The Coach's Journey - build a coaching business with integrity

Robbie Swale
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Coach’s Journey founder Robbie Swale and a team of hosts interview coaches about how they created a successful business and how they create impact for their clients. Through these conversations, you can learn how each coach came to coaching, grew their coaching practice and found their way to the successful business they have today. Each interview, like each journey, is different. But each is also packed with insights, tips, suggestions and ideas to grow your coaching business and have even greater impact creating change in the lives of your clients. Past guests include life coaches, business coaches, executive coaches, career coaches, leadership coaches and more. Some are household names; some are coaches you’ve never heard of. All of them share ideas on the key topics for creating a coaching business: money, fees, impact with clients, training and more. About Robbie: Robbie Swale is a leadership coach, podcaster and the author of four books. He has trained with masters in the field of coaching and building coaching businesses, including Rich Litvin, Robert Holden and guests on the podcast like Katie Harvey and Myles Downey. He is the creator of The Coaching Business Flywheel, which attempts to boil down everything he has learned from many years supporting coaches to grow their businesses and interviewing amazing coaches on this podcast, into one simple, actionable model. Subscribe and read more about the podcast, The Coach’s Journey Community and get the free ebook An Introduction to The Coaching Business Flywheel at www.thecoachsjourney.com

  1. 21 AUG

    #107: Patrick Quinton-Smith – Clarity Is Revealed In Momentum, So Build Momentum & Clarity Will Come

    A commitment to “directional correctness” has helped Patrick Quinton-Smith solve existential questions on the way to becoming the co-founder of a multigenerational coaching consultancy, Gen Z Coach. In his fast-paced career, Patrick has overcome huge challenges by remaining true to his philosophy of maintaining a steady direction – even when sidewinds threaten to blow him off course. When rapid success in the energy sector failed to bring Patrick fulfilment he took a bold step towards coaching, giving up one day per week to build his business. Just three years on, he works full time at the head of a consultancy that coaches young people while helping businesses to lead multigenerational teams more effectively. Patrick speaks about the importance of the power of a clear and deep purpose and mission. He also explains the role of breathwork and emotional awareness in becoming a skilled navigator along his particular journey, which has taught him valuable lessons about the roots of his self-worth and the nature of what drives him forward. This episode offers a refreshingly frank account of just how hard it can be to overcome fear, doubt, adversity and the deeply personal challenges that we all face as we seek to grow and live in accordance with our values. Patrick and host Alex Whitton also talk about: - The number of times you might have to receive a “no” before achieving your goals - The benefits of having a niche, and how to let your niche find you - How to weather the storm of lean spells and hold onto the bigger picture while building a business - What we can learn from the challenges that scare us - The relationship between adventure and growth THINGS WE TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN: - General Assembly – Seven Career Coaching https://sevencareercoaching.co.uk/career-and-life-coaching-blog/seven-x-general-assembly-future-proof-your-career-in-2019-beyond - Bulb Energy https://en.wikipedia.org/wiki/Bulb_Energy - Derek Appau - http://linkedin.com/in/dereka/?originalSubdomain=uk - Mindset by Carol Dweck https://fs.blog/carol-dweck-mindset/ - Coaching for Business course, City University https://www.citystgeorges.ac.uk/prospective-students/courses/short-courses/coaching-for-business - International Coaching Federation https://coachingfederation.org/ - Gillian McMichael, Full Circle Global https://fullcircleglobal.com/ - Joel Burgess https://www.linkedin.com/in/coachjoelburgess/?originalSubdomain=uk - 16 'no's video/post https://www.linkedin.com/posts/maya-raichoora_getting-nos-and-rejections-used-to-crush-activity-7351498362937901057-teIC/ - Diary of a CEO, “roll the dice” https://www.tiktok.com/@steven/video/7504384000891391254 - The Coaching business flywheel - https://www.thecoachsjourney.com/the-coaching-business-flywheel

    1h 41m
  2. #106: How to Lead a Powerful First Conversation With a Potential Coaching Client

