's not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing.    Website: http://erinollila.com Talk Copy to me (podcast): https://erinollila.com/podcast/ Links to social media accounts: Instagram  LinkedIn  Facebook  Twitter   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/12NfaADDVbezVb5EPLxs3sdmq6g8M9N-eDN3BnJT67v0/edit?usp=sharing

    45 min

  2. 18 FEB

    Episode 209: Active vs. Passive Book Marketing Strategies for Business Owner Authors

    In this episode, Jodi breaks down what sustainable book marketing really looks like for business owners and leaders, and why long-term promotion should feel manageable rather than exhausting. She explains how marketing energy shifts after launch, why business owners need a different approach than traditional authors use, and how combining active and passive strategies creates a marketing plan your book (and your schedule) can sustain.   Time Stamps: 00:00 — Introduction: Why sustainable book marketing matters 01:00 — Burnout and overwhelm in book marketing 02:20 — Launch energy vs. long-term marketing energy 03:30 — Why business owners market books differently than traditional authors 04:45 — Experimentation and data in book marketing 05:40 — Active vs. passive marketing explained 06:45 — Practical day-to-day marketing approaches 07:15 — Simple visibility tactics that work quietly 08:15 — Quarterly promotion pushes and marketing cycles 09:30 — Building a sustainable long-term marketing plan   Keywords: sustainable book marketing, book marketing for business owners, long-term book marketing strategy, author marketing plan, book promotion strategy, passive book marketing, active book marketing, book launch vs long-term marketing, marketing a business book, entrepreneur author marketing, book marketing burnout, evergreen book funnels, book marketing systems, book marketing for CEOs, book ROI strategy, business book promotion, marketing after book launch, author platform growth, book visibility strategy, marketing books sustainably, book writing for business owners, business owners writing books   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Write Publish Market Episode 179: Effective Long-Term Book Marketing for Business Owners Writing Books Write Publish Market Episode 143: Think Beyond the Book Launch   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/15HlbN4esX56SHyL9fgJlh0hyTYoF6txEsGTfoOQkeqc/edit?usp=sharing

    11 min

  3. 11 FEB

    Episode 208: Use Direct Book Sales to Grow Your Business Ecosystem

    In this episode, Jodi explains why direct selling your book is the smartest marketing strategy for business owners and leaders. She breaks down the limitations of third-party sellers (including Amazon), explores how upsells and bundles can create increased ROI, and shows how direct sales help business owners collect data, build relationships, and guide readers through their business ecosystem.   Time Stamps: 00:00 – Introduction to Part 2 of the Business-First Book Series 01:10 – Why direct selling matters more than ever 02:15 – The limits of retail outlets and Amazon fatigue 03:45 – Why traditional book marketing advice doesn't work for business owners 05:10 – The real purpose of a business book 06:30 – Why royalties are not the primary goal 07:40 – Relationship-building vs. transactional sales 09:00 – The importance of owning customer data 10:20 – "Do the Math" – how direct sales multiply ROI 12:45 – Upsells, downsells, tripwires, and order bumps 14:20 – Example: pairing a book with a workbook or masterclass 16:30 – Using experimentation to refine your strategy 18:10 – Episode recommendations and resources 19:00 – Book Planning Intensive and final thoughts   Keywords: direct book sales, book marketing for business owners, selling books directly, Amazon fatigue, third-party booksellers, book royalties, author revenue, book sales strategy, sales multipliers, upsells and downsells, order bumps, tripwires, book bundles, customer data, business ecosystem, author marketing, publishing strategy, self-publishing marketing, book ROI, tangible ROI, intangible ROI, book funnels, relationship-based marketing, business-first books, entrepreneur authors, book promotion   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Episode 207: Self-Publishing: A Business-First Approach for Business Owners Episode 204: Do the Math to Generate Tangible and Intangible ROI from Your Nonfiction Book Episode 200: Direct Sales Are the Future of Book Marketing Episode 170: Sales Multipliers + Your BVook Book Planning Intensive: jodibrandoneditorial.com/services   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1wlm9UPHknZOjtrSg843DMi4a0kfS0DCY4WIArG4px_w/edit?usp=sharing

