Easy Does It with Lise Cartwright

Lise Cartwright

Easy Does It is your 10-minute shortcut to email marketing success—without the social media hustle or complex strategies that leave you overwhelmed and stuck. If you're a creative entrepreneur tired of the 'be everywhere' approach, this podcast delivers bite-sized, actionable steps to grow, nurture, and sell to your email list. No fluff, no endless to-do lists—just real, implementable strategies you can use today. Each quick, conversation-style episode shares real stories and solutions from my member coaching vault, giving you the exact frameworks and language that's working right now for coaches, course creators, and non-fiction authors who choose email as their primary marketing channel. Because business growth doesn't have to be complicated. It gets to be easy and fun. In less time than it takes to drink your morning coffee, you'll get the clarity, confidence, and practical steps to turn your email list into your most valuable business asset—social media free. easydoesitpodcast.substack.com

  1. S8 E1: When Your Bank Freezes Your Account

    6 HR AGO

    S8 E1: When Your Bank Freezes Your Account

    Show Notes: In this kickoff to Season 8, Lise Cartwright shares a personal, behind-the-scenes look at a recent financial scare: waking up to find two business deposits rejected and her primary business bank account frozen due to fraud and risk policies. With her digital nomad lifestyle and business operations on the line, Lise Cartwright details the stress, response, and critical lessons learned. What You'll Learn The Importance of DiversifyingLise Cartwright explains why “not having all your eggs in one basket” matters so much for entrepreneurs—especially when it comes to banking, income streams, and marketing channels (05:09). Responding to Unexpected Banking IssuesHear how Lise Cartwright rerouted payments, navigated frustrating customer support, and set up fail-safes like a new Revolut account to regain financial control (02:20 – 04:34). Proactive Resilience for EntrepreneursLearn simple, actionable steps to audit your own setup and ensure you’re not exposed to single points of failure in your business (07:33). Key Takeaways - Relying on a single bank or account can wreck your operations overnight. - Setting up backup bank accounts (including international/multi-currency options) can be a game-changer for digital nomads and business owners. - Diversify not just your accounts, but your income sources and marketing approaches. - Regularly review—and pivot—your systems for true business resilience. Action Step Take inventory:Ask yourself, “Where do I have all my eggs in one basket?”How can you add redundancy or multiple options, especially in your banking and income streams? (07:33) Resources Mentioned The 1K Lab: A resource for building solid business foundations and spreading your risk.Learn more at hustleandgroove.com/the1klab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    9 min

About

Easy Does It is your 10-minute shortcut to email marketing success—without the social media hustle or complex strategies that leave you overwhelmed and stuck. If you're a creative entrepreneur tired of the 'be everywhere' approach, this podcast delivers bite-sized, actionable steps to grow, nurture, and sell to your email list. No fluff, no endless to-do lists—just real, implementable strategies you can use today. Each quick, conversation-style episode shares real stories and solutions from my member coaching vault, giving you the exact frameworks and language that's working right now for coaches, course creators, and non-fiction authors who choose email as their primary marketing channel. Because business growth doesn't have to be complicated. It gets to be easy and fun. In less time than it takes to drink your morning coffee, you'll get the clarity, confidence, and practical steps to turn your email list into your most valuable business asset—social media free. easydoesitpodcast.substack.com