    7 AUG

    #106: How to Lead a Powerful First Conversation With a Potential Coaching Client

    In this episode, Robbie walks you step‑by‑step through how he leads the first conversation with a potential coaching client - with authenticity, honour and integrity, and without being salesy or pushy. Packed with clear guidance and real‑world examples, you'll learn how to: Prepare clients in advance and set expectations before the call Model leadership in the first conversation to build credibility and trust Guide the conversation through contracting, coaching, and honesty Lead naturally toward a decision: no pressure, just clarity about what comes next If you’re tired of ‘discovery calls’ or ‘coffees’ that feel awkward or wind down without clarity… this episode is for you. Download Robbie’s ebook, An Introduction to The Coaching Business Flywheel, here. Buy The Coaching Business Flywheel Booster Pack - including all the emails Robbie sends to his clients at every stage of his business, plus a flowchart, coaching agreements and his favourite emails for creating clients. For more information about Robbie, visit https://www.robbieswale.com/ Read more about The Coach's Journey at www.thecoachsjourney.com. Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community. THINGS ROBBIE MENTIONED THAT YOU MIGHT BE INTERESTED IN The Coaching Business Flywheel: https://www.thecoachsjourney.com/the-coaching-business-flywheel The Coaching Business Flywheel Booster Pack: https://www.thecoachsjourney.com/the-coaching-business-flywheel-booster-pack The video version of this episode: https://youtu.be/ub_gFNZ8bsY Episode #8, containing this and lots more nuts and bolts of coaching: https://www.thecoachsjourney.com/podcast/robbie-on-structure-first-conversations-marketing-price My video about contracting as a coach: https://www.youtube.com/watch?v=yhjuhKWx9iA Phil Bolton on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-2-phil-bolton-from-forensic-accountant-to-the-go-to-career-coach-in-london-and-on-to-work-with-ceos-mds-and-founders Rich Litvin: How To Coach Someone You Don't Yet Know - https://www.youtube.com/watch?v=A1mBCDWOX-I Jamie Smart on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-16-jamie-smart Giovanna Capozza on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-20-giovanna-capozza Rich Litvin: The Art of the Proposal: https://www.youtube.com/watch?v=BjwzfLIA8w0

    20 min
  3. #105: Coaching From Anywhere: The Realities and Rewards of Being a Digital Nomad Coach

    17 JUL

    #105: Coaching From Anywhere: The Realities and Rewards of Being a Digital Nomad Coach

    What does it really look like to take your coaching practice on the road? In this short episode, Robbie and Alex Swallow get together to explore the possibilities and challenges of coaching as a digital nomad — or simply working remotely and flexibly as a coach. They talk about their experience working from Costa Rica, Dar es Salaam, cafés in the UK, and the practical and emotional realities of taking coaching work on the move. This conversation is filled with candid reflections, personal stories, and valuable tips for coaches curious about location-independent work. Together, Robbie and Alex discuss: What it’s really like to coach while travelling The difference between remote work and being on holiday The impact of environment on coaching conversations Energy management, internet mishaps, and time zone headaches Why solo digital nomad life might not be as dreamy as it sounds The power of experiments — like working from a different UK city — to test what works How being in new places can boost creativity and reflection If you're a coach who’s ever dreamed of working remotely, coaching from anywhere, or building a location-independent coaching business, this episode offers encouragement, perspective, and a few gentle warnings… Download Robbie’s ebook, An Introduction to The Coaching Business Flywheel, here. For more information about Robbie, visit https://www.robbieswale.com/ For more information about Alex, visit https://www.linkedin.com/in/alexswallow/ Read more about The Coach's Journey at www.thecoachsjourney.com. Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.

    20 min
  4. #104: Why I Stopped Selling Coaching by the Session — And What I Learned When I Sold By Periods Of Time Instead

    3 JUL

    #104: Why I Stopped Selling Coaching by the Session — And What I Learned When I Sold By Periods Of Time Instead

    What if the way you sell your coaching is getting in the way of the coaching itself? In this solo episode, Robbie shares how his thinking and practice around selling coaching packages has evolved — from charging by the session, to selling time-bound coaching engagements that prioritise impact, flexibility and real transformation. This candid, behind-the-scenes reflection covers everything from awkward money conversations to powerful client breakthroughs — and invites coaches to rethink how they price and package their work. Drawing from his own business journey, the coaching he’s received, and the coaches he's supported, Robbie lays out a compelling case for selling periods of time, not sessions. Whether you’re new to coaching or looking to grow a more sustainable, generous practice, this episode will help you: Reflect on how your current engagements are serving you — and your clients Explore how time-based engagements can build trust, accountability and transformation Set ambitious goals with clients in ways that feel natural and expansive Avoid the session-counting mindset that can limit both coach and client See how changing the way you package your coaching can change the value clients see in it. Embrace the idea of being a companion on your client’s journey — not just a service provider With honesty and nuance, Robbie invites you to experiment with what works for you — and to create coaching offers that feel both nourishing and powerful. Download Robbie’s ebook, An Introduction to The Coaching Business Flywheel, here. For more information about Robbie, visit https://www.robbieswale.com/ Read more about The Coach's Journey at www.thecoachsjourney.com. Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community. THINGS ROBBIE MENTIONED THAT YOU MIGHT BE INTERESTED IN The video version of this episode: https://www.youtube.com/watch?v=BzeyK2yvWOI Episode #8, containing this and lots more nuts and bolts of coaching: https://www.thecoachsjourney.com/podcast/robbie-on-structure-first-conversations-marketing-price Joel Monk on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-6-joel-monk-conversations-at-the-cutting-edge-of-coaching