    16 min

  4. 4 FEB

    Episode 207: Self-Publishing: A Business-First Approach for Business Owners

    In this episode, Jodi makes the case for self-publishing as Plan A for business owners. She explains how control, speed to market, pricing flexibility, and brand alignment make self-publishing a smart strategic choice for business owners and leaders who want their book to serve their business goals.   Time Stamps: 00:00 – Welcome and episode overview 01:05 – Making the mindset shift: self-publishing as Plan A 02:10 – Why the "traditional publishing or bust" mindset persists 03:30 – The importance of foundational book planning 04:45 – How publishing paths have evolved 06:00 – Why traditional publishing isn't author-centric 07:30 – Control: the biggest advantage of self-publishing 09:10 – Timeline, pricing, royalties, and messaging control 11:30 – Why retail placement may not serve your goals 13:00 – Fitting your book into your business ecosystem 15:10 – Self-publishing as a strategic business decision 16:30 – The book's role in revenue and client journey 18:20 – Overview of hybrid publishing as an option 19:30 – Preview of Part 2 of the Business-First Book Series   Keywords: self-publishing, traditional publishing, hybrid publishing, business books, author mindset, publishing paths, book strategy, publishing control, book marketing, business ecosystem, author royalties, book pricing, book timeline, publishing decisions, entrepreneur authors, CEO authors, publishing process, book authority, client journey, book as business asset, direct sales, publishing strategy, publishing options, thought leadership books, book publishing mindset   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Episode 171: Self-Publishing as a Choose-Your-Own-Adventure Episode 150: Understanding Hybrid Publishing   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1AKm-0yEISiy7vWmgz4TLL5DOru7drwDqgXqnNMfVwPE/edit?usp=sharing

    13 min

  5. 29 JAN

    Episode 206: Stop Overthinking Your Book Project, Business Owner!

    In this episode, Jodi breaks down why so many business owners overthink their book projects—and how to replace overwhelm with clarity and momentum. She walks through the foundational planning steps, explains how to structure your book based on your business goals, and shares practical tips for reducing decision fatigue through repurposing and realistic scheduling.   Time Stamps: 00:00 – Introduction 00:55 – Why business owners overthink their book projects 02:05 – Acknowledging the many moving pieces 03:10 – Why a vague "book time" block doesn't work 04:15 – A personal story: discovering the power of a more specific plan 06:00 – Understanding your writing capacity and time tracking 07:30 – How writing, publishing, and marketing all fit into your plan 09:00 – Foundational book building blocks: who, what, and why 11:35 – Deep dive vs. overview structure—how to choose 13:00 – Repurposing content without guilt 15:00 – Using a Book Brain Dump to reduce overwhelm 17:10 – Why you won't (and shouldn't) know everything about publishing 18:15 – Final encouragement for moving from idea → manuscript → asset   Keywords: book planning, writing strategy, author overwhelm, book project plan, content repurposing, book structure, business owner authors, publishing process, book timeline, writing capacity, author mindset, book building blocks, Book Brain Dump, book coaching, author productivity   Resources Mentioned: Book Brain Dump Exercise: https://bit.ly/bookbraindump Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Write Publish Market Episode 203: Prepare Now to Write a Book in 2026: 3 Tips for Business Owners: http://www.jodibrandoneditorial.com/write-publish-market-podcast/203 LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1snDUCQ5RI4unQ5MLjBppn0iY2ODYo2OPk8SSUpQ0BD8/edit?usp=sharing

    12 min

  6. 22 JAN

    Episode 205: Protect Your Book: Copyright Essentials for Business Owner Authors

    In this episode, Jodi breaks down why registering your copyright is essential—especially in the age of AI and digital piracy. She explains what automatic copyright does (and doesn't) protect, shares a recent real-world case involving AI scraping thousands of books, and walks through what to do if your work is pirated. If your book is part of your business ecosystem, this episode is a must-listen.   Time Stamps: 00:00 – Welcome and introduction 00:55 – Why copyright registration matters more than ever 02:05 – Automatic copyright vs. registered copyright: what's the difference? 03:15 – The Anthropic/Claude AI scraping case and what authors learned 06:00 – Why some authors received settlements and others didn't 07:20 – Why registration is a powerful "insurance policy" 08:30 – Human-generated content and what can be copyrighted 09:45 – The $35 decision that protects your IP 10:30 – What to do if your work is pirated or used without permission 12:15 – DMCA takedown notices and how they work 13:45 – Legal disclaimers (Jodi is not a lawyer!) 15:00 – Final encouragement: protect your work, protect your business   Keywords: copyright registration, book piracy, DMCA takedown, Claude AI case, author rights, book protection, intellectual property for authors, US Copyright Office, AI and copyright, publishing law, business owner authors, book copyright basics, protecting your book, legal steps for authors, copyright infringement   Resources Mentioned: U.S. Copyright Office: https://copyright.gov/ Anthropic/Claude AI lawsuit coverage: https://www.anthropic.com/ DMCA (Digital Millennium Copyright Act): https://www.copyright.gov/dmca/ Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1TwagY7clIYTeqeEWZA13BMhiNZQYJ0kc_iutoSgyfpY/edit?usp=sharing

