Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold

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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us! MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business!

  1. What’s Up THIS WEEK: AI Must Knows! 💀Emoji Secrets! 😦Netflix 'The Monster', and Sora 2! | Ep. 429

    1 HR AGO

    What’s Up THIS WEEK: AI Must Knows! 💀Emoji Secrets! 😦Netflix 'The Monster', and Sora 2! | Ep. 429

    Things are getting spooky in marketing this week, and Jay Schwedelson is here to break down what’s worth your attention. From Microsoft revealing exactly how AI tools evaluate your website to the surprising email subject lines that actually boost Halloween engagement (no, not the pumpkin), Jay shares what’s working, what’s weird, and what to avoid—plus a quick detour into brain-melting AI video apps and some questionable Netflix choices. ㅤ Best Moments: (00:45) Why Microsoft’s AI content guidelines actually matter for your website (01:30) The simple Q&A format that helps AI (and people) understand your site faster (03:30) How B2B brands can tap into Halloween without looking ridiculous (04:45) The top three Halloween emojis that outperform the pumpkin (05:15) One preheader emoji trick that lifts open rates instantly (06:45) YouTube’s wild new AI feature that lets you rewrite video endings (07:15) Jay’s unfiltered take on OpenAI’s Sora 2 app and the “brain snot” era of content (08:00) The Netflix show too disturbing for Jay to finish (09:10) Why the Amanda Knox Hulu series is unexpectedly binge-worthy (09:45) Final call for free seats at the Guru Conference ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    11 min
  2. SPECIAL SERIES ==> The Right Amount of Emails to Send! (Relevancy = Frequency)📬 == | BATHROOM Break #77 COLLAB: The Marketing Millennials + Do This, Not That | 428

    1 DAY AGO

    SPECIAL SERIES ==> The Right Amount of Emails to Send! (Relevancy = Frequency)📬 == | BATHROOM Break #77 COLLAB: The Marketing Millennials + Do This, Not That | 428

    Everyone thinks they’re sending too many emails, but according to Jay Schwedelson and Daniel Murray, the truth is you’re probably not sending enough. In this Bathroom Break episode, the duo dives into the myths around email frequency, timing, and those dreaded unsubscribes. They share hot takes, real data, and a few caffeine-fueled truths about what really keeps your emails in the inbox (and your audience engaged). Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. Best Moments: (01:05) Jay admits to skipping a VIP dinner for room service and honesty wins the night (03:12) Why sending more emails actually improves open rates and inbox placement (06:40) The myth of the “best day and time” to send emails and why variety wins (09:22) How AI tools can now auto-time your email sends to each subscriber’s habits (13:00) Unsubscribes aren’t bad—they can be a sign your content finally stood out (16:44) Relevancy and frequency are a power couple—great content earns more sends (19:55) Daniel shares the real cost of parenting on six Celsius a day Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    11 min
  3. StubHub Head of Social: How to Get the Coolest Job in Social 🎟️ w/Caity Bransby from StubHub! | Ep. 427

    4 DAYS AGO

    StubHub Head of Social: How to Get the Coolest Job in Social 🎟️ w/Caity Bransby from StubHub! | Ep. 427

    Running social for StubHub sounds like the dream gig—and Jay Schwedelson gets the inside scoop from Caity Bransby, who actually does it. From her start as a college student pitching her school’s first Instagram account to leading social for one of the biggest event brands on earth, Caity shares what it really takes to “move at the speed of culture,” build a career from your phone, and stay cool under the viral spotlight. Best Moments: (01:34) How a college Instagram experiment became a career running social for StubHub (07:05) “Always be posting”—why action beats perfection every time (11:40) What “moving at the speed of culture” really means when you work for a major brand (14:56) Why Caity keeps her hands on the creative wheel instead of hiding in meetings (18:10) The secret to viral posts: follow instinct, not quotas (23:14) How active community management keeps StubHub top of mind with fans Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    17 min
  4. GUEST: How to Really Maximize Events 🤝 w/Bob Vaez CEO at EventMobi | Ep. 426

    5 DAYS AGO

    GUEST: How to Really Maximize Events 🤝 w/Bob Vaez CEO at EventMobi | Ep. 426

    You think events are just about sessions and swag, but Jay Schwedelson and Bob Vaez make the case that the real ROI happens before showtime and after hours. From pre-show outreach that actually drives booth traffic to the surprisingly strategic world of name badges, Bob shares hard-won plays that save budget and build relationships you’ll still be cashing in on months later. Learn more about EventMobi! Best Moments: (01:27) How a boring engineer fell in love with conferences and built EventMobi from attendee pain points (05:24) The simplest networking hack: ask what people are doing for dinner and make it a small group (07:29) Speed to LinkedIn that night so your new connections actually remember you (10:00) The highest impact move for sponsors happens before the show: targeted pre-show emails (11:46) Smart due diligence: check which sponsors keep returning to the same event (16:38) Why badges matter more than you think and how truly wireless on-site printing changes everything Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    21 min
  5. What’s Up THIS WEEK: ChatGPT HUGE Change! 🐦 Threads Catching Up. 📊 3rd Grade Level Marketing Works! | Ep. 425

    7 OCT

    What’s Up THIS WEEK: ChatGPT HUGE Change! 🐦 Threads Catching Up. 📊 3rd Grade Level Marketing Works! | Ep. 425