    20 min

  5. 19 JUN

    #103: Bob Singha – Coaching Is Not Learning; It Is Remembering

    Every village and every community throughout human history has relied upon people who can facilitate conversations, allowing sacred truths to be passed along generations. In a modern world gripped by a process of massive transformation, this vital, ancient work now falls to coaches. That is the view of Bob Singha, a master coach who has spent 28 years helping people connect the day-to-day reality of their lives with the eternal teachings of their ancestral heritage. In conversation with Alex Swallow, Bob reflects on his evolution as a coach and as an elder, which he sees as a process of remembering rather than one of learning. Across decades of work with young people around the world, facing lives blighted by trauma and violence, Bob has found that communities everywhere face similar problems, and that the solutions to them lie in the deep wisdom of our ancestral memories. Using stories as medicine and as conveyors of wisdom, Bob helps people to remember something about themselves. In this conversation, Bob and Alex acknowledge the call being sounded for coaches who don’t feel at home in the standard business models that commodify and separate us. They also illustrate the remarkable role coaches can play in connecting communities with the intelligence that gave birth to them. In this episode, Bob and Alex also talk about: - How studying something as if you’re going to teach it leads to accelerated learning - Our connection with the sages, the rishis, the sadhus and fakirs who throughout history have integrated spiritual wisdom and worldly responsibilities - The power of the question: what are the whispers of your ancestors saying in this moment? - The relationship between the way we play games and the way we live our lives - A hilarious story that revealed to Bob at a young age the importance of language, and how we can use it to speak to both the temporary and the eternal. THINGS WE TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN: - Timothy Gallwey https://theinnergame.com/ - John Whitmore https://www.performanceconsultants.com/about-us/sir-john-whitmore/ - Tony Robbins https://www.tonyrobbins.com/ - Stephen Covey on interdependence https://challengingcoaching.co.uk/stephen-covey-interdependence-the-deeper-facts/ - Spark Inside https://www.sparkinside.org/ - The Coaching Inn https://thecoachinginn.podbean.com/ - It Takes A Village https://www.youtube.com/watch?v=llpz6bADkZU - Gladeana McMahon http://gladeanamcmahon.com/ - Anthony Eldridge Rogers https://uk.linkedin.com/in/anthonyeldridgerogers