    9 min

  7. 15 JAN

    Episode 204: Do the Math to Generate Tangible and Intangible ROI from Your Nonfiction Book

    In this episode, Jodi explores the tangible and intangible ROI of a book for business owners and why focusing solely on book sales misses the bigger picture. She shares examples from her new "Do the Math" sections in the newest edition of Write.Publish.Market., showing how books can drive revenue through coaching, courses, and offers — not just book royalties.    Time Stamps: 00:00 – Introduction and context for today's topic 01:00 – Revisiting the "intangible ROI" concept 02:00 – Introducing the "Do the Math" feature in Write.Publish.Market. 03:15 – Book launch reflections and why bestseller status isn't the goal for business owners 05:00 – Key takeaways from the 2024 Business Book ROI Report 07:30 – Example 1: Book + Webinar or Masterclass upsells 10:00 – Example 2: Book leading to coaching and consulting offers 12:30 – Example 3: Comparing direct sales vs. third-party platforms 15:00 – Stacking offers: upsells, tripwires, and mini courses 18:00 – The power of pairing tangible ROI with intangible outcomes 20:00 – Final thoughts: "Do the math" for your book's business impact   Keywords: book ROI, business book strategy, book marketing, author revenue, direct book sales, coaching offers, book funnels, upsells and tripwires, tangible ROI, intangible ROI, book launch strategy, Smith Publicity ROI Report, book as business asset, publishing ROI, author income streams   Resources Mentioned: A Comprehensive Study of Business Book ROI (2024) by Amplify Publishing Group, Gotham Ghostwriters, Smith Publicity, and Thought Leadership Leverage: https://authorroi.com/ Coffee + Commas signup: https://bit.ly/coffeeandcommassignup   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1on6VyH0_jXw6d4tFB7QcohKG56WiSHWO78vhJy7tDLA/edit?usp=sharing

    12 min

  8. 02/12/2025

    Episode 203: Prepare Now to Write a Book in 2026: 3 Tips for Business Owners

    In this episode, Jodi shares three practical tips to help business owners prepare now for a 2026 book project. From clarifying the book's role in your business to making time for the work and organizing existing content, Jodi walks through the early steps business owners and leaders should take to set up a smooth writing, publishing, and marketing process.   Time Stamps: 00:00 – Introduction and setting the stage for 2026 01:20 – Why planning ahead matters for big projects like a book 02:30 – Tip 1: Plan for the long term and clarify your book's role in your business ecosystem 06:15 – Tip 2: Prepare well and make space on your calendar 10:45 – Tip 3: Brain dump your content library to jumpstart writing 14:00 – Recap of three tips and encouragement to start preparing now 15:30 – Book brain dump resource and repurposing masterclass 17:00 – Closing remarks   Keywords: book planning, book writing strategy, book marketing, publishing plan, author strategy, vision board goals, business book, content repurposing, project planning, writing schedule, publishing timeline, book ecosystem, time management for authors, 2026 planning, book launch prep   Resources Mentioned: Coffee + Commas signup: https://bit.ly/coffeeandcommassignup Ready Set Write Challenge: www.jodibrandoneditorial.com/readysetwrite Book Brain Dump Exercise: https://bit.ly/bookbraindump   LINK TO FULL EPISODE (RAW) TRANSCRIPT: https://docs.google.com/document/d/1TCCZa4ienHiubvHL5mkUKMwGWODHQAKZ289EXvOQkQ8/edit?usp=sharing

    10 min
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About

The Write Publish Market podcast explores the book publishing process for business owners at any stage of their book process.

Information

  • Creator
    Jodi Brandon
  • Years Active
    2019 - 2026
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Jodi Brandon
  • Show Website
    Write Publish Market