    ChatGPT just took a massive swing at e-commerce, rolling out instant checkout with Stripe so you can shop directly inside a chat window. Jay Schwedelson unpacks why this could be a Google-killer, why Threads is suddenly neck-and-neck with X in daily active users (even if it doesn’t feel like it), and how Perplexity’s new Comet browser can literally save you money at checkout. He also digs into a massive conversion study that proves simple words sell more than fancy copy, Instagram’s big bet on Reels, and yes—some unnecessary drama around Cracker Barrel’s logo. To balance it all, Jay throws in TV talk, a Dancing With the Stars surprise, and the news Scrubs fans have been waiting for. Best Moments: (00:16) ChatGPT adds instant checkout with Stripe, starting with Etsy and Shopify sellers (02:00) Threads reportedly matches X on daily active users—believe it or not (03:00) Perplexity launches Comet, an AI browser with auto coupon-finding at checkout (04:00) Study shows simple fifth-grade-level copy converts 56% better than complex writing (05:25) Instagram tests replacing the home tab with Reels as default feed (06:08) Cracker Barrel fires its branding agency after logo backlash (07:33) Robert Irwin crushes on Dancing With the Stars and teases a Bachelor future (08:00) Scrubs revival in the works with the original cast Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    9 min
  6. SPECIAL SERIES ==> Stop Posting! Comments Getting More Impressions Than Posts Now! == | BATHROOM Break #76 COLLAB: The Marketing Millennials + Do This, Not That

    6 OCT

    SPECIAL SERIES ==> Stop Posting! Comments Getting More Impressions Than Posts Now! == | BATHROOM Break #76 COLLAB: The Marketing Millennials + Do This, Not That

    When Jay Schwedelson and Daniel Murray swap stories about awkward baby-in-restaurant moments and LinkedIn strategy hacks in the same breath, you know it’s going to be entertaining. This Bathroom Break episode takes a surprising turn into how commenting (with memes, images, or one-liners) might actually beat posting when it comes to growing on LinkedIn. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Best Moments: (02:15) Daniel reveals why LinkedIn’s new comment impressions feature is a signal you should lean into comments. (03:30) How using memes and images in comments outperformed posts for The Marketing Millennials. (04:25) Why comments can act like mini-posts that spark conversations and visibility. (05:45) A smart way to use comments to test content ideas before posting them officially. (07:15) Daniel shares how this commenting strategy fueled faster LinkedIn growth than years of posting. (08:45) Jay’s kids roast his “embarrassing” LinkedIn one-liners. ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    11 min
  7. No Date = No AI Love. The End of Evergreen Content! Jay’s SCOOP | Ep. 423

    3 OCT

    No Date = No AI Love. The End of Evergreen Content! Jay’s SCOOP | Ep. 423

    Marketing’s old “set it and forget it” strategy just got flipped on its head. Jay Schwedelson breaks down why evergreen content isn’t enough anymore and how AI models like ChatGPT, Gemini, and Claude are forcing us to rethink everything. From adding dates and updates to your reports to re-labeling consumer guides for maximum visibility, he explains why recency is now the real SEO power play. ㅤ Best Moments: (00:37) Why evergreen content used to dominate but no longer works in the AI era (01:22) How large language models prioritize recency over everything else (02:38) Why stale website pages are invisible to AI citations (03:15) The 50% boost from simply adding dates or “updated” to your content titles (04:15) Practical B2B examples like renaming reports with quarters and years (05:37) Consumer content tricks like “Holiday 2025 Gift Guide” or “Winter 2025 Style Guide” (07:01) Jay vents about neighbors putting up Halloween decorations way too early (08:15) Surprise reveal that Nick Lachey will appear at the Guru Conference karaoke contest ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    9 min
  8. 1.4 Million Followers in Months! + 3 Steps to Financial Freedom w/Braiden Shaw 🚀 | Ep. 422

    2 OCT

    1.4 Million Followers in Months! + 3 Steps to Financial Freedom w/Braiden Shaw 🚀 | Ep. 422

    The internet turned money advice into extremes, so Jay Schwedelson brought on Braiden Shaw to share the practical middle path. You’ll hear the simple 3-step ladder he uses to build wealth, why paying off your mortgage fast is not always the math win, and the counterintuitive way he grew from 2k to 1M followers by never selling for a year. ㅤ Start with Amplify’s Foundations program (25 dollars) to learn debt payoff, liquidity, and private markets, then explore the Growth Circle to co-invest alongside Braiden Shaw. You can also follow him on Instagram for daily financial tips. ㅤ Best Moments: (01:10) From 2k to 500k followers in nine months and why sharing beats gatekeeping (03:03) Three steps to financial freedom simplified into debt, liquidity, then private markets (06:30) The mortgage vs investing example that flips the pay-it-off-fast advice (08:38) Post daily for a year without selling and focus only on educate or entertain (12:14) The first viral hit and how rapid iteration created compounding growth (16:15) Amplify Foundations for 25 dollars and a path to co-invest alongside Braiden ㅤ Check out our 100% FREE + VIRTUAL EVENTS! -> Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7! Register here: www.GuruConference.com ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ MASSIVE thank you to our Sponsor, Marigold!! Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease. Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply). Claim your offer now at jayschwedelson.com/emma

    19 min
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About

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us! MASSIVE thank you to our Sponsor, https://meetmarigold.com/ (Marigold)!! Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers! Regardless of your size, check out Marigold today to get the solution you need to grow your business!

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