Spark! with Shereen

Shereen Abdulla
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

The Spark! with Shereen podcast show amplifies the voices of the Middle East startup ecosystem. Join Shereen Abdulla as she interviews government officials, entrepreneurs, and investors and about technology and innovation trends. This show was recorded in 2020 and 2021. The information provided is current as of the time of recording each episode. Shereen Abdulla produces business and finance content out of Spark! Studios in Dubai.

  1. How to structure and market B2C marketplace apps

    09/05/2021

    How to structure and market B2C marketplace apps

    In our latest episode, we sit down with Kerem Kuyucu who's the co-founder of JustMop, a platform that connects home dwellers with at-home service providers. Kerem has extensive experience building and scaling startups as an Entrepreneur-in-Residence at Rocket Internet and Country Manager at Foodonclick. Together we discuss: Aspects of marketplace apps to considerB2C marketing strategiesOperational complications of working with third partiesA bunch of tech startup mentionsWant to read the episode instead? Access the show notes here. Feel like socializing? Connect with us on Instagram and Linkedin. Subscribe to our newsletter on our website. Got something you'd like to discuss with us? Email us at hello@sparkstudiosgroup.com Podcasts hosted by @shereenabdulla. Produced by Spark! Studios. We are a creative brand studio that helps companies tell their story and grow their audience through content. We specialize in business, finance, and tech written and visual storytelling for digital multi-platform campaigns. Our production suite offers end-to-end services, including strategy, production, hosting, and distribution. We also offer storytelling training and coaching.

    21 min
  2. Building HealthTech startups in Egypt

    03/05/2021

    Building HealthTech startups in Egypt

    In our latest episode, we sit down with Rasha Rady who's the co-founder and COO of Chefaa, a pharmacy platform that helps patients order, schedule, and have medicine delivered to consumers' doorsteps. Rasha is a pediatrician, by background, who got out of her comfort zone and into the entrepreneurship world to serve more patients and have a larger impact on the community. Together we discuss: Benefits of building online apps to serve your customers betterHow to retain customers through subscription modelsUnderstanding and applying consumer preferences to e-commerce platforms Dynamics of the Egyptian ecosystem to consider when building a local startupI'm working with a fab team from The London School of Economics and Political Science (LSE) to help refine Spark!'s value proposition and marketing strategy. We've set up a short survey that takes less than 10 minutes to fill out, check it out here. Want to read the episode instead? Access the show notes here. Feel like socializing? Connect with us on Instagram and Linkedin. Subscribe to our newsletter on our website. Got something you'd like to discuss with us? Email us at hello@sparkstudiosgroup.com Podcasts hosted by @shereenabdulla. Produced by Spark! Studios. We are a creative brand studio that helps companies tell their story and grow their audience through content. We specialize in business, finance, and tech written and visual storytelling for digital multi-platform campaigns. Our production suite offers end-to-end services, including strategy, production, hosting, and distribution. We also offer storytelling training and coaching.

    20 min
  3. Finding new markets for existing products

    25/04/2021

    Finding new markets for existing products

    In our latest episode, we sit down with Lamya Al Shammary who's the founder and CEO of MWJ, the first marketplace to buy new and pre-loved certified luxury watches in the MENA region. Lamya is a watch and jewelry connoisseur and industry expert with over 10 years of experience. Combined with expertise in e-commerce and an understanding of the market, she delivers the best experience to shop for watches and jewelry.  Together we discuss: The dynamics of the second-hand watch marketBuilding trust with customers and the role that content plays to achieve thisE-commerce in KSA and consumer preferencesWant to read the episode instead? Access the show notes here. Feel like socializing? Connect with us on Instagram and Linkedin. Subscribe to our newsletter on our website. Got something you'd like to discuss with us? Email us at hello@sparkstudiosgroup.com Podcasts hosted by @shereenabdulla. Produced by Spark! Studios. We are a creative brand studio that helps companies tell their story and grow their audience through content. We specialize in business, finance, and tech written and visual storytelling for digital multi-platform campaigns. Our production suite offers end-to-end services, including strategy, production, hosting, and distribution. We also offer storytelling training and coaching.

    17 min
  4. Digitizing and collecting retail data

    18/04/2021

    Digitizing and collecting retail data

    In our latest episode, we sit down with Myriam Awad who's the founder and CEO of PotPay (formerly Bakala), a startup on a mission to digitize offline retail data. As an organization that digitizes offline retail data, PotPay's business model is B2B2C. They work with retailers and brands with their main audience being Fast-Moving Consumer Goods (FMCGs). Myriam has led the creation of long-term strategies, crafted marketing and sales agendas, grew products, and built winning teams — all resulting in best-in-class management and a proven track record of delivering value.    Together we discuss: How to appeal to your target audienceThe process of collecting demographic dataThe sales process to find B2B customers in the retail industryExpanding into technologically developed marketsWant to read the episode instead? Access the show notes here. Feel like socializing? Connect with us on Instagram and Linkedin. Subscribe to our newsletter on our website. Got something you'd like to discuss with us? Email us at hello@sparkstudiosgroup.com Podcasts hosted by @shereenabdulla. Produced by Spark! Studios. We are a creative brand studio that helps companies tell their story and grow their audience through content. We specialize in business, finance, and tech written and visual storytelling for digital multi-platform campaigns. Our production suite offers end-to-end services, including strategy, production, hosting, and distribution. We also offer storytelling training and coaching.

