Easy Does It with Lise Cartwright

Lise Cartwright
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  • Marketing
  • Updated weekly

Easy Does It is your 10-minute shortcut to email marketing success—without the social media hustle or complex strategies that leave you overwhelmed and stuck. If you're a creative entrepreneur tired of the 'be everywhere' approach, this podcast delivers bite-sized, actionable steps to grow, nurture, and sell to your email list. No fluff, no endless to-do lists—just real, implementable strategies you can use today. Each quick, conversation-style episode shares real stories and solutions from my member coaching vault, giving you the exact frameworks and language that's working right now for coaches, course creators, and non-fiction authors who choose email as their primary marketing channel. Because business growth doesn't have to be complicated. It gets to be easy and fun. In less time than it takes to drink your morning coffee, you'll get the clarity, confidence, and practical steps to turn your email list into your most valuable business asset—social media free. easydoesitpodcast.substack.com

  1. S8 E8: Form Over Weight: Why Slowing Down Is the Fastest Way to Grow

    1 day ago

    S8 E8: Form Over Weight: Why Slowing Down Is the Fastest Way to Grow

    Show Notes Kicking things off with a story from the gym, Lise paints a picture of two people doing bicep curls: one hurrying with heavy weights, the other (lifting much lighter) taking it slow and steady. Key Takeaways Don’t Fall For the Perception Trap: One concept discussed was the urge to prove yourself to friends and family who might not “get” your business. That pressure to look legit can make you rush and skip important steps 02:21. Foundations Matter: A key theme that emerged was how doing things fast, just for appearances, can mean you end up with a business that looks fancy but is kinda wobbly underneath 03:54. Know WHO You’re For: The discussion explored why it’s not about picking a narrow niche, but instead really understanding who your offer is for—and what weird beliefs or hesitations they have. Foundations before flashy stuff! 04:44 Practical Frameworks: The Tangible Offer Framework came up—a simple set of 8 questions (available via Offer Ollie in the 1K Lab) to make sure your offer actually hits home with your crowd 05:17. Sell Every Day (Not Just on Launch Day): Several points were raised, including how “launching” once in a while can be hit-or-miss, since you don’t control when your people are ready to buy. That’s why giving folks a chance to buy any day is a game changer 08:13. Resources Mentioned: Offer Ollie/Tangible Offer Framework (inside the 1K Lab) Promo Pam (also in the 1K Lab) for quick, easy promo planning Join The $1K Lab here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    13 min
  2. S8 E7: Escaping the Perfection Trap: Show Up Messy and Make an Impact

    3 days ago

    S8 E7: Escaping the Perfection Trap: Show Up Messy and Make an Impact

    Show Notes: In this episode, Lise dives deep into the topic of perfectionism—how it shows up, why it happens, and how to shift your mindset so you can show up for your audience as your real self. Drawing on real-life coaching moments from inside the Grow, Nurture, Sell membership, Lise shares a powerful story about a member struggling with video content, perfectionism, and self-confidence. Key Takeaways Your messiness is your message—people relate to authenticity, not perfection. Social media can fuel comparison and perfectionism; track your screen time and check in with your energy. Remember: you don’t have to be the world’s top expert, just a few steps ahead of your audience. Cultivate awareness of your inner critical voice and learn to separate it from your conscious self. Ask for feedback before rerecording—done is truly better than perfect. Resources & Mentions Grow, Nurture, Sell Membership Mind the Chatter by Lise Cartwright – a book for working with your inner voice This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    10 min
  3. S8 E6: Stop Over-Tweaking and Hit Publish

    28 May

    S8 E6: Stop Over-Tweaking and Hit Publish

    Show Notes: In this episode, Lise tackles the all-too-familiar struggle of perfectionism and endless refinement, especially for those shifting from employee to entrepreneur mindset. Key Takeaways Perfectionism is Procrastination:Lise reveals that our urge to endlessly tweak often masks a deeper fear of judgment, stemming from past experiences where "done" was never quite enough. Instead of striving for unattainable perfection, focus on purposeful progress (00:37–02:03). What Really Matters:Your audience cares about getting their problem solved, not about pixel-perfect backgrounds or color palettes. As long as your page functions and delivers clarity, it's ready (02:23–03:16). The Function Test:Lise recommends checking just three things before publishing (02:43–03:04). Publish to Progress:Every hour spent tweaking is an hour lost gathering real feedback. You must publish to learn and improve (03:33–03:48). Resources Mentioned The 1K LabIf you want help getting unstuck and feedback from Lise herself, check out the 1K Lab: hustleandgroove.com/the1Klab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    6 min
  4. S8 E5: How Under-Promotion Is Hurting Your Sales, Not Your Offers