    2h 11m

  6. 5 JUN

    #102: Ellie Scarf – Our Stories and Scars Can Be Points of Connection

    How do we keep working when tragedy shakes our lives? If seismic events disrupt our foundations, is it possible to build something new with confidence? For Ellie Scarf, suffering a heartbreaking loss led to profound changes that have moved her from her zone of excellence into her zone of genius, where she draws upon her experiences to offer her coaching clients an approach and a service that is uniquely her own. In this episode of The Coach’s Journey Podcast, Ellie recounts the steps that took her from working as a lawyer in top tier legal firms to becoming a national sales coach for a billion dollar company. She describes how her coaching work was in the midst of a booming resurgence after the COVID-19 pandemic when tragedy struck. In conversation with host Ruth Saville, Ellie explains how she integrated her profound emotional experiences into a new way of working, turning her pain into a point of connection that deepened her client relationships. Now, alongside the client work that brings her joy every day, she also runs the Corporate To Coach Accelerator, building foundations for people on the runway to launching a business, and supporting coaches who are pivoting to leverage their skills in new ways. She is also CEO of Lucent Global coaching consultancy, which supports leaders and companies through significant periods of transition. She also has her own podcast, The Business of Executive Coaching Podcast, where she is just as inspiring a host as she is a guest in this episode. In this episode, Ellie and Ruth also talk about: ·      A brilliant strategy to solve the problem of building business development into your schedule ·      How to meet your clients where they’re at on their particular developmental journey ·      What happens when non-directive coaching comes into conflict with a knowledge gap ·      How many coaching programmes selling quick pathways to success prey on people’s fears Ellie also shares one crucial tip for anyone coach who is struggling to bring in business at the moment, offering a tried and tested way to make progress during lean times. Things and people we mentioned (that you might be interested in): - Tony Grant https://www.sydney.edu.au/science/news-and-events/news/2020/02/07/vale-professor-anthony-grant.html - Dr. Suzy Green https://instituteofcoaching.org/suzy-green - Masters course in Coaching Psychology at the University of Sydney https://www.sydney.edu.au/handbooks/science-pg/coursework/psychology-coaching.html#:~:text=The%20Master%20of%20Science%20in,working%20with%20non%2Dclinical%20populations. - The Positivity Institute https://thepositivityinstitute.com.au/ - The Positivity Prescription https://thepositivityinstitute.com.au/product/the-positivity-prescription/ - Dr. Susanne Cook-Greuter https://instituteofcoaching.org/author/cook-greuter-susanne - Robert Kegan’s theory of adult development https://aliveandthriving.substack.com/p/kegans-theory-of-development-framework - Bill Torbert’s development theory https://developingleadership.net/bill-torbert - The GROW model https://www.performanceconsultants.com/resources/the-grow-model - The House of Change model https://www.thevirtualtrainingteam.com/articles/change-management-models-the-change-house/ - Dr. Louise Kovacs https://au.linkedin.com/in/louise-kovacs-9ba55a - Myers Briggs overview https://www.myersbriggs.org/my-mbti-personality-type/myers-briggs-overview/ - Dr. Saba Hasanie https://www.linkedin.com/in/saba-hasanie-dprof-mcc-icf-1747572?originalSubdomain=sg - The Big Leap by Gay Hendricks https://www.harpercollins.com/products/the-big-leap-gay-hendricks?variant=32205677625378 - Lucent Global https://www.lucentorg.com/about - Corporate to Coach Accelerator https://www.elliescarf.com/cca - The Coaching Business Flywheel https://www.thecoachsjourney.com/the-coaching-business-flywheel - Ellie’s podcast episode on metrics for coaches https://www.elliescarf.com/podcasts/the-business-of-executive-coaching/episodes/2148566834 - Tim Ferriss’ billboard question https://medium.com/@podclips/the-top-25-answers-to-tim-ferriss-famous-billboard-question-3f19fba1a49c - The upper limit problem https://melodywilding.com/are-you-unconsciously-afraid-of-being-happy-why-we-self-sabotage-with-the-upper-limit-problem/

    1h 50m
  7. #101: Do I need a niche as a coach? (TCJ Short)

    29 MAY

    #101: Do I need a niche as a coach? (TCJ Short)

    The question that new coaches ask most often: do I need a niche and how do I choose one? We don’t know why that idea is so pervasive among new coaches, but it is, so when Robbie got a question about it from a subscriber recently, he thought he’d make a short episode about it. Excuse the audio - he recorded on his phone - and see below for links to a few things he mentions in the episode. For more information about Robbie Swale, visit https://www.robbieswale.com/ Read more about The Coach's Journey at www.thecoachsjourney.com. Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community. HERE ARE LINKS TO SOME OF THE THINGS WE MENTIONED: Katie Harvey (a coach with no niche) on The Coach’s Journey Podcast: https://www.thecoachsjourney.com/podcast/episode-1-katie-harvey-14000-hours-of-coaching-being-part-of-the-uk-coaching-vanguard-and-being-a-generalist-coach The Coaching Business Flywheel: https://www.thecoachsjourney.com/thecoachingbusinessflywheel The Coaching Business Flywheel Booster Pack: https://www.thecoachsjourney.com/the-coaching-business-flywheel-booster-pack

    5 min

  8. 15 MAY

    #100 – How I Became a Full-Time Coach Less Than Two Years After Starting My Training

    To celebrate the 100th episode of The Coach’s Journey Podcast, Robbie takes us back to where the whole Coach’s Journey adventure began: the story of how he grew his coaching business so it could support him full time, less than two years after he started training as a coach. As you’ll hear him say in the introduction, coming back to this story - which forms the basis of Robbie’s most-read piece of writing about coaching - reminded him how, when it comes to the fundamentals, little has changed in how he thinks about and works on his business. Indeed, much of what you’ll hear Robbie talk about in this episode maps onto The Coaching Business Flywheel, brought to life through the eyes of a new coach, fresh from experiencing the successes, failures, glory and mistakes of the first two years of his business. In particular, Robbie gets into: The principles of invitation and referral as a way to build a coaching business. How to find shortcuts to the client critical mass. Why you MUST keep coaching. How if you aren’t making space for your business to grow, you may not be serious about coaching. We hope you take as much inspiration from this story as thousands of coaches have over the years. And thanks for being with us on this amazing journey - we hope you’ll be with us for the next 100 episodes! For the transcript of the episode and loads of links, visit: https://www.thecoachsjourney.com/writing/how-i-became-a-full-time-coach-less-than-two-years-after-starting-my-training If you like this episode, you’ll love Robbie’s ebook, An Introduction toThe Coaching Business Flywheel,visit https://www.thecoachsjourney.com/the-coaching-business-flywheel For more information about Robbie, visit https://www.robbieswale.com/ Read more about The Coach's Journey at www.thecoachsjourney.com. Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community. THINGS WE TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN: The first episode in our series giving an overview of The Coaching Business Flywheel: https://www.thecoachsjourney.com/podcast/75-how-to-grow-your-coaching-business-coaching-business-fundamentals The second episode in the series, focusing on Connecting with People: https://www.thecoachsjourney.com/podcast/77-how-to-make-connections-who-become-clients-coaching-business-fundamentals The third, focusing on offering people the opportunity to experience you more, is here: https://www.thecoachsjourney.com/podcast/80-dont-wait-for-coaching-clients-create-them-coaching-business-fundamentals The fourth, focusing on creating insight for people, is here: https://www.thecoachsjourney.com/podcast/82-want-more-clients-create-more-insight-coaching-business-fundamentals The fifth, focusing on talking about how you work and how much it costs, is here: https://www.thecoachsjourney.com/podcast/83-if-you-want-to-make-more-money-talk-about-money-more-coaching-business-fundamentals The sixth, focusing on working with clients and generating referrals, is here: https://www.thecoachsjourney.com/podcast/85-get-more-referrals-for-your-coaching-business-coaching-business-fundamentals A diagram of The Coaching Business Flywheel: https://www.thecoachsjourney.com/the-coaching-business-flywheel Katie Harvey on The Coach’s Journey: https://www.thecoachsjourney.com/podcast/episode-1-katie-harvey-14000-hours-of-coaching-being-part-of-the-uk-coaching-vanguard-and-being-a-generalist-coach Phil Bolton on The Coach’s Journey: https://www.thecoachsjourney.com/podcast/episode-2-phil-bolton-from-forensic-accountant-to-the-go-to-career-coach-in-london-and-on-to-work-with-ceos-mds-and-founders Joel Monk on the Coach’s Journey: https://www.thecoachsjourney.com/podcast/episode-6-joel-monk-conversations-at-the-cutting-edge-of-coaching Mike Toller on The Coach’s Journey: https://www.thecoachsjourney.com/podcast/episode-32-mike-toller Catriona Horey on The Coach’s Journey: https://www.thecoachsjourney.com/podcast/episode-4-catriona-horey-too-far-away-from-the-joy How to choose a coaching training programme: https://www.thecoachsjourney.com/podcast/89-how-to-choose-a-coaching-training-programme- The Coach’s Journey Community: https://www.thecoachsjourney.com/community The Coaching Business Flywheel Booster Pack: https://www.thecoachsjourney.com/the-coaching-business-flywheel-booster-pack The full transcript of the episode, including lots more links: https://www.thecoachsjourney.com/writing/how-i-became-a-full-time-coach-less-than-two-years-after-starting-my-training

    33 min
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Coach’s Journey founder Robbie Swale and a team of hosts interview coaches about how they created a successful business and how they create impact for their clients. Through these conversations, you can learn how each coach came to coaching, grew their coaching practice and found their way to the successful business they have today. Each interview, like each journey, is different. But each is also packed with insights, tips, suggestions and ideas to grow your coaching business and have even greater impact creating change in the lives of your clients. Past guests include life coaches, business coaches, executive coaches, career coaches, leadership coaches and more. Some are household names; some are coaches you’ve never heard of. All of them share ideas on the key topics for creating a coaching business: money, fees, impact with clients, training and more. About Robbie: Robbie Swale is a leadership coach, podcaster and the author of four books. He has trained with masters in the field of coaching and building coaching businesses, including Rich Litvin, Robert Holden and guests on the podcast like Katie Harvey and Myles Downey. He is the creator of The Coaching Business Flywheel, which attempts to boil down everything he has learned from many years supporting coaches to grow their businesses and interviewing amazing coaches on this podcast, into one simple, actionable model. Subscribe and read more about the podcast, The Coach’s Journey Community and get the free ebook An Introduction to The Coaching Business Flywheel at www.thecoachsjourney.com

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