    13 min
  5. A more diligent approach to tackling bugs

    SEASON 1, EPISODE 26 TRAILER

    A more diligent approach to tackling bugs

    In our latest episode, we sit down with Toghrul Samad who's the founder and CEO of Buglance, a crowdsourced testing platform that utilizes the power of the people to revolutionize the software testing industry. Toghrul is a serial entrepreneur, problem solver, and Chief Executive with 15 years of experience in promoting e-commerce websites, mobile apps, and games. Together we discuss: The reasons why software bugs go unnoticedHow to leverage the power of the masses for software bug testingHow to ensure employees are equipped to communicate with employeesFounder leadership stylesWant to read the episode instead? Access the show notes here. Feel like socializing? Connect with us on Instagram and Linkedin. Subscribe to our newsletter on our website. Got something you'd like to discuss with us? Email us at hello@sparkstudiosgroup.com Podcasts hosted by @shereenabdulla. Produced by Spark! Studios. We are a creative brand studio that helps companies tell their story and grow their audience through content. We specialize in business, finance, and tech written and visual storytelling for digital multi-platform campaigns. Our production suite offers end-to-end services, including strategy, production, hosting, and distribution. We also offer storytelling training and coaching.

    12 min
  6. Building platforms based on data

    04/04/2021

    Building platforms based on data

    In our latest episode, we sit down with Philip Bahoshy whose the founder and CEO of MAGNiTT, the first venture data platform serving founders and investors across emerging markets. Philip worked at Oliver Wyman in the Financial Services practice for three years, followed by nearly three years at Barclays Wealth working as Chief of Staff to the CEO, advising on strategic initiatives.  Together we discuss: How to use newsletters to build your business (audience and revenue growth)The importance of knowing your customer to your product development processThe rising popularity of the MENA opportunity amongst the global startup ecosystemMAGNiTT's approach to building a data-driven tech companyWant to read the episode instead? Access the show notes here. Feel like socializing? Connect with us on Instagram and Linkedin. Subscribe to our newsletter on our website. Got something you'd like to discuss with us? Email us at hello@sparkstudiosgroup.com Podcasts hosted by @shereenabdulla. Produced by Spark! Studios. We are a creative brand studio that helps companies tell their story and grow their audience through content. We specialize in business, finance, and tech written and visual storytelling for digital multi-platform campaigns. Our production suite offers end-to-end services, including strategy, production, hosting, and distribution. We also offer storytelling training and coaching.

    19 min
  7. A decade of evolution in MENA's startup ecosystem

    28/03/2021

    A decade of evolution in MENA's startup ecosystem

    In our latest episode, we sit down with Bedy Yang, Managing Partner at 500 Startups. Bedy oversees 500’s ecosystem development programs including investor education courses (in partnership with top institutions such as Stanford, Berkeley, and INSEAD), has helped launch strategic partnerships and accelerator programs across the globe, and leads 500’s corporate-startup innovation and consultancy. Together we discuss: Unlocking market access in the startup ecosystemDifferent types of mentors Working with governments to build startup programsCurrent startup trends in the MENA regionWant to read the episode instead? Access the show notes here. Feel like socializing? Connect with us on Instagram and Linkedin. Subscribe to our newsletter on our website. Got something you'd like to discuss with us? Email us at hello@sparkstudiosgroup.com Podcasts hosted by @shereenabdulla. Produced by Spark! Studios. We are a creative brand studio that helps companies tell their story and grow their audience through content. We specialize in business, finance, and tech written and visual storytelling for digital multi-platform campaigns. Our production suite offers end-to-end services, including strategy, production, hosting, and distribution. We also offer storytelling training and coaching.

    24 min
  8. Build winning ventures with corporate partners

    21/03/2021

    Build winning ventures with corporate partners

    In our latest episode, we sit down with Leen Nabulsi who is a Venture Lead at Rainmaking Innovation. Leen focuses on corporate venture building, where she works on scoping, validating, building, and launching new ventures with large corporations. Leen was also the Managing Director of Dubai Smart City Accelerator (a Startupbootcamp program) and is an active member of the startup community in the UAE.  Together we discuss: The process of venture building with corporate partnersStrategies to build ventures that cater to corporate objectivesThe importance of relationship building and partnerships (in the business world)Want to read the episode instead? Access the show notes here. Feel like socializing? Connect with us on Instagram and Linkedin. Subscribe to our newsletter on our website. Got something you'd like to discuss with us? Email us at hello@sparkstudiosgroup.com Podcasts hosted by @shereenabdulla. Produced by Spark! Studios. We are a creative brand studio that helps companies tell their story and grow their audience through content. We specialize in business, finance, and tech written and visual storytelling for digital multi-platform campaigns. Our production suite offers end-to-end services, including strategy, production, hosting, and distribution. We also offer storytelling training and coaching.

    24 min
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Trailer

About

The Spark! with Shereen podcast show amplifies the voices of the Middle East startup ecosystem. Join Shereen Abdulla as she interviews government officials, entrepreneurs, and investors and about technology and innovation trends. This show was recorded in 2020 and 2021. The information provided is current as of the time of recording each episode. Shereen Abdulla produces business and finance content out of Spark! Studios in Dubai.

Information

  • Creator
    Shereen Abdulla
  • Years Active
    2020 - 2021
  • Episodes
    30
  • Rating
    Clean
  • Copyright
    © 2023 Spark! with Shereen
  • Show Website
    Spark! with Shereen