    26 May

    S8 E5: How Under-Promotion Is Hurting Your Sales, Not Your Offers

    Show Notes: In this episode, Lise dives into the common trap entrepreneurs fall into: constantly creating new offers instead of focusing on selling what already exists in their suite. Drawing from real conversations with members, Lise explores the reasons behind under-promoting, the faulty assumptions that sabotage sales, and actionable steps to break the cycle. Key Takeaways Stop Assuming Everyone Saw Your OffersMost of your audience hasn’t seen all your offers—promote them consistently and don’t assume the market is saturated with your messaging. Lise discusses the misconception at 01:39. Promote, Don’t Just CreateCreation without ongoing promotion is just a hobby. Lise explains why promotion should become part of your entrepreneurial routine at 06:11. Leverage Frameworks for New AudiencesImplement nurture and sell sequences (like Collab Carry inside the 1K Lab) to guide new people who discover you via bundles, summits, or collaborations. Details at 03:13. Respond to Needs Instead of Chasing ExcitementMake new products in direct response to real, external needs—not just creative excitement. Lise shares a practical case at 07:14. Let Their Timing Drive Your SalesYou never know when someone is ready to buy. Always make it easy for them to take the next step when the timing is right for them. More insights at 04:08. Resources Mentioned: Collab Carrie: Framework for nurturing and selling to new leads Promo Pam: Automated campaign creator inside 1K Lab 1K Lab information & enrollment This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    10 min
  5. S8 E4: How One Question Can Fill Your Storybank and Sell Your Offers

    21 May

    S8 E4: How One Question Can Fill Your Storybank and Sell Your Offers

    Show Notes: In this episode, Lise Cartwright unpacks how a single powerful question can completely transform the way you fill your story bank and authentically sell your offers. Drawing from her own recent experiences, Lise reveals how everyday moments can become compelling stories that connect with your audience and support your business goals without resorting to pushy sales tactics. Top Takeaways: Storytelling vs. Selling: Lise explains why you don’t need to step into a “bro marketing” persona to sell—storytelling allows you to help, not hustle (04:47). The Daily Story Practice: Learn how simply answering one question can help you consistently capture stories from your daily life to connect with your audience and sell your offers (05:14). Building Your Practice: With just one week of daily practice, you’ll start to naturally see stories everywhere. In 30 days, this mindset becomes a habit (08:22). Resources and Links - The Daily Story Practice Vault: thedailystorypractice.com - Grow, Nurture, Sell Membership: Lise mentions her community for deeper support and coaching: hustleandgroove.com/gnsmembership This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    11 min
  6. S8 E3: Launching a Summer Sales Series: How to Turn Offers Into Weekly Wins

    19 May

    S8 E3: Launching a Summer Sales Series: How to Turn Offers Into Weekly Wins

    Show Notes: In this episode, Lise Cartwright takes you behind the scenes of her new summer initiative: the Wacky Wednesday Summer Sales Series. Building on her popular "Frye Flashies" concept, she's reimagining how to deliver value (and sales!) with a fresh nine-week series featuring her existing offers—all with a "pay what you want" twist. Whether you’re curious about new sales strategies or looking for actionable steps to bring excitement back to your offers, this episode is packed with honest insights, practical frameworks, and actionable advice. What You'll Learn: - How to structure a seasonal sales series your audience actually wants to opt into (00:29) - Lessons learned from the original "Frye Flashies" weekly sales concept (01:54) - The process of announcing, planning, and launching a themed sales series (03:39) - Why Lise Cartwright shifted from deep discounting to a "pay what you want" pricing model—and the benefits for long-term business growth (05:04, 06:00) - Tips for launching when you don’t have it all figured out—and giving yourself permission to start before you’re totally ready (07:36) Action Steps: Inventory Your Offers: If you have more than four, consider running your own seasonal sales series. Pick a Theme & Schedule: Choose a fun, consistent hook (like Wacky Wednesdays) and a cadence that works for you. Opt-In Page: Set up a simple opt-in for interested subscribers. Start Small: You don’t need a perfect plan—just take the first step and build as you go! Resources Mentioned: - 1K Lab Membership – $19/month, cancel anytime - Opt-in for the Wacky Wednesdays Summer Sales Series (expires May 31, 2026) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    10 min
  7. S8 E2: When to Pivot - Recognizing the Signs Your Business Needs a Change

    14 May

    S8 E2: When to Pivot - Recognizing the Signs Your Business Needs a Change

    Show Notes: In this episode, Lise Cartwright dives deep into how to recognize when it's time to tweak, pivot, or refocus in your business—especially for multi-passionate entrepreneurs. Drawing from her real-time experiences, she challenges the common advice to "pick one thing" and shares why embracing change and following your energy can lead to more fulfilling work. Key Topics Covered Why niching down and doing one thing may not work for everyone (00:36) Navigating the ups and downs in business with self-awareness (00:51) The importance of paying attention to data points and environmental factors (01:30) Listening to where your energy wants to go and responding accordingly (03:35) Lise Cartwright's breakthrough writing exercise to solve business problems, and how quickly clarity and opportunities can arrive (04:44) Real-life examples of pivots, fresh opportunities, and synchronicity in business (06:39) Why you don’t have to abandon past projects or offers when refocusing your energy (09:02) Step-by-step instructions for the future writing exercise (09:32) Your Action Steps Future Writing Exercise:- Set a timer for 20 minutes and write as if your current problem is already solved, six months in the future. - Capture sensory details, the solution, and your feelings. - Don't edit—just write or speak and see what comes up. Review Your Data Points:Reflect on what you may have been ignoring in your business. Are you paying attention to what really lights you up or caught in a creative bubble? (10:48) Resources Mentioned Join the 1K Lab for support at hustleandgroove.com/the1klab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    11 min
  8. S8 E1: When Your Bank Freezes Your Account

    12 May

    S8 E1: When Your Bank Freezes Your Account

    Show Notes: In this kickoff to Season 8, Lise Cartwright shares a personal, behind-the-scenes look at a recent financial scare: waking up to find two business deposits rejected and her primary business bank account frozen due to fraud and risk policies. With her digital nomad lifestyle and business operations on the line, Lise Cartwright details the stress, response, and critical lessons learned. What You'll Learn The Importance of DiversifyingLise Cartwright explains why “not having all your eggs in one basket” matters so much for entrepreneurs—especially when it comes to banking, income streams, and marketing channels (05:09). Responding to Unexpected Banking IssuesHear how Lise Cartwright rerouted payments, navigated frustrating customer support, and set up fail-safes like a new Revolut account to regain financial control (02:20 – 04:34). Proactive Resilience for EntrepreneursLearn simple, actionable steps to audit your own setup and ensure you’re not exposed to single points of failure in your business (07:33). Key Takeaways - Relying on a single bank or account can wreck your operations overnight. - Setting up backup bank accounts (including international/multi-currency options) can be a game-changer for digital nomads and business owners. - Diversify not just your accounts, but your income sources and marketing approaches. - Regularly review—and pivot—your systems for true business resilience. Action Step Take inventory:Ask yourself, “Where do I have all my eggs in one basket?”How can you add redundancy or multiple options, especially in your banking and income streams? (07:33) Resources Mentioned The 1K Lab: A resource for building solid business foundations and spreading your risk.Learn more at hustleandgroove.com/the1klab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    9 min
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About

Easy Does It is your 10-minute shortcut to email marketing success—without the social media hustle or complex strategies that leave you overwhelmed and stuck. If you're a creative entrepreneur tired of the 'be everywhere' approach, this podcast delivers bite-sized, actionable steps to grow, nurture, and sell to your email list. No fluff, no endless to-do lists—just real, implementable strategies you can use today. Each quick, conversation-style episode shares real stories and solutions from my member coaching vault, giving you the exact frameworks and language that's working right now for coaches, course creators, and non-fiction authors who choose email as their primary marketing channel. Because business growth doesn't have to be complicated. It gets to be easy and fun. In less time than it takes to drink your morning coffee, you'll get the clarity, confidence, and practical steps to turn your email list into your most valuable business asset—social media free. easydoesitpodcast.substack